What is HVAC SEO?
HVAC SEO is the process of optimizing your web presence to rank higher on Google search results. High-ranking heating & cooling websites generate the most HVAC leads, which helps produce more customers. SEO applies to traditional websites and Google Business Profiles, which can both appear within search results. HVAC SEO techniques like on-page optimization, content marketing, and citation building contribute to higher rankings, more traffic, and sustainable growth.
2023 is a great time to promote your HVAC company online with Search Engine Optimization. After all, SEO is the most effective way to generate HVAC leads. Also, SEO helps local HVAC contractors increase conversions and make new sales. Despite its upside, succeeding online can seem overwhelming in today’s market. Local competitors are targeting the same customers and using similar marketing methods. Our full-service marketing agency helps rank #1 for relevant HVAC keywords.
The HVAC SEO Webmasters Podcast
The Team at HVAC Webmasters discusses some of the most important topics in digital marketing. If you are interested in improving areas of your online presence, give us a call today at (800) 353-3409.
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GEO Location Check-ins - Enhance Local SEO Results with Check Ins
Email & Text Clients - Link Them Directly to Review Platforms like Google, Facebook and Yelp
Post Job Pics - Automatically Update Your Service Pages with Pictures from Your Jobs!
Manage Your Online Reputation - Your Reviews Can Promote and Go to Work for Your Company!
Map Pins - Your Website Can Pin Your Job sites with Geo Coding
Higher Map & Organic Rankings - DataPins Go to Work for You
Google Responds - Your Reviews, Geo Locations, and Photos Can Help Your Standing with Google
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SEO for HVAC Contractors
Step one is planning your search engine optimization strategy. Effective SEO for HVAC contractors starts with keyword research and URL mapping. First, HVAC Webmasters identifies target keywords and separates them into categories. Next, we map each category to a unique URL. Next, our research team analyzes extensively with keyword tools like MOZ, SEMRush, & UberSuggest to gauge volume and competition.
Research determines which keywords your HVAC company should target online. For example, search volume estimates how many monthly clicks a keyword receives, but those numbers can be misleading when taken out of context. Your HVAC website must meet the user intent of your consumers. For example, HVAC contractors in Dallas, TX, should target individuals within the DFW Metroplex. A keyword like Dallas AC Repair is valuable in this context. However, the keyphrase DIY AC Repair is not. These nuances are critical to a successful HVAC SEO campaign.
GET STARTED!- Industry Keywords The heating and cooling industry has thousands of keyword opportunities. There are so many specific HVAC services and an endless pool of consumers looking to find them. As you might imagine, keyword volume can fluctuate based on the season. The term “ac repair” is more popular in summer, while “heating repair” gets more traction during winter. Keyword research tools have become comprehensive in recent years and provide metrics like difficulty, competition, and local demand to help craft your ideal HVAC SEO strategy.
- Local Keywords As a local contractor, your website and Google Business Profile should target local terms. Most of your customers search Google through their mobile device, and their current location determines the Maps results. As a result, you should include local terms within your target keyword. When combining local keywords with industry keywords, you’re creating long-tail keywords. These typically have less volume than national terms but also meet user intent more specifically.
- Secondary Keywords Building topical authority within a larger category can be helpful to the overall health of a website. If you offer specific HVAC services like coolant and leak repair, the volume will be lower, but the opportunity is higher. Furthermore, you can build topical relevance by creating pages about related topics. For instance, electric furnace repair is a subcategory of heating, and Google can crawl both pages and associate them one with another.
- URL Hierarchy / Structure Parent pages exist on the top level of a domain. For example, yourwebsite.com/services would be a parent page. Child pages are on a lower domain level (which can drill down several levels). An example of a child page would be yourwebsite.com/services/ac-repair. A clear and logical URL structure is part of the SEO strategy and is based on keyword research and relevance.
- Website Images Publishing high-quality photos on your company website helps SEO. Pictures of your employees, facilities, and equipment, have the most impact. These images are easier than ever to create, with most smartphones now having cameras and the ability to send pictures to others. Most small businesses incorporate images with their social media pages, which should also extend to your website. Images should be pre-approved as part of your Local SEO strategy.
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HVAC SEO Keyword List
Our services target buyer intent keywords, meaning terms that will actually lead to sales conversions. Some marketing services ask their clients to “pick keywords,” … which is something we don’t do. Why? Because it doesn’t work. To rank well on Google, you can’t “pick keywords.” you must instead create a multi-page website that markets all of your services. For example, the homepage might have a local keyword like HVAC contractor in (City), while your AC repair page might target AC repair in (City). We don’t limit your website to a set number of keywords. We target everything that will help your business.
In recent years, Google has recalibrated its standards and placed far greater value on quality content that educates and informs readers than content that aims only to rank on search. Unfortunately, HVAC companies have been slow to adjust and have suffered by losing out on leads that would otherwise be available. HVAC Webmasters provides cutting-edge SEO services to HVAC contractors throughout the United States. By partnering with us, your company will never again suffer from stagnation or participate in antiquated practices. We evaluate new trends in the industry and evolve alongside Google.
Keywords WITH Buyer Intent
- ac repair near me
- air conditioning repair service
- a/c repair
- central air conditioning repair
- emergency ac repair
- furnace repair near me
- furnace repair companies
- hvac services near me
- hvac installation services
Keywords WITHOUT Buyer Intent
- ac troubleshooting tips
- diy hvac repair
- fix an ac
- fixing ac condenser
- home ac repair diy
- how to fix an ac unit
Customers are more likely to search buyer intent keywords. In contrast, informational keywords are primarily searched by people not interested in buying your services. Many of them seek do-it-yourself tips (DIY) rather than services. Informational website traffic is less valuable because it generates fewer leads. When HVAC SEO companies optimize websites to target informational intent keywords, they might point to the high traffic numbers through Google Analytics reports. However, none of that traffic will convert. HVAC SEO Webmasters optimizes for target keywords with high conversion potential.
LEARN MOREHVAC Search Engine Optimization
SEO is easy to understand when separated into categories. The HVAC SEO process has several elements that work together to improve your rankings. For example, on-page SEO and off-page SEO are both critical ranking factors. On-page SEO deals with your website, and off-page SEO deals with your business listings, backlinks, etc. Your HVAC business can benefit from broader search visibility through search engine optimization.
Our HVAC SEO strategy is proven to work at scale. Our agency has improved rankings for thousands of contractors over the past decade while constantly monitoring performance. SEO is not something to make up as you go along. Google Analytics and Search Console provide concrete HVAC SEO campaign data. Remember that Google’s algorithm constantly evolves, so changes will be constant.
CONTACT US!- Custom Web Design A website is the foundation of HVAC companies online presence, and it is critical to SEO success. Once potential customers visit your HVAC website, they will form an opinion in seconds. If the opinion is favorable, they will stick around; if not, they are gone just as quickly as they entered and will move on to the next search result. Multiple design elements influence user experience, but customization is one of the most important. Websites built by professional designers look more appealing than templates, and Google can more easily index them, especially if they utilize a microdata code language like schema.org. Aesthetics, display, responsiveness, and navigation are other critical factors in website design. But without a strong code base, elements that would otherwise engage a user remain unseen.
- Calls To Action (CTA) CTA or calls to action inspire visitors to enter what is known as a sales funnel. A CTA can be anything from a clickable phone number to a sign-up here button. They are entering some portion of the sales funnel, whether directly calling your office line or signing up for an email newsletter. When including CTA on a website, there should be clear urgency and incentive. Additionally, the action should be as convenient as possible and require little thinking or effort. An example of this would again be the clickable phone number that a mobile user could simply click on to connect directly to your office line, possibly becoming a sale in minutes.
- Accolades Any awards or certifications possessed by your HVAC company should be displayed on the website. The same is true of publications in which you were featured. Certifications include the Better Business Bureau Accreditation and the Angie’s List Super Service Award. As for publications, any local newspaper or blog that conducted an interview with you or one of your employees can be added to the “featured on” section of your website. Displaying badges is all about instilling trust in your potential customers as they browse your website and form a more informed opinion about your business.
- Reviews As a local HVAC contractor, you probably understand the importance of online reviews, especially on Google and Facebook. But reviews displayed on your website can also be helpful. Luckily there’s a way to leverage Google and Facebook reviews and showcase them on your website. On-site testimonials help contractors because they populate your company site with user-generated content. Google loves nothing more than content about your business generated by actual customers. Since Google and Facebook require review verification, visitors will be confident in the legitimacy of the testimonials, as opposed to if they were just copied & pasted from another source. The DataPins widget from HVAC Webmasters integrates external reviews from reliable sources.
- Mobile Optimization Most visitors find your website on their mobile devices. In 2023, internet access for the average person is 24/7. They have a smartphone on them at all times and can surf the web at any point throughout the day. Knowing this, a website should always be optimized with mobile in mind. The mobile-first index update from Google confirms the prioritization of mobile websites and encourages webmasters to pay close attention. Several steps can be taken to enhance a mobile page, including simple navigation, responsive design, and interactivity. In contrast, qualities that might discourage a mobile user include slow site speed, image distortion, and narrow or oversized viewports. These should be avoided or corrected if applicable.
- Google Analytics Website reporting is made possible with Google Analytics. By installing tracking code within a website’s HTML, Google can track visitors, and webmasters can analyze trends. Access to such reliable information (consider the source, after all) can help instruct how to improve your Local SEO, CRO, and general user experience. Reporting on Google Analytics is made simple, especially with what is known as the Acquisition Report. The AR reveals how many visitors access your website per month, week, and even day. Furthermore, it breaks down the source of the traffic by organic, referral, and direct. With data coming straight from the ultimate authority (Google itself) the numbers can be trusted and used to conduct ongoing improvements.
- SSL Security SSL or secure sockets layer is a security protocol for website domains. Part of user experience is the visitor’s feeling of security or lack thereof. Secure URLs are https:// while “insecure” ones are https://. If your website is the latter, most browsers will warn the user that the site is not secure. This clearly discourages a favorable user experience and, in fact, encourages the would-be visitor to abandon their entrance into your sales funnel. Since SSL influences user experience, its impact on SEO is legitimate, even if technically indirect. Again, all of these finer details combined make a large difference.
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“THE BEST QUALITY MARKETING YOU CAN DO FOR YOUR BUSINESS”
HVAC Webmasters is considered among the best SEO companies for small businesses. Having helped HVAC companies reach their fullest potential since 2013, we’ve established ourselves as a trusted service that contractors can rely on. Our niche specificity also separates us from other general marketing firms. We deal with HVAC contractors personally, so we understand the market better than most. Call (800) 353-3409 now to ask our owners personally about evidence of HVAC Webmasters’ excellence.
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GET STARTED!On-Page SEO for HVAC Contractors
Most people with general knowledge of SEO are most familiar with on-page SEO. That’s because keyword placement, meta descriptions, title tags, and header tags are the most widely referenced aspects of search engine optimization and are all on-page elements. The term on-page SEO is self-explanatory in that it refers to search engine optimization directly on a webpage. Using keywords identified in the research and planning stage, on-page SEO empowers you to begin to implement them onto your pages. These tasks are made simpler with WordPress and the plugin Yoast, which allow keywords, meta descriptions, headers, and title tags to all be entered without knowledge of HTML.
HVAC SEO does not work overnight, but it has a chance to become the most consistent and sustainable digital asset for your business. Pages that optimize today might be lead generation funnels in years ahead. Pages can establish trust over time, mostly by tenure and link building, along with user behavioral metrics that indicate a favorable user experience. The more efficiently and precisely on-page SEO is executed, the more valuable the page becomes, especially as a long-term business asset. On-page elements also set the stage for implementing off-site and technical aspects of SEO.
- Keywords (On Page) On-page SEO is where keywords show their worth. We input keywords into several areas on a page, including meta descriptions, title tags, header tags, image alt text, and body content. In each case, placing the keyword at the beginning of the sentence optimizes it more. However, Google strongly discourages keyword stuffing. So don’t overdo the title or header tags with keyword-stuffed headlines. As for the paragraph (body content), keep the keywords to a minimum. You want to use them naturally while supplementing the exact terms with synonyms.
- Latent Semantic Indexing (LSI) Latent Semantic Indexing (LSI), also known as semantic search, generates keyword synonyms. Using tools like LSIGraph.com, contractors can find terms associated with their primary keyword and sprinkle them throughout the body content. This process allows you to hammer home a subject without keyword stuffing. Google prefers to see a range of terms associated with one another rather than the same term used repeatedly. The reader’s experience should always be the first consideration, and LSI keywords can enhance the experience. By switching up terms, the reading flows more naturally and organically and seems less forced.
- Title Tags An SEO Title is known as a Title Tag, and it’s the main title of your webpage that appears on Google SERPs. It is the most basic way to tell the user and the search engine (Google) what your website is about. That’s why it should be relevant, topical, and indicative of what the page is about. In addition to those qualities, an SEO title should also encourage CTR. The Click-through rate is the ratio by which users who see your result actually click on it. Adding an enticing headline to your title tag can encourage them to click through. However, ensure the title is representative of the page rather than clickbait. An example Title Tag for a local HVAC contractor is Dallas AC & Heating Services | 24/7 HVAC Repair. The first part of the title tag has the keyword “Dallas AC & Heating,” while the second part entices the user to click through.
- Meta Descriptions Every search result shows a description underneath the Title Tag. Meta Descriptions should be between 150-160 characters to guarantee proper display without being cut off. The Meta Description is an expansion of the title tag and provides more space to educate the user about your webpage. Like with the Title Tag, you want at least one keyword within the description. You can also add a phone number to your meta description to display your contact info before the user enters the site.
- H1, H2, H3 Tags Headers help organize and format on-page content while influencing SEO. For example, MOZ concludes that placing a keyword in the H1 tag is a Google ranking factor. The H1 is the largest of the header types. There are also H2s, H3s, and in some cases, H4s, H5s, and H6s. How many heading types are available depends on the web designer’s CSS style sheet. The H1 and H2 are most important for Local SEO, while the others help organize content and enhance the user experience.
- Permalinks The end of a page URL is known as a slug. The link becomes known as a permalink when a slug is added and published. If you publish a page on AC repair, the URL would read yourwebsite.com/ac-repair, which would be its permalink. As you might have gathered from the name, a permalink is permanent. Once published, it cannot be changed without creating all kinds of crawl errors on your website — none of which help SEO and can cause new problems. So choose a permalink that best matches the page topic. If it contains a keyword, that’s ideal, and try to keep it as short and concise as possible.
- Image Alt Text While strong visual components enhance user experience, an image’s Alt Text greatly impacts SEO. Properly naming the image file and then adding the alt text once it’s uploaded to WordPress is the most effective SEO strategy. File names should be written in lowercase with dashes. If you have an image of your HVAC truck, the image file should be hvac-company-truck.jpg or something similar. Once uploaded, the Alt Text should be edited to say Company Name Truck. This process should be repeated with all of your on-page images.
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Frequently Asked Questions
Off-Site SEO for HVAC Companies
Many of the elements that impact search ranking take place away from the website. These elements are known in as off-site SEO factors. When Google first launched, the ranking algorithm was very simplistic and relied almost entirely on inbound link signals. It was a simple measure of trust and relevance but prone to exploitation. Today, Google’s ability to measure links is much more sophisticated. Still, links remain a major ranking factor but must be earned legitimately to have an SEO impact.
Link earning is an organic process based on creating and marketing the highest quality content assets so that other websites will naturally link back to them. There are ways to market content today that were not possible a decade prior. For instance, social media platforms like Facebook and Twitter give contractors an opportunity to post links to blog posts, pages, and services and hopefully expand brand awareness.
- Social Media Platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube are each consumed by millions of users each day and provide a platform where local businesses can promote themselves. Because these platforms have massive followings and communities, there’s a great incentive to join them. Google also uses social signals as an SEO ranking factor.
- Inbound Links Google values links of quality and relevance. Quality is determined by the authority of the linking domain provided, while the link’s context determines relevance. The most sustainable way to earn links is by creating great content and promoting it online. If your content provides value, other websites will look to reference it in their own content.
- NoFollow Links Links from social media are tagged as NoFollow links. While they do provide indirect SEO value, they are not considered a vote of confidence because these links are created manually by the user. Although NoFollow links don’t impact metrics such as Domain Authority, they still have indirect value and should not be ignored or minimized.
- DoFollow Link Building DoFollow links, sometimes called simply; Follow links, are ones that influence link metrics like Domain Authority. A DoFollow link is considered a vote of confidence from one domain to another one. Because, unlike social platforms, links like these must be inserted by the webmaster themselves and are sometimes called editorial links. An editorial placement on a high-authority website can give your page a significant SEO boost.
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HVAC SEO Webmasters: Your 2023 SEO Company
HVAC Webmasters has more than a decade of experience helping HVAC companies rank online. We understand the evolution of Google’s algorithm and constantly stay on top of its changes. Our success is proven by hundreds of loyal clients who continue to utilize our marketing services. HVAC Webmasters differs from general SEO companies that lack a clear understanding of the industry. Focusing on the HVAC niche is advantageous because not all marketing strategies are applicable across industry lines. We work with contractors and know what helps them reach their digital marketing goals in 2023.
HVAC Webmasters is a white-hat SEO company, meaning we follow Google’s guidelines to the letter. Similarly, we refrain from black-hat SEO tactics that risk search engine penalties. There will always be some SEOs attempting to trick the algorithm, but it presents a significant risk to their client and is not something we recommend to any heating and cooling company. Our HVAC SEO strategies are built to last and serve as a long-term business asset.
We consider ourselves the most elite HVAC SEO company in the country. With hundreds of clients already signed up, we have helped launch, expand, and sustain the brands of countless contractors throughout the United States. Our core principles attract hard-working contractors to our services, and our openness to executing their vision keeps them satisfied.
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