Blog

HVAC Social Media 101

HVAC Social Media Marketing

Social Media 101 can help HVAC contractors expand their A/C business online

Some HVAC contractors we talk to regularly at HVAC Webmasters are always asking, what is the point of social media? Do I actually need social media marketing? The answer each time is a resounding yes! While social media can seem like an overwhelming proposition at first glance, HVAC Webmasters will simplify the process, to make social media marketing an accessible strategy to contractors around the country. Call (800) 353-3409 for HVAC social media management. Here is social media 101 for HVAC companies:

Diversify Your Portfolio

Do I need a Facebook page? Yes. Do I need a Twitter page? Yes. It is important that HVAC contractors understand diversification of marketing tools helps spread brand recognition and generate more customers. To get started, sign up for the following social media networks:

  • Facebook
  • Twitter
  • Google Plus
  • LinkedIn

Other marketing opportunities exist throughout social media. Still, starting with these 4 main websites, is a great way to establish your HVAC company as socially relevant. Some of your prospective customers might lean towards Facebook, while others prefer Twitter. Being ready for anything is an invaluable marketing tip.

Post Original Content

One of the biggest problems we see in social media management, is the autogenerated, and often spam-like, content being posted on company social media profiles. Not only does this content seem automated and disengaging, but it comes across as lazy and uninspired. Here are some techniques you can use instead:

  • Personalize: Use dialogue that you would use in everyday talk, customers want a real connection, and they can only do that if you personalize your content
  • Curate: Not everything you post has to be your personal content, you have the ability to share or “curate” other content that you find interesting. In cases like these, adding your own reaction to the shared content can further engage potential customers
  • Engage: When people comment on your social media posts, reply back, or even like or “re-tweet” their comments, its a great way to interact with prospective customers, and to encourage more to join

We cannot understate the importance of personal connection when it comes to online marketing. HVAC contractors who want to build a strong reputation online, must be willing to engage with people at their preferred source; social media. While the task might seem daunting at first, social media becomes a relatively simple aspect of marketing after a while.

Market Research

HVAC Social MediaSocial media presents a further marketing opportunity, outside of conversion rates. By running promotional material, and other campaign content, HVAC companies get a free data analysis of their targeted market. For example, running a promotional campaign on Twitter allows HVAC contractors to track the engagement, and its effectiveness through social media. Here are some examples of social media data:

  • Audience Demographics: Both Facebook and Twitter offer audience demographics, so that HVAC companies can get a better understanding of their current market, and to which markets they must expand
  • Facebook Insights: Facebook allows users to track numerous components of their page, including engagement, and follower growth
  • Twitter Analytics: Twitter allows its users to track engagement data, along with losses and gains in followers

While many companies only think of social media as successful, if it directly correlates to a sales conversion, more cerebral businesses will use social media data to improve their marketing strategy and yield sales conversions as a result. In addition to Facebook and Twitter, Google Plus also offers insights into user engagement, and provides powerful data that can be used both internally and externally.

Does Social Media Impact HVAC SEO?

The 2017 Local Search Ranking Factors from Moz indicate that social signals account for only about 4% of Google’s local ranking factors. While that number seems low, it is important to note that the 4% number confirms that social media is a direct factor in local search rankings. Though there are more important signals like link building, on page SEO, and citation sources, social media is still something to be taken seriously by HVAC contractors.

At HVAC Webmasters, we believe that contractors should build their online presence throughout all corners of the internet. Though social media only accounts for an estimated 4% of local search ranking factors, its indirect impact on SEO and user engagement, is invaluable. If you are a local HVAC contractor looking to expand your business online you should consider HVAC Webmasters. Call (800) 353-3409 for HVAC social media management.

HVAC Leads: 2017 Guide for Contractors

HVAC Leads 2017 Guide

HVAC Webmasters proudly presents your 2017-2018 guide for HVAC leads and internet marketing

2017 is already more than halfway over, and if your sales numbers aren’t aligning with your yearly objectives, a marketing strategy change could be in order. HVAC contractors are always looking for leads. In an industry driven by property owners, the only way to serve them, is to reach them. HVAC Webmasters will lay out your 2017 guide for increased HVAC leads, and how you can best invest your marketing dollars to make 2017 a successful year. Call (800) 353-3409 for HVAC internet marketing services.

HVAC Webmasters 2017 Guide for Lead Generation

Search Engine Optimization (SEO) Marketing

SEO marketing is about ranking organically on Google search engine results pages (SERPs). The objective is to rank locally for industry keywords with buying intent. An example of a high-earning potential keyword is “a/c repair service atlanta”. Through the search query, the user is communicating a desire for service, with the presumed intention of monetary transaction. Your SEO marketing campaign should account for the following:

  • Presentation: Through structured data markup, attractive web design, and well written content, your website will be optimally presented to Google, and have a greater chance of ranking well on SERPs
  • Relevant Traffic: It cannot be stressed enough that leads are only generated through relevant traffic, and massive website traffic with no leads will get your company nowhere
  • Sustainability: Yes, the goal is to meet your yearly objective, but you want to do so while simultaneously setting yourself up to surpass it in the following year, and this can be accomplished through organic search optimization

HVAC contractors who are committed to sustained success and business growth, will take SEO very seriously. With most users now searching for contractors via mobile devices, Google has become your primary source for local lead generation, and something that should be referenced with every marketing investment that you make.

Pay Per Click (PPC) Marketing

2017 2018 HVAC Marketing Guide

PPC campaigns provide contractors with more expedient HVAC leads along with valuable data that can help your overall marketing strategy

So your numbers are a little bit down this year, and you need to find a way to make a splash before the end of the year. Organic search optimization takes time to implement, and become effective, so PPC becomes a more expedient option. HVAC contractors should not be seduced by PPC as a long term strategy, but with the proper campaign management, one that is tactically designed to produce the greatest possible value, HVAC companies can make 2017 a successful year. Some aspects of a valuable PPC campaign include:

  • Data Tracking: You absolutely cannot waste valuable information about your customer base, and PPC presents all kinds of new data that should be recorded and used to alter your investment strategies moving forward
  • Responsible Budgeting: PPC is not quite a Vegas casino, but it can lead uneducated advertisers into poor financial decisions, make sure your budget is set responsibly, and maximized based on reliable research and consultation
  • Specific Targeting: This element is critical, to truly make a splash in 2017, every dollar should count, and location and demographic targeting, can help HVAC contractors only invest in advertisements that have a great chance to pay off

Don’t do anything desperate by trying a quick PPC campaign without the proper campaign development and management. Talk to the professionals at HVAC Webmasters for a detailed explanation of how exactly we will structure your PPC campaign, and how it can turn your company’s fortunes before the end of 2017.

Social Media Marketing

I know what you’re thinking “who really has time for social media”? The answer is simple: your competitors. The HVAC companies that dedicate themselves to marketing are the ones that are going to win 2017. The HVAC contractors who ignore new marketing technologies, and insist on an outdated model of business marketing, will suffer the consequences directly in their pockets. Social media marketing should present the following:

  • Brand Awareness: Think of Twitter as your media relations employee, it will shape the voice of your company, and present it in a way to attract customers
  • Customer Interaction: In 2017, HVAC customers want to communicate through social media, and since more customers is exactly what your company requires, obliging them is a win-win proposition
  • Promotional Activity: Instead of paying a fortune for a local commercial spot like you may have done 10 years ago, HVAC companies should take advantage of the massive marketing tool that is social media, and run promotional campaigns through modern technology

Social media can be whatever you make it. HVAC contractors who embrace the challenge of social media marketing, will reap the rewards of business growth and increased sales revenue. Stand out from the crowd, and do social media the right way. Automated posts and redundant, spammy, content curation is not a winning strategy for HVAC companies. Call (800) 353-3409 to discuss HVAC social media marketing.

Reputation Management

2017 Guide HVAC Leads

Generating and monitoring reviews are two very important components of HVAC reputation management

If you’ve ever heard the phrase “your reputation proceeds you” then you will understand the importance of online reputation management. With review websites like Yelp and Google My Business having an astonishing impact on customer decision making, both preserving and enhancing your HVAC company’s reputation forms a direct line to your bank account. Some of the ways in which to enhance your reputation include:

  • Online Visibility: They can’t review you, if they can’t find you, and while that prevents negative publicity for your HVAC company, it also prevents it from ever reaching its full marketing potential
  • Professional Response: Negative reviews are part of the process, and can actually present a valuable public relations opportunity, if you handle the matter professionally, and put the customer first
  • Review Generation: Again, having zero negative reviews is good, but having zero reviews period, is not, try linking your review profiles on Yelp, and Google My Business within your email signature and website footer

Reputation is one of the foundational principles of business. That’s not just in the modern landscape of internet marketing, but it has always been the case. The difference now is that information can be distributed at a lightning pace, and HVAC companies must be vigilant and persistent in protecting and improving their online reputation.

Online Directory Listings Management

The last category of HVAC Webmasters 2017 Guide for Lead Generation is online directory listings management. Websites like Angie’s List, Better Business Bureau, and Google My Business are considered valuable citation sources. By creating a listing, or claiming one that already exists, your HVAC company is taking important steps towards increased online visibility. Online listing directories are the modern day Yellow Pages, and you can bet that a large number of potential customers will be using them as a resource. Your online citation sources should possess the following qualities:

  • Accurate: Nothing hurts business more than failed conversions, which is exactly what can happen if a customer with intention to call your HVAC company, dials an inaccurate number listing, and then moves on to one of your competitors
  • Consistent: If you have changed your company name, address or phone number (NAP), you may have inconsistent directory listings, which can confuse customers about your contact info, and cost you leads, claiming and optimizing each of your listings will ensure uniformity throughout the web
  • Reputable: Not all listing directories are good for business, HVAC contractors should ensure that directories are reputable and will serve to enhance online visibility, rather than serve as a negative association and potentially problematic link connection

Out of all the components of lead generation, online directory listings management is the easiest to get started. A great first step is to create or claim your HVAC company listing on Google My Business. This citation source will not only increase your chances of becoming visible on Google SERPs, but it will serve as a source for the aforementioned customer reviews. Call (800) 353-3409 to further discuss our SEO services, and how we can help your HVAC company have a successful 2017 and 2018.

Do HVAC Contractors Need YouTube?

HVAC YouTube Video Content

Well produced YouTube content can help HVAC contractors separate from competitors

HVAC companies are constantly wondering; do we need YouTube content for an effective marketing campaign? While the answer isn’t a resounding yes or no, one thing is for certain, high quality YouTube content is a fast way to separate HVAC contractors from their competitors. Some of the benefits to well produced YouTube content include:

Free Advertising

Since YouTube is a free video service, uploading your video to their website costs you nothing. In addition, their following is so expansive, that you are gaining access to a gigantic audience, free of charge. With well optimized videos, including keyword placements within file names, title tags, and description tags, your HVAC company can quickly gain visibility.

Google Search Rankings

You’ve probably noticed that videos show up on some Google SERPs. While it’s true that video results have become a big part of popular searches, there seems to be somewhat of an inefficiency regarding video content for local HVAC searches. That provides a golden opportunity to HVAC contractors who want to quickly ascend in search results.

Social Media Content

HVAC contractors are constantly wondering; what should I post on social media sites like; Facebook, Twitter, and Google Plus? What social media users want to see is content that is both unique and engaging. By posting YouTube videos on your social media timelines, you are interacting with potential customers, in a way that will engage them, and entice them to pursue business with you.

Does YouTube Affect HVAC Companies SEO?

Now that we know that videos can rank on Google SERPs, you are probably wondering, can YouTube videos affect my overall SEO? The answer is yes, indirectly. While the existence of YouTube content won’t, by itself, make your website or business page rank higher, the subsidiary components of it will do just that. Below are some of the ways in which quality YouTube content can impact your SEO:

  • Annotation URLs: YouTube provides a great feature known as annotations, which allows HVAC contractors to embed external links within their video presentation, creating another website portal, and one that can generate relevant traffic
  • Brand Recognition: Google determines local search rankings, based largely on what are known as behavioral signals, meaning that users who recognize your brand are more likely to engage with your content through multiple channels
  • User Engagement: Embedding YouTube videos on your website has shown to increase the amount of time users spend on it, which decreases your bounce rate, and makes users more likely to complete a call to action

Think of YouTube videos in the same way you thought of TV ads 20 years ago. The difference now is that it is much easier, and much cheaper, to establish yourself on YouTube, rather than local television. Instead of the highest bidder having access to top advertising spots, HVAC companies with an intuitive video marketing strategy, can jump the competition for a fraction of the price.

YouTube Marketing for HVAC Companies

Are you an HVAC contractor looking to expand your business online? HVAC Webmasters offers full service SEO marketing. We have years of experience working with HVAC companies, just like yours. Our experience with the heating and cooling industry, along with our expertise regarding Google search algorithms, makes us the perfect match for local contractors. To further discuss HVAC YouTube marketing, give us a call now at (800) 353-3409

Site Speed Tips for HVAC Contractors

HVAC Mobile Site Speed

5 seconds of loading time causes a 90 % bounce rate probability increase

Google released its new industry benchmarks back in February and HVAC contractors should take notice. According to Google, a mobile website takes — on average — 22 seconds to load. However, 53% of internet users say they will leave a page that doesn’t load in 3 seconds or less. In fact, Google’s research directly correlates mobile site speed with bounce rate:

3 Seconds:   32% Bounce Rate Increase
5 Seconds:   90% Bounce Rate Increase
6 Seconds:  106% Bounce Rate Increase
10 Seconds:123% Bounce Rate Increase

Those statistics mean two things for HVAC companies. First, mobile users have a very short attention span, so winning them over takes expedience, and secondly, there is a great opportunity to make your mobile site stand out against competitors. It’s clear that heating and cooling consumers want a swift solution and are unwilling to be patient in finding one. To increase your HVAC mobile site speed, give us a call at (800) 353-3409

How Can HVAC Companies Make Mobile Sites Faster?

According to Smart Insights, mobile searches represent 71% of total digital minutes. The likelihood of your HVAC company website being accessed via mobile device, increases every single day. Local search will be your primary source of lead generation as an HVAC contractor and the speed of your mobile site can determine the conversion rate of those leads. A couple techniques to improve mobile side speed include:

  • Image/Text Compression: The easiest way to speed your site up is through image and text compression
  • Site/Page Size: Google’s research found that 70% of mobile pages were over 1MB, a number much too large for a single page
  • Test Your Site: Use Google’s Test My Site tool to determine the required level of improvement

Less is more when it comes to HVAC company mobile websites. The leanness of your website can directly influence sales conversions. As bounce rates increase by the second, potential customers drop like flies. There is however some good news. According to Google, 30% of pages could save over 250 KB, by simply compressing text and images. A step this simple should be taken advantage of ASAP.

Mobile Design for HVAC Contractors

The importance of mobile search has become so significant, that HVAC contractors should now design websites for a mobile-first experience. You should no longer be adapting your desktop design to mobile devices, but rather adapting your mobile design to everything else. Consider the elements of a mobile-first website design:

  • Maps/Location Data: Customers should be able to set a map route to your location at the click of a button
  • Phone Number Link: Leads should be able to call your office by clicking the link on their mobile device
  • Responsive Design: Your site’s mobile design should respond to various mobile device models, including phones and tablets
  • Simple Navigation: Your site should be easily navigated with one finger, and the size of text, and interactive functions, should be appropriate for the screen size

While some users will still access HVAC company websites from desktop, responsive design will adjust the mobile interface to fit the desktop screen. If you are an HVAC company looking to expand your business online, you are in the right place. HVAC Webmasters has years of experience working directly with contractors like yourself, and optimizing their websites for local search results. To discuss HVAC mobile site speed, give us a call at (800) 353-3409

Why Unique Content Is Important To Your Website Search Rankings

One of the most important things you can do for your HVAC website is to add unique content. Whether that’s a monthly blog post or adding new services pages, content is able to boost your website’s visibility. So why is this important? Here are a few reasons why unique content is important to your website search rankings.

Unique Content is King

Unique Content Can Help Your Website’s Search Rankings.

Look Authoritative

When you put out unique content like how-tos, information on products, or even Q&A’s, it makes you look like you are an expert in your field. The more unique and authoritative content that is posted, the more likely you will gain attention from potential clients.

New Content Equals More Views

Google is a huge fan of new and unique content. It’s not useful of anyone’s time to update your eternal pages every day. Having a blog that generates new content monthly, can help with search ratings.

Link to Other Content

If you happen to blog about how air quality is really important for your home and then link to your air quality service page, potential customers are not only getting unique information, they are also being lead to a service within your site.

More Keywords

When you write new content for your website, that is another opportunity to use relevant keywords. Using keywords in your content that are searched for frequently, will bring more views to your HVAC website.

If you are looking for content management for your HVAC website, call HVAC Webmasters today at (800) 353-3409 for quality content that will optimize your website.

 

4 Reasons Why SEO Is Important for Your Internet Visibility

When you are trying to gain business for your HVAC company, the internet can be a great place to start. Because everyone goes on the internet to search for a restaurant or the nearest air conditioning company, being able to land a high spot on google is important. With SEO services, you are able to widen your internet visibility, receiving more business and a wider client base. Here are four reason why SEO is important for your internet visibility.

Competition

Because SEO is becoming more and more popular in regards to marketing, more businesses are starting to implement it. If you have a website that doesn’t use SEO techniques, but your competitor does, it is more likely they will get more hits on their website.

Local Searches

It’s very common for customers to search for businesses using their location. When they type into google, they will usually include the service and city, state they live in. With SEO, your listing can appear at the top of the search engine’s list of businesses that offer a service within your area.

Even More Clients

SEO can improve your internet visibility and gain you more clients. SEO can generate more traffic for your website and in turn more customers and business.

Bring in Earnings

Because SEO marketing can bring more internet visibility to your business, you will receive more business and therefore more earnings.

If your HVAC business needs SEO Services, give us a call today at (800) 353-3409 for SEO services that will bring visibility to your website and business.

 

SEO for Local Marketing

When people need to find services locally, they turn to Google search to get the information they need. With the help of Google local data, people can search for ‘air conditioner repair services near me’ and get information about the closest local HVAC repair services. Is your business showing up for local Google search results?

Local Google Pack

Getting to the top of Google’s Local information pack means having a well built online presence. There are many factors to making sure your business can make it to the top of search results.

Optimize your site with local data. It’s important to integrate your site with local data that Google can understand. The more data you have in your website, Google has a better idea of what you do, what locations you service, and improves the likelihood of being found for search queries related to your services in your area.

Google offers options to integrate company information with their services, including Google Maps and Google+, so that you have more opportunities to present your business and services to potential customers through Google. Keeping your business data up to date through Google, makes it easier for your site to be found in local search results and increases your chances of getting a local knowledge graph.

Getting reviews from your customers through popular channels like Yelp and Google Reviews not only helps to improve your organic rankings but increases your potential click through rate. Take the local pack above as an example. Repair Masters may not be the #1 result of the three, but it has a 4.9 rating where the others have none. When a potential customer is looking for a trusted repairman, which of these companies are they more likely to contact first?

Our goal at HVAC Webmasters is to help local businesses increase their organic ranking in Google through local optimization in their website and online business profiles. If you would like to discuss optimizing your business for Google Local, contact us today at (800) 353-3409.

Merry Christmas From HVAC Webmasters

merry christmasMerry Christmas and Happy Holidays from all of us here at HVAC Webmasters. We hope you and yours have a wonderful holiday and remember to stay safe! While you are spending time with your loved ones this season, we’ll keep your HVAC website working for you. Call (800) 353-3409 or visit our website at https://www.hvacwebmasters.com/ today to get started.

SEO Myths Uncovered

seo mythsWe’re sure that you have heard some of the many wives’ tales and fables that surround SEO. But the experts here at the HVAC Webmasters are here to debunk some of those for you.

  • The more links, the better: When it comes to links and SEO, it’s quality over quantity. Just because you have a plethora of links throughout your site won’t mean anything if they aren’t of quality. In actuality, your site will be ranked lower if you have a bunch of
  • You can set it and forget it: This is completely false. Effective SEO is an ongoing process. There are no shortcuts that can be taken. The many components that come with good SEO take time and persistence. When you choose to employ a professional SEO company, like the HVAC Webmasters, you can expect to constantly have your site optimized according to the ever changing search engine guidelines.
  • You have a guaranteed #1 organic search ranking in Google: This is something that a lot of SEO companies try to promise, but the truth is that no one is guaranteed that spot. The search rankings are determined by Google algorithms, which no one one knows. We’re not saying that a top spot is not possible, but it does take a strong and efficient SEO team, like HVAC Webmasters to improve consistently improve your ranking.

So if you didn’t know it before, you know it now. Effective SEO is extremely important to the success of your web and your overall business. So if you’re looking for high-quality SEO services, call the HVAC Webmasters at (800) 353-3409.

Benefits Of Hiring An SEO Company For Your HVAC Business

Wondering why your competition is at the top of search engine results while you’re sitting on page two? If you’re trying different marketing tactics, consider hiring an SEO company that specializes in HVAC. There are several benefits to hiring an HVAC SEO company, and here are just a few:

Dominate The Web

HVAC SEOWhen your potential customers search online for local, dependable HVAC services, they click on the companies at the top of the list and with the best reviews. But how do you get there? With a skilled, savvy SEO company, you’ll get more clicks and move up in search results. By utilizing top HVAC SEO keywords and optimizing your website, we can help you improve web traffic. Our skilled staff stay up to date with the latest improvements and we continue to update your site as needed to perform well.

Looks Matter

If a user can’t navigate your website or find the information they need, they’ll give up and go somewhere else. Our team make sure to design your website in a user-friendly, search engine optimized fashion for optimum appearance. By using an SEO company like HVAC Webmasters, you’ll get premium web design that your users will benefit from. We also utilize responsive design, which is essential with today’s growing number of mobile devices.

Focus On Your Customers

Don’t worry about dividing your time between serving your customers and attracting new ones. By hiring an SEO company, you can leave the web work to the webmasters and focus more attention on your clients. We treat each client as a unique business, and never use a one-size-fits-all method to SEO. We know that unique content goes a long way in improving your status online, so you can count on our services being tailored to your specific HVAC business.

If you want to learn more about the HVAC SEO services we offer, check out our site or give us a call at (800) 353-3409. We look forward to helping you!