HVAC Webmasters provides reputation management services for HVAC companies. Our services include our Local SEO and review generation software tool, DataPins. Over the past 10+ years, our agency has worked with thousands of HVAC companies to improve their online reputation.
Check out our service below:
Reputation Management Services
for HVAC Companies
- GMB setup and optimization
- DataPins software with review requests (SMS and email)
- Website Review Showcase
- NAP Citations
- Review Monitoring
Our Reputation Management Process
Reputation management is the practice of influencing consumers’ perceptions of your HVAC business online. Typically, reputation is achieved through positive online reviews on Google, Facebook, and other popular platforms.
However, social proof, such as award badges, certifications, and proof of work displayed on your main website, can also influence your reputation.
Check out our process below:
- Setup: Setup your review platforms like Google My Business
- Software: Install DataPins software for automated review requests (via SMS and email)
- Social Proof: Integrate your website with DataPins to showcase recent jobs
- Monitoring: Monitor reviews for fake, spam, or misleading feedback
People now trust internet reviews as much as personal recommendations. Monitoring and enhancing your reputation on platforms like Google, Facebook, and Yelp is critical, and our team can help you do that.
How Online Reputation Impacts HVAC Businesses
Reputation impacts heating and cooling companies by increasing or decreasing engagement, leads, and sales. A good reputation established with positive online feedback can increase sales by 150%.
Conversely, up to 60% of consumers say a negative review makes them not want to use the company. With this in mind, how you handle your online feedback will directly impact your bottom line.
Elements of Online Reputation
Most people think of reviews when they consider their company’s online reputation, but other aspects also come into play. For example, brand mentions are another indicator of a company’s standing and perception online.
In addition, social proof, such as award badges, certifications, and proof of previous work, can also influence the perception of your company.
Brand Mentions
When another company or website mentions your brand, it can impact your reputation. Some mentions come with a link to your website, while others merely mention your name.
Of course, linked mentions hold more value than unlinked ones since they can transfer link equity from one website to another, serving as a virtual endorsement. Still, recent evidence suggests that unlinked mentions can also contribute to SEO, which is worth monitoring.
Online Reviews
Online reviews are a crucial aspect of local search engine optimization. Statistics show that 73 percent of consumers place more trust in local businesses with positive reviews. That means two things for your HVAC company.
First, you must generate reviews on platforms like Google, Facebook, and Yelp. Second, the majority of these reviews must be positive. While perfect 5-star ratings are unlikely, grading between 4.5 and 4.9 is attainable for most companies.
Social Proof
Your website should display social proof through badges, certifications, and proof of work. You can ask the institutions who’ve recognized your company to provide digital badges for use on your website, and some associations will email these regardless.
For proof of work, you can upload unique photos of your staff or use a tool like DataPins, which allows you to publish pins each time you perform a job. These pins come with geo-coordinates to help with Google Maps rankings.
Increasing Online Reviews
You might wonder how an HVAC business generates reviews for its company. Consider these strategies:
- Ask For Them: Here’s a novel idea: ask a customer to leave a review after completing their service
- DataPins: Opt-in to automated review requests with the DataPins tool
- Email Signature Links: Embed links to your review profiles, along with a sentence or two encouraging customers to leave reviews
- Social Media: Use social platforms like Facebook and Instagram to encourage online reviews
- Website Links: Embed links to your review profiles in the footer of your website
DataPins: Our Reputation Management Tool
DataPins solves HVAC companies’ reputation management challenges with one powerful tool. The DP tool sends automated review requests after each job so customers can conveniently leave reviews via short links in their text messages and email inboxes.
Besides review generation, DataPins also allows contractors to drop pins, create social proof for your website, and boost local SEO rankings.
Social proof increases conversion rates and enhances the online reputation of heating and cooling professionals. When combined with higher rankings on Google Maps and Google Search, DataPins increases both impressions and conversions, which is the key to online success.
HVAC companies looking to boost their reputation in the new year should inquire about DataPins’s powerful features as soon as possible.
Responding To Negative HVAC Reviews
Review management is not a one-time deal. The process is ongoing as new reviews are published across various platforms. Responding to negative reviews is a quandary for many small business owners. The key is to view them as a PR opportunity to show other consumers how professional your business is.
By focusing on a solution and resolving the issue professionally, you will turn a distressed customer into a more satisfied one and publicize your customer-first attitude to the general public.
In responding to negative feedback, incorporate the following qualities:
- Customer First: Even if the reviewer is holding a grudge and embellishing their dissatisfaction, always make them feel like your main priority
- Follow-Up: Attempt to continue this public conversation in private by asking for the reviewer’s phone number or email address
- Professionalism: Never engage in trivial dialogue with an angry customer, and refrain from using insensitive language or vulgarity
- Resolution: Your response should work towards a solution, whether that’s a discount, an apology, or some other form of compensation
If you have been in business long enough, a few bad reviews are inevitable. The key is to overwhelm these occasional bad reviews with abundant positive feedback.
This will “drown out” negative feedback and help your star rating stay at or above that critical 4-star mark. If you find that your star rating is below 4, re-evaluating your company policies, specifically as they pertain to customer service, should most likely be completed.
Moving Forward With Reputation Management Services
To get started with reputation management services from HVAC Webmasters, contact us today. Our monthly service plans include reputation management, including SEO, website design, content marketing, and DataPins.
We developed the DataPins tool to assist with reputation management in the short and long term. As you accumulate more reviews and display them on your official business website, you begin to attract more potential clients while converting them at a higher rate. Reach out to discuss the process in more detail.
