Author Archives: HVAC Webmasters

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HVAC Business Model 101: Be a Tech or Be a Boss (Podcast)

Every HVAC contractor has to decide on their business model at some point. For example, do you want to be a tech or a boss? An HVAC technician is an honest way to make a living but being a boss affords you more lifetime earnings, a better lifestyle, and long-term financial security, with the right blueprint.

In today’s HVAC Marketing Plan Podcast episode, Nolen and Jason discuss HVAC business Model 101: Be a Tech or Be a Boss.

Choosing Your HVAC Business Model

Living gig to gig adds stress to your business and prevents you from generating sustainable revenue. While you can still get by as an HVAC technician, your business value fails to increase over time. The intelligent choice is to build your HVAC business into a credible and prosperous brand.

Job to Job Model

The job-to-job model keeps your company in the gig economy, restricting sustainable income. OF course, you can still make a living with this model, but is it good? When competitors generate more consistent leads from their website, they will lower their cost per acquisition while you pay a premium to buy leads from 3rd parties.

Boss Model

The boss business model involves creating an HVAC company brand that generates leads from your branded online entities. For example, getting leads from your website with SEO will lower your cost per lead. Similarly, acquiring leads from your Google Business Profile will keep customers coming back next time they need an HVAC repair.

How To Create an HVAC Company Brand

If you choose boss mode as your HVAC business model, you have to create a brand. But how can an HVAC contractor create a brand in 2022? It’s not as difficult as you might think. Common misconceptions about brand building are that you need dozens of employees, trucks, and locations.

You can have one or two additional employees and still create a brand. Why? Because branding is really about marketing and presentation. If you establish your presence on Google, Facebook, Instagram, and YouTube, people will engage. You’ll no longer need to buy HVAC leads from 3rd party companies with a more prominent brand than you.

Digital Marketing

The first step is investing in HVAC marketing for your business. You want to appear at the top of local search results for HVAC-related queries. You’ll notice that companies like Yelp and HomeAdvisor usually rank #1 for these kinds of keywords. So you have to outrank them with your website.

Reputation Management

Even if you rank #1 on Google, people will still vet your company. Before contacting your business, they will look for reviews on platforms like Google, Yelp, and Better Business Bureau. With this in mind, it’s critical to accumulate as many reviews as possible and respond to testimonials. It also helps to showcase your reviews on your website with API plugins.

Personalization

Nameless, faceless companies fail to establish memorable brands. For your HVAC company to enjoy success, you must personalize your marketing campaign. For example, post images of yourself, your team, and your trucks on your website homepage and Google Business Profile. Consumers will engage with brands they can match with a name and face.

Help With Your HVAC Business Model

If you need help with your HVAC business model in 2022, reach out to HVAC Webmasters. You can also consume our free podcasts from the HVAC Marketing Plan. Aside from our podcasts, YouTube videos, and free resources, we also provide valuable information in our website blog posts. You can learn a great deal about HVAC marketing on our platforms.

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The (2022) Guide to HVAC Funnels (w/Tips, Strategies & Tools)

HVAC Funnels (Blog Cover) Showing Blog Post Title and Picture of Mobile Phone

HVAC funnels are a big topic in 2022. The truth is, funnels have been around for decades. Acquiring users through SEO, PPC, and social media are funnels. The only thing that’s changed is how marketers promote the process as a new-age tactic.

Your sales funnel is one of the most critical tools to the success of your HVAC business. We know what you may be thinking, ‘I don’t even have a sales funnel in place.’ That’s where you’re wrong. Whether you have cultivated a sales funnel or not, you have an HVAC sales funnel if you have ever completed a sale for your services or equipment. 

If you have not given any thought to your HVAC funnel, it’s not too late. Today we will be offering essential tips on cultivating a sales funnel and the best practices for HVAC companies specifically.

Understanding HVAC Sales Funnels

A sales funnel moves leads through the process of becoming a paying customer. The journey includes:

  • Brand Awareness (when the lead first becomes aware of your company or services)
  • Consideration (when the lead is considering hiring you for your services)
  • Conversion (when the lead becomes a paying customer)
  • Post-Consumer Actions (when the customer becomes a repeat customer or refers your business to friends and family)

There are specific information and marketing tactics that should be utilized at each stage, which we will be covering in the following section.

HVAC Funnel Stages Infographic

Funnel Stages for HVAC Companies

HVAC funnels consist of four primary stages. When leads move through each step, they are likely to become a quality customer. But, of course, how well your funnel works depends on your specific tactics within each stage. Below, HVAC Webmasters outlines the keys to each phase.

Stage I: Brand Awareness

The first stage (brand awareness) is often the most challenging – especially for small businesses trying to gain a foothold in their local market. 

Here is what your marketing efforts will look like in the first stage of the sales funnel:

  • SEO: Implementing HVAC SEO helps your website appear to people who search for HVAC services online. 
  • PPC Ads: PPC ads will display to people who perform relevant searches or go on certain websites that have to do with your HVAC field. 
  • External Links: External links are important because they will point more people to your website to increase brand awareness. 

Phase II: Consideration Stage

Again, the top of the funnel is about making as many people as aware of your business/services as possible. The next is the consideration stage which may involve things like:

  • Content Marketing: Blog posts that inform the lead on a specific issue or convince them that they should use a specific service.
  • Social Media Posts: Once the consumer is aware of your services, it helps to engage them on social media and remind them that you are a viable option.
  • White Papers: White papers are educational documents that can help a consumer who is considering paying for an HVAC service but may not know enough about it yet to make a sound decision. 4

Phase III: Conversion Stage

The consideration phase is comparable to a cell phone store. You have already walked into the store to enter the top of the funnel (brand awareness). Once you are in the store, salespeople may come up and talk to you or ask if you have any questions, thereby nurturing your consideration. 

Your content marketing, social media posts, and resources you offer your customers play the role of salespeople in a cell phone store but digital form. 

Next up is conversion. The lead is already warmed up at the conversion stage but may need one final burst of motivation to close the sale. The conversion stage of the funnel could be helped by:

  • Landing Pages: Persuasive landing pages attached to PPC ads will encourage users to click through to your site and complete the sale.
  • Calls to Action: A strong, written call to action will clarify to the consumer how to move on to the next stage and complete the sale. 
  • Customer Testimonials: It can be beneficial to use positive testimonials from past customers at the conversion stage. These can be displayed on appointment scheduling pages or check-out pages on your site to provide an extra push. 

Phase IV: Post-Consumer Stage

Next is the post-consumer stage, where it can be constructive to continue to engage customers. Tools you can use at this stage include:

  • Email Marketing: Once a sale is closed, you will likely have the customers’ email contact info. Be sure to reach out to them about relevant promotions and deals based on their past purchasing activity with your business.
  • Customer Relationship Management Software: Using CRM software can make managing and nurturing your relationships with existing customers much more manageable. 
  • Loyalty Rewards Programs: Includes special discounts for yourself or anyone the customer refers to your HVAC business (and completes a sale). 

Final Thoughts on HVAC Funnels

The critical question becomes: are you getting the most out of your HVAC funnels, or are you just letting it do its thing on its own? If your answer is more akin to the latter situation, now time to take action. 

The fact is that a cultivated sales funnel can increase your business’s growth rate. They can change customers that visit your site and leave into paying customers. They can help you turn more leads into conversions. They can optimize your marketing efforts and so much more.

From the moment the customer becomes aware of your business/service to the time that they pay for your services, all the way to the time that they refer you to their friends and family or come back to you for their own HVAC needs, they have moved through your sales funnel.  

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The Best HVAC SEO Client | HVAC Marketing Plan Podcast

HVAC Webmasters is known for SEO. After all, we wrote the top HVAC SEO Guide for 2022. As a result, we work with hundreds of AC contractors across the United States, helping them achieve top rankings on Google.

Still, some heating and cooling companies dominate even more than the average customer with our SEO plan. So why do these HVAC businesses destroy competitors online? In today’s HVAC Marketing Plan Podcast, Nolen and Jason discuss the qualities that form the best SEO client.

Qualities of The Best HVAC SEO Client

While even disengaged clients can succeed with excellent SEO services, the dominant clients, who destroy competitors on page one of Google, tend to share certain qualities. Below, we list the common traits of the best search engine optimization clients in the HVAC industry.

Engaged

The best SEO clients are engaged with marketing. They respect the marketing industry and what it can do for their heating and cooling business. Instead of asking how cheap they can get marketing for, they ask how much they can make with their business due to marketing.

These clients typically come to us already having a website and Google Business Profile. These business owners have already dived into some aspects of marketing but need some professional help to reach the next level. Ultimately, their mind is already in the right place for marketing success.

Collaborative

Though engagement can be a positive quality, too much engagement can cause friction and ruin your online marketing campaign. The best clients are collaborative. Collaboration means they respect the SEO agency’s expertise and provide solid materials like custom staff photos.

It’s great when a business owner has ideas about how they want their company promoted online. Still, they should be respectful enough to understand the expertise of the SEO agency too. They might recommend a particular tactic, but heed to the expert when it comes to implementation.

Imaginative

The best AC company SEO clients have a long-term vision for their business. They don’t look at marketing as a gig economy for buying leads. Instead, they look to establish their branded online presence across top channels, thus creating a sustainable stream of customer inquiries.

These businesses understand that SEO can take time but has outstanding long-term benefits. Of course, SEO really doesn’t take as long as some people think either, especially if they already have a website and Google Business Profile. A few strategic tweaks can increase traffic by 57%.

Respectful

Successful HVAC clients respect the process and the agency that helps them achieve their goals. It’s not to say that criticizing your marketing agency is always unnecessary because some agencies perform lousy work. However, the top clients still respect the marketing process.

Just as an SEO agency owner would not claim to know how to install an AC unit better than your top technician, you should not claim to know more about website design or Google Business Profiles. For example, a misnomer is thinking you only need a GMB listing and not a website.

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5 HVAC Promotional Ideas (Online + Digital) for 2022 & Beyond

HVAC Promotional Ideas Blog Cover

If you’re looking for HVAC promotional ideas, this post is for you.

It can be hard to get the consumers’ attention, primarily if you operate in a crowded regional market. Nevertheless, you should consider these HVAC online promotions whether or not you have exhausted other lead generation avenues.

Promoting your business is a great way to increase brand awareness and generate leads. The best promotional tactics are subtle and prevent consumers from feeling sales pressure. The goal is to make it seem like you’re not advertising since most modern consumers don’t trust ads.

Below, HVAC Webmasters outlines five ideas to promote your AC company.

1) Reach Out to Local Radio Stations

Did you know that 92% of American adults still listen to the radio? While the medium seems antiquated with the emergence of podcasts and digital streaming, your audience regularly tunes into their local radio stations.

One great promotional idea is to contact your local radio station and team up with them for a giveaway. Then, of course, you would sponsor the prize, which can range from a free AC or discounts on certain HVAC services. One of the giveaways we heard about was the radio station weather report. 

A sweepstakes entrant would be drawn to receive the prize if the weatherman was off on the daily high temperature by more than 3 degrees. Of course, the prize will depend on what you can reasonably put up without hurting your bottom line. Still, this is a great way to promote brand awareness and get sweepstake entrants to opt-in to email lists. 

2) Facebook Giveaways

Every heating and cooling company should have a Facebook Business Page to promote their company. As the top social media platform, Facebook provides many opportunities for HVAC promotions in 2022.

The time is now to utilize that community and grow it with a promotional giveaway for established pages. Start by creating an announcement post to the effect that you will be giving away a free service (the actual service is up to your discretion) for people who sign up with their email, phone number, or who follow your page.

Only one person can win the giveaway, so when all is said and done, you will likely have a slew of leads interested enough in one of your services to enter their information in a giveaway for it. Another great thing about this idea is that it is relatively easy to set up independently without needing a 3rd party to get involved. 

3) Guest Blogging

If you have colleagues in the business, ask if you can contribute a guest post to their website. You can drive referral traffic from their website to yours if you provide valuable content. 

Guest posts also help with link building, as your website’s inbound links count as an endorsement. But, of course, it depends on the website’s authority to which you contribute. Remember that nefarious guest posting (doing it only for the link) violates Google guidelines.

A white-hat guest post involves a genuine relationship where one contributor provides valuable and topical content on another’s site. For example, you can contribute a worthwhile post if you know HVAC suppliers, other contractors, or even people in similar industries.

4) Photo Contests

Photo contests help promote HVAC services and are compatible with various media platforms. One excellent photo contest example was the Ugly Furnace Contest. Entrants sent in a picture of their old, ugly furnace (including contact information) for a chance to win a new furnace. 

You can partner with local print media outlets like local newsletters, newspapers, and even advertisers in your area. You can also launch the promotion on your own online. 

You can promote the contest on your homepage if you have consistent monthly web traffic. You can also promote your competition on your social media outlets like Facebook, Instagram, and TikTok. 

Contests are a fun way to get people involved in your brand, and of course, they will identify a slew of new leads primed for furnace replacement or maintenance. 

Of course, you can change the details. If AC service is more lucrative in your area, by all means, turn it into an Ugly AC Contest.

5) Facebook Quizzes

Everyone loves a good quiz now and then, especially when a prize is on the line. So once again, we are turning to Facebook because it is straightforward to set up and run a quiz on the platform and tap into your existing community. 

There are even apps you can use to create Facebook quizzes ridiculously easily. Of course, you will put up a prize in this scenario, but the ROI will likely be significant.

A quiz won’t cost you anything and won’t take more than a few minutes. Plus, you have the opportunity to drive engagement and grow your social media community which is always good for business. 

Bonus Idea: Promote Your HVAC Company on Google

The most efficient form of HVAC promotion is search engine optimization. Ranking your website and Google Business Profile on organic search results creates a sustainable stream of high-quality leads. In addition, unlike other time-sensitive promos, an organic search presence is everpresent.

The best way to increase rankings is to invest in Local SEO for HVAC Contractors. Many consumers click on the Google Map 3-Pack when searching for a local AC company. Various factors like proximity, prominence, and relevance come into the algorithm’s consideration.

HVAC Webmasters offers a tool called DataPins to help you rank locally and convert more traffic. DataPins allow HVAC companies to drop the location of their jobs and then inject the geo-coordinates with schema markup, serving as a digital hand-raise to Google Maps.

We hope you enjoyed the list. Keep in mind that there are never enough HVAC promotional ideas

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6 Helpful AC Services Telemarketing Tips to Consider for 2022

AC Services Telemarketing

AC services telemarketing may seem old-fashioned, but it can still help with HVAC sales in 2022. Telemarketing produces results if you’re persistent. While HVAC telemarketing can help you convert leads, it will take time, resources, and human resources. 

One of the reasons you must be persistent with cold calling is that it takes an average of 8 attempts to reach a prospect. As an AC service business owner, you probably don’t have the opportunity to spend hours on the phone. The good news is that spare time isn’t necessarily needed. 

If you are ready to start converting more customers via AC company telemarketing, check out the following list of tips to make your efforts more fruitful. And for loads more helpful information about marketing your AC business online, get in touch with us here at HVAC Webmasters

1) Invest in VOIP

VOIP stands for Voice Over Internet Protocol. As the name implies, it’s a phone service that uses an internet connection rather than an actual phone line. There are many advantages to ditching your old phone service in favor of VOIP but let’s focus on the one that will help to telemarket.

VOIP can help automate some calls. Then, when someone does pick up the phone, you can have the call routed directly to you or an associate. As a result, cold calling is much more efficient and frees up your time for more important things. 

Besides making cold calling more manageable, VOIP is affordable. Some of the basic packages are free and smaller businesses will likely only need the basic packages, so there is nothing to lose. 

As the proprietor of an HVAC business, you probably don’t have cause to know that telemarketing is regulated very strictly. The laws for telemarketing vary by state. 

There are laws on call length, when you can call, the numbers you can dial, and how you record calls. There are also stiff penalties for companies that violate any of these laws. You can review a general guide of the laws and requirements for telemarketing and consult with your attorney.

3) Curate Your Call List

It will take some time, but the smart move is to put together a call list carefully. As much as possible, you will want to avoid calling people who have not expressed any interest in your services. 

Please make sure you carefully curate a call list and start with the numbers of people who have voluntarily given you their contact info. However, if you make lots of calls, you will probably need to populate your call list with completely cold prospects. 

Ensure that you aren’t contacting anyone on the national Do Not Call registry in these cases. Also, consult with an honest lawyer at all times.

4) Keep A Customer Profile

Every lead should enter your CRM system so you can recall previous conversations and preferences. For example, keep track of past services, areas of interest, names, and addresses. Also, take note of and archive any information that will be helpful for you or an associate to close a sale. 

Many VOIP services offer a feature that displays a detailed list of information when you contact a lead. However, keeping a data index is still helpful if VOIP is not an option. Indexes will allow you to personalize your pitch and increase the lead’s likelihood of making a purchase. 

5) Monitor Performance

If you delegate telemarketing to employees or a call center, it’s essential to ensure optimal performance. Don’t be afraid to step in on low-quality calls. In addition, it’s your job to train employees and provide a sales script and constructive feedback for progressive improvement.

Every call will be different, but the message or sales script should have a general philosophy or guide. Ensure that anyone handling your cold calls understands the message you want to send and stays focused.

6) Don’t Get Discouraged

It is common to get discouraged when making cold calls. You will hear the word “no” quite well, so prepare for that. Most importantly, don’t get discouraged by the customer’s reaction, even if it’s vile.

There is a negative connotation around telemarketing in general, but perseverance is key to success. Remember that telemarketing is all about being persistent. For example, you can’t sound timid when calling back leads. People will sense any hesitancy and reject your entire premise.

Of course, not everyone needs AC services now, but most people will need them at some point. As a result, make sure that you are reaching those people. That means being persistent and keeping up with your cold call efforts. 

Consult With an Attorney Before Cold Calling - HVAC Webmasters Does NOT Provide Legal Advice.

Increasing Telemarketing Conversions Through Brand Synergy

You’ll find that you convert more cold calls if your brand exists online in other formats. For example, does your HVAC company appear on Google search results from SEO efforts? Can consumers find your business on Facebook, HomeAdvisor, and other popular platforms for home service providers?

Part of establishing a rapport over the phone is finding familiarity. When people know of your brand, whether they can recall the source or not, they are more likely to give you latitude with your sales pitch if you call as a complete unknown, the chances of quick rejections skyrocket.

As a result, make sure to invest in your digital marketing strategy in 2022. Your AC services telemarketing will improve.

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The (Ultimate) HVAC Facebook Marketing & Management Guide

HVAC Facebook Marketing Guide Cover

Delving into HVAC Facebook marketing can seem intimidating for contractors in 2022. However, with the volume of users (about 307 million) and the average time spent per day (about an hour), Facebook has done a lot to transform itself into an asset for business owners. 

Like Google, Facebook has spent a good portion of the last decade rolling out new services like advertising and ways to connect business owners to their audience. As a result, Facebook has emerged as an essential marketing tool for AC and heating companies.

2022 is the perfect time to revamp your HVAC business’s Facebook page. That’s because HVAC contracting enterprises have been slow to adopt Facebook marketing as a priority, as have many other home service businesses. So if you are serious about getting started with HVAC Facebook marketing, you could be getting a jump on your local competitors.

There are many different aspects of Facebook management for AC companies. As a result, HVAC Webmasters outlines some critical social media marketing and management tactics in the following guide. 

Setting up an HVAC Facebook Business Page

Having a Facebook page for your business differs from having a profile on Facebook. To set your business up for success on Facebook, you will want to set up a Facebook “Page” for it. You can start by visiting the Facebook setup page.

And as you can see from this page, you have two “Page” options. The first option is “Business or Brand,” and the second is “Community or Public Figure.” Of course, as an HVAC contractor, you will want to choose “Business or Brand.”

To go any further, you will have to have a Facebook account already, so if you don’t already have one, sign up for one now. Next, you will be asked to categorize your business. You will also be asked to name your Facebook business page. We recommend naming your page directly after your HVAC business name. 

The rest is self-explanatory. Fill your business page with high-quality pictures, provide a brief description of your business, and assign page roles to yourself and anyone else that will be helping you manage your Facebook page (Admins, moderators, editors, etc.).

If you look just below the cover photo of your Facebook page, you will see an option for “Add a Button.” This is where you can add a call to action button. We recommend doing that as soon as possible because it will make it easier for consumers to get in touch with you. 

Once you click the “Add a Button” option, you will be asked to choose from various CTA’s. Pick the one that is most relevant to your business. 

It’s also vital to thoughtfully fill out the “About” section of your Facebook page, as that is the section where most people go to find out crucial information on your business. Here are some things you might want to include in the “About” section:

  • The date or year your business was founded
  • A brief description of the services you offer
  • How your customers use and benefit from your services
  • Any awards or accolades your business has earned
  • Company mission, philosophy, or motto
Screenshot of Facebook Business Page for Local HVAC Company

Building A Community

Using Facebook as a means of HVAC marketing is about building a community. One of the first steps towards building a community is going to your page and clicking the section that says, “know friends who might like your Page?” 

You can invite people you know to check out your page and follow it here. You must only include people who might be interested in your page, business, or the content you plan to share. 

Facebook Community Stats

Consider friends, business contacts, customers, colleagues, or even suppliers in your business network. Of course, you will need their contact information to narrow your options immediately. 

Interact with Followers

One of the best ways to cultivate a community on Facebook is to be active and responsive. Consider your followers as valuable commodities. If someone leaves you a comment, don’t ignore it. Instead, do your best to respond to the comment as soon as possible. 

It is helpful to have someone manage your Facebook Page daily – even if you can’t respond promptly, someone in your business should speak on your behalf.

The more likes you get on your Facebook page, the more potent it becomes for your business. And to keep things in perspective, the point here is to market your business. So, of course, marketing works best when your business is evident. 

Getting likes makes you visible on Facebook, and being responsive to comments and posts is a great way to get likes. 

Post on Facebook

The “Write Something” field is where it all begins. Of course, sharing content will reach out to your audience and attract more followers. But what sort of stuff should you post on your Facebook Page as an HVAC contractor? Here are a few examples of content that will be helpful for HVAC businesses specifically:

  • Blog Content: Content marketing is compelling and important. With Facebook marketing, you can leverage the blog content you have published on your website. You can do this by writing up a quick preface to the content (1-2 sentences should do it) so that your followers will have a good idea of what they will be reading. Then, include a link to the blog post and click “Share Now.” It’s best to link to blogs that have been particularly popular on your site or at least relevant ones to the original post content.
  • Images: Images are a great way to engage followers and give them a quick reason to hit the “like” button. Images also drive engagement and interaction among Facebook users. Everything from funny memes to images of interesting job sites is fair game. 
  • Pins: A tool like DataPins produces verified job postings of your recent work with images and captions. These schema-pins are great to share on Facebook as they serve as social proof for your heating business.
  • Facebook Live: Facebook Live allows you to share live, streaming video content with your followers. This can be especially beneficial for HVAC contractors because it will enable them to show real-time work. Consider live-streaming the final touches on a new HVAC system you’re working on or an exciting phase of the job.
Screenshot of Facebook Post About AC Maintenance

HVAC contractor Facebook management comes down to timely posts that spark engagement. Of course, the algorithm limits how many impressions your organic posts receive, encouraging you to invest in Facebook Ads.

Target an Audience

Facebook promotion is also about knowing your target audience. Think about your typical customers. What age are they? What does their general income appear to be? Are they residents? Are they business owners? 

The cool thing about using Facebook for marketing is that you can tailor your content to the interests of a specific group of people. Facebook ads even allow you to target consumers by particular demographics. 

You have to consider the kind of content your demographic wants to see for inbound marketing. This will make your marketing efforts much more effective. 

You can use their helpful Audience Insights tool even if you don’t use Facebook Ads. It’s free, allowing you to gain insights into your followers’ interests and behaviors.

We encourage you to use this tool to tailor your content to your target audience’s interests, needs, or desires. You can even use the Audience Insights tool to see the same characteristic data for your competitors’ target audiences. 

Facebook Ads for HVAC Companies

While your Facebook Business page can help establish your company and showcase recommendations and content, the best way to reach a large audience on the platform is through HVAC Facebook advertising. Whether you run lead ads or boost your posts, you will earn more followers and gain more impressions than you ever could without ad spend.

The best Facebook Ads for heating and cooling companies create engagement, urgency, and action. Consider offering a timed discount or coupon along with social proof that validates your company’s credibility. Video ads often produce the highest engagement rates, particularly if you demonstrate energy and liability through the video content.

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5 Best HVAC Hashtags for Social Media (+ How to Use Them)

Blog Cover for HVAC Hashtags

Unless you are a particularly young owner of an HVAC contractor business, you probably aren’t too familiar with hashtags and hashtagging. While HVAC hashtags are most likely uncharted territory for HVAC business owners, the fact remains that they can boost your visibility.

Hashtagging specific keywords and phrases can be an excellent way to draw attention to your social media presence, potentially generating an entirely new stream of leads.

While HVAC hashtags may be an unfamiliar concept to you, the good news is that it’s relatively simple to start using them. Like many things in SEO and digital marketing, there are ways to optimize HVAC hashtag use so that you get maximum response. 

In the following post, HVAC Webmasters discusses HVAC hashtags and how you can use them to increase business. 

Best HVAC Hashtags To Promote your Business

You can create an HVAC hashtag from any keyword or phrase you want. However, some hashtags already have a following on social media platforms, making them an obvious choice. To help get your creative juices flowing, here are some starter HVAC hashtags you can use:

Instagram Screenshot of AC Company Post With HVAC Hashtags

1) #HVAClife

#HVAClife makes an excellent HVAC hashtag because it allows you room to use it in various posts. So whether your goal is to inform your customers or talk about a winter promotion, #HVAClife can fit almost anywhere. The whole idea is that you are living the life of a contractor.

2) #HVACcontractor 

The contractor tag is a great HVAC hashtag because you can use it to drive social media users to your website or landing page. It’s simple: users see the hashtag #HVACcontractor in one of your posts, click it, and navigate somewhere they can hire an HVAC contractor.

3) #airconditioning

You probably know that AC services are the bread and butter for most HVAC technicians. As an HVAC tech, you also know that the average AC maintenance service call will net you anywhere from $75 to $200. That’s why #airconditioning can be an incredibly lucrative HVAC hashtag.

4) #HVAChacks

The hacks tag will win you some credit with younger, first-time homeowners who love a good “life hack.” It will also attract people looking for tips on maintaining and optimizing their HVAC systems. Utilize this tag in posts that include HVAC tips to generate more attention for your business. 

5) #HVACservice

Last is a general HVAC hashtag that will attract people who already know what they want. For example, if people seek the #HVACservice hashtag on social media, it’s not likely that they’re interested in dog grooming or mobile car washes. So naturally, they require HVAC services – either learning about them or hiring someone for them. 

Why Hashtags are Important to Your HVAC Business

You may wonder why something you may not have ever heard of is necessary to your HVAC business. HVAC hashtags are essential in a few key ways:

They Increase Visibility

It’s all about being visible in the places that your customers are. Social media is that place. One study found that Americans spend over 2 hours on social media daily. HVAC Hashtags will make it easier for people to see you and your posts on social media. 

Social Media is A Means of Research

Another study found that over half of all social media users browse their feeds to research products and services in their area. So it’s clear that in 2022, people are using social media for much more than sharing pictures of their cats. 

They Can Generate Leads

HVAC hashtags can generate new leads for your business by getting your content out to more people across social media and the internet in general. The more attention your content gets, the more likely people will also be interested in your services. 

Tips for Optimizing your HVAC Hashtags

You can’t just start throwing out hashtags left and right. You must know how to use them to get the best response. Here are some tips for optimal HVAC hashtag use:

Don’t Overuse Hashtags 

No one wants to read a post that is primarily hashtags. So try not to stuff your posts with them. Instead, use them naturally. A good rule of thumb is to have no more than three hashtags in one post. 

Embed Links

It can also be helpful to embed links into some of your hashtags to make it even easier for leads to find the information they seek. However, you have to be careful about links too. Be sure that the link leads to content relevant to the hashtag. 

Use Your Company Name

Whenever possible, it’s a good idea to use your company name as a hashtag. Tagging your name helps build your brand, increase recognition and make it even easier for customers to find you online by name.

Localize your Hashtag

You can also throw in the name of the city or neighborhood you offer your services in to increase local traction. 

Include Keywords

If you have an SEO strategy for your business, you probably already have a good list of HVAC keywords. Again, include these keywords in the HVAC hashtags you use for social media whenever possible. 

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HVAC Long-Tail Keywords: Definition + Ranking Methods (2022)

Blog Cover for HVAC Long-Tail Keywords

What are Long-Tail Keywords?

Long-tail keywords are extended queries users submit through search engines like Google. For example, instead of a base term like hvac repair, the user may search for a long-tail phrase like signs you need hvac repair.

How HVAC Websites Can Benefit From Long-Tail Keywords

Everyone in the local market competes for the same HVAC keywords. For smaller businesses, this is a problem because outranking the big guys means trying to match deep pockets, dollar for dollar.

And even for big, well-established HVAC businesses, it’s a full-time job ensuring they stay at the top of search results for high-volume keywords like hvac repairhvac maintenance, and hvac installation.

Another factor is domain age. Sites registered ten years ago respond faster to search engine optimization, while brand new domains may take up to 6 months to compete for high-competition keywords.

Long-tail keywords are lower competition, but new sites can rank for them quickly. In the following post, HVAC Webmasters outlines the importance of long-tail keywords for HVAC contractors.

Long-Tail Keywords Explained

Long-tail keywords contain more specific information, typically due to users honing their search while moving through a purchasing funnel. We touched on the fact that long-tail keywords are lower competition (used by searchers less frequently) in the intro to this post. 

While their keyword volume registers less frequently, they are still incredibly valuable because websites can more easily appear as the #1 result. In addition, an Ahrefs study found that nearly half of all Google queries are undetectable. As a result, these terms will generate substantial clicks and more conversions.

Anyone who uses a long-tail keyword is much more likely to be ready to pay for HVAC goods or services. But, again, the results are tangible and trackable. For instance, long-tail keyword usage has been observed to increase conversion rates by a significant margin. 

Long-Tail Keyword Examples for HVAC Companies

Before we go any further, providing some examples of HVAC long-tail keywords may be helpful. So instead of simple hvac repair, an example of a long-tail version of that primary keyword would be something like:

  • hvac repair in gig harbor washington

Instead of a primary keyword like hvac maintenance, an excellent example of a long-tail version would be:

  • how much does hvac repair cost

Notice how HVAC long-tail keywords have a narrower focus. The first example altered the keyword into long-tail form by including region-specific search terms. The second example altered the keyword for customers wondering about the cost. 

By using HVAC long-tail keywords, you are honing in on a smaller audience; but one that is more likely to pay for your services.

Graphic Showing Multiple Examples of Long-Tail Keywords

The Importance of HVAC Long-Tail Keywords

Long-tail keywords are essential because they cater to consumers who know what they want. Instead of using generic search terms to do research, they use long-tail keywords when they have already done research or when no research is needed and they are ready to buy. 

The advent and growing popularity of voice search is another reason why long-tail keyword usage will be pivotal for businesses in 2022. Currently, it is estimated that over 111 million Americans are using voice recognition technology to conduct online searches. 

That figure is expected to increase by nearly 10% in 2022. In addition, when people use voice search functions, they tend to use longer, more conversational terms because they don’t have to type them out. 

Using HVAC long-tail keywords will also cater to the growing percentage of consumers who use voice search technology. It will also help you stand out among these kinds of users. 

Using long-tail keywords can also give you a higher return on your SEO investment. Because they are lower competition, they cost less than bidding on primary keywords. And as we have mentioned earlier, they significantly increase conversion rates.

Essentially, you would spend less to make more by utilizing HVAC long-tail keywords. Speaking of using HVAC long-tail keywords…

How to Identify Long-Tail Keywords

So which long-tail keywords should AC companies use for their content? There are a variety of methods for finding high-opportunity keywords. Some of the essential things to keep in mind include:

Location Data

Please look at the above example about HVAC repair in Gig Harbor, Washington. Start with the services you offer and add in the city and state. Then, depending on your city, some keyword tools like SEMRush and AHrefs will show you the monthly volume by location.

Online Tools

There are free and paid online services that you can use to find relevant long-tail keywords for your business and the HVAC services/products you sell. Take advantage of these services if you have difficulty developing a renewable list of long-tail keywords.

Use Industry Expertise

Some tracking tools don’t register volume for newer keywords, especially those dealing with more unique types of AC repair services. As an industry expert, optimize your content for all of your services, and you’ll notice that people will click.

How To Implement Long-Tail Keywords

Implementing long-tail keywords or keyphrases should mirror your process with primary keywords. It is critical to avoid keyword stuffing which is the unnatural insertion of terms within content at the expense of user experience and readability. Consider the following principles:

Use Naturally

You have your keywords like ac repair las vegas, but your reader will not want to see a grammatically incorrect phrase. As a result, you should write the keyword as AC Repair in Las Vegas. Yes, Google is smart enough to understand that they are identical.

Link Internally

The fastest way to boost rankings for a particular long-tail phrase is to link it internally from another relevant web page. So, for example, if your AC repair services page links to an emergency AC repair services page using keyword-rich anchor text, you will benefit immensely.

Supporting Images

Create supporting graphics for your long-tail keywords, and name the file something similar, or even exact, when it makes sense. Be sure to include descriptive Alt Text that mentions the phrase, if possible. An excellent example of a supporting graphic is AC Repair Tips, with a list of suggestions in graphic form.

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5 HVAC Sales (Tips, Gimmicks & Techniques) That Work in 2022

Blog Cover for HVAC Sales

What is HVAC Sales?

HVAC sales is the process of selling heating, air conditioning, and ventilation products or services to prospects and existing customers through relationship building and brand promotion.

Sales Presentation Graphic for HVAC Webmasters

HVAC Sales Strategy

Sales and marketing go hand-in-hand, so it’s essential to have a solid HVAC marketing strategy and a streamlined and structured sales process. Your sales strategy should have a defined goal of closing the deal after a lead passes through the carefully crafted nurturing funnel.

In the following post, HVAC Webmasters outlines HVAC sales tips you can use in 2022. As a marketing agency working with hundreds of HVAC contractors throughout the United States, we know something about the industry. You might think of sales as gimmicks, but the following are HVAC sales gimmicks that work.

HVAC Sales Ideas for 2022

You’ve tried everything, and you’re still not closing enough deals. The good news is that several techniques can boost your sales process immediately. Check out some of the best HVAC sales tips for 2022:

1) Bundle Services

Bundling services is a common sales tactic for many industries, but it can be instrumental in the HVAC business. Think about how often your customers call you for a standalone service: furnace repair, A/C maintenance, vent cleaning, etc. 

The great thing about HVAC service is that it is always needed. So why not sell your customers on maintenance services? Signing up existing customers for seasonal check-ups, tune-ups, and repairs is a great way to generate year-round income and offers your customers a valuable service at the same time. 

Maintenance packages are a great way to increase sales because it takes the burden of HVAC maintenance off the customer’s shoulders. So the next time you complete a standalone job for your customer, think about selling them on maintenance packages tailored to their specific systems. 

2) Create a Sales List

Whether you are selling an HVAC product or service, it never pays to go in half-cocked. No matter your specific pitch, you must ensure that it does not land on deaf ears. Carefully curating a sales list is especially important for HVAC contractors because only a select few of the population will be interested in HVAC services. 

There are a few ways to create a sales list. Here are some of the most effective:

  • Social Media: You already have your business on social media, so why not start leveraging it to drum up leads? Your followers are likely people interested in HVAC service, so you can pull names, numbers, and contact info from your social media outlets. 
  • Online Contact Forms: Make sure you follow up with people who willingly give their contact information on your website. These are likely to be your hottest leads. 
  • Past Customers: Take a look at old invoices. If you haven’t heard from a customer in quite a while, chances are they are due for some HVAC service. 
  • Paid Leads: If you have the budget, paying for exclusive leads can be a great way not only to build up your sales list but give sales, in general, a shot in the arm. 
  • Trade Shows: Trade shows are an excellent way to get leads and build a solid sales list. HVAC trade shows are especially fruitful if you want/do a lot of B2B HVAC work. 

Creating a sales list of likely customers is excellent, but what do you do once you have your list?

3) Reaching Out

How you reach out to your sales list is essential. For example, suppose your sales list includes retirees or senior citizens in general. In that case, you may want to consider a phone call instead of an email. The opposite is advisable if you are dealing with younger, first-time homeowners. 

Basically, be mindful of who you are reaching out to. That being said, reaching out the wrong way is better than not reaching out at all. Following up with your customers is extremely important and can significantly increase your sales numbers. 

If you are having trouble with what to say when you are reaching out to people on your sales list, here are a few pointers:

  • Loose Script: We advise against having a universal HVAC sales script because people can tell when they are pitched. Instead, we recommend having a flexible script that you can change up from customer to customer. 
  • Know your Customer: It can be time-consuming, but knowing your customers’ needs before reaching out to them can seriously boost sales. Take some time to research the customer’s area, how old they are, and services they have paid for in the past. Knowing what kind of HVAC services/products leads are likely to need beforehand will make your pitch more alluring. 
  • Talk About the Problem: Sales are usually not closed in the first outreach. So it can be helpful to avoid trying to sell anything when you first talk to a prospective customer. Instead, talk about the problems that can arise if they don’t invest in your HVAC product/service. This will get them thinking and qualify them even further as leads. 

4) Upselling and Cross-Selling

Upselling is when you convince customers to upgrade their HVAC system or product to a higher-end, more expensive model. Cross-selling is when you sell them on a product/service related to one they are already paying for. For HVAC sales, it’s good to employ a healthy mixture of both techniques. 

Again, this can include bundling maintenance services. Or, in the case of upselling, you can advise the customer that an upgraded furnace blower or AC unit would save them money on their utility bills. 

If you are coming to a customer’s house to clean out their ducts for the winter, consider selling them on a furnace or heater tuneup as well. Look at every service you render as an opportunity to make another sale. 

5) Give the Customer Options

Often, people don’t close HVAC sales because they are not presented with attractive options. For example, the customer may need a new AC but ultimately decide to do without because of the limited options in their price range. Therefore, as much as possible, present options that will attract many customers. 

This could mean having multiple options for energy-efficient models for those conscious of their impact on the environment. It could also mean having high-end units for people looking for the latest and greatest HVAC systems. And, of course, it never hurts to have multiple service/product options for people with different budgetary limitations. 

While offering customers multiple options is a significant first step; it doesn’t mean anything unless you are willing to present them clearly and attractively. 

HVAC Sales Closing Techniques

Getting 17 at the blackjack table doesn’t mean you win the hand. Likewise, guessing a curveball and getting it doesn’t mean a home run. The reality is that you can put yourself in a position to close a sale and still not get the job done. However, a few sales closing techniques can further increase your odds. Check them out below:

Assumptive Closer

The assumptive closer is all about assumption, which, as the old saying goes, don’t worry about that here. Essentially, as the salesperson, you assume the deal is already done, which leads you to ask questions about the delivery time, quantity, etc.

The assumptive closing tends to work well if the prospect has already demonstrated interest in proceeding. Of course, there are cases where they will refuse to play along, but they are ready and willing in most cases.

Query Closer

The query closer asks prospects a series of questions like do you feel this service meets your current needs? You have laid the framework for a boxing close if you can produce an affirmative for most of your questions. 

In other words, it becomes illogical for the prospect to refuse service when they’ve already logically agreed it’s best for them.

The Helpful Closer

Consider the helpful closer for salespeople who prefer a softer and less manipulative tactic. Repeatedly describe the prospect’s process of becoming a customer without pressuring them to complete it. You must be consistent and vary your terminology because you’ll outline the same operation multiple times.

You will find that many prospects feel most comfortable with this approach since they want to feel like it’s their decision, not yours. Best of all, you can go home with a clean conscience as you did not engage in manipulative tactics and instead relied on the quality of your services or products.

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The Ultimate HVAC Email Marketing Guide for AC Companies

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A comprehensive HVAC email marketing sequence can increase lead generation and enhance brand awareness. As a result, drip emails should be a part of every HVAC marketing campaign.

AC companies can benefit from email marketing in 2022. If properly executed, emails help reach new customers and preserve existing ones. HVAC Webmasters details the best email marketing strategies for heating and cooling businesses this year in the following guide.

HVAC Email Marketing Goals

The most effective email campaigns start with a pre-established goal. For example, what are you trying to accomplish through your email sequence? In the HVACR industry, you can break down goals into three categories.

  • Customer Retention
  • Customer Upsell
  • Customer Acquisition

Within these three categories, you can implement varying sub-campaigns aimed at more specific goals. Once you identify an objective, you can craft your sequence and send out the actual emails.

Choosing an Email Marketing Platform

Email marketing is only as potent as the platform that powers it, which should be credible and trustworthy. The best email marketing platforms are AWeber, ActiveCampaign, and MailChimp. At HVAC Webmasters, we recommend AWeber.

AWeber allows HVAC companies to design campaigns with their Smart Designer, automate tasks like tagging and auto-responding, and track multiple segmentations within a subscriber list. 

Most email platforms offer a free plan for a limited number of subscribers. However, as a business owner, you should find ways to increase your subscriber list through lead magnets and other means to reach more potential leads.

Screenshot Showing AWeber Email Subscribers

Email Segmentation

There’s a reason why email marketing has grown more effective over time, and it’s because of email segmentation. As marketers have smartened up to the customized needs of different cohorts, email campaigns have resonated with more of their target audiences.

AWeber allows AC companies to segment their contacts within a list or create multiple lists. For example, a list of existing HVAC customers can be segmented by specific zip codes, types of services, and property types. 

These distinctions allow marketers to craft hyperspecific campaigns customized for a target audience. Here is a list of potential segmentations you can implement into your subscriber lists.

  • Zip Codes
  • Types of Services
  • Property Types
  • Seasonal Climate
  • Tenure
Screenshot of AWeber Segmentation

Email Regulation Compliance

Credible platforms like AWeber take email regulations and protocols into account, simplifying business owners’ processes. For those unaware, the CAN-SPAM Act stipulates specific steps email marketers must take before sending a bulk email. Some of the regulations include:

  • Unsubscribe Option
  • Mailing Address
  • Contact Permissions (Don’t Buy 3rd Party Lists)

Some marketers think of these regulations as unfavorable. Still, there’s no point in harassing people who are not interested in your services—allowing people to unsubscribe increases your open rates and will enable you to customize email campaigns more specifically in the future.

Screenshot of Email Unsubscribe Link and Mailing Address

Email Copywriting

Great marketing emails tell a story to their recipient. For example, as an AC company, you might specify some of the most pressing furnace repair needs during winter. Conversely, you may want to outline warm climate challenges during summer. As a result, people are more likely to engage and respond.

Subtle CTAs help increase conversion rates, but you must walk a fine line. As a business owner, you don’t want to bombard leads with sales talk but rather present an opportunity for them to take a self-serving action. Think of your audience as partners rather than targets.

Screenshot of AWeber Text Copy Editor

Email Graphics

Most modern email campaigns focus on text-based content since it’s less likely to be flagged as spam or immediately enter the promotions folder. However, for highly-engaged contacts, you can include graphics within your campaigns. For example, a discount or promo is better suited as a visual presentation.

Screenshot of Email Marketing Graphic on AWeber

AWeber makes graphic design simple with its built-in Canva compatibility. HVAC companies can easily design pre-templated graphics to impress their subscribers with stunning visual elements. Each of these graphics can be edited to fit your brand, color scheme, and text content.

Email Response

Engagement is ideal for all marketing emails; you want to encourage your audience to respond and be ready to respond to them. For example, it’s not uncommon for a potential client to respond to an email drip with a specific question about your services, pricing, etcetera. 

Failing to respond to their response negatively impacts your company and frustrates potential customers. As a result, you lose business and damage your online brand. However, responding is easy, and you can even set up automated responses based on the context of their response.

Email Tracking

AWeber and other platforms track email open rates, clicks, and engagement and break down lists into different response categories. As a result, you can monitor which of your drips performs best, worst, and in between. Some of the most critical metrics for emails are:

  • Open Rates
  • Clicks
  • Clicks + CTA
  • Undeliverables

You can alter your strategy based on results and even perform A/B tests in real-time to compare variations of emails. The ultimate goal is to streamline your email sequences to maximize open rates, clicks, and actions and reduce bounce rates to the lowest possible numbers.

Screenshot of Email Tracking Metrics from AWeber

Getting More Email Subscribers

Your emails are most effective when they reach a large pool of engaged subscribers. The only way to get more people is to grow your email list using proven methods. In most cases, your digital presence directly influences the growth of your lists. For example:

  • Custom Website
  • Lead Magnets
  • Search Engine Optimization
  • Social Media Ads / Posts

Consider investing in a lead magnet plugin like Thrive Leads, which allows you to craft custom overlays and other promotional graphics that prompt website visitors to submit their email addresses. Of course, it helps to offer a value proposition such as a free PDF or discount in exchange for the contact information.