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13 HVAC KPIs (Key Performance Indicators) to Measure


Choosing the right key performance indicators or HVAC KPIs can help companies accurately assess their business growth and diagnose issues that limit scaling and expansion.

Running your business is time-consuming and stress-inducing, making it difficult to objectively view your success in real-time.

That’s why proper measurement through HVAC performance metrics is essential to objective business analysis.


Because of the HVAC industry’s competition, KPIs can generate invaluable insights into your business’s strengths and weaknesses.

This post will outline 13 key performance indicators that will help HVAC companies scale in 2025.


HVAC KPI (Blog Cover)

What is HVAC KPI?

An HVAC KPI or Key Performance Indicator is a measurable value or metric demonstrating an HVAC company’s progress toward essential business objectives. 

KPIs help business owners track their company’s trajectory over a defined period.


KPIs for HVAC Companies

It’s a new year and a unique opportunity to assess your HVAC company and identify areas for improvement. For many business owners, that means examining HVAC KPIs.

For clarity purposes, KPI stands for key performance indicators.

Key performance indicators help businesses track progress and identify areas for improvement, which can ultimately lead to a more profitable company.

KPIs are the factors of your business that don’t lie. They will tell you how your business performs and how much you are netting when all is said and done. 


Remember that every business is different, and yours may have specialized key performance indicators that depend on various factors.

Some critical questions include how much you spend on advertising, your workforce, and the types of services you offer.


HVAC KPI Graphic

Financial HVAC KPIs


1) Sales Revenue

Tracking your sales revenue is an essential performance indicator for local HVAC companies. 

Revenue includes sold products and income generated from HVAC service calls and maintenance tests.

As you accumulate revenue data, specific patterns will emerge that reveal insights into how you can alter your pricing and resource allocation.


For instance, you might struggle to secure enough job opportunities due to limited digital marketing visibility.

More importantly, you’ll gather empirical data on your revenue numbers to compare to your revenue goals and aspirations.


2) Gross Margin

Your basic profit margin, or gross margin, is what you make after deducting the service cost. 

To find your basic profit margin, follow this formula: basic income – the cost of providing service / basic income. The figure you come to is how much profit you make before tax. 

If you arrive at a low number, some changes must be made. Try taking stock of your supply use. 

Remember to calculate supply costs only when using supplies on the job, rather than calculating the bulk price when all your supplies come in.


You can also consider where to upsell some of your products or services. 

Smart bathroom fixtures are a growing trend, making now the ideal time to gain experience with them and incorporate them into your services. 


3) Profit and Loss

Profit and loss is a fundamental HVAC KPI for 2025 for all my residential and commercial HVAC brethren.

Subtract your fixed costs (and variable costs) from your profit to calculate your loss.

Examples of fixed costs are technician wages, HVAC equipment, and fuel for work trucks.


Aim for 30% fixed costs, which will keep your numbers where they are supposed to be for sustainable profitability.

If the numbers reveal that your costs are cannibalizing your profits and leaving you churning in the gig economy, you have a key performance problem.


4) Operating Costs

The cost of your HVAC business operation is a must-track metric and key performance indicator.

Business owners may overlook costs like software subscriptions, truck maintenance, and office essentials because they are not directly related to services.

This becomes a massive problem when running financial projections, as these hidden costs are not inserted into the projection, resulting in surprising underperformance.


Make it your duty to audit all expenses within your business operation to project your profit adequately.


5) Advertising ROI

I’ve witnessed countless HVAC companies blow their profit margins on unnecessary advertising spend, usually at the hands of PPC agencies.

Considering this, tracking advertising ROI separately from other marketing investments like SEO and Google Maps optimization is essential.

If you currently run paid ads on Google, Facebook, or Instagram, you can find your ROI by dividing the ad revenue by the campaign cost.


If your advertising agency withholds this information from you, that is a major red flag, and you should demand transparency.

Once you have the numbers, evaluate which platforms produce ROI (if any) and adjust your campaigns accordingly.


Operational HVAC KPIs


6) Employee Production

Each hired employee impacts your business’s bottom line, making tracking their production an essential operational KPI for HVAC businesses.

Consider tracking time spent per service call, travel time, and percentage of services resulting in favorable customer reviews.

While you want to avoid micromanaging your technicians, which can reduce employee morale, you still must find ways to measure performance.


Employees who are maliciously misusing their time or performing subpar services threaten the livelihood of their colleagues and stunt your business’s growth.


7) Job Logistics

Using GPS tracking software, HVAC companies can measure the logistical efficiency of their HVAC operation, which is an essential performance indicator.

For instance, dispatching a technician to Waco, TX, on the same day as additional jobs in Southlake and Bedford, TX, is both inefficient and costly.

You foster faster responses, increased customer satisfaction, and a favorable brand reputation by reducing driving time.


Modern HVAC software enables businesses to track these metrics automatically and access data-rich reports.

If your numbers indicate inefficiency, addressing the root causes can significantly enhance your business.


8) Service Efficiency

Another KPI that ties into logistics is service efficiency, or how much time your techs spend on a job site.

You can use time tracking mechanisms to clock the time spent on a job and group them by service types, such as seasonal maintenance, AC repair, and gas furnace repair.

By tracking your service efficiency, you can improve your standard operating procedures or invest in more refined training programs to reduce job site hours.


Remember to be cognizant of employee morale and avoid micromanaging their service calls.


9) Customer Retention

Every HVAC company should track customer retention because repeat business is the foundation of a scalable business.

Consider emailing questionnaires to each client after services to track their customer experience and compile data points.

Depending on the responses, you may have to adjust aspects of your customer service department, such as follow-ups and technician behavior.


Gathering customer data can also help inform your HVAC marketing messaging through your website, email marketing, or paid advertising campaigns.


HVAC Marketing KPIs


10) Percentage Traffic Increase

Google Analytics 4 represents a valuable tool for HVAC KPIs, allowing you to track your HVACR website’s monthly, quarterly, and yearly traffic gains (or losses)

Your monthly traffic growth indicates how well your website is performing. You should expect early gains near the 150th percentile, depending on your starting point.

After 24 months of consistent SEO, traffic may plateau at a high monthly volume, which is perfectly normal for a local HVAC website.


However, you must still monitor your monthly traffic to detect sudden traffic drops, which can come after Google algorithm updates or changes to your brand’s reputation.



11) Branded Searches

One of the most underrated KPIs for HVAC marketing is branded searches. 

You can measure branded searches using Google Search Console, SEMRush, or MOZ. 

Google provides the most reliable data, including impressions and clicks for branded searches.


A branded search is any query that implies the user searches directly for your brand name. It might be something like JimBob’s HVAC Services or JimBob’s AC Services San Antonio. Any combination counts.


12) Cost Per Lead / Call

Another metric some HVAC companies like to track is the cost per lead or phone call. 

Typically, a phone call and a lead are synonymous. You can set up Google Tag Manager to track phone number clicks on your mobile website.

Similarly, you can use call tracking software to monitor the number of calls from your website or marketing efforts. Calls should increase along with traffic; any call drop can indicate a problem.


13) Google Search Console Clicks

Another marketing KPI for HVAC companies is Google Search Console clicks, which can be tracked daily, weekly, monthly, and yearly.

The first step is to set up your HVAC business website on Google Search Console, allowing it to track your clicks and impressions.

As a local HVAC company, most of your clicks will come from long-tail queries, so you should ignore the “click-through-rate” statistic because it doesn’t account for these terms.


However, Google Search Console offers a comparison tool that allows HVAC companies to compare their click totals in increments of days, weeks, and up to six months.

Remember that GSC only tracks clicks directly from Google, so it doesn’t account for Bing, ChatGPT, or other search engines.


HVAC Webmasters Helps With KPI

Tracking the correct performance metrics is essential to business growth, but figuring out how to do it can be overwhelming and stressful.

It helps to have professionals with experience and expertise in the HVAC marketing landscape to outline and track these metrics on your behalf.


Here at HVAC Webmasters, weare dedicated to helping you boost your bottom line. 

We do our part with lean, effective marketing strategies, especially for HVAC contractors. 

Talk to us today and get the most from your HVAC advertising and digital marketing investment.



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  • expertise.com best seo agencies in fort worth

8 Top HVAC Marketing Companies in the U.S.


As an HVAC marketing company, my agency, HVAC Webmasters, has earned the necessary expertise to evaluate marketing competence.

Having worked with thousands of HVAC contractors over the past 13 years, my insights into the heating and cooling industry are more nuanced than your average marketer.


HVAC Marketing Companies

Many generalist marketing companies with generic names like to create “best marketing company” lists to publish on their blog posts and gain website traffic.

Considering this, I wanted my list to heavily weight a company’s direct experience with HVAC companies, compared to a more general marketing provider.


For a reputable look at the top HVAC marketing companies, check out the list below:


1) HVAC Webmasters

I hate to list my own HVAC SEO agency as #1 on this list, but it’s the only way to live up to the standards we set for our readers.

I have first-hand insights into how my clients perform and what my agency provides, including marketing for AI platforms such as ChatGPT and Google Gemini.

HVAC Webmasters is the best HVAC marketing company in the United States because of our wide range of services, spanning from specialized SEO to AI-driven website design.


I also invested millions into developing proprietary marketing software for HVAC companies called DataPins, which my agency offers to each client as part of its marketing services.

Despite these value-adds, our pricing is more affordable than the industry average, and our experience is far more extensive and nuanced than that of competing agencies.


  • Owner: Nolen Walker
  • Google Reviews: 71
  • Google Rating: 4.8
  • Years in Business: 13+

2) Plumbing & HVAC SEO

Josh Nelson, owner of Seven Figure Agency, is undoubtedly a pioneer in digital marketing.

His agency, Plumbing & HVAC SEO, is widely regarded, along with HVAC Webmasters, as one of the most reputable agencies for heating and cooling professionals.

From custom website design to various other digital marketing services, this agency’s reputation has been earned through consistent results.


  • Owner: Josh Nelson
  • Google Reviews: 112
  • Google Rating: 4.5
  • Years in Business: 17+

3) Blue Corona

Ben Landers founded Blue Corona in 2008, and it has since been a mainstay in the marketing landscape for HVAC contractors.

Blue Corona provides various digital marketing services to heating and cooling companies, including web design, on-page SEO, and PPC advertising.

Like HVAC Webmasters and Plumbing & HVAC SEO, Blue Corona has become synonymous with quality and trustworthy marketing for HVAC companies.


  • Owner: Ben Landers
  • Google Reviews: 94
  • Google Rating: 4.8
  • Years in Business: 17+

4) Scorpion

Founded by Rustin Kretz in 2001, Scorpion created the blueprint for marketing to home service contractors, including those in the HVAC industry.

While Scorpion has numerous clients across various categories, including law firms, its expertise in the heating and cooling space is particularly evident.

Scorpion’s RevenueMAX software helps contractors track performance with revenue intelligence and provides a proprietary content management system for each website.


  • Owner: Rustin Kretz
  • Google Reviews: 109
  • Google Rating: 4.7
  • Years in Business: 24+

5) On The Map Marketing

Since Kristaps Brencans founded On The Map Marketing in 2009, the company has become highly regarded for contractor marketing.

Their marketing services include SEO, lead generation, website design, and more, and their reputation has extended over multiple decades.

While most marketing agencies offer a similar suite of services, the key question is which one performs them better and has a proven track record of success.


  • Owner: Kristaps Brencans
  • Google Reviews: 178
  • Google Rating: 4.6
  • Years in Business: 16+

6) HVAC Marketing Xperts

When Seth Brown launched HVAC Marketing Xperts in 2020, he joined the very elite class of HVAC-specific marketing agencies, a list that presumably only includes HVAC Webmasters and now them.

Yes, other agencies are branded as hybrid marketing solutions for HVAC and plumbing, but only two known agencies cater specifically to the heating and cooling industry.

HVAC Marketing Xperts employs a 25-person team of marketing specialists, providing a dedicated experience to local heating and cooling contractors.


  • Owner: Seth Brown
  • Google Reviews: 0
  • Google Rating: N/A
  • Years in Business: 5+

7) Effective Media Solutions

Dave Bowen and Will Merrit founded Effective Media Solutions in 2005, bringing over 20 years of HVAC marketing experience.

Like some other agencies on this list, this agency works with both heating and cooling companies and plumbers.

In addition to standard digital marketing services, Effective Media Solutions offers marketing solutions for TV, radio, streaming, and billboards, as well as direct mail and CSR quality control.


  • Owner: Dave Bowen and Will Merrit
  • Google Reviews: 33
  • Google Rating: 5.0
  • Years in Business: 20+

8) Mediagistic

Andre Carollo founded Mediagistic in 1999 and provides more traditional marketing solutions to HVAC companies and other home services providers.

Some highly profitable HVAC companies require scalable solutions that align with their growth projections, whether through broadcast radio, direct mail, or cable television.

Mediagistic has earned its longstanding reputation in the heating and cooling community with over 25 years of consistent marketing expertise.


  • Owner: Andre Carollo
  • Google Reviews: 124
  • Google Rating: 4.7
  • Years in Business: 25+

Choosing The Best HVAC Marketing Agency

Expertise, Google reviews, and tenure can narrow your list of potential HVAC marketing companies, but your choice depends on your marketing goals, location, and budget.

I recommend you call multiple agencies before deciding which one to choose for your business. I also recommend asking to speak directly with the agency’s owner, rather than a salesperson.

There is no exact science to choosing the best HVAC marketing company, but you’ll get a sense of it by your comfort level after speaking with the owner.


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  • contractors of america best digital agency
  • expertise.com best seo agencies in fort worth

How to Optimize Your HVAC Company for AI Search


Homeowners have started using Large Language Models (LLMs) like ChatGPT to find local HVAC Companies, which means SEO for AI search is now integral to your marketing campaign.

While Google remains the dominant source of HVAC lead generation, yielding 11 times more monthly unique visitors than ChatGPT, Google has integrated its Gemini AI platform into standard search results.

Most HVAC businesses want to leverage the new channel to engage with prospects, while others are preparing for the future of AI search.


Improving your company’s visibility on AI platforms like ChatGPT, Gemini, Claude, and Perplexity is known as LLMO or large language model optimization.


Below, I’ll explain how to implement SEO for AI search into your HVAC marketing strategy:


SEO for AI Search (Blog Cover)

Factors That Influence ChatGPT and LLM Visibility


Brand Mentions

The frequency with which credible online sources mention your HVAC business or “brand” directly affects LLM results.

Your brand can include all variations of your company name and location, as well as anything a user might type in while searching for your company.

For example, if your business name is Air Pro Heating & Cooling, LLC, the exact version of your official business name, as well as variations like Air Pro Heating and Cooling or Air Pro Heating Denver (based on your location), all relate to your brand.


Domain Authority

LLMs like ChatGPT also consider domain authority, although they likely use a different formula than Moz, Ahrefs, or Majestic.

Nevertheless, the authority of your domain will impact your LLM visibility just like it does on Google, Bing, and other search engines.

Domain authority is primarily determined by the quality and quantity of backlinks pointing to your domain, as well as their consistency over time.


Relevance to User’s Chat

LLM chat responses, such as those from ChatGPT, are often even more personalized than Google results.

Most users are already logged into ChatGPT before starting a chat, so that responses may be based on their previous chat history.

Furthermore, the context in which a question is asked has a broader range than a standard Google keyword, and the user may ask a follow-up question, which can impact the responses.


Business Listings and Citations

LLMs are also trained on business listings and citations from Google Business Profile, Facebook, Yelp, and Better Business Bureau.

NAP Consistency and reviews (with responses) generate positive LLM signals for HVAC companies.

ChatGPT may rely on Facebook recommendations more than other review types, making it a worthwhile consideration for HVAC businesses.


E-E-A-T

Google’s E-E-A-T acronym also applies to LLMs. While Google’s Gemini AI platform is more closely related to the specific E-E-A-T guidelines, other platforms still use similar principles.

The point remains: expertise, experience, authoritativeness, and trustworthiness impact how LLMs view and grade your HVAC business.

Sometimes E-E-A-T can feel more like a concept than something tangible, so consider the example of jobsite social proof, where your website shows evidence of recent HVAC jobs.


What HVAC Companies Can Do to Optimize on ChatGPT / LLMs


Invest in Digital PR

LLMs analyze and predict language sequentially with words or phrases. For example, “air” is tangentially related to “conditioner” but also “purifier” and “quality.”

You can use digital PR to ensure your local HVAC company is put in the proper context for LLM training data.

For example, if your digital PR campaign results in your company appearing on lists like “10 best HVAC companies in Denver,” your company will begin to be associated with “best” and “Denver,” which is precisely what you want.


Build a Digital Brand Through SEO

Ditch old-school SEO agencies and tactics, such as keyword stuffing or mass-producing pages. Instead, focus on building a brand through digital signals.

It starts by creating a Google Business Profile and multiple social media pages, such as Facebook, Instagram, and YouTube, to establish a strong brand footprint.

From there, you must consistently send out brand signals, such as customer reviews, credible backlinks, social proof, and mentions.


Showcase HVAC Jobs With Social Proof

Use a tool like DataPins to showcase jobsite check-ins on your website and its various pages.

DataPins consolidates dozens of local SEO signals, including schema markup, geo coordinates, mini maps, unique job photos, SEO-friendly job descriptions, and more.

Not only do traditional search engines like Google pick up these signals, but LLMs like ChatGPT do as well.


Engage on Reddit and Other Forums

Reddit is a foundational part of how many large language models (LLMs) have been trained. As a result, a thread discussing your HVAC business or local HVAC companies may become a training dataset for ChatGPT.

You can participate in these threads directly if you choose to do so. Anything that sounds promotional or manipulative will be banned by moderators or ridiculed by other users.

Consider hosting a Reddit AMA (Ask Me Anything) about your HVAC business to strengthen your brand and provide new information from your perspective.


Examples of ChatGPT Optimization for HVAC Companies

How can local HVAC businesses know that any of these strategies for ranking on LLMs actually work? We have examples of actual companies that rank using ChatGPT search optimization tactics.


ChatGPT Map Ranking

The screenshot below shows one of our HVAC Webmasters’ clients in the #1 map position on ChatGPT.

This client used the strategies outlined in this guide, with our assistance, to secure this ranking.


Screenshot of HVAC Company Ranking on ChatGPT's Map

ChatGPT Text Ranking

The example below shows ChatGPT recommending another one of our clients (#1 on their list) and directly referring to a recent project, thanks to DataPins.

The top ranking increases prospect engagement, and a thorough, detailed description converts users with a specific intent.


Screenshot of HVAC Business Ranking Within an LLM Called ChatGPT

Examples of Google AI Overviews for HVAC Companies

Although a lot of the commentary around AI has been linked directly to ChatGPT, Google remains the largest source of promotion for local HVAC companies.

Google has integrated AI into its primary search results through Google AI Overviews (AIO), with these features appearing on up to 47% of all searches.

Check out some examples of HVAC companies ranking within these AIOs, below:


Google AIO HVAC Service Ranking

The screenshot below shows how a local HVAC company optimized for a specific HVAC sub-service using the DataPins job site check-in tool.

These high-intent search queries primarily come from users looking to find a local provider quickly, making them highly valuable for conversions.


Screenshot of Google AI Overviews Mentioning HVAC Company

Google AIO HVAC City Ranking

The following screenshot shows how HVAC companies can secure AI Overview mentions in secondary cities (those outside their primary location).

As you can see, this company ranks high on AI search for a nearby city, expanding its visibility beyond the primary location and leading to more brand recognition and engagement.


Screenshot of Google AI Overview for HVAC Company in Secondary City

Google AI Mode Examples for HVAC Businesses

Google AI Mode is a separate interface from the standard search results (which now include AI Overviews), more in the vein of a ChatGPT-like experience.

The AI Mode functions differently from traditional search, allowing users to ask follow-up questions and dive more deeply into an expansive topic.

The results delivered within AI Mode don’t overlap with AI Overviews, so this interface requires a concerted optimization effort to maximize visibility.


Google AI Mode Rankings

The screenshot below showcases an HVAC Webmasters client ranking within the AI Mode answer based on a specific service on their website (validated through DataPins check-ins).


Google AI Mode Response, Listing HVAC Company

Google AI Mode Citations

Aside from the listed “rankings” generated for certain kinds of AI mode queries, the platform will also list three citations (with links to the websites) that are clickable for the user.

Although these citations do not always overlap with the companies mentioned within the responses, they still contribute to overall visibility for your brand.


Google AI Mode Citation of HVAC Business Website

Summary of How To Optimize Your HVAC Company for AI Search

Throughout this guide, you’ve learned which factors ChatGPT and other LLMs use to generate responses.

For example, brand mentions, domain authority, relevance, citations, and E-E-A-T all play a role.

We introduced multiple proven strategies to enhance your HVAC company’s visibility in AI responses, leveraging key factors.

Whether it’s digital PR, branded SEO, DataPins, or Reddit engagement, these strategies have been successful in the HVAC industry.


To learn more about optimizing your HVAC business for LLMs like ChatGPT, contact my agency for a free consultation.


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  • contractors of america best digital agency
  • expertise.com best seo agencies in fort worth

7 Best HVAC Podcasts to Stream in 2025 (with/Episodes)


Heating and cooling professionals can gain valuable insights from HVAC podcasts. But where should you start, and what are the best podcasts for HVAC professionals?

At HVAC Webmasters, we’ve been at the forefront of the podcast medium, which helps solidify a brand in 2025.


As a result, we’ve compiled a list of the seven best HVAC podcasts:


HVAC Podcasts (Blog Cover)

1) The HVAC Marketing Plan

The HVAC Marketing Plan podcast, hosted by Nolen Walker and Jason Landry of HVAC Webmasters, provides a wealth of digital marketing information related to SEO, content marketing, Google algorithms, and website design. 

In the age of con artist marketing, the HVAC Marketing Plan is a ray of light for companies looking to succeed in an oversaturated marketplace. It offers actionable insights that can help companies get ahead and stay ahead of competitors online.

From Local SEO tips to recommended tools, Nolen and Jason have been in the HVAC marketing industry for over a decade. As a result, their insights are rooted in expertise rather than sensationalism and clickbait. 

The podcast episodes are thorough and provide everything an HVACR company needs to succeed locally with digital marketing.


Check out the podcast on YouTube:



2) HVAC School

For improving your craft, HVAC School is the most hands-on Podcast for HVACR professionals. This podcast, hosted by Bryan Orr, offers a wealth of industry-related training information and insights.

HVAC School consistently delivers can’t-miss content, from troubleshooting the modern ECM to setting realistic customer expectations. Whether you are a beginner or a veteran of the HVACR industry, this podcast should be saved in your library.


Check out the podcast on Spotify:



3) HVAC Know it All Podcast

The HVAC Know It All podcast is hosted by Gary McCreadie. In it, he shares his experience, opinions, and tools for HVAC professionals. Listeners also gain first-hand insights into one of the industry’s most connected participants.

Gary McCraedie consistently delivers high-quality podcast content for listeners throughout the HVAC space in 2025, from interviewing other HVAC professionals to hosting state-of-the-industry episodes.


Check out the podcast on Spotify:



4) HVAC Financial Freedom

HVAC Financial Freedom is a podcast made specifically for residential HVAC contractors. Host John Victoria interviews other successful contractors and industry experts who provide valuable insights into business growth, startups, and scalability.

The podcast also explores the pitfalls of digital marketing for HVAC companies and offers insider tips on generating more business in the heating and cooling space. It is a must-listen podcast for HVAC pros.


Check out the Podcast on YouTube:



5) The Engineers HVAC Podcast

Tony Mormino hosts The Engineers HVAC Podcast, which educates the HVAC community, including mechanical engineers, contractors, building owners, and maintenance personnel. Tony is a long-time veteran of the HVAC industry, having started back in 1997.

The episodes cover industry-related scenarios along with technical engineering components. For example, one episode is titled Heat Pump Water Heaters, Electrification, and Decarbonization.


Check out the podcast on Spotify:



6) HVAC Success Secrets: Revealed

Hosted by Thaddeus Tondu & Evan Hoffman, HVAC Success Secrets: Revealed offers valuable insights into maximizing your HVAC business. The podcast covers culture, business growth, and strategy to help companies thrive in a competitive marketplace.

The episodes cover various topics, from business culture to field management software integration, each through the lens of true HVAC professionals. Anyone looking to maximize their business should subscribe.


Check out the podcast on Spotify:



7) Building HVAC Science

Building HVAC Science is a niche podcast that, as the name suggests, covers building science, HVAC diagnostics, and a broad array of subtopics like comfort, health, and safety. Building performance expert Bill Spohn hosts the podcast and provides valuable insights.

Episode topics range from home retrofitting to industry myth-busting with guest appearances from other industry experts. This podcast is a dream come true for listeners intrigued by the technical aspects of HVAC diagnostics.


Check out the podcast on YouTube:



Starting an HVAC Podcast

If these podcasts entertain you, consider starting a podcast yourself. A podcast on Apple, Spotify, and YouTube can expand brand awareness and promote essential brand signaling for your digital marketing presence. At HVAC Webmasters, we can help you start a podcast.

If you believe your company can share unique insights into the heating and cooling industry, starting as soon as possible makes sense.


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  • expertise.com best seo agencies in fort worth

10 Best Websites to Buy HVAC Leads in 2025


The HVAC industry is projected to reach 367.5 billion U.S. dollars by 2030, attracting business owners from across the home services landscape to capture some of this continuously expanding revenue.

Before capitalizing on the HVAC boom, businesses must identify predictable methods to generate or buy HVAC leads and convert them into customers.

Most HVAC SMBs opt to purchase HVAC leads instead of generating them manually, as they lack the necessary digital presence to attract new prospects.


Purchasing HVAC leads from third-party providers can be unpredictable, so contractors must research and understand the lead providers and their models before investing.


HVAC Leads 2025 (Blog Cover)

Generating The Right Types of HVAC Leads


Shared Leads

Shared leads are prospects whose contact information is given to multiple HVAC contractors. You don’t want these leads because they won’t help your business grow.

Shared leads convert at a low rate and rarely become repeat customers because they associate their customer journey with the lead seller instead of your HVAC company.


Exclusive Leads

Exclusive leads are potential customers who directly contact your business to inquire about your HVAC services, typically through your website, Google Business Profile, or another brand channel.

Exclusive leads drive your long-term business growth and profitability, as they convert at a high rate and are more likely to become repeat, long-term customers.


Agency-Driven Leads

The quality standards of lead generation agencies vary significantly, with some providing shared leads and others providing exclusive leads.

In addition, some agencies sell leads directly to your HVAC company, while others sell you a lead generation process, software, and services, such as a custom website and call tracking.


Best Websites to Buy HVAC Leads

Below, we’ll outline the 10 best websites to buy HVAC contractor leads in 2025 and why these HVAC lead generation companies stand out above the rest.


1) HVAC Webmasters

We are biased since this is our website and company, and we’ve been helping HVAC companies generate the highest quality leads since 2011.

Having worked with thousands of HVAC contractors over the past 14+ years, we’ve accumulated empirical data providing the types of HVAC leads that best convert.

We’ve found that exclusive HVAC leads generated through a digital brand via SEO and other organic channels directly correlate with a sustainable heating and cooling business model.


Based on our first-hand journey, we’ve developed proprietary software and an accompanying process to bolster HVAC lead generation for companies nationwide.


Google ReviewsGoogle Rating
714.8

2) Service Direct

Service Direct has been a well-known lead provider since 2006. They work with HVAC contractors through a PPL or pay-per-lead service.

Their strategies focus on hyperlocal targeting so HVAC companies can secure prospects directly within their defined service areas.

In addition, HVAC companies can track and evaluate leads through call recordings and subsequently adjust their price per lead for more significant ROI.


Google ReviewsGoogle Rating
UnlistedN/A

3) 99 Calls 

99 Calls is a lead generation service for HVAC companies that offers HVAC leads ranging from $15 – $59 per lead.

The 99 Calls platform includes custom HVAC websites that rank organically within search results, capturing nearby users with relevant keywords.

Like Service Direct, 99 Calls uses the pay-per-lead model (PPL), which helps guard HVAC companies from long-term contracts with traditional marketing agencies.


Google ReviewsGoogle Rating
1704.8

4) 33 Mile Radius

33 Mile Radius provides HVAC leads to local contractors through live phone calls, allowing contractors to speak directly with prospects.

The agency’s geo-targeted leads help local contractors focus on calls within their regional service areas and apply them to their service offerings.

The call-tracking features add clarity for business owners seeking methods to monitor both lead quality and campaign performance, fostering informed tweaks when necessary.


Google ReviewsGoogle Rating
974.2

5) CraftJack

CraftJack and its accompanying software provide HVAC leads with speed-to-call discounts, encouraging contractors to contact prospects quickly.

The software’s presentation of real-time updates helps business owners maximize conversion rates for sustainable success.

Since a lack of efficient follow-ups is one of the most significant inhibitors of success with HVAC leads, CraftJack’s comprehensive software platform is a compelling option for contractors.


Google ReviewsGoogle Rating
9784.0

6) conXpros

ConXpros is an HVAC lead generation platform that provides live inbound calls from local prospects for cooling, heating, AC, heat pumps, and more.

Their live inbound call leads range from $45 to $100, while their traditional leads range from $45 to $85.

Each HVAC lead undergoes a 7-step qualification process and comprehensive follow-up, including SMS, email, and phone calls.


Google ReviewsGoogle Rating
3294.1

7) Phonexa

Phonexa is a software-driven lead generation service that provides a comprehensive marketing suite to generate and track HVAC leads.

The software’s features include analytics, attribution, and custom routing so HVAC business owners can understand their lead generation process.

The Phonexa lead generation plans for HVAC companies start as low as $100 monthly, with more expensive plans also available.


Google ReviewsGoogle Rating
505.0

8) Abstrakt Marketing Group

Abstrakt Marketing Group offers commercial HVAC lead generation services, including pipeline development, SEO, and content marketing.

With an emphasis on b2b lead generation, this company uses analytics to evaluate campaign performance and encourage maximum ROI.

By leveraging keywords and website optimization, HVAC companies can rank in organic search results, thereby driving qualified leads.


Google ReviewsGoogle Rating
3344.5

9) 5Estimates.com

Owned by Peak Marketing Services, 5Estimates.com partners with platforms like Networx, Angi, and Modernize to help contractors generate qualified HVAC leads.

Their estimated pricing for exclusive HVAC leads ranges from $10 to $48, with variations based on territory and service request type.

Their website lists popular service areas such as Portland, San Jose, New York, Seattle, Denver, Austin, Miami, and many more.


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10) Networx

The Networx contractor network connects HVAC companies with nearby homeowners in need of heating and cooling services.

HVAC businesses bid on local projects within their service areas.

The platform includes review management and call tracking to leverage new customers into long-term relationships.


Google ReviewsGoogle Rating
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Methods to Generate HVAC Leads Manually


Search Engine Optimization (SEO)

Despite its mixed reputation, SEO produces the highest ROI per lead compared with other marketing and advertising channels.

The caveat is that not all heating and cooling businesses experience this lead quality because of subpart SEO providers.

Regardless of people’s opinions about search engine optimization, the data shows that nearly 5 million people search monthly for HVAC and related queries.


HVAC Search Volume

The key is understanding the nuances of the algorithm with concepts like E-E-A-T and digital branded signaling.

Our agency, HVAC Webmasters, developed a software tool called DataPins so that heating and cooling companies can rank for thousands of queries in their local service areas.

Using DataPins, this Mesquite, TX-based company ranks in its closest major city (Dallas) for legitimate keywords:


HVAC DataPins Ranking

Most companies don’t realize that over half of Google clicks come from hidden and long-tail terms.

They are phrases like goodman ac repair pembroke pines, fl.

Ahrefs and SEMrush won’t detect search volume for these terms, but users still search for them.


They also search for variations of this phrase that add and subtract stop words like “in” and “for.”

The subtle nuances of SEO are tedious and overwhelming, which is why most digital marketing agencies ignore them.

You don’t have to dive into every technical crevice of search engine optimization; you have to be willing to listen to advice on how to leverage the best methods to acquire leads.


Reviews and Reputation Management

Customer reviews (especially on Google Business Profile) directly generate exclusive HVAC leads.

Not only do reviews help your business profiles and website rank higher in search results, but they also drive conversions.

Establishing a consistent and repeatable process for requesting customer reviews is an effective way to increase sales.


  • 10+ Google Reviews: Foundation
  • 20+ Google Reviews: Credible
  • 50+ Google Reviews: Significant
  • 100+ Google Reviews: Expert
  • 200+ Google Reviews: Authority
  • 500+ Google Reviews: Trustworthy
  • 1,000+ Google Reviews: Powerhouse

Increasing reviews starts with investing in reputation management software that automates review results through SMS and email.

Various tools can accomplish this for your company, including DataPins and GatherUp.

While technology is the basis for increasing review frequency, it works best when combined with a personal touch.


Ensure each technician asks the customer for a review upon job completion.

When you combine personal and digital requests, you increase your review responses by a factor of 40.

Using a plugin to share customer reviews directly on your website can further enhance your lead acquisition process.


As website visitors see other customers who’ve experienced your services, they convert at a higher rate.

The more you see your results, the better you’ll understand how these methods feed off one another.


Google Ads (PPC)

Too many contractors rely on PPC for long-term lead generation when its best function is supplementing your SEO presence in the short term.

Be careful who you hire to run your Google Ads campaign. They may lock you into long-term agreements or employ shady tactics, such as black-box billing.


The lightbulb PPC moment occurs when you realize it supplements your other channels.

Your ROI skyrockets when you can strategically turn Google Ads on and off throughout the year.

A broader digital marketing campaign maximizes the results of paid advertising.


Consider a scenario where you pay for clicks for “ac repair near me.”

What does the user see after clicking on your ad? Is it a landing page that incorporates video content and customer reviews? Or is it a generic text page that fails to demonstrate your company’s experience?

The former will make your PPC campaign a lead generation tool, while the latter will waste time and money.


Google Ads PPC Results

Referral Programs and Networking


Referral programs are simple; you incentivize customers to tell friends and family about your company and its services.


Incentives can include:


  • Limited-time Discount
  • Lifetime Discount
  • Tiered Discounts (Based on # of Referrals)
  • Gift Cards
  • Smart Home Upgrade
  • VIP Membership
  • Exclusive Product Access
  • Sports Tickets

Referrals are one of the most old-school lead-gen techniques because they have worked in previous eras.

Word of mouth was the lifeblood of many HVAC companies long before the digital marketing age.

Today, referral programs are integrated into digital marketing campaigns, which helps them spread even faster.


Ultimately, consumers trust friends and family more than reviews, making referrals a lead generation goldmine.

The caveat with referrals, of course, is that your services must live up to the hype. Ensure your technicians maintain a high service standard. Otherwise, it can undermine your entire program.


Social Media Marketing

Like online reviews, a strong social media presence contributes to your lead generation. Every HVAC company should have a Facebook and Instagram account at a minimum.

It’s 100% free to create Facebook and Instagram business accounts through the Meta platform. However, you must take it further to funnel the leads.


Here are two undervalued social media marketing channels:


  • Create a YouTube channel
  • Start a Podcast

These are the two most untapped social media marketing techniques for HVAC lead generation. YouTube content is more popular than ever, especially YouTube Shorts.

We recommend publishing 2-3 YouTube Shorts per week on your channel.


HVAC podcasts are rare, but they help generate leads. Starting a podcast requires a hosting account and an RSS feed.

From there, you can submit your podcast to major platforms like Apple and Spotify.

You can reach out to employees, business associates, and industry experts as podcast guests.


The goal is not always to directly acquire new customers from your podcast. Instead, you are building a strong brand that will influence other channels and attract new clients.


Social Media Users (US Adults)

Email Marketing

Email marketing produces a 40:1 ROI, meaning you earn $40 for every $1 spent. That said, email marketing can be hit or miss in the HVAC industry.

Failure usually stems from a lack of segmentation and personalization. Segmenting your subscribers by interests, service types, locations, and other variables can increase open rates by 82%.


Screenshot Showing AWeber Email Subscribers

Website UX

Every company knows they need a website, but not all understand what kind of website generates leads. Websites with specific UX (user experience) principles consistently generate exclusive HVAC leads.


These are the principles:


  • Red Calls to Action: CTAs that are the color red convert 10x more
  • Site Speed: Sites that load in less than a second cover 10x more
  • Mobile Navigation: Sites that are easy to navigate on smartphones convert 20x more
  • Original Images: Unique images convert 30x better than stock photos

Once you realize that only certain types of HVAC websites convert, you begin to make the proper connection between your website and lead generation.

Contacting a reputable web designer with experience in the heating and cooling industry is a good place to start. By fostering a positive user experience, you invest not just in your website but in your brand.


HVAC Website UX

Delete Blog Posts

Google’s Helpful Content Update and March 2024 Content Update target websites that create content for search engines, not people.

Excessive blog posts can create negative sitewide signals, resulting in the de-indexing of parts of your HVAC website.

With this in mind, deleting blog posts from your website can help your other pages rank better, resulting in more HVAC leads.


Here’s how you can tell if Google is even indexing your blog posts:


Navigate to your Google Search Console dashboard.

Click on Pages.


GSC Pages Report

Next, it will show you how many of your pages are not indexed.


GSC Non-Indexed Pages

You can scroll down to “Why Pages Aren’t Indexed” and click on Crawled – currently not indexed.


GSC Crawled Not Indexed

Here, you will see a list of all the pages Google found but chose not to index.

For many sites, this list is full of blog posts.


Export the list to your computer, open Microsoft Excel, or import it to Google Sheets.

Now, delete each of these posts from your website one by one.

As Google recrawls your website, they will find a higher percentage of quality pages, helping your leads.


Digital Branded Signaling

Relying on one platform for leads is a mistake, whether it’s Google, Facebook, or a lead seller. The theory of digital branded signaling is a cutting-edge way to generate exclusive HVAC leads.

Digital branded signaling is a holistic effort to generate brand “signals” across the web. You’ll need a cohesive marketing campaign that showcases your actual HVAC projects.

In addition, you must ensure that your brand presents consistency from your logo to your business address and everything in between.


Share photos of recent HVAC projects on your website, social platforms, and business listings. As your brand builds broad credibility (across multiple platforms), it increases the potency of each.

Essentially, the sum of all your signaling is greater than its parts. HVAC companies that’ve successfully established branded digital signaling have seen a 40x increase in leads within 6 months.


Digital Branded Signaling

Incorporate QR Codes

Have you ever dined at a local restaurant and noticed a QR code on the table or coaster? This form of modern digital marketing is used in other industries, but rarely in HVAC.


Add QR codes to all of your marketing materials, including:


  • Business Cards
  • Flyers
  • Truck Wraps
  • Email Signatures
  • Brochures

QR codes should serve as a lead generation funnel for HVAC companies.

For example, when a prospect scans your QR code after seeing your truck wrap, they are brought to your website landing page to book a service.

You can utilize a free QR code generator, like this one from Adobe, to create your own code. Leveraging this digital method will help your company stand out from competitors.


QR Code Flyer

Specialize Within the HVAC Industry

Newer HVAC companies in large markets often get stuck in the gig economy, relying on one lead or job after another.

Competing for HVAC installation and air conditioning repair services can be challenging for a brand-new company.

That’s why niching down and specializing in a sub-category within the HVAC industry can help you generate leads quickly.


Examples of specialty HVAC categories include:


  • Commercial HVAC Systems
  • Geothermal Heating and Cooling Systems
  • Smart Home Integration
  • Ductless Mini-Split Systems
  • Radiant Heating Systems
  • HVAC System Retrofits
  • Green and Sustainable HVAC Solutions
  • HVAC System Design and Consultation
  • Dehumidification Systems
  • Wine Cellar Cooling Systems
  • HVAC for Historic Homes
  • High-Efficiency HVAC Systems
  • Emergency HVAC Services
  • Custom HVAC Fabrication
  • Pool Dehumidification Systems
  • Ventilation Systems for Industrial Kitchens
  • Zoning HVAC Systems

You might wonder how niching down brings in new prospects.

It creates a two-pronged reaction.


First, search engines favor HVAC websites with topical authority.

In other words, if you specialize in commercial HVAC systems and create pages supporting them, Google will assign more credibility to your company for this sub-category.


Secondly, customers convert at a higher rate when they are specifically seeking your niche service.

For instance, a commercial restaurant needing HVAC repair is more likely to select your service over a general HVAC company that offers commercial services.


HVAC Specialty Categories for Lead Generation PDF Cover


Integrate Artificial Intelligence (AI)

AI is a trending topic across all industries, including HVAC. But did you know that AI can help you generate HVAC leads?

From funnel creation and optimization to customer relationship management, the powers of AI can directly influence lead acquisition.


Some of the ways HVAC companies can integrate artificial intelligence into lead generation include:


  • AI Chatbots
  • Predictive Analytics
  • Dynamic Pricing Models
  • Automated Follow-Ups

Seeing how an on-site chatbot can funnel a prospect into a scheduled sales meeting will open your eyes.

Furthermore, AI can help predict the prospect’s behavior, optimizing their sales presentation for increased conversion rates.

Integrating AI into your lead generation process can make a significant difference. Not only can AI increase your leads, but it can also increase their conversion rates, resulting in more sales.


AI Powered Chatbot

HVAC Lead Generation FAQs


How Do I Select The Right HVAC Lead Generation Company?

First, determine whether you want to be a long-term sustainable company or exist within the gig economy.

Once you know what you seek, choosing the company that fits your lead generation goals becomes easier.


How Can I Get More HVAC Customers?

You can attract more HVAC customers by replicating the lead generation strategies of companies: investing in organic SEO, paid advertising, and digital brand building.

When you invest in these things directly, you won’t need to rely on those companies for your leads.


Should I Buy HVAC Leads?

Purchasing HVAC leads is a business decision that only you can make.

We recommend creating a lead generation process to generate your own prospects long-term.


Final Thoughts on HVAC Leads

The HVAC industry is booming, and contractors are looking for ways to capture this increasing revenue in 2025.

It’s evident that you need HVAC leads, but the question is where and how to get them, which will determine your long-term success.

This article has outlined ten of the best websites to buy HVAC leads while educating readers on the different types of leads and lead generation strategies.


Buying HVAC leads is not something you should do on a whim because it must align with your long-term business goals, which may vary.

For example, if you want to build a long-term, sustainable HVAC company, you won’t survive by buying leads.

Conversely, buying leads can turn a profit if you are tactfully looking only for short-term HVAC jobs.


Educating yourself on HVAC lead generation and the websites that provide leads is the best way to make an informed decision in 2025.


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Pros & Cons of an HVAC Career (Salary, Lifestyle, Etc.)


Choosing a career in the HVAC industry presents various pros and cons. However, HVAC is an excellent career choice for contractors looking to earn a competitive salary and maintain a balanced lifestyle.


As the owner of HVAC Webmasters, a digital marketing agency for HVAC professionals, I’ve worked with thousands of contractors over the past decade-plus. My clients have spanned from brand-new companies to established franchises.


As a result, startup contractors come to me for advice about the pros and cons of an HVAC career.


Key Takeaway

HVAC technicians are unlikely to become obsolete in this AI-driven economy and era. Skilled HVACR technicians possess skillsets and judgments that automation cannot replace anytime soon.


HVAC Career Pros & Cons (Blog Cover)

Pros and Cons of an HVAC Career

Diagnosing and fixing problems can be a rewarding experience. Driving four hours to find out the homeowner has a couch in front of their air vent is less compelling.

This balancing act of an HVAC career will offer a palette of pros and cons depending on the job.


Compare the Pros and Cons of HVAC careers below:


Pros and Cons of HVAC Career (Chart)

Pros


Opportunity

There’s a shortage of HVAC technicians throughout the country. The average age of an HVAC contractor is around 54, which highlights the opportunity for a younger generation to infiltrate the marketplace.

Several companies will even offer tuition reimbursement for individuals looking to jumpstart their careers.


Education

Another primary advantage of HVAC as a career is its educational path. Most jobs require a four-year degree of some sort to even get in the door.

College debt can create massive debt for students who are not guaranteed profitable employment and often work extra to pay off debt.


On-The-Job Experience

On-the-job experience is where you’ll hone your skills to the next level, which can be years in the making.

Still, if you can learn on the job, you’ll earn money while sharpening your skills and making yourself more marketable while transitioning to the next tier of HVAC business success.


Job Security

If you achieve your goal of becoming a skilled technician, the position’s long-term security is considerable compared to other industries like finance and technology.

Few people are as skilled in heating and cooling repair as in finance; you can go to school to change that.


Emerging Tech

The HVAC industry is evolving alongside the broader technology sector, which is appealing to younger people looking to enter the trade.

For example, smart thermostat integration, eco-friendly refrigerants, and green energy systems have all become topics within the heating and cooling industry.

These dynamics create a demand for younger technicians who understand modern technology and how it connects to HVAC systems.


Cons


The cons of becoming an HVAC technician are not unlike those of other service-type jobs. The physical exertion required to do the job is immense and something you must be prepared to handle.

Becoming a full-fledged heating and cooling expert also takes time, probably even longer than your education will last. 


Hard Labor

While tradespeople often enjoy the grind of hands-on labor, the work itself is hard. It requires physical exertion, uncomfortable positioning, and getting your hands, in some cases, very dirty.


Road Travel

Depending on your company’s service areas, an HVAC career may require extensive driving or road travel throughout your work week.

For example, some HVAC companies service regions that span 6 hours of driving time, which may dissuade some from wanting to make a career in HVAC.


Dynamic Schedule

One downside of being an HVAC contractor is the unpredictable schedule. Depending on your position within a company, your schedule can vary significantly.

The HVAC industry is seasonal which concentrates heavy workloads during peak seasons (summer and winter). This dynamic schedule makes it hard to keep a routine.


Safety Hazards

HVAC technicians assume potential safety risks, including chemical exposure, respiratory illness, and electrical dangers.

Of course, companies and individuals can and should take precautions to decrease these risks. However, a career in HVAC is still more dangerous than the average job.


Ongoing Education and Licensing

Earning a single degree does not conclude yoru education in the HVAC sector and the higest earning professionals contiually educate themselvs and earn new licenses.

Sometimes, these are required based on a new safety standards or local regulations and other times they are pursued to increase income potenital.


HVAC Salary Expectations


When paired with the position’s high demand and long-term sustainability, it’s hard to find a financial reason to dissuade yourself from choosing HVAC as a career.

Check out some more context about the different salaries below.


Entry Level HVAC Technician

An entry-level HVAC service technician can earn upwards of $54,000 annually, a significant salary for such a position.

Not every HVAC employee is a service technician, however. Some start as rough-in installers or helpers, and other less profitable titles.


HVAC Technician

The average HVAC technician earns around $70,833 annually, although it varies by work location. Having multiple skill sets will likely increase this salary’s high-end range.


HVAC Business Owner

Meanwhile, HVAC company owners earn a salary of around $80,306 per year. However, the top earners make around $225,000 annually.


HVAC Salary Graphic

HVAC Industry Jobs

There are two ways to categorize jobs in the HVAC industry: by niche and by position. For example, residential HVAC services is a niche in which a senior-level technician is a position.

Everyone can strive for multiple types of niches and positions in their career. Some technicians even target multiple niches and rise through positional ranks rather quickly.


Meanwhile, it’s important to familiarize yourself with the names of the most common HVAC positions:


  • HVAC Technician
  • Engineer
  • Estimator
  • Fabricator
  • Installer
  • Pipefitter
  • Refrigeration Technician
  • Service Manager
  • Sales Associate

The more niches you become an expert in, the more on-the-job experience is required, and the longer it will take to become a full-fledged expert within your field. Different jobs include:

Once you move through the ranks to professional, mid, and senior levels, different options within each will manifest themselves.

Everything from systems designer to team supervisor is on the table during your trajectory.


Expanding Your HVAC Career With Marketing

A comprehensive digital marketing campaign can benefit HVAC technicians who start their own businesses.

As the long-time owner of HVAC Webmasters, my expertise with growing businesses is based on 14+ years of hands-on experience.

I recommend that new HVAC businesses claim and optimize their Google Business Profiles and invest in a business website with SEO and DataPins.


If you would like to learn more about how marketing can influence the trajectory of your HVAC career, contact me to discuss your unique challenges.


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28 Proven HVAC Marketing Strategies (To Generate Leads)


HVAC marketing is essential to customer acquisition for modern heating and cooling companies.

However, HVAC advertising and digital marketing are often sources of dismay for local companies that deploy the wrong marketing strategies or hire the wrong agency.

As the founder of my digital marketing agency, HVAC Webmasters, I know firsthand the frustrations of HVACR contractors who’ve experienced grave disappointment with other advertising agencies.

Many service providers make marketing seem overly complex, which can confuse hard-working business owners looking to expand their promotional reach.


Key Takeaway

HVAC marketing is simpler than it looks when utilizing proven strategies like search engine optimization, email marketing, and AI / LLM optimization.


Having spent the past 14+ years working directly with thousands of HVAC companies on marketing campaigns, I’ve compiled 28 proven strategies for promoting a heating and cooling business in 2025.


HVAC Marketing (Blog Cover)

1) Search Engine Optimization


One of the most popular digital marketing techniques is HVAC SEO, or search engine optimization. 

The strategy consists of refining web content, URLs, links, and user experience to rank more effectively on Google, naturally driving more traffic and business to your company.

SEO is a massive industry, and most local companies now invest in some form of SEO. 


There are right and wrong ways to execute search optimization, and HVAC contractors should invest in the right services to help them achieve their goals.

Despite being the most cost-effective marketing strategy for exclusive lead generation, SEO garners a lousy reputation in HVAC circles.

The discrepancy between perception and reality stems from the scarcity of trustworthy HVAC marketing agencies in the industry.


Some marketers continue to deploy obsolete or black-hat SEO methods, such as mass-producing blog posts on their clients’ websites, whether intentionally malicious or due to inexperience.

Google’s Helpful Content Update aimed to demote websites that created content for search engines rather than people, and that update now runs in real-time.

HVAC websites were one of the worst offenders in this area, resulting in hundreds of thousands of HVAC websites losing organic traffic.


Modern SEO requires branded digital signaling, E-E-A-T, and schema markup, which few agencies can or are willing to implement for their clients.

The ones that achieve it dominate SERPs and generate the most inexpensive and highest-quality leads in the marketplace.



2) AI / LLM Optimization

Optimizing for AI and Large Language Models will be crucial to HVAC marketing success in 2025.

Google has been showcasing these AI-generated overviews in some capacity since May 2024, and they are becoming increasingly ingrained in the searcher’s experience.

When your heating and cooling company appears in AI answers, users see it as a recommendation from Google, which can lead to immediate sales or gradual brand awareness.


Either way, your goal is to appear within these overviews as often as possible using SEO for AI platforms.

Google Gemini is trained by internet data, which means that your company appearing in list articles like “Best HVAC companies in Denver, CO. can help the AI learn more about your company.

Standard SEO practices also contribute to the LLM’s ability to learn more about your business, leading to more visibility in AI Overviews.


My HVAC clients are noticing an increase in their leads coming from ChatGPT. Homeowners may ask ChatGPT questions like “Who is the best HVAC company in Mesa, Arizona?”

When ChatGPT delivers my clients within their AI-generated responses, homeowners trust the platform and take the next step by contacting the provider.

These types of interactions will become increasingly common, not just with ChatGPT but also with Google’s new AI Mode.



3) Pay Per Click Advertising

Advertising is a form of marketing, and pay-per-click (PPC) ads are the most popular digital advertising method. 

Most HVAC companies gravitate towards pay-per-click ads because they produce quick results without much effort.

Google Ads is the top pay-per-click platform in the HVAC industry, producing the most consistent results.


Proper campaign management is essential to generating a profitable ROI with Google Ads, and avoiding wasteful spending is the most integral strategy.

While short-term lead generation is appealing, a long-term PPC investment can yield negative ROI without careful planning. 

In most cases, PPC works best as part of a broader digital marketing strategy that includes SEO, reputation management, and remarketing or pixel tracking.


The challenge for local business owners is avoiding the sales tactics of PPC agencies that require long-term agreements.

Many HVAC contractors I’ve worked with spent years in bad contracts with advertising agencies that used deceitful billing tactics to hide their Google Ads fees.

Once they finally break free from the term agreement, they will be trepidatious about reinvesting in Google Ads.


The good news is that with proper management and a synergistic digital marketing campaign, PPC can still return a sizable profit for HVAC customer acquisition.


Screenshot of Google PPC Results

4) Social Media Advertising

Facebook, Instagram, YouTube, and TikTok have become increasingly important in the HVAC advertising ecosystem.

An increasing number of your target customers spend their time on these social media platforms, especially Instagram Reels and YouTube shorts.

Advertising to these consumers directly on these social apps is a great way to expand brand awareness.


You should note that, because social media fosters positive scrolling, unlike Google, which attracts active searching, the conversion per click will be far lower.

With that being said, targeted advertising, as part of a broader digital marketing campaign, is not always aimed at direct lead generation.

By building brand awareness on Facebook, Instagram, YouTube, and TikTok, you can attract your target customers through a funnel that ultimately results in new clients.


Consider offering a lead magnet through your social ads, asking for an opt-in in exchange for a valuable resource like a guide, checklist, or coupon that benefits your audience.

Once they opt in to your service funnel, you can consistently reach them through email or remarketing (more on that later).

Remember that some of your audience is not currently seeking air conditioner or furnace repair, but they will inevitably need it at some point.


If your company can stay at the top of their mind, it will likely be the one they contact when the need arises.


HVAC Instagram Ad Mockup

5) Google Maps Optimization

As a local HVAC company, you want your Google Business Profile (formerly known as Google My Business) to rank in Google Maps results, just as you want your website to rank in Google Search results.

When your website and business profile rank at the top of Google (in the Maps and Search sections), it creates a halo effect for searchers.

“Who is this HVAC company ranking simultaneously on Google Maps and Google Search?”


When you get searchers asking this question, your conversion rates will immediately increase.

Ranking on Google Maps requires optimizing your Google Business Profile and website in tandem.

Google Maps uses information from your website, so ensure your business URL is inserted into the website field of your Google Business Profile.


From there, add original photos to your profile and make sure your contact information is updated.

Next, you should focus on requesting Google reviews and responding to existing ones to help build your listing’s prominence.

Optimizing Google Maps search results can increase your HVAC company’s visibility, build credibility, and increase conversion rates.


Screenshot of Google Maps 3-Pack Featuring HVAC Companies

6) E-E-A-T

E-E-A-T stands for expertise, experience, authoritativeness, and trustworthiness and is an acronym coined by Google.

Because Google is your #1 marketing channel as a local contractor, aiming to meet their publicly requested standards is the key to maximizing success.

You can demonstrate these E-E-A-T qualities using various strategies, including attaching your licenses and awards to your website homepage and embedding a review plugin for verified 3rd party customer reviews.


Publishing content that contains expert information that only you can know is another way to showcase expertise.

On your website, outline what makes your services unique and include images and proof of recent jobs.

In addition, ensure your website is secure with HTTPS and site security so users feel comfortable with your business.


Implementing E-E-A-T on your business website will help set up your long-term brand online.


HVAC EEAT Badges

7) Check-ins

Check-ins are a form of schema markup that allows HVAC contractors to showcase proof of recent jobs.

For example, performing an AC coil repair in a nearby town of 5,000 people would generally go unnoticed by your website visitors.

However, with check-ins, you can show each job, including its service type and location.


As you might imagine, seeing proof of your jobs helps customers build trust with your services.

The same applies to search engines like Google, which value unique content that demonstrates expertise.

You can use software tools like DataPins or NearbyNow to generate check-ins from various heating and cooling jobs throughout your service areas.


Regular check-ins ensure your website stays fresh with new content daily or weekly.


Pins for Content Marketing

8) Citations

Citations, often called NAP citations, showcase your HVAC business’s name, address, and phone number.

Your business must secure citations on significant directories like Yelp, Bing Places, and local chamber of commerce websites. 

Angi’ and HomeAdvisor are valuable citations, too.


You want your citations to have consistent NAP information to build digital credibility, especially with data aggregators like Data Axle and Neustar Localeze.

However, there is one caveat when it comes to citations, which is that many are meaningless.

Citations from directories not indexed on search engines like Google won’t help your business.


If you pay for these kinds of citations, you are wasting money.

It’s not enough that the directories’ homepages are indexed; the interior pages with business information must also be indexed.


NAP Citations (Infographic)

9) Community Engagement & Sponsorships

Community outreach is a legitimate way for HVACR companies to establish a local presence and build credibility with future clients.

Participation in local events and organizations helps your business positively associate with your community.

As digital platforms like Google work to credit businesses that build an authentic brand offline, these types of tasks become even more critical.


Offering free HVAC services to non-profits in your area is an excellent way to foster future relationships.

You might even consider hosting a speaking event or workshop where you outline the benefits of energy efficiency and AC maintenance for commercial producers.

Another form of community outreach comes from internships or apprenticeships with local colleges.


As these various engagements accumulate, your brand will grow and expand in more ways than you can imagine.


Sponsorships can help your HVAC business quickly increase brand awareness in your community.

Little League teams and local charities are easily attainable sponsorships you can pursue immediately.

By sponsoring a local sports team, your logo can appear on their jerseys, promotional items, and even on signs within the field of play.


This visual association helps foster trust from your local consumer base.

To expand your brand from an industry standpoint, consider sponsoring trade shows, HVAC-related events, and local groups.

These offline marketing strategies will fuel your online campaigns in 2025.


Community Membership Example from Walla Walla, WA Chamber of Commerce

10) Public Relations (PR)

Public relations or PR is a legitimate way to market your heating and cooling business.

Unlike link building, which is aimed at algorithmic manipulation, digital PR naturally builds links while spreading brand awareness.

PR involves working with journalists to publicize your company’s achievements, innovations, and community endeavors.


Depending on your market, you may be able to earn a local TV spot on the news station.

Authentic links from credible institutions like local news websites are invaluable for digital marketing.

Furthermore, promoting your company through more traditional advertising channels (newspapers, magazines, etc.) allows you to cover all bases in brand awareness.


11) Email Marketing

Email marketing has become a critical promotional tool for HVAC businesses to nurture leads and increase customer acquisition.

Email subscriber lists allow companies to keep their audience informed about new services, discounts, and seasonal HVAC recommendations.

Consistent and informative newsletters keep your brand in front of your target customers’ eyes.


Within the scope of email marketing, segmentation becomes increasingly essential.

The more customized your email lists are to specific audiences, the more they will open and engage with your email sequences.

For example, people who previously scheduled furnace maintenance can be alerted that they need a check-up at a specific target date during winter.


Email marketing also helps increase customer acquisition by nurturing leads who have not become customers.

A large section of your audience is not ready to buy immediately, but offering a lead magnet in exchange for an email opt-in allows you to continue to nurture the lead through the sales cycle.

Using email marketing software such as Active Campaign or AWeber, HVAC companies can track analytics like open rates, click-through rates, and unsubscribe rates through dashboard analytics.

From there, companies can adjust their campaigns to increase success.


Screenshot of Email Marketing Graphic on AWeber

12) Content Marketing

Content marketing is a great promotional strategy when it adheres to Google’s guidelines and proves authentic value to visitors.

However, part of the reason Google implemented the Helpful Content Update was to prevent websites from publishing hundreds of thin blog posts that foster a negative user experience.

Unfortunately, most HVAC companies have been taught that mass-producing blog posts gives Google “fresh content,” which is an obsolete and inaccurate way of thinking about content.


Since heating and cooling websites are among the worst offenders of mass-producing low-quality content, they have lost significant traffic over the past several years.

Google’s Helpful Content Update demotes websites that engage in such content mass production.

Content marketing, the right way, involves strategically updating existing content.

New content should only be created and published if a similar page does not exist.


Your content efforts should focus on maximizing existing pages rather than creating hundreds or thousands of pages that cover the same topic.

You can check out my content marketing video below to better understand this process.



13) Customer Referral Programs

Customer referral programs help heating and cooling companies market their business through word of mouth.

When satisfied customers refer family or friends to your services, you gain great new clients already invested in your brand.

The referral program incentivizes your existing client base when they refer new customers.


Their referrals can be tracked by providing each partner with a unique code to ensure they receive proper credit for bringing in new customers.

Examples of incentives include discounts, card or cash rewards, and complimentary services.

You can promote your referral program to your existing client email subscriber list and increase awareness on your social media channels, such as Facebook.


Referrals are some of the best leads your company will get from any marketing strategy, as the conversion and repeat customer rates are exponentially higher than other channels.


14) Direct Mail

Direct mail is often considered an old-school marketing strategy, but it remains effective in 2025.

The primary benefit of direct mail is hyper-regional targeting, which allows you to drill down your efforts to specific neighborhoods where your services are most coveted.

With this in mind, you should customize your mailers and marketing materials for the location you are covering.


Examples of direct mail include postcards, letters, and brochures, each of which varies in expense.

To maximize your broader marketing campaign, include QR codes on your mailers so users can quickly access your website through their mobile devices.

You can follow up with these leads through email sequences and retargeting campaigns.


Like digital marketing strategies, tracking success rates with direct mail is essential.

Evaluating ROI is the key to maximizing a multi-channel marketing approach for HVACR businesses.


HVAC Postcard Example (Front)

15) Billboards

I’ve witnessed the impact of HVAC company billboards on trickle-down marketing.

As drivers pass by a witty billboard for an HVAC company, they are more likely to search for the brand name, increasing brand signals on search engines.

While many of your billboard impressions will come from locals who are target customers, some will come from travelers and commuters who are not candidates for your services.


That doesn’t equate to a wasted impression; their brand engagement can contribute to your broader marketing campaign.

The downside of billboards is that they use relatively random targeting despite high-frequency impressions.

In addition, their full impact can only be reached with a high-quality execution of the visual and text elements.


Any HVAC-related billboard should feature bold fonts, in-your-face images, and, most importantly, a witty slogan.

Because HVAC services vary by season, it is essential to run billboards that align with seasonal trends, such as furnace repair during a cold winter or AC repair during a hot summer.

Lead attribution for billboards is more challenging than digital advertising methods, as the customer’s entry point can rarely be traced directly to their sight of your billboard.


However, you can measure your overall campaign engagement during billboard campaigns compared to times when you are not running billboards.


Graphic Showcasing an Example of a Billboard Opportunity

16) Print Advertising

Newspapers and magazines have become virtually obsolete over the past decade, making it seem like a waste to invest in advertising on these platforms. 

However, those who continue to read newspapers trust them more than ever.

Research indicates that 82% of people trust print ads


Older demographics, such as homeowners and local residents, still rely on print for trusted service recommendations and other information.

While this group is a smaller subset of your clientele, it could represent a potential market inefficiency if competitors fail to target it.

As a result, if you can target local newspapers with HVACR advertisements, the ROI could prove surprisingly favorable.


Visual appeal plays a crucial role in executing a successful print ad.

Make sure to invest in the highest quality images to foster visual engagement.

Another factor with print advertising is consistency.


It is not enough for readers to see your ad one time and never again.

You should run ads repeatedly in the same publications to build a rapport with subscribers over time.


HVAC Print Magazine

17) TV Commercials

Let’s be clear: YouTube is now the top platform for video consumption worldwide. 

Digital ad spending officially overtook television ad spending over 7 years ago. 

However, television ad sales have increased by 5% since then. 


The trend indicates that as the competition diminishes, the ROI increases. 

HVAC contractors looking to establish themselves in their local community may still benefit from a television spot.

When creating TV commercials, focus on a clear, engaging message highlighting a unique value promotion.


Another TV commercial strategy is highlighting a customer testimonial to build trust with viewers quickly.

The audio and visual quality of your content is paramount, so don’t try to save money on professional video and audio production.



18) Radio Ads

While music streaming services have replaced the radio, a surprising number of consumers still listen. 

A study shows that the average American still consumes 13+ hours of radio weekly.

Some of HVAC contractors’ most reliable clients have not entirely transitioned online and may need coaxing to connect digitally.


Tracking radio ROI is simple, which is one of the reasons companies still invest in advertising.

Targeting local radio stations enables service area businesses, such as HVAC companies, to promote their services within a specific community.

Because radio is an audio-exclusive platform, its success or failure is rooted in its script and voiceover quality.


Even if you nail both of these, including a simple call to action (CTA) at the ad’s end is critical so listeners can take the next step.

Another factor to consider with radio ads is the time slots, as rush hour traffic times will reach the widest audience.

Consider mentioning your website and social profiles within your ad to align with your broader strategy.



19) Strategic Partnerships

Strategic partnerships allow HVAC companies to access the customer bases of complementary businesses and create mutually beneficial opportunities for both parties.

Real estate agents or agencies, HVAC suppliers, and new home builders are examples of complementary businesses to an HVAC company.

In particular, referrals from real estate agents are highly valuable and can consistently produce new customers for your business.


Strategic partnerships can form organically or through digital outreach, leading to co-branded promotions and marketing efforts between entities.

For example, a joint press release citing your company and a real estate agency can increase brand awareness for both.

Finding new partnership opportunities often involves attending community or industry events where others seek collaboration.


The best partnerships are rooted in defined terms and frequent communication so everyone is on the same page.


20) Video Marketing

Video is a winning marketing strategy in the HVAC industry, presenting an excellent way to engage with future clients through YouTube and your business website.

Recording and publishing HQ videos allow you to showcase services, highlight expertise, and initiate the preliminary sales process with your customers.

For the modern customer, video outperforms text by conveying detailed information through an attention-keeping medium.


As you know, HVAC systems are highly complex, and most homeowners can’t visualize services based only on text.

From a promotional standpoint, video marketing is outstanding for SEO, conversion rate optimization, and lead generation.

You can publish videos directly on YouTube (one of the largest online platforms) and then embed them directly into your website’s pages.


Including videos on your website increases on-site engagement, decreases bounce rates, and sends positive signals to search engines about user experience.

Modern smartphones can record high-quality videos for small businesses, but you can also invest in a microphone to enhance the audio quality.

Video analytics are made simple through YouTube’s analytics dashboard, Google Analytics, and Google Search Console data for pages featuring videos.


HVAC On-Page Video Marketing

21) Free Giveaways

Offering valuable services for free is a quick way to engage potential customers.

A commonly used giveaway for an HVAC company is a free system inspection or seasonal maintenance check-up.

The consumer receives immediate value, while your technicians can quickly identify potential long-term services the client will require.


If you choose against the free services route, you might consider giving away a tangible product like a smart thermostat or air filter.

Clients will notice quick changes in their HVAC system performance and attribute them to your brand.

To maximize your reach, consider promoting your various giveaways through social media, email lists, and website content.


You can also partner with other complementary service providers to reach even more potential clients.

You can monitor the number of people who apply for your free giveaway and then track their future engagement with your company after the service or product is provided.

Analyzing this data will help you refine future giveaways to maximize reach and success.


22) Truck Wraps

Wrapping your company work trucks creates a moving billboard for your HVAC brand.

Because your technicians service various cities within your service area, their truck wraps will consistently reach your target audience.

An effective truck wrap design features your company logo, color scheme, phone number, and other branding elements.


I recommend including a branded QR code (tracked with a UTM tag for conversion measurement) and website URL to expand your exposure to a digital interface.

The text on your design should be legible from afar, as many onlookers will have to process the information while driving.

Another important factor when investing in vehicle wraps is durability, as these designs must withstand rain and other inclement weather conditions.


Like billboards, attributing leads directly to a truck wrap is challenging, though you can include a unique promo code if you value precise lead attribution.

It’s important to remember that a broad digital marketing strategy synergizes, so multiple impressions of your brand on various channels combine to foster a new customer.


HVAC Truck Wraps

23) Marketing Materials

Marketing materials like brochures, business cards, and flyers continue to be effective for HVACR companies.

All materials should feature exclusive and unique images and precise and engaging text.

These materials can be distributed at industry or community events, in-person run-ins, and direct mail campaigns.


While digital marketing and QR codes have replaced much of the function of business cards, many older consumers still prefer the formality of table promotional material.

HVAC companies can also use marketing materials to improve repeat customer rates by sending swag to existing clients.

For example, calendars, magnets, and branded pens represent materials worth sending to your customers.


Finally, consider equipping your technicians with service reminder stickers that feature your company logo.


QR Code Flyer

24) Podcasting

HVAC podcasts are one of the industry’s most untapped marketing channels. They present a unique and engaging medium for connecting with future customers.

Podcasts allow HVAC business owners to share first-hand insights and establish themselves as industry leaders.

Podcasts can be distributed through platforms like Spotify, Apple, and Amazon, making them easily accessible to a broad range of listeners.

Many of these listeners prefer to consume audio content while driving, working, or exercising.


Brainstorming your HVAC podcast starts with defining your target audience and choosing a niche topic within the HVACR industry.

Most top-performing podcasts regularly feature guests, allowing you to invite employees and others into your network for your show.

This is also an excellent opportunity to highlight strategic partnerships and create incentives for new partners to engage with your business.


To gain popularity in the podcasting forum, you must invest in high-quality recording equipment and podcasting editing software.

Furthermore, you must purchase podcast hosting and pay a monthly fee to host your episodes.

You can outsource these assignments to 3rd-parties if you don’t have an in-house producer to help.


Promote your podcast on all your other marketing channels, including social media and your website.

Encourage new listeners to subscribe to future episode updates and leave reviews and feedback.

While monetizing your podcast is certainly attainable after growing your subscriber base, the main goal here is to gain new customers and build brand authority.



25) Niche Specialization 

HVAC business owners in large metropolitan markets often ask me how to stand out from competitors in marketing.

I tell them a quick way is to focus on a niche specialization.

In the HVAC industry, specialization can range from broad areas like commercial HVAC to more granular services such as air duct cleaning.

I’ve worked with companies that have niched down and garnered quick success in their marketplace.


This strategy works because consumers with a specific need are more likely to engage with a company that precisely meets that need.

You quickly establish topical authority by demonstrating the nuances of a service or sub-category within the broader HVAC industry.

The downside to this method is that it can restrict your ability to scale later.


Scaling problems are complicated when your niche is included in your business name.

For instance, a company like Jim’s Commercial HVAC may struggle to convert residential customers.

With digital marketing, you will have avenues to widen your target, though they won’t be as clean as branding your company with a more generalized HVAC name.


26) Multiple Business Locations

HVAC companies that scale quickly often feel an urge to open up new locations.

This marketing strategy does work as long as you properly account for budgeting, staffing, and local SEO strategy.

If your new business location is within an hour’s drive from your primary location, you can add new localized content to your existing website.


You will also rank better on Google Maps in your new location since you can now verify a business address in that city.

While these scenarios present positive outcomes within HVAC marketing campaigns, opening up locations further away, and sometimes across state lines, can create various problems.

As Michael King of iPullRank describes, adding content about other states to an established HVAC website can dilute its regional authority and create a gap in its vector.


In layperson’s terms, ranking in your target city becomes more challenging when you attempt to expand to a far-away location.

The best strategy in these cases is to create a new website for the new location and attach the appropriate Google Business Profile to that URL.



27) Private Label 

Investing in custom-branded HVAC equipment and products presents a unique marketing opportunity for heating and cooling companies.

Because you can sell these products on your website under your own brand name, you can create organic traffic and consumer demand for your brand without being a supplier.

Various suppliers offer private-label equipment opportunities for HVAC companies throughout the U.S.


Installing these products inside customers’ homes keeps your brand on their minds the next time they require maintenance or other HVAC services.

You can even record video how-to guides on private-label equipment to enhance your YouTube channel and other social media accounts.

While a private label is not required for a successful marketing campaign, it generates a positive ROI when properly utilized.


28) Text Message Marketing

Email is not the only way to reach your heating and cooling prospects after they opt in on your website or another digital platform.

Text message open rates typically reach 90% or more, which means they are an outstanding way to get your prospects’ attention about new services, specials, and discounts.

That said, text message marketing is also held to a higher standard, and abusing your subscribers with excessive texts is a quick way to build a negative reputation.


SMS marketing tools like Twilio can help HVAC companies re-engage leads after estimates and send automated appointment or service reminders, including a name and photo of their service tech and the expected arrival time.

Since active customers are more likely to opt in to text messages than warm prospects, using it as a chance to upsell existing clients can also be beneficial.


Other HVAC Marketing Considerations


Purpose

My experience working with thousands of business owners over the past decade has proven that most companies invest in marketing to generate HVAC leads and acquire new customers. 

While marketing has ancillary benefits, such as building consumer trust, its primary motivation is lead generation.


Cost

A standard marketing budget is 9.5% of your company’s revenue, which means the cost varies depending on how much you can afford to spend.

Additionally, marketing costs vary depending on the type of channel you invest in, from Facebook Ads to a local radio spot.


  • SEO Services: $500-$10,000 per month
  • Website Hosting: $20-$100 per month
  • Facebook Ads: $150-$300 per month
  • Google Ads: $1,000-$10,000 per month
  • Billboards: $250-$4,000 per month
  • Print Ads: $250-$5,000 per month
  • Radio Ads: $800-$20,000 per month

How To Launch Your HVAC Marketing Campaign

Putting these marketing strategies into action requires officially launching your campaign.

My list outlines the proven success of promotional efforts in both the digital and traditional realms.

Since these techniques generate business growth, new customers, and more revenue, quickly putting them into action is the best way to yield results.


With over 14 years of first-hand experience as the owner of HVAC Webmasters, where I’ve worked directly with 1,000+ HVAC companies, I’ve developed a comprehensive marketing plan that leverages SEO, digital branded signaling, and software to grow HVAC businesses across the United States.

Use my outlined strategies to start growing your HVAC marketing campaign today.


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Landing Page Optimization Guide for HVAC Companies


When properly implemented, landing page optimization can increase clicks, earn higher advertising ROI, and generate more HVAC leads for your business.

As the founder of HVAC Webmasters, a digital marketing agency that has worked with thousands of contractors over the past decade, I have experience with specific landing page optimization methods and practices proven to increase effectiveness.

By simply implementing some or all of these methods, you can spare yourself the burden of completely overhauling your landing pages and merely make a few tweaks. 


Key Takeaway

An effective landing page is relevant to the search query and features elements of expertise, authority, and trust, such as a high-quality image of your staff.


HVAC Landing Page Optimization

What is a Landing Page for HVAC Companies?

An HVAC landing page is a standalone, dedicated web page created for a specific advertising or marketing campaign.

For example, the page linked to your Google ad or an email marketing promo is considered a landing page.

For HVAC companies, a landing page promotes your HVAC services and encourages consumers to take action.


Optimizing Your HVAC Company Landing Pages

Many HVAC business owners overlook the vital role that their landing pages play. Your landing pages are responsible for converting visitors into leads.

As a result, it’s essential to monitor your landing pages’ performance closely. 

Specifically, how many leads they generate each month. Most people won’t get landing pages right the first time.


Sometimes it takes several months of testing, tweaking, and monitoring to get everything right. That is the process of landing page optimization. 


Use a Heat Map

The first step in landing page optimization is identifying what is working and what isn’t.

Even if your landing page is performing well (generating new leads every month), there is always room for improvement. A heat map is one of the essential tools you will need for landing page optimization. 

A heat map will show you what people click on your landing pages.


It is a visual representation of your landing pages with numerical data on the number of clicks your calls to action are getting, how far down the page people scroll, what parts they are reading or looking at, and much more. 

A heat map will help you understand what is earning you clicks and what needs to be improved. Our advice is to procure a good heat map tool first. 


Pro Tip: Hotjar offers a very intuitive, helpful heat map and a freemium version


Other Helpful Tools

Visual data analysis tools come in many shapes and forms. Most of them have something very insightful to offer regarding landing page optimization, though.


Here are some more tools you should certainly consider working with to optimize your landing pages:


Scroll Maps

A scroll map is another type of visual data report. In it, you can see the layout of your landing pages superimposed with different colors.

Most tools use red and yellow to indicate where people spend the most time on your landing pages.

Green and blue usually represent the sections getting the least attention or scrolling before they leave the page. 


Pro Tip: Microsoft Clarity offers a scroll map that’s intuitive and easy to use


Bounce Rate Analytics

Your bounce rate refers to the number of people who leave your landing page without completing the conversion or clicking through to another page on your HVAC website.

You want your bounce rate to be as low as possible. So, a bounce rate calculator is valuable because it shows whether your landing pages are effective.

It can provide valuable insight into what pages need adjustment. 


Overlay Reports

An overlay report provides you with similar data to a heat map. It will tell you exactly how many clicks different sections on various landing pages earn and provide in-depth data on individual landing page elements. 


Before You Go Live

This section will discuss things you can do to set yourself up for success before your landing page goes live. Don’t worry if your landing page is already live, though.


The following section is all about current landing page optimization:


Stick to the Point

Many people make mistakes with landing pages when they divert from their original purpose. Remember the page’s goals as you design and develop its copy.

If you are an HVAC contractor, your plan will likely sell your visitors on a specific service—focus on presenting that service positively and how it can make the visitor’s life easier or better. 


Limit Clutter

You may be tempted to load your landing pages with high-quality images, but sometimes less is more. A clean, stripped-down design is usually the best approach for landing pages.


Keep Your Audience in Mind

Think about who is most likely to view your landing pages. Maybe people who require emergency HVAC services, new homeowners, or people seeking a specialized HVAC service.

Make sure your copy speaks directly to the people clicking on your ads. 


Optimizing Live Pages


Add an Exit Popup

An exit pop-up is a prompt that appears when a visitor is about to click out of your landing page or navigate away. Depending on the design and audience, it can help increase conversions by 2% to 4%.


Compelling Calls to Action

Your call to action should engage the reader. Instead of “call now,” try “Get a free A/C efficiency check today.” A compelling call to action will meet the visitor’s needs without being too long or complicated. 

Keep the Most Important Information at the Top – Actionable buttons, offer details, contact information, and other elements that spur a visitor to action should be at or near the top of your landing pages.


Pro Tip: Keep CTAs away from the bottom, where people must scroll down to see them. 


Tweak Headlines

Sometimes, all you need is a simple headline change. Experiment with different texts, but remember that the goal is to grab the visitor’s attention.


A/B Testing

A/B testing is the process of altering a current web page and showing the original and amended one to an equal number of visitors to see which version performs better.

These comparative tests are invaluable for improving your landing pages and gaining key insights. 


Final Thoughts on HVAC Landing Page Optimization

Landing page optimization is not a pump-and-dump operation—I know this as an owner of an HVAC marketing agency who has worked with thousands of heating and cooling companies.

Instead, optimizing your landing pages is an ongoing process that involves testing and adaptation to meet your consumers’ needs.

Over my career, I’ve witnessed firsthand how HVAC companies’ most effective landing pages increase conversions, lower ad spend, and generate qualified, local leads.

These pages unanimously hone in on user experience and user intent while featuring actionable copy and convincing calls-to-action.


Contact me today to learn more about how my agency can optimize your HVAC landing pages.


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Apple Maps Optimization (Guide) for HVAC Companies


HVAC companies looking to be found on Apple Maps must optimize their Apple Maps listing through Apple Business Connect.

Apple Business Connect (ABC) is similar to Google Business Profile in that it is a free platform on which HVAC companies can create and manage their business listings.

As the founder of HVAC Webmasters, a digital marketing agency for heating and cooling professionals, I will outline how my clients set up their Apple Maps listing in 2025.


Key Takeaway

HVAC Companies can create or claim their Apple Maps business listing through Apple Business Connect (ABC).


Apple Maps for HVAC (Blog Cover)

Creating an Apple ID

To use Apple Business Connect, HVAC business owners must first create an Apple ID (if they do not currently have one).


  • Go to https://appleid.apple.com
  • Click “Create Your Apple ID” on the top right
  • Complete The Form
  • Verify Your Email: Apple sends a 6-digit code

Remember that the email address you use when signing up becomes your Apple ID, so make sure it’s one that you have permanent access to.


Claiming or Creating Your Apple Maps Listing

Once you create your Apple ID, go to https://businessconnect.apple.com/ and log in. 


  • From the ABC dashboard, click on “Locations.”
  • Click “Add.”
  • Search for your HVAC company name
  • Follow the prompts to enter your business information.
  • Select your existing listing or create a new one.

Verifying Your Apple Maps Listing

After claiming an existing listing, you must verify it through one of two options:


  • Phone Call: Instant verification 
  • Document Review: Can take up to 5 days

The phone call verification works best when verifying an existing listing because it’s instant.

For brand new listings, you can only use the Document Review verification option, which means you may have to wait up to 5 days for your listing to be verified.

Apple typically asks for documents like utility bills, insurance policies, and other relevant information.


Optimizing Your Apple Maps Listing

Much like Google Business Profile, your Apple Business Connect listing features the following fields:


  • Company Name
  • Address
  • Phone Number
  • Business Categories
  • Open Hours
  • About (Description)

Be mindful that Apple may pull some of this information from other sources, like Yelp, which you cannot toggle on or off. As a result, ensure your Yelp listing is also optimized.

Like with Google Maps, your business category significantly influences Apple Maps SEO, which is why all heating and cooling companies should select “HVAC.”


Apple Maps Reviews

Apple Maps differs from Google Business Profile because users cannot directly submit reviews to the platform.

Instead, Apple Maps pulls your company reviews from other sources like Yelp and Facebook.

Considering this, monitoring your reputation on those specific platforms is essential as they will directly influence how Apple users view your company.


Testing Your Apple Maps Listing Visibility

The fastest way to test if your HVAC Apple Maps listing is live is to search for your company name on an iPhone or through DuckDuckGo.com.

If you don’t see your listing immediately, try searching for variations of your company name; this may bring up your listing.

For example, if you own Bob’s Dallas AC Repair LLC, try also searching for “Bob’s AC Repair Dallas” or “Bob’s HVAC Repair Dallas”


If that still fails to return your listing, try searching your company’s existing phone number, followed by any old phone numbers your company used.

Apple Maps has traditionally had a problem with businesses having multiple listings, hurting your long-term visibility.


If you find duplicate listings for your business, you should claim each listing and contact Apple Maps support to get the older ones removed.

You can do this by clicking your initials in the bottom left corner and then “Contact Support.”



How Much Does Apple Maps Impact SEO for HVAC Companies?

Google Maps dominates local search for HVAC companies, particularly because heating and cooling companies are service area businesses (SABs), meaning customers rarely seek driving directions to an HVAC business office.

As a result, Google Maps‘ actual value for HVAC is ranking within search results, especially in the Map 3-Pack.

That said, Apple iPhone users represent a significant portion of your HVAC company’s addressable market.


With the emergence of ChatGPT and other AI platforms that pull business information from various sources, optimizing your Apple Maps listing is a no-brainer in 2025.

There’s also a tremendous untapped opportunity in your market, as 58% of businesses have yet to claim their Apple Maps listing.


Final Thoughts on Apple Maps Optimization for HVAC

The digital marketing landscape is uncertain in 2025, so HVAC companies must embrace every component of branding and visibility.

Claiming and optimizing your HVAC Apple Maps listing is both free and effective for local heating and cooling professionals.


Though Google Maps will remain the primary source of local HVAC lead generation for the foreseeable future, the emergence of AI platforms like ChatGPT makes diversification increasingly crucial.

We’re all aware of how many consumers are iPhone owners, which makes visibility on this Apple Maps platform an obvious win for business owners.

To learn more about how you can increase your HVAC company’s local visibility through software solutions like DataPins, reach out to my agency today.


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11 Best HVAC Magazines of 2025


As the founder of HVAC Webmasters, a digital marketing agency for heating and cooling professionals, I’m often asked about the best HVAC magazines for 2025.

Since I’ve been working directly with HVAC pros for 15 years, I frequently discuss with them the best publications for learning new HVAC techniques, industry trends, and technological innovations, whether that’s for contractors, technicians, or engineers.

I’m sharing my list of top HVAC trade publications for 2025, so heating and cooling professionals everywhere can access valuable information and insights that can propel their businesses forward. 


HVAC Magazines (Blog Cover)

Nolen’s List of Best HVAC Magazines

  • The ACHR News
  • HVAC & Refrigeration Insider
  • HVACR Business
  • Supply House Times
  • Engineered Systems
  • HPAC Engineering
  • SNIPS News
  • Thermal Control Magazine
  • Southern PHC
  • Cooling Post
  • HVAC Webmasters Blog

Top HVAC Magazines for 2025


1) The ACHR News

ACHR News or Air Conditioning, Heating, and Refrigeration News is the consensus top publication in the HVAC industry.

Aside from providing the latest news, product reviews, and in-depth articles, it helps HVAC pros stay abreast of industry trends and developments.

Every HVAC business owner I know regularly reads ACHR News, and I recommend that aspiring heating and cooling professionals do the same.


2) HVAC & Refrigeration Insider

HVAC & Refrigeration Insider is similarly essential to ACHR News for those in the heating and cooling industry.

Whether you seek specific business strategies, new product launches, or updated industry regulations, this insider publication provides you with all those insights.

When I speak with my HVAC marketing clients, I tell them to check out this magazine if they haven’t already done so.


3) HVACR Business

I often laugh with my HVAC buddies to not forget the “R,” which stands for refrigeration.

One magazine that captures my sentiment is HVACR Business, which I highly recommend to anyone in the industry.

This publication offers extensive advice on a wide range of topics, from business finances to marketing (my specialty), and also includes valuable case studies and real-world applications.


4) Supply House Times

BNP Media publishes the Supply House Times with support from The American Supply Association, presenting industry trends and market analysis for both contractors and wholesalers in the HVAC industry.

A common theme on my list of best HVAC magazines is recent product reviews, which this publication also includes, helping professionals learn about the latest HVACR tools.

Many of my most successful HVAC clients enjoy reading the Supply House Times for its expert advice, which is tailored to growing businesses.


5) Engineered Systems

All my HVAC engineers out there will adore the Engineered Systems Magazine, which offers intricate articles about building sustainability, energy efficiency, and system integration.

As you can tell by the publication’s name, it is explicitly geared toward engineers, though HVAC business owners can also benefit from its depth of knowledge.

In an era of technological advancements, these insights help businesses stay ahead of the curve, driving growth and prosperity.


6) HPAC Engineering

HPAC Engineering explores new products, solutions, and technological advancements, helping HVAC engineers optimize efficiency.

This publication is highly technical, delving into the details of the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) guidance and building automation systems (BAS), both of which are essential for HVAC engineers.

While this magazine is not geared toward everyone in the HVAC industry, it is extremely valuable for specialists, such as engineers.


7) SNIPS News

SNIPS News is a special section with ACHR News (our #1 ranked magazine) covering metal fabrication, duct sealing, and other aspects of architectural sheet metal.

For HVAC specialists seeking installation tips and techniques relating to metal fabrication, SNIPS is an invaluable resource.

As consumers become more aware of the quality of each HVAC company’s workmanship, investing in specialized knowledge becomes increasingly essential and beneficial for growth and sustainability.


8) Thermal Control Magazine

For contractors specializing in heating and ventilation technology, Thermal Control Magazine is a must-read publication.

The magazine features articles from industry experts who provide in-depth technical insights, empowering technicians to expand their skill set.

My HVAC SEO clients who subscribe to this magazine are highly successful and often accumulate positive reviews from their local customers.


9) Southern PHC

As I tell my marketing prospects, I’m Texas direct and Texas respectful, which shows that I’m from the South.

That’s why Southern PHC, which has been in publication for over 70 years, is one of my favorite HVAC magazines.

The magazine headquarters are located in Greensboro, NC, and it educates readers about industry trends and workforce development.


10) Cooling Post

One of the most underrated HVAC magazines is the Cooling Post, which features special interest stories (much like other magazines outside of the HVAC industry) about heating and cooling.

Bear in mind that the Cooling Post is a global magazine, so some of my HVAC buddies in the United States have less interest in this publication.

However, others are keen on its insights across different cultures, each of which relates to the overarching theme of HVAC development.


11) HVAC Webmasters Blog

My HVAC Webmasters blog is essentially a digital magazine as I provide first-hand insights based on over a decade of direct experience with HVAC professionals throughout the United States.

No other marketing agency has experienced the full scope of HVAC promotion over the past decade and its impact on my clients and the industry as a whole.

I provide free information to help heating and cooling professionals scale their business through marketing, AI, and search engine optimization.


Benefits of Reading HVAC Magazines

Part of the reason HVAC pros trust my marketing agency is that we stay up-to-date with the latest industry trends, which enables us to provide our clients with the best products and services.

As an HVACR business owner, it is your job to do the same for your clients. That’s why reading trusted HVAC magazines helps your business thrive in the long term, even in a competitive industry.


Reading industry magazines provides the following benefits to HVAC professionals:


  • Learn about new products, technologies, and innovations
  • Consume modern tips to grow your HVACR business in 2025
  • Gain a better understanding of certifications, compliance, and energy efficiency
  • Network with HVAC industry peers and influencers
  • Enhance your services and build a sustainable business model

Regardless of whether you are a 20-year business owner or a technician looking to start your own company, reading these magazines can provide valuable insights to spark your growth and success.