Author Archives: HVAC Webmasters

HVAC Business Model 101: Be a Tech or Be a Boss (Podcast)

Every HVAC contractor has to decide on their business model at some point. For example, do you want to be a tech or a boss? An HVAC technician is an honest way to make a living but being a boss affords you more lifetime earnings, a better lifestyle, and long-term financial security, with the right blueprint.

In today’s HVAC Marketing Plan Podcast episode, Nolen and Jason discuss HVAC business Model 101: Be a Tech or Be a Boss.

Choosing Your HVAC Business Model

Living gig to gig adds stress to your business and prevents you from generating sustainable revenue. While you can still get by as an HVAC technician, your business value fails to increase over time. The intelligent choice is to build your HVAC business into a credible and prosperous brand.

Job to Job Model

The job-to-job model keeps your company in the gig economy, restricting sustainable income. OF course, you can still make a living with this model, but is it good? When competitors generate more consistent leads from their website, they will lower their cost per acquisition while you pay a premium to buy leads from 3rd parties.

Boss Model

The boss business model involves creating an HVAC company brand that generates leads from your branded online entities. For example, getting leads from your website with SEO will lower your cost per lead. Similarly, acquiring leads from your Google Business Profile will keep customers coming back next time they need an HVAC repair.

How To Create an HVAC Company Brand

If you choose boss mode as your HVAC business model, you have to create a brand. But how can an HVAC contractor create a brand in 2022? It’s not as difficult as you might think. Common misconceptions about brand building are that you need dozens of employees, trucks, and locations.

You can have one or two additional employees and still create a brand. Why? Because branding is really about marketing and presentation. If you establish your presence on Google, Facebook, Instagram, and YouTube, people will engage. You’ll no longer need to buy HVAC leads from 3rd party companies with a more prominent brand than you.

Digital Marketing

The first step is investing in HVAC marketing for your business. You want to appear at the top of local search results for HVAC-related queries. You’ll notice that companies like Yelp and HomeAdvisor usually rank #1 for these kinds of keywords. So you have to outrank them with your website.

Reputation Management

Even if you rank #1 on Google, people will still vet your company. Before contacting your business, they will look for reviews on platforms like Google, Yelp, and Better Business Bureau. With this in mind, it’s critical to accumulate as many reviews as possible and respond to testimonials. It also helps to showcase your reviews on your website with API plugins.

Personalization

Nameless, faceless companies fail to establish memorable brands. For your HVAC company to enjoy success, you must personalize your marketing campaign. For example, post images of yourself, your team, and your trucks on your website homepage and Google Business Profile. Consumers will engage with brands they can match with a name and face.

Help With Your HVAC Business Model

If you need help with your HVAC business model in 2022, reach out to HVAC Webmasters. You can also consume our free podcasts from the HVAC Marketing Plan. Aside from our podcasts, YouTube videos, and free resources, we also provide valuable information in our website blog posts. You can learn a great deal about HVAC marketing on our platforms.

The (2022) Guide to HVAC Funnels (w/Tips, Strategies & Tools)

HVAC Funnels (Blog Cover) Showing Blog Post Title and Picture of Mobile Phone

HVAC funnels are a big topic in 2022. The truth is, funnels have been around for decades. Acquiring users through SEO, PPC, and social media are funnels. The only thing that’s changed is how marketers promote the process as a new-age tactic.

Your sales funnel is one of the most critical tools to the success of your HVAC business. We know what you may be thinking, ‘I don’t even have a sales funnel in place.’ That’s where you’re wrong. Whether you have cultivated a sales funnel or not, you have an HVAC sales funnel if you have ever completed a sale for your services or equipment. 

If you have not given any thought to your HVAC funnel, it’s not too late. Today we will be offering essential tips on cultivating a sales funnel and the best practices for HVAC companies specifically.

Understanding HVAC Sales Funnels

A sales funnel moves leads through the process of becoming a paying customer. The journey includes:

  • Brand Awareness (when the lead first becomes aware of your company or services)
  • Consideration (when the lead is considering hiring you for your services)
  • Conversion (when the lead becomes a paying customer)
  • Post-Consumer Actions (when the customer becomes a repeat customer or refers your business to friends and family)

There are specific information and marketing tactics that should be utilized at each stage, which we will be covering in the following section.

HVAC Funnel Stages Infographic

Funnel Stages for HVAC Companies

HVAC funnels consist of four primary stages. When leads move through each step, they are likely to become a quality customer. But, of course, how well your funnel works depends on your specific tactics within each stage. Below, HVAC Webmasters outlines the keys to each phase.

Stage I: Brand Awareness

The first stage (brand awareness) is often the most challenging – especially for small businesses trying to gain a foothold in their local market. 

Here is what your marketing efforts will look like in the first stage of the sales funnel:

  • SEO: Implementing HVAC SEO helps your website appear to people who search for HVAC services online. 
  • PPC Ads: PPC ads will display to people who perform relevant searches or go on certain websites that have to do with your HVAC field. 
  • External Links: External links are important because they will point more people to your website to increase brand awareness. 

Phase II: Consideration Stage

Again, the top of the funnel is about making as many people as aware of your business/services as possible. The next is the consideration stage which may involve things like:

  • Content Marketing: Blog posts that inform the lead on a specific issue or convince them that they should use a specific service.
  • Social Media Posts: Once the consumer is aware of your services, it helps to engage them on social media and remind them that you are a viable option.
  • White Papers: White papers are educational documents that can help a consumer who is considering paying for an HVAC service but may not know enough about it yet to make a sound decision. 4

Phase III: Conversion Stage

The consideration phase is comparable to a cell phone store. You have already walked into the store to enter the top of the funnel (brand awareness). Once you are in the store, salespeople may come up and talk to you or ask if you have any questions, thereby nurturing your consideration. 

Your content marketing, social media posts, and resources you offer your customers play the role of salespeople in a cell phone store but digital form. 

Next up is conversion. The lead is already warmed up at the conversion stage but may need one final burst of motivation to close the sale. The conversion stage of the funnel could be helped by:

  • Landing Pages: Persuasive landing pages attached to PPC ads will encourage users to click through to your site and complete the sale.
  • Calls to Action: A strong, written call to action will clarify to the consumer how to move on to the next stage and complete the sale. 
  • Customer Testimonials: It can be beneficial to use positive testimonials from past customers at the conversion stage. These can be displayed on appointment scheduling pages or check-out pages on your site to provide an extra push. 

Phase IV: Post-Consumer Stage

Next is the post-consumer stage, where it can be constructive to continue to engage customers. Tools you can use at this stage include:

  • Email Marketing: Once a sale is closed, you will likely have the customers’ email contact info. Be sure to reach out to them about relevant promotions and deals based on their past purchasing activity with your business.
  • Customer Relationship Management Software: Using CRM software can make managing and nurturing your relationships with existing customers much more manageable. 
  • Loyalty Rewards Programs: Includes special discounts for yourself or anyone the customer refers to your HVAC business (and completes a sale). 

Final Thoughts on HVAC Funnels

The critical question becomes: are you getting the most out of your HVAC funnels, or are you just letting it do its thing on its own? If your answer is more akin to the latter situation, now time to take action. 

The fact is that a cultivated sales funnel can increase your business’s growth rate. They can change customers that visit your site and leave into paying customers. They can help you turn more leads into conversions. They can optimize your marketing efforts and so much more.

From the moment the customer becomes aware of your business/service to the time that they pay for your services, all the way to the time that they refer you to their friends and family or come back to you for their own HVAC needs, they have moved through your sales funnel.  

The Best HVAC SEO Client | HVAC Marketing Plan Podcast

HVAC Webmasters is known for SEO. After all, we wrote the top HVAC SEO Guide for 2022. As a result, we work with hundreds of AC contractors across the United States, helping them achieve top rankings on Google.

Still, some heating and cooling companies dominate even more than the average customer with our SEO plan. So why do these HVAC businesses destroy competitors online? In today’s HVAC Marketing Plan Podcast, Nolen and Jason discuss the qualities that form the best SEO client.

Qualities of The Best HVAC SEO Client

While even disengaged clients can succeed with excellent SEO services, the dominant clients, who destroy competitors on page one of Google, tend to share certain qualities. Below, we list the common traits of the best search engine optimization clients in the HVAC industry.

Engaged

The best SEO clients are engaged with marketing. They respect the marketing industry and what it can do for their heating and cooling business. Instead of asking how cheap they can get marketing for, they ask how much they can make with their business due to marketing.

These clients typically come to us already having a website and Google Business Profile. These business owners have already dived into some aspects of marketing but need some professional help to reach the next level. Ultimately, their mind is already in the right place for marketing success.

Collaborative

Though engagement can be a positive quality, too much engagement can cause friction and ruin your online marketing campaign. The best clients are collaborative. Collaboration means they respect the SEO agency’s expertise and provide solid materials like custom staff photos.

It’s great when a business owner has ideas about how they want their company promoted online. Still, they should be respectful enough to understand the expertise of the SEO agency too. They might recommend a particular tactic, but heed to the expert when it comes to implementation.

Imaginative

The best AC company SEO clients have a long-term vision for their business. They don’t look at marketing as a gig economy for buying leads. Instead, they look to establish their branded online presence across top channels, thus creating a sustainable stream of customer inquiries.

These businesses understand that SEO can take time but has outstanding long-term benefits. Of course, SEO really doesn’t take as long as some people think either, especially if they already have a website and Google Business Profile. A few strategic tweaks can increase traffic by 57%.

Respectful

Successful HVAC clients respect the process and the agency that helps them achieve their goals. It’s not to say that criticizing your marketing agency is always unnecessary because some agencies perform lousy work. However, the top clients still respect the marketing process.

Just as an SEO agency owner would not claim to know how to install an AC unit better than your top technician, you should not claim to know more about website design or Google Business Profiles. For example, a misnomer is thinking you only need a GMB listing and not a website.

5 Best HVAC Hashtags for Social Media (+ How to Use Them)

Blog Cover for HVAC Hashtags

Unless you are a particularly young owner of an HVAC contractor business, you probably aren’t too familiar with hashtags and hashtagging. While HVAC hashtags are most likely uncharted territory for HVAC business owners, the fact remains that they can boost your visibility.

Hashtagging specific keywords and phrases can be an excellent way to draw attention to your social media presence with the potential of generating an entirely new stream of leads.

While HVAC hashtags may be an unfamiliar concept to you, the good news is that it’s relatively simple to start using them. Like many things in SEO and digital marketing, there are ways to optimize HVAC hashtag use so that you get maximum response. 

In the following post, HVAC Webmasters talks about HVAC hashtags and how you can use them to increase business. 

Best HVAC Hashtags To Promote your Business

You can make an HVAC hashtag out of any keyword or phrase you want. However, some hashtags already have a following on social media platforms, making them an obvious choice. To help get your creative juices flowing, here are some starter HVAC hashtags you can use:

Instagram Screenshot of AC Company Post With HVAC Hashtags

1) #HVAClife

#HVAClife makes an excellent HVAC hashtag because it allows you room to use it in a wide variety of posts. So whether your goal is to inform your customers or talk about a winter promotion, #HVAClife can fit almost anywhere. The whole idea is that you are living the life of a contractor.

2) #HVACcontractor 

The contractor tag is a great HVAC hashtag because you can use it to drive social media users to your website or landing page. It’s simple: users see the hashtag #HVACcontractor in one of your posts, click it, and navigate somewhere they can hire an HVAC contractor.

3) #airconditioning

You probably know that AC services are the bread and butter for most HVAC technicians. As an HVAC tech, you also know that the average AC maintenance service call will net you anywhere from $75 to $200. That’s why #airconditioning can be an incredibly lucrative HVAC hashtag.

4) #HVAChacks

The hacks tag will win you some credit with younger, first-time homeowners who love a good “life hack.” It will also attract people looking for tips on maintaining and optimizing their HVAC systems. Utilize this tag in posts that include HVAC tips to generate more attention for your business. 

5) #HVACservice

Last is a general HVAC hashtag that will attract people who already know what they want. For example, if people seek the #HVACservice hashtag on social media, it’s not likely that they’re interested in dog grooming or mobile car washes. So naturally, they require HVAC services – either learning about them or hiring someone for them. 

Why Hashtags are Important to Your HVAC Business

You may be wondering why something you may not have ever heard of is necessary to your HVAC business. HVAC hashtags are essential in a few key ways:

They Increase Visibility

It’s all about being visible in the places that your customers are. Social media is that place. One study found that Americans spend over 2 hours on social media every day on average. HVAC Hashtags will make it easier for people to see you and your posts on social media. 

Social Media is A Means of Research

Another study found that over half of all social media users browse their feeds to research products and services in their area. So it’s clear that in 2022, people are using social media for a lot more than sharing pictures of their cats. 

They Can Generate Leads

HVAC hashtags can generate new leads for your business by getting your content out to more people across social media and the internet in general. The more attention your content gets, the more likely people will also be interested in your services. 

Tips for Optimizing your HVAC Hashtags

You can’t just start throwing out hashtags left and right. You have to know how to use them to get the best possible response. Here are some tips for optimal HVAC hashtag use:

Don’t Overuse Hashtags 

No one wants to read a post that is primarily hashtags. So try not to stuff your posts with them. Instead, use them naturally. A good rule of thumb is to have no more than three hashtags in one post. 

Embed Links

It can also be helpful to embed links into some of your hashtags to make it even easier for leads to find the information they seek. However, you have to be careful about links too. Be sure that the link leads to content relevant to the hashtag. 

Use Your Company Name

Whenever possible, it’s a good idea to use your company name as a hashtag. Tagging your name helps build your brand, increase recognition and make it even easier for customers to find you online by name.

Localize your Hashtag

You can also throw in the name of the city or neighborhood you offer your services in to increase local traction. 

Include Keywords

If you have an SEO strategy for your business, you probably already have a good list of HVAC keywords. Again, whenever possible, include these keywords in the HVAC hashtags you use for social media. 

HVAC Pay Per Call (Best Practices + Tips to Get $30 Leads)

Blog Cover for HVAC Pay Per Call Showing Phone

HVAC Pay Per Call campaigns represent one of the most efficient ways to generate AC company leads in 2022. Consumers place nearly 100 billion calls to businesses each year, and heating & cooling businesses can benefit. Let’s check out some of the primary components of pay per call.

What is Pay Per Call for HVAC Companies?

Pay Per Call is an advertising model where advertisers pay based on consumers’ phone calls. Unlike other paid advertising models, pay-per-call reduces costs by eliminating fees for empty clicks or impressions.

Comparison Chart Infographic Comparing Pay Per Call With Other Promotional Methods

Pay Per Call Tips for AC Companies

Geo-Targeting

AC companies typically utilize local marketing strategies to earn nearby clients. For example, with pay-per-call advertising, businesses can target specific zip codes, towns, and cities to maximize ROI.

By spending to reach nearby customers, you increase conversions and reduce expenses. The result is a higher ROI and a more efficient advertising model. 

Personal Touch

While the per-call advertising model uses modern technology, its effectiveness stems from more traditional promotion. Consumers who are willing to call your HVAC company typically seek a more personal touch.

Anyone can submit a digital form or sign up for an email newsletter. Still, these interactions are rarely personal and seldom lead to conversions. Instead, you can immediately capture warm leads and convert them using your most effective sales techniques by paying for calls.

Seasonal Promotion

Pay Per Call campaigns should adapt to seasonal changes as primary HVAC services fluctuate with weather patterns. For example, winters call for ads targeting furnace and heating repairs, while summers require the opposite.

Depending on your business location, some seasons may last longer than others and prompt more extreme responses. For instance, Texas residents may have emergency needs for AC repair. Still, as we saw in 2021, unpredictable winter storms can also require emergency HVAC maintenance.

Pay Per Call With Google Local Service Ads

Most HVAC companies have used Google Ads for traditional PPC advertising. But did you know that you can use Google Local Service Ads (LSA) to run per call campaigns?

Screenshot of Google Local Service Ad With Phone Number

Pay for Completed Calls

Google LSA allows AC contractors to pay only for completed calls meaning missed calls will not drain your budget. In some cases, Google LSA can reduce your costs to about $30 per call.

Appear on Top of Search Results

Like traditional Google Ads, Google LSA allows you to jump over organic search results to garner more impressions. As a result, it’s not uncommon to generate about 30 leads per month with Google LSA.

Pay Per Call Pros & Cons

Pro: Cost

Per-call ads are less expensive than most HVAC leads, and generating $30 leads can produce ROIs between $120-$420. That’s not to mention repeat business potential, which pushes the lifetime value even higher.

Pro: Conversion

Most per-call campaigns produce high conversion rates, especially when compared with other forms of digital promotion. When a customer is willing to call your business, they likely have an immediate need. They are eager to book a technician ASAP.

Con: Drops

Depending on which pay-per-call service you utilize, they may charge you for dropped calls and calls that lead to no business. For this reason, it is critical to research your pay-per-call provider before investing resources.

Pay Per Call Red Flags

Never sign a long-term contract with any paid advertising platform. You can mark it as a red flag and avoid their company if they require such terms. Credible platforms allow the results to keep you paying fees.

Pay attention to purported costs per call as anything super-low like $.50 per call or $2 per call indicates a scam. In these cases, they are likely charging you for robocalls, spam, and other low-quality connections.

Finally, be on the lookout for providers who offer shared leads with a much lower conversion rate and lower value. The best types of calls are exclusive to your bsuiness as they convert higher and tend to serve as repeat customers.

Optimizing Pay Per Call Results

At HVAC Webmasters, we are all about optimization. The best way to produce consistent results with pay-per-call advertising is to maximize each call. Most local businesses have a vital sales process for inquiries.

Customer service is imperative when receiving calls from prospects. If your office staff is kind, helpful, and assertive, you can expect good results. Conversely, rude and non-commital staff can cost you clients.

Another aspect of customer service is availability. Do you tend to miss calls to your office line? If so, consider hiring extra staff to field calls and ensure fast response rates. Consumers will move on quickly if you don’t answer.

A helpful way to streamline your sales process is to garner positive online reviews, particularly on well-known platforms like Google, Yelp, and Facebook. You will have to do less selling if you already have a solid online presence. 

How To Build an HVAC Images Library (w/List of Sites) in 2022

HVAC Images Library

As a Heating & Cooling Company, building an HVAC images library for your website, social media profiles, and other business citations is essential.

People like to look at images – especially when it comes to choosing an HVAC company. As a result, top HVAC companies are investing in images libraries. An HVAC images library can show your customers what you are capable of, what kind of business you run, and your company’s values. 

Building a photo library can be tricky, though. Where do you start? Where do you get the pictures? What kind of images should you include? HVAC Webmasters covers all this and more in the following post.

Setting a Goal for Your Images Library

Build your HVAC images library with a specific purpose. Most HVAC contractors interested in building an images library promote particular services or need visual components to their web pages.

However, an image library can be more than that and can share your company’s values with visitors to your site. Additionally, images can showcase some of the incredible people you employ. Finally, an image gallery can educate and engage your audience.

Your goal will ultimately inform what kind of images you need and where to get those images. Next, think about what you want people to think, feel, or how you want them to react when they see the pictures in your gallery. What is the ultimate goal of your images gallery? Do you want to sell your services? Tell a story? Teach people about HVAC?

Stock Photos (Are They Worthwhile?)

A lot of HVAC contractors use stock photos to load up their images gallery. Stock images are a handy option because of easy access to pretty much any visual you can think of – including HVAC systems and HVAC technicians. Stock photos are a solid option if:

  • You are working with a thin budget
  • You don’t have unique photos of your staff and equipment
HVAC Stock Photo
Some Stock Photos Look Great on Your Company Website

List of Stock Photo Websites for HVAC Contractors

There are all kinds of stock photos you can use for your HVAC company. There are also a lot of sources for stock photos. Here are some of the best stock image websites to get you started:

  • 123RF: 123RF is home to millions of images, and many HVAC contractors have used them to populate their sites with images. 
  • Pixabay: Pixabay offers royalty-free stock photos without needing to sign up for an account.
  • Deposit Photos: Deposit Photos has been around for about a decade and has amassed hundreds of millions of high-quality images for nearly every industry. 
  • Unsplash: This is a paid subscription, but it can cut a lot of the guesswork out of using stock images (licensing and attribution). 

Before you start loading up on stock images, you have to be aware that not all stock images are free. Some are licensed, which means you will either have to pay to use them or give attribution to them on your website. 

There are many stock photo websites like 123rf and Unsplash that give you access to their library for a monthly fee. The monthly payments include unlimited usage of their library, and you won’t usually have to worry about attribution when you pay for a subscription service. Free sites like Pixabay will typically specify whether attribution is required on a photo-by-photo basis.

Other Photo Library Options for Heating & Cooling

Stock photos are often necessary, but they don’t come without their downside. For instance, since thousands of websites use the same stock photos, Google can’t distinguish which picture is more valuable, and therefore, none of them provide great SEO value. The good news is that other types of photos provide greater SEO value for HVAC companies.

Infographic Images

Infographics are a great way to educate your visitors and tell them something interesting about your HVAC services in general. When polled, 200 marketers reported that infographics helped them reach their marketing goals more than any other type of visual marketing strategy. 

Infographics are also a great way to load up your image library with original content. That way, you won’t have to worry about licensing or attribution at all. In addition, several websites allow you to create your own infographics, like Canva.

Canva Infographic Templates
Canva Provides Various Free Templates You Can Edit for Your Website

Original Photos

Last but not least, you can load up your HVAC images library with photos that you take yourself! These days, camera phones can snap the same types of high-quality images as fancy professional cameras. If you plan to take a bunch of photos with your camera phone, we suggest investing in a tripod. It will keep the camera steady and allow you to take better-quality photos. Taking your own pictures for your images library is a good idea when:

  • You want to appear as professional and unique for Google and users
  • The goal is to tell the story of your company or to highlight your staff
  • You want to show off completed projects

Consider publishing landscape photos of service areas, your logo, or even your satisfied customers (with their consent, of course). Original photos may be the way to go if you want to emphasize your involvement in the community as well. Taking pictures of yourself and your staff at local events is a great way to show your potential customers that you are invested in the community just like they are. 

Original Photo for HVAC Website
Original Photos of Your Staff Help With Both SEO and Conversions

Optimizing Your Photo Library

Gathering different kinds of photos is a great way to keep your online presence fresh and visually appealing. But there are other things you should consider when building up your stash. For example, each time you download an image, you will want to name the file something relevant. For example, a picture of your HVAC truck should have a title like (jims-hvac-company-truck.jpg). Naming your image files helps with the following:

SEO: Google can read file names, so your images should contain keywords when possible (and should match the image alt text)

Organization: Avoid keeping duplicate photos in your library by giving each a unique name

Image Library File Name
Rename Your Image Files for Relevance and Matching Alt Text

The 7 Best HVAC Websites on The Internet

Best HVAC Websites

Growing your HVAC business online is an attainable goal in 2022. Of course, you will need a high-quality website to achieve your goal. When it comes to the best HVAC websites in the USA and globally, they all share specific qualities. In the following blog post, HVAC Webmasters reveals the seven best heating and cooling websites on the internet today and which shared qualities make them successful.

1) A 100% Guarantee Heating & AC

A 100% Guarantee’s website makes things simple for the visitor with clear and convincing calls to action and an appealing color scheme. The chatbox on the bottom right makes contacting their business more accessible than ever, and the main navigation menu shows prospective customers their service options. In addition, the review widget provides social proof to build trust with potential customers.

A-100 Website

2) Airmatics

Airmatics grabs visitors’ attention immediately with a featured slider that offers both an instant online quote and a free service call. Talk about making a first impression. The site continues to impress visitors with badges of honor, such as the Thumbtack Top Pro award, which provides the necessary social proof to foster trust. The homepage goes onto to describe different service types and showcase Google review through an embedded widget.

Airmatics Website

3) DRX Air Duct

DRX Air Duct’s website is all about establishing its brand. The color scheme, top images, and truck wraps drive home their well-known brand and build instant trust with potential clients. The homepage shows even more authority by showcasing DRX Air Duct’s social media pages, video content, and unique images. The company even showcases how they accept bitcoin as a payment form to appeal to customers with cryptocurrency.

On-Oage SEO on DRX HVAC

4) Einstein Air Conditioning

Who inspires more trust than Albert Einstein? The HVAC website below features their Einstien-like logo and truck wrap to build instant trust with visitors. If that weren’t enough, a prominent video introduces their company to personalizes the experience. The homepage builds authority by showcasing online reviews from Google and Facebook and featuring additional unique images of their staff and equipment. The main navigation menu outlines the different services they offer.

Einstein AC Website

5) Total Comfort Cooling & Heating

Total Comfort’s website features a sleek and simple design that matches the brand color scheme and provides an excellent user experience. The form on the top right of the homepage allows users to register for a free quote which converts lots of leads in a short period. The company’s Approved Installer badge from Service Finance appears prominently on the homepage and builds trust with prospective clients. Additionally, logos of different HVAC brands give prospects some insight into potential HVAC solutions.

Total Comfort Cooling Website

6) Woolace and Johnson

Woolace and Johnson is one of the best-looking HVACR websites you’ll ever see. The truck wrap establishes brand authority from the jump, and the rest of the homepage goes on to detail services and provide social proof. Like several other websites on the list, Woolace and Johnson features a review widget to show off 3rd party reviews and encourage visitors to take action. The top-right phone number matches the site’s color scheme and stands out to visitors intending to schedule HVAC services soon. 

Woolace and Johnson Website

7) Mission Critical Comfort Solutions

More HVAC Slogans From Mission Critical

MCCS shows why personalization is so essential for website success. Their homepage features a picture of their staff so that potential customers can immediately connect with the brand. The subsequent video further drives home their brand personalization and encourages prospects to take action. The “Request A Quote” CTA gives website users a straightforward course of action and extensive navigation menu details each service provided to customers. 

Qualities of The Best HVAC Websites in 2022

While each of these websites presents different strengths, they all share specific qualities that are symptomatic of a robust HVAC website. If you can master the common themes of these seven websites, you will give your HVAC company a chance to convert online customers and grow your brand in 2022. 

Branding

Websites that feature their logo and images of their brand convert at a 164% higher rate than non-branded sites. The best way to brand an HVACR website is to match the logo colors with the site theme. In addition, companies can drive home their brand by showcasing truck wraps, staff members wearing company shirts, and videos with a brand introduction. 

Calls To Action (CTAs)

Every robust website must have a prominent CTA so that users can take action. A great-looking website without an accessible CTA fails to convert the visitors it inspires. Imagine doing all that work just to lose out to competitors? The CTA is essential to lead generation and perhaps the most critical aspect of your company website.

Personalization

Stock photos fail to establish the level of trust that custom photos do on a website. Personalization is about connecting with visitors on a personal level. When prospects can see the company owner, staff members, and truck, they immediately feel an emotional connection. At the very least, they know they’re dealing with an honest company and not potential spam.

Social Proof

Every HVAC website talks about how great their company is, but how many of them can prove it with data? Showcasing 3rd party reviews is the best way to publish social proof and increase conversion rates. Ensure the reviews widgets feature 3rd party reviews, like Google Reviews, for example, because people are less likely to trust feedback that comes straight from the company. Anybody can copy and paste reviews to look favorable, but a reviews widget pulls the feedback straight from Google.

FAQ about Heating and Cooling Websites

Should I Use an HVAC Website Builder?

We don’t recommend website builders because they limit your SEO potential. In addition, most builders use pre-made code blocks that resemble countless other websites throughout the internet. If you have no web design help, however, it’s not a bad alternative.

Should I Use HVAC Website Templates?

Using website templates is generally acceptable as long as they are on WordPress and feature original pages and content. Custom design is the best option for companies who want to maximize their SEO efforts, but templates serve their purpose for companies who wish to add content and brand their website.

Where Can I Get HVAC Website Content?

Most SEO agencies provide custom content for your website. You can also hire content writers from crowdsourcing websites or through regular advertisements. However, be careful who you hire since some people will copy and paste content from other websites. You should run your content through Copyscape to ensure its 100% uniqueness. 

9 HVAC Industry Statistics to Consider in 2022

HVAC Industry Statistics

Whether you are considering a career in HVAC, are already firmly entrenched in the industry, or are a consumer wanting to know more about HVAC before making a purchasing decision, there is always knowledge is always power. 

Or, to put it another way, there is strength in numbers and statistical numbers in particular. So you should always know what you are getting yourself into, whether you are buying a new AC unit or deciding on a career path. 

To that end, HVAC Webmasters thought we’d dedicate today’s blog post to the most exciting and insightful HVAC industry statistics.

1) The HVAC Market is Projected to Grow by 6.1%

Back in 2020, the HVAC market in the United States was estimated to pull in 57 billion dollars. In just five years, that number is projected to reach 82.5 billion dollars. That’s a projected industry growth of 6.1%

Beyond this immediate growth, experts predict that with the ongoing climate changes, demand for HVAC systems will only continue to grow. Such a trend may be of particular interest if you try to decide on a career path with good job security. 

2) The Average HVAC Technician Salary is $23.68 Per Hour in the US

So you know that your HVAC job isn’t likely to be in danger any time soon, but how much can you expect to be paid? That all depends. The number one factor that will determine your HVAC salary is where you live. 

The average salary for HVAC technicians varies by state. The national average, however, is $23.68 per hour. To put that figure into perspective for you, consider that as of May 2021, the national average for hourly pay in the US was $11.41

Some of the highest paying states for HVAC contractors and technicians are on the East Coast to give you even more perspective. For example, Connecticut pays its HVAC technicians the highest national hourly rate at $52.93 per hour. Conversely, Idaho HVAC specialists earn the lowest average at just $22.22 per hour – more than a dollar below the national average.

3) 46,000 new HVAC Jobs will Be Created by 2028

If you are wondering how likely it will be to find a job once you are a licensed HVAC technician, consider the following statistic: the Bureau of Labor estimates that by the year 2028, there will be 46,000 more HVAC jobs created in the US alone. 

What’s the reason for this boom? Well, as we already discussed, climate change is playing its part. More importantly, however, is the growth of the construction industry. The HVAC and construction industry have always been very closely tied and as one goes, so does the other. At least most of the time. 

Labor experts believe that because the construction industry is projected to grow in the coming years, the HVAC industry will too. As a result, 46,000 more jobs will be needed to be filled by 2028 which, translates to a 13% increase in job growth. 

4) 75% of US Homes Have Central Air

Wondering what you might want to specialize in as an HVAC contractor or technician? According to experts, you might want to brush up on central air units in particular. It is estimated that 75% of US households have central air systems installed.

Still, you shouldn’t simply assume that everyone in your geographical market will need central air services. As with most things in life and work, it all depends on the region. For example, if you live in a northern state, you will likely see fewer central air units. Instead, you will probably run into many more window units and individual cooling appliances in colder regions where air conditioning is only needed a couple of months a year. In this case, it may be wiser to specialize in swamp coolers, window units, and portable AC systems. 

5) 67% of Households in Southern States Leave Their AC Running All Day

If you live or have ever visited the South, you know how brutal and unrelenting the heat can be. A survey of Southern households revealed that more than 67% of residents leave their air conditioner running all day. 

If you don’t live in the South but are willing to go to where the demand is the highest for HVAC technicians, this statistic may make you consider a relocation. The only drawback is that most people don’t have their air conditioner serviced every year like they ought to – even in Southern states. 

Still, it is an encouraging statistic as an HVAC contractor because you know that there will be many AC repair and replacement opportunities in the South. 

6) The Average American Pays $319 on HVAC Repair

There are no set guidelines for how much you will pay for HVAC repair/service as a consumer. It will always depend on where you are, what the nature of the repair/maintenance is, what type of unit you have, and who you hire, just to name a few factors. 

On average, though, you will pay $319 to have your AC repaired or serviced. If you need your furnace looked at, you can expect to pay an average of $268. You can also spend upwards of $2,900 for serious HVAC repair jobs or installations.

7) California had the Most HVAC Jobs in 2019

As recently as two years ago, California led the nation in employed HVAC technicians and contractors. In 2019, California employed more than 187,000 HVAC technicians and contractors. That was by far the highest in the country. The state with the 2nd highest number of HVAC employees was New York with 67,300. 

Those numbers are expected to hold steady too. As a result, the HVAC industry’s job growth is expected to mirror the overall industry growth in the nation.

8) The Industry is Moving Away from Gas Heaters

Home appliances are changing and evolving. For example, since 2001, the popularity of electric water heaters has grown. As a result, more people have electric water heaters installed in their homes and are moving away from gas storage units. 

The reason for this is the perceived superior efficiency of electric water heaters. As a result, they are said to waste less electricity and water. 

9) More People Use Gas and Electricity to Heat their Homes

Gone are the days of kerosene, propane, and fuel oil. Instead, most Americans use gas and electricity to heat their homes in 2021. It is estimated that 43% of Americans utilized utility gas to heat their homes, while 44% have already switched over to electrical heating systems. 

Take your HVAC Company Into the Future

Here at HVAC Webmasters, we are all about helping you prepare for sustained success. That’s why we wanted to provide you with some HVAC industry statistics that highlight the current industry trends. That’s also why we offer modern digital marketing services. 

Your HVAC business won’t survive in the digital age unless it employs digital solutions. So let us take your company into the future today.

5 Outstanding HVAC Software Apps for 2022

HVAC Software

2022 is a great time to be in the HVACR industry with over 400,000 U.S. jobs and a projected growth of over 12% over the next several years. 

The construction of commercial and residential properties lends itself to a need for HVAC services. 

As your heating and cooling company grows, it is critical to hire competent technicians to get the job done. In addition, as a company owner, it is your job to empower your customers with the best possible HVAC software and applications to maximize performance. 

With this in mind, HVAC Webmasters presents the best HVAC software list for 2022:

1) Service Titan

When it comes to field management software, few apps match the performance of Service Titan. While the software itself is expensive, it provides technicians with all the tools they need to maximize their performance. Perhaps most importantly, the app helps business owners streamline their operations and track their progress daily. 

The mobile app presents vital ease of use and superior user experience, making it noticeably better than other mobile apps in the industry. For example, drag and drop capability allows dispatchers to provide technicians or anyone else with the customer info immediately.

Pricing: (Contact for Pricing) (Estimated $245/month per seat)

2) Jobber

Jobber is another powerful app for HVAC technicians in 2022 and caters more to smaller businesses than Service Titan. As a result, pricing is lower with this app, and for small to medium-sized operations, it’s all you’ll need. 

Most of its features empower technicians and managers to maximize performance, such as invoice organization and an included mobile app. The app even supports timesheets so that businesses can track their employees’ hours. 

Pricing: $29/month (1 user), $200/month (>30 users) 

3) DataPins

DataPins is a powerful Local SEO tool for HVAC companies. This app performs pin drops using schema markup to validate service and service areas to Google. Furthermore, the app serves to optimize conversion rates by showcasing local jobs to prospective customers. The app even comes with built-in reputation management that automates review requests via text and email.

While you might not think of DataPins as field service management software, it includes field service features. For example, customers receive a bio of their technician via text, and employers can track their technicians and dispatch jobs. As a result, DataPins is the most robust HVAC software on the market.

Pricing: Contact for Pricing

4) Housecall Pro

Housecall Pro presents field service management software to more than 15,000 businesses in the home service industry (including HVAC) and is full of features required to run a competent organization. For example, admins can assign and edit jobs for technicians and utilize drag-and-drop scheduling.

Perhaps most impressively, Housecall Pro automates various tasks, including digital forms, based on pre-existing information so that dispatchers and HVAC business owners can focus on growth and ROI.

Pricing: $49/month (1 user), $199/month (9 users), $30 per additional user

5) Jobber

Jobber serves more industries beyond HVAC, but it certainly works well for HVAC companies, particularly those focused on residential jobs. In many circles, Jobber is considered to preferred choice for field management software. Its feature list is vast, and its UX is intriguing.

Jobber allows customers to book services through your website or Facebook page, and every time you receive a booking request, you get notified through the Jobber mobile app. Notable features include batch invoicing and route optimization, which help streamline your entire operation.

Pricing: $29/month (1 user), $199/month (30 users)

Is HVAC Software Free?

The closest thing you’ll get to free HVAC software is ReachOut Suite, which offers three users a free trial. Unfortunately, none of the software listed in our top five provides free services, so you will have to pay a monthly fee to utilize them for your heating and cooling business.

What’s The Best Commercial HVAC Software?

The best commercial HVAC software is DataPins. While most of the apps above support commercial heating and cooling businesses, DataPins lends itself most to the commercial industry by allowing companies to showcase jobs and drop pins at various locations. 

Why Should my HVACR Business Use Software?

Modern software makes your job easier as an HVAC contractor. Mobile apps are beneficial if you manage a team of three or more technicians as they empower you to streamline your field management operation. Investing in software typically yields a positive ROI for HVAC businesses since it helps provide a better service to customers and allows companies to run more efficiently.

8 Reasons to Use WordPress for Your HVAC Website in 2022

WordPress HVAC Website

If you have just started your own HVAC business or want to revamp your existing one, you may be staring down some serious choices. Namely, “Which website builder should I use?” There are a few trendy choices out there for you, but few offer the kinds of resources that WordPress does. 

There is a reason why WordPress is the most used website builder on the internet – or rather, there are eight excellent reasons. If you have been debating about which builder you should use for your new HVAC site, allow us to play devil’s advocate and tell you about the advantages of WordPress.  

1) It can be Free

Please note the italics in the heading. One of the best things about WordPress is that using its primary model is free. You can have an essential WordPress website up every month without paying a dime. If you want premium features like faster hosting, you will have to pay a bit for that. In general, though, small businesses don’t have to spend much to maintain a quality WordPress website. Some don’t pay anything at all. If you are working with a minimal marketing budget, a free WordPress HVAC website may be just what the doctor ordered. 

2) Open Source Software

WordPress is open-source, and that means a couple of things. First and foremost, it means that you can use it with software and plugins made by third-party developers. Other website design platforms are closed-source, relegating the user to plugins and tools created by the platform’s designers (similar to the difference between Android and iOS). Secondly, open-source means that many plugins and tools are free. Third-party developers usually offer their software for free (at least initially). You have more flexibility and options when designing and optimizing your WordPress HVAC website. 

3) Makes Blogging Easier

Let’s flashback to 2003 for a minute to WordPress’s initial launch, and it was used almost exclusively by bloggers. It was designed for bloggers to launch their sites quickly and easily. Flash forward to 2022, and WordPress is still rooted in its blogging history. Of course, it has expanded immensely, and you can create virtually any kind of website you want with it, but it still makes posting new blogs on a daily or weekly basis very easy. The interface can quickly and easily crank out fresh blog posts. Why is this important for your WordPress HVAC website? Because you should have a blog on your HVAC website. Not only do people prefer to get information about a company through blogs rather than advertisements, but websites that have a blog also earn significantly more traffic than ones that don’t. The WordPress platform makes it ridiculously easy for you to maintain your HVAC blog with scheduling tools, SEO plugins, and more. 

4) Lots of User Resources

One of the biggest reasons small businesses flock to WordPress is that most people aren’t web design wizards. We need help from time to time. Since WordPress is open-source, the community is enormous. If you ever have questions about using WordPress or run into a problem, there is more than likely a tutorial for it on the WordPress forums. Even if there isn’t, thanks to being the most used website builder globally, there are plenty of outside resources available from fellow users. No matter what problem you run into with your site, someone has posted a forum comment, blog post, or video tutorial about it. 

5) Simple Interface

Again, things can get a bit more complex when you start adding more plugins and software; but the primary interface of WordPress is very straightforward. Again, not all of us are tech-savvy; but you will understand the essential functions if you spend an hour on your WordPress dashboard. The ease of use is often cited by WordPress users when asked why they chose the platform in the first place – and 64 million people using WordPress to power their sites can’t all be wrong. 

7) It Grows with your Business

Never forget that the whole point of having a quality website is to grow your business. So you’ll want a platform that can grow with it. WordPress can accommodate as your website gains traction, gets more traffic, and customers start demanding more from it. The myriad of free and paid WordPress plugins can add more functionality to your site without having to uproot the whole thing. Plus, many premium themes can help you scale your site as the business grows. You can even use new themes to change the look of your website without totally redesigning it. Many tools can improve the user experience for your visitors and online form plugins, and digital appointment scheduling. 

8) WordPress Makes SEO Easier

Last but certainly not least, the popular Yoast SEO plugin seamlessly integrates SEO elements into your content. Please make no mistake about it; SEO is still crucial in 2022. While SEO can be a headache, WordPress makes the task a lot simpler by automatically scoring your pages based on SEO criteria, suggesting titles and meta descriptions, and suggesting ways to boost your HVAC SEO. The learning curve is minimal, and it can have a significant impact on your monthly traffic. 

Professional WordPress Web Design

WordPress is great because you can use it to great success by beginners and seasoned design vets alike. Do you know who else uses WordPress? We do! Here at HVAC Webmasters, we use WordPress to craft unique and alluring websites for our clients in the HVAC industry. We can do the same for you, so talk to us about our web design services today.