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5 Best HVAC Hashtags for Social Media (+ How to Use Them)

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Unless you are a particularly young owner of an HVAC contractor business, you probably aren’t too familiar with hashtags and hashtagging. While HVAC hashtags are most likely uncharted territory for HVAC business owners, the fact remains that they can boost your visibility.

Hashtagging specific keywords and phrases can be an excellent way to draw attention to your social media presence with the potential of generating an entirely new stream of leads.

While HVAC hashtags may be an unfamiliar concept to you, the good news is that it’s relatively simple to start using them. Like many things in SEO and digital marketing, there are ways to optimize HVAC hashtag use so that you get maximum response. 

In the following post, HVAC Webmasters talks about HVAC hashtags and how you can use them to increase business. 

Best HVAC Hashtags To Promote your Business

You can make an HVAC hashtag out of any keyword or phrase you want. However, some hashtags already have a following on social media platforms, making them an obvious choice. To help get your creative juices flowing, here are some starter HVAC hashtags you can use:

Instagram Screenshot of AC Company Post With HVAC Hashtags

1) #HVAClife

#HVAClife makes an excellent HVAC hashtag because it allows you room to use it in a wide variety of posts. So whether your goal is to inform your customers or talk about a winter promotion, #HVAClife can fit almost anywhere. The whole idea is that you are living the life of a contractor.

2) #HVACcontractor 

The contractor tag is a great HVAC hashtag because you can use it to drive social media users to your website or landing page. It’s simple: users see the hashtag #HVACcontractor in one of your posts, click it, and navigate somewhere they can hire an HVAC contractor.

3) #airconditioning

You probably know that AC services are the bread and butter for most HVAC technicians. As an HVAC tech, you also know that the average AC maintenance service call will net you anywhere from $75 to $200. That’s why #airconditioning can be an incredibly lucrative HVAC hashtag.

4) #HVAChacks

The hacks tag will win you some credit with younger, first-time homeowners who love a good “life hack.” It will also attract people looking for tips on maintaining and optimizing their HVAC systems. Utilize this tag in posts that include HVAC tips to generate more attention for your business. 

5) #HVACservice

Last is a general HVAC hashtag that will attract people who already know what they want. For example, if people seek the #HVACservice hashtag on social media, it’s not likely that they’re interested in dog grooming or mobile car washes. So naturally, they require HVAC services – either learning about them or hiring someone for them. 

Why Hashtags are Important to Your HVAC Business

You may be wondering why something you may not have ever heard of is necessary to your HVAC business. HVAC hashtags are essential in a few key ways:

They Increase Visibility

It’s all about being visible in the places that your customers are. Social media is that place. One study found that Americans spend over 2 hours on social media every day on average. HVAC Hashtags will make it easier for people to see you and your posts on social media. 

Social Media is A Means of Research

Another study found that over half of all social media users browse their feeds to research products and services in their area. So it’s clear that in 2022, people are using social media for a lot more than sharing pictures of their cats. 

They Can Generate Leads

HVAC hashtags can generate new leads for your business by getting your content out to more people across social media and the internet in general. The more attention your content gets, the more likely people will also be interested in your services. 

Tips for Optimizing your HVAC Hashtags

You can’t just start throwing out hashtags left and right. You have to know how to use them to get the best possible response. Here are some tips for optimal HVAC hashtag use:

Don’t Overuse Hashtags 

No one wants to read a post that is primarily hashtags. So try not to stuff your posts with them. Instead, use them naturally. A good rule of thumb is to have no more than three hashtags in one post. 

Embed Links

It can also be helpful to embed links into some of your hashtags to make it even easier for leads to find the information they seek. However, you have to be careful about links too. Be sure that the link leads to content relevant to the hashtag. 

Use Your Company Name

Whenever possible, it’s a good idea to use your company name as a hashtag. Tagging your name helps build your brand, increase recognition and make it even easier for customers to find you online by name.

Localize your Hashtag

You can also throw in the name of the city or neighborhood you offer your services in to increase local traction. 

Include Keywords

If you have an SEO strategy for your business, you probably already have a good list of HVAC keywords. Again, whenever possible, include these keywords in the HVAC hashtags you use for social media. 

7 (Amazing) HVAC Social Media Posts Ideas for 2022

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HVAC companies don’t have a lot of free time on their hands to brainstorm social media posts. As a business owner or operator, this can be a frustrating problem. You probably found this page because you need some ideas for your Facebook, Twitter, Instagram, or Google Posts.

Without further ado, HVAC webmasters’ presents 20 social media post ideas.

1) Company Culture Post

One of the most effective social media posts for HVAC contractors demonstrates company culture. Highlighting your company’s principles, such as loyalty, honor, and respect, can go a long way towards connecting with customers. For example, business owners with military backgrounds can integrate their background through company culture.

Example Social Media Post Highlighting Company Culture

2) Blog Share Post

If you are familiar with content marketing, you understand that one piece of content can be used in various ways. A great example of this is sharing a blog post on social media. Shared posts help drive traffic to your website, where social media followers can enter your sales funnel. Crafting engaging, high-quality posts with appealing topics works best.

Twitter Post Linking To Blog Post From Website

3) Seasonal Post

When it comes to social media marketing for HVAC companies, seasonal weather changes can be a significant inspiration. After all, your consumers’ needs change with the seasons. For example, emerging winter weather calls for furnace maintenance, heating repair, and other kinds of services that keep residents warm. 

Social Media Post Example Showing Seasonal Theme

4) Holiday Post

Like with seasons, holiday posts are a great source of inspiration for HVAC social media. Whether it’s Christmas, Thanksgiving, Halloween, or Memorial Day, your company can share the holiday spirit with followers. HVAC contractors also often run promos during these periods, which you can integrate into your social media post theme.

Social Media Post Showing Memorial Day Tribute

5) Service-Based Post

Sometimes highlighting a featured service can help draw interest from social media followers. Customization is a vital component of marketing for HVAC contractors, so reaching people who require a specific service works best when your post is particular. If your company offers a rare or unique type of service, be sure to feature that within your social post.

Social Media Post Showing Featured Service Type

6) Social Proof Post

At its core, social media is about community and bringing people together. There’s no better way to spark interaction than by providing social proof. For example, creating a social media post that highlights a recent customer review is a great way to foster engagement and increase conversions for your AC and heating service. 

Social Post Showcasing Customer Review

7) Job Site Post

Social media followers tend to respond more favorably when they see you in action. This will look like an image or video of your team performing a job on-site for an AC company. Nothing builds credibility more than real-time images and videos, which provide onlookers with an inside peek into your services. Showing yourself and your staff is also a great way to personalize your brand.

Social Media Post Example Showing Company Owner At Job Site

Where To Publish Social Media Posts for HVAC

Now that you have some excellent ideas of what content to post, you must decide where to publish them. Naturally, the best platforms are the ones where you’ve already built a significant following. The one exception is Google Posts which can appear anytime a user searches for your brand name. Below is a list of social media platforms optimal for posting.

Facebook

Facebook’s organic reach is limited, so you will have to boost posts to reach a significant audience. Think of a boosted post as a post/advertisement. Though you are paying for others to see it, like with a Facebook ad, it appears post-form and, therefore, tends to reach people organically.

Google Posts

Google is an excellent place to post social media content because users will see it every time they search for your brand name. In addition, unlike social networks like Facebook and Instagram, users do not need to follow your company to see your post populate on their search engine. You will need to claim your Google Business Profile before posting anything.

Instagram

Instagram, owned by Facebook/Meta, is the best place to post visual-driven social media content. For example, images or short videos of your on-site work will appeal to Instagram followers. Unlike Facebook, IG allows users to see your content without boosting the post.

Twitter

Twitter can be hit or miss for HVAC companies, but it’s still worthwhile to post on your feed occasionally. Unfortunately, the reality is that most HVAC consumers are not using Twitter to engage with companies. Still, it lends credibility to your business when you establish a profile and post your content. Also, be sure to include your contact information within your profile.

HVAC Long-Tail Keywords: Definition + Ranking Methods (2022)

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What are Long-Tail Keywords?

Long-tail keywords are extended queries users submit through search engines like Google. For example, instead of a base term like hvac repair, the user may search for a long-tail phrase like signs you need hvac repair.

How HVAC Websites Can Benefit From Long-Tail Keywords

Everyone in the local market competes for the same HVAC keywords. For smaller businesses, this is a problem because outranking the big guys means trying to match deep pockets, dollar for dollar.

And even for big, well-established HVAC businesses, it’s a full-time job making sure they stay at the top of search results for high-volume keywords like hvac repairhvac maintenance, and hvac installation.

Another factor is domain age. Sites registered ten years ago respond faster to search engine optimization, while brand new domains may take up to 6 months to compete for high-competition keywords.

Long-tail keywords are lower competition, but new sites can rank for them quickly. In the following post, HVAC Webmasters outlines the importance of long-tail keywords for HVAC contractors online.

https://www.youtube.com/watch?v=4Ej5KK98zZI

Long-Tail Keywords Explained

Long-tail keywords contain more specific information, typically due to users honing their search while moving through a purchasing funnel. We touched on the fact that long-tail keywords are lower competition (used by searchers less frequently) in the intro to this post. 

While their keyword volume registers less frequently, they are still incredibly valuable because websites can more easily appear as the #1 result. As a result, these terms will generate more clicks and conversions.

Anyone who uses a long-tail keyword is much more likely to be ready to pay for HVAC goods or services. But, again, the results are tangible and trackable. For instance, it has been observed that long-tail keyword usage increases conversion rates by a significant margin. 

Long-Tail Keyword Examples for HVAC Companies

Before we go any further, it may be helpful to provide some examples of HVAC long-tail keywords. So instead of simple hvac repair, an example of a long-tail version of that primary keyword would be something like:

  • hvac repair in gig harbor washington

Instead of a primary keyword like hvac maintenance, an excellent example of a long-tail version would be:

  • how much does hvac repair cost

Notice how HVAC long-tail keywords have a narrower focus. In the first example, the keyword was altered into long-tail form by including region-specific search terms. In the second example, the keyword was altered for customers wondering about the cost. 

By using HVAC long-tail keywords, you are honing in on a smaller audience; but one that is more likely to pay for your services.

Graphic Showing Multiple Examples of Long-Tail Keywords

The Importance of HVAC Long-Tail Keywords

Long-tail keywords are essential because they cater to consumers who know what they want. Instead of using generic search terms to do research, they use long-tail keywords when they have already done research or when no research is needed, and they are ready to buy. 

The advent and growing popularity of voice search is another reason why long-tail keyword usage will be pivotal for businesses in 2022. Currently, it is estimated that over 111 million Americans are using voice recognition technology to conduct online searches. 

That figure is expected to increase by nearly 10% in 2022. In addition, when people use voice search functions, they tend to use longer, more conversational terms because they don’t have to type them out. 

By using HVAC long-tail keywords, you will also be catering to the growing percentage of consumers who use voice search technology. It will also help you stand out among these kinds of users. 

Using long-tail keywords can also give you a higher return on your SEO investment. Because they are lower competition, they cost less than bidding on primary keywords. And as we have mentioned earlier, they significantly increase conversion rates.

Essentially, you would be spending less to make more by utilizing HVAC long-tail keywords. Speaking of using HVAC long-tail keywords…

How to Identify Long-Tail Keywords

So which long-tail keywords should AC companies use for their content? There are a variety of methods for finding high-opportunity keywords. Some of the essential things to keep in mind include:

Location Data

Please look at the example we gave above about HVAC repair in Gig Harbor, Washington. Start with the services you offer and add in the city and state. Then, depending on your city, some keyword tools like SEMRush and AHrefs will show you the monthly volume by location.

Online Tools

There are free and paid online services that you can use to find relevant long-tail keywords for your business and the HVAC services/products you sell. Take advantage of these services if you have a hard time developing a renewable list of long-tail keywords.

Use Industry Expertise

Some tracking tools don’t register volume for newer keywords, especially those dealing with more unique types of AC repair services. As an industry expert, optimize your content for all of your services, and you’ll notice that people will click.

How To Implement Long-Tail Keywords

Implementing long-tail keywords or keyphrases should mirror your process with primary keywords. It is critical to avoid keyword stuffing which is the unnatural insertion of terms within content at the expense of user experience and readability. Consider the following principles:

Use Naturally

You have your keywords like ac repair las vegas, but your reader will not want to see a grammatically incorrect phrase. As a result, you should write the keyword as AC Repair in Las Vegas. Yes, Google is smart enough to understand that they are identical.

Link Internally

The fastest way to boost rankings for a particular long-tail phrase is to link it internally from another relevant web page. So, for example, if your AC repair services page links to an emergency AC repair services page using keyword-rich anchor text, you will benefit immensely.

Supporting Images

Create supporting graphics for your long-tail keywords, and name the file something similar, or even exact, when it makes sense. Be sure to include descriptive Alt Text that mentions the phrase, if possible. An excellent example of a supporting graphic is AC Repair Tips, with a list of suggestions in graphic form.

5 HVAC Sales (Tips, Tricks & Techniques) That Work in 2022

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What is HVAC Sales?

HVAC sales is the process of selling heating, air conditioning, and ventilation products or services to prospects and existing customers through relationship building and brand promotion.

Sales Presentation Graphic for HVAC Webmasters

HVAC Sales Strategy

Sales and marketing go hand-in-hand, so it’s essential to have a solid marketing strategy and a streamlined and structured sales process. Your sales strategy should have a defined goal of closing the deal after a lead passes through the carefully crafted nurturing funnel.

In the following post, HVAC Webmasters outlines HVAC sales tips you can use in 2022. As a marketing agency working with hundreds of HVAC contractors throughout the United States, we know something about the industry. You might think of sales as gimmicks, but the following are HVAC sales gimmicks that work.

HVAC Sales Ideas for 2022

You’ve tried everything, and you’re still not closing enough deals. The good news is that several techniques can boost your sales process immediately. Check out some of the best HVAC sales tips for 2022:

1) Bundle Services

Bundling services is a common sales tactic for many industries, but it can be instrumental in the HVAC business. Think about how often your customers call you for a standalone service: furnace repair, A/C maintenance, vent cleaning, etc. 

The great thing about HVAC service is that it is always needed. So why not sell your customers on maintenance services? Signing up existing customers for seasonal check-ups, tuneups, and repairs is a great way to generate year-round income and offers your customers a valuable service at the same time. 

Maintenance packages are a great way to increase sales because it takes the burden of HVAC maintenance off the customer’s shoulders. So the next time you complete a standalone job for your customer, think about selling them on maintenance packages tailored to their specific systems. 

2) Create a Sales List

Whether you are selling an HVAC product or service, it never pays to go in half-cocked. No matter your specific pitch, you have to make sure that it is not landing on deaf ears. Carefully curating a sales list is especially important for HVAC contractors because only a select few of the population will be interested in HVAC services. 

There are a few ways to create a sales list. Here are some of the most effective:

  • Social Media: You already have your business on social media, so why not start leveraging it to drum up leads? Your followers are likely people interested in HVAC service, so you can pull names, numbers, and contact info from your social media outlets. 
  • Online Contact Forms: Make sure you follow up with people who willingly give their contact information on your website. These are likely to be your hottest leads. 
  • Past Customers: Take a look at old invoices. If you haven’t heard from a customer in quite a while, chances are they are due for some HVAC service. 
  • Paid Leads: If you have the budget, paying for exclusive leads can be a great way not only to build up your sales list but give sales, in general, a shot in the arm. 
  • Trade Shows: Trade shows are an excellent way to get leads and build a solid sales list. HVAC trade shows are especially fruitful if you want/do a lot of B2B HVAC work. 

Creating a sales list of likely customers is excellent, but what do you do once you have your list?

3) Reaching Out

How you reach out to your sales list is essential. For example, suppose your sales list includes retirees or senior citizens in general. In that case, you may want to consider a phone call instead of an email. The opposite is advisable if you are dealing with younger, first-time homeowners. 

Basically, be mindful of who you are reaching out to. That being said, reaching out the wrong way is better than not reaching out at all. Following up with your customers is extremely important and can significantly increase your sales numbers. 

If you are having trouble with what to say when you are reaching out to people on your sales list, here are a few pointers:

  • Loose Script: We advise against having a universal HVAC sales script because people can tell when they are pitched. Instead, we recommend having a flexible script that you can change up from customer to customer. 
  • Know your Customer: It can be time-consuming, but knowing your customer’s needs before you reach out to them can seriously boost sales. Take some time to research the customer’s area, how old they are, and services they have paid for in the past. Knowing what kind of HVAC services/products leads are likely to need beforehand will make your pitch more alluring. 
  • Talk About the Problem: Sales are usually not closed in the first outreach. So it can be helpful to avoid trying to sell anything when you first talk to a prospective customer. Instead, talk about the problems that can arise if they don’t invest in your HVAC product/service. This will get them thinking and qualify them even further as leads. 

4) Upselling and Cross-Selling

Upselling is when you convince customers to upgrade their HVAC system or product to a higher-end, more expensive model. Cross-selling is when you sell them on a product/service related to one they are already paying for. For HVAC sales, it’s good to employ a healthy mixture of both techniques. 

Again, this can include bundling maintenance services. Or in the case of upselling, you can advise the customer that an upgraded furnace blower or AC unit would save them money on their utility bills. 

If you are coming to a customer’s house to clean out their ducts for the winter, consider selling them on a furnace or heater tuneup as well. Look at every service you render as an opportunity to make another sale. 

5) Give the Customer Options

Often, people don’t close HVAC sales because they are not presented with attractive options. For example, the customer may need a new AC but ultimately decide to do without because of the limited options in their price range. Therefore, as much as possible, have options that will attract many customers. 

This could mean having multiple options for energy-efficient models for those conscious of their impact on the environment. It could also mean having high-end units for people looking for the latest and greatest HVAC systems. And, of course, it never hurts to have multiple service/product options for people with different budgetary limitations. 

While it’s a significant first step to offer customers multiple options, it doesn’t mean anything unless you are willing to present them clearly and attractively. 

HVAC Sales Closing Techniques

Getting 17 at the blackjack table doesn’t mean you win the hand. Likewise, guessing curveball and getting it doesn’t mean a home run. The reality is that you can put yourself in a position to close a sale and still not get the job done. However, a few sales closing techniques can further increase your odds. Check them out below:

Assumptive Closer

The assumptive closer is all about assumption, which, as the old saying goes, don’t worry about that here. Essentially, as the salesperson, you assume the deal is already done, which leads you to ask questions about the delivery time, quantity, etc.

The assumptive closing tends to work well if the prospect has already demonstrated interest in proceeding. Of course, there are cases where they will refuse to play along, but they are ready and willing in most cases.

Query Closer

The query closer asks prospects a series of questions like do you feel this service meets your current needs? You have laid the framework for a boxing close if you can produce an affirmative for most of your questions. 

In other words, it becomes illogical for the prospect to refuse service when they’ve already logically agreed it’s best for them.

The Helpful Closer

For salespeople who prefer a softer and less manipulative tactic, consider the helpful closer. Repeatedly describe the prospect’s process to becoming a customer without pressuring them to complete it. You have to be consistent and vary your terminology because you’ll be outlining the same operation multiple times.

You will find that many prospects feel most comfortable with this approach since they want to feel like it’s their decision, not yours. Best of all, you can go home with a clean conscience as you did not engage in manipulative tactics and instead relied on the quality of your services or products.

The Ultimate HVAC Email Marketing Guide for AC Companies

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A comprehensive email marketing sequence can increase lead generation and enhance brand awareness. As a result, drip emails should be a part of every HVAC marketing campaign.

AC companies can benefit from email marketing in 2022. If properly executed, emails help reach new customers and preserve existing ones. In the following guide, HVAC Webmasters details the best email marketing strategies for heating and cooling businesses this year.

Email Marketing Goals

The most effective email campaigns start with a pre-established goal. For example, what are you trying to accomplish through your email sequence? In the HVACR industry, you can break down goals into three categories.

  • Customer Retention
  • Customer Upsell
  • Customer Acquisition

Within these three categories, you can implement varying sub-campaigns aimed at more specific goals. Once you identify an objective, you can craft your sequence and send out the actual emails.

Choosing an Email Marketing Platform

Email marketing is only as potent as the platform that powers it, which should be credible and trustworthy. The best email marketing platforms are AWeber, ActiveCampaign, and MailChimp. At HVAC Webmasters, we recommend AWeber.

AWeber allows HVAC companies to design campaigns with their Smart Designer, automate tasks like tagging and auto-responding, and track multiple segmentations within a subscriber list. 

Most email platforms offer a free plan for a limited number of subscribers. However, as a business owner, you should find ways to increase your subscriber list through lead magnets and other means to reach more potential leads.

Screenshot Showing AWeber Email Subscribers

Email Segmentation

There’s a reason why email marketing has grown more effective over time, and it’s because of email segmentation. As marketers have smartened up to the customized needs of different cohorts, email campaigns have resonated with more of their target audiences.

AWeber allows AC companies to segment their contacts within a list or create multiple lists. For example, a list of existing HVAC customers can be segmented by specific zip codes, types of services, and property types. 

These distinctions allow marketers to craft hyperspecific campaigns customized for a target audience. Here is a list of potential segmentations you can implement into your subscriber lists.

  • Zip Codes
  • Types of Services
  • Property Types
  • Seasonal Climate
  • Tenure
Screenshot of AWeber Segmentation

Email Regulation Compliance

Credible platforms like AWeber take email regulations and protocols into account, which simplifies the process for business owners. For those unaware, the CAN-SPAM Act stipulates specific steps email marketers must take before sending a bulk email. Some of the regulations include:

  • Unsubscribe Option
  • Mailing Address
  • Contact Permissions (Don’t Buy 3rd Party Lists)

Some marketers think of these regulations as unfavorable. Still, there’s no point in harassing people who have no interest in your services—allowing people to unsubscribe increases your open rates and will enable you to customize email campaigns in the future more specifically.

Screenshot of Email Unsubscribe Link and Mailing Address

Email Copywriting

Great marketing emails tell a story to their recipient. For example, you might specify some of the most pressing furnace repair needs during winter as an AC company. Conversely, you may want to outline warm climate challenges during summer. As a result, people are more likely to engage and respond.

Subtle CTAs help increase conversion rates, but you must walk a fine line. As a business owner, you don’t want to bombard leads with sales talk but rather present an opportunity for them to take a self-serving action. Think of your audience as partners rather than targets.

Screenshot of AWeber Text Copy Editor

Email Graphics

Most modern email campaigns focus on text-based content since it’s less likely to be flagged as spam or immediately enter the promotions folder. However, for highly-engaged contacts, you can include graphics within your campaigns. For example, a discount or promo is better suited as a visual presentation.

AWeber makes graphic design simple with its built-in Canva compatibility. HVAC companies can easily design pre-templated graphics to impress their subscribers with stunning visual elements. Each of these graphics can be edited to fit your brand, color scheme, and preferred text content.

Screenshot of Email Marketing Graphic on AWeber

Email Response

Engagement is ideal for all marketing emails, and you want to encourage your audience to respond and be ready to respond to them. For example, it’s not uncommon for a potential client to respond to an email drip with a specific question about your services, pricing, etcetera. 

Failing to respond to their response shines a negative light on your company and frustrates potential customers. As a result, you lose business and damage your online brand. However, responding is easy, and you can even set up automated responses based on the context of their response.

Email Tracking

AWeber and other platforms track email open rates, clicks, and engagement and break down lists into different response categories. As a result, you can monitor which of your drips performs best, worst, and in between. Some of the most critical metrics for emails are:

  • Open Rates
  • Clicks
  • Clicks + CTA
  • Undeliverables

You can alter your strategy based on results and even perform A/B tests in real-time to compare variations of emails. The ultimate goal is to streamline your email sequences to maximize open rates, clicks, and actions and reduce bounce rates to the lowest possible numbers.

Screenshot of Email Tracking Metrics from AWeber

Getting More Email Subscribers

Your emails are most effective when they reach a large pool of engaged subscribers. The only way to get more people is to grow your email list using proven methods. In most cases, your digital presence directly influences the growth of your lists. For example:

  • Custom Website
  • Lead Magnets
  • Search Engine Optimization
  • Social Media Ads / Posts

Consider investing in a lead magnet plugin like Thrive Leads, which allows you to craft custom overlays and other promotional graphics that prompt website visitors to submit their email addresses. Of course, it helps to offer a value proposition such as a free PDF or discount in exchange for the contact information.

How To Grow an HVAC Business in 2022 (w/Fresh Ideas)

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Growing your HVAC business is more challenging than ever with emerging competitors throughout the United States. But, on the flip side, more tools are available for companies to grow their brand digitally and traditionally.

HVAC Webmasters specializes in digital business growth for AC companies. Our agency utilizes a medley of services to empower contractors to expand brand awareness and improve lead generation.

Check out some of the best ways to grow your HVACR business:

Defining Your Business Goals for 2022

Checklist of HVAC Business Goals

Business growth typically covers a wide range of areas, including revenue, customers, employees, and brand awareness. Some of these things are easier to measure than others, but each is important.

As a business owner, generating revenue is a consensus goal and one that HVACR companies should not take likely. But, of course, you’ll need more customers or higher fees to make more money. As a result, you’ll eventually need more employees and greater brand awareness.

Revenue Growth

Making more money in the heating and cooling industry requires tweaks in acquisition and delivery. To acquire new customers, you will need to invest in marketing and promotion. The highest earners have mastered their marketing campaigns.

Customer Acquisition

Acquiring more customers requires a robust online presence in 2022. Therefore, you must invest in SEO and reputation management to strengthen your marketing channels. In addition, most parties will seek to validate your service online before purchasing in the digital era.

Talent Acquisition

Serving more customers requires a bigger team of HVAC technicians. Hiring employees is a challenge in itself, but for a sustainable business model, employees must demonstrate skill, competence, and character.

Brand Awareness

A mark of successful business growth is the expansion of brand awareness. Measuring awareness is less straightforward than revenue or customers, but it often increases both numbers. With so many digital platforms at your disposal, establishing a brand is a no-brainer.

HVAC Business Growth Ideas

1) Search Engine Optimization

Incorporating SEO services for HVAC companies can help grow your business online. Organic SEO is the most sustainable digital marketing service and cultivates the most significant long-term ROI for local businesses.

Paid advertising is not a scalable solution for most HVAC companies. Growing your business requires playing the long game with on-page SEO. Ranking for top keywords on Google Search and Google Maps fosters consistent lead generation over time.

2) DataPins 

DataPins is a Local SEO and Reputation Management tool for HVAC companies. The tool allows AC repair techs to drop a pin each time they perform a job in the field. The pins auto-publish to your company website and send automated review requests via email and SMS to the customer.

The tool produces user-generated content for your website and validates location via schema markup. The results increase Google rankings and boost on-site conversions through demonstrated social proof. 

DataPins Blog Alternative --- Showcasing Job Pin on Web Page

3) Custom Domain Name

A legitimate business should own a branded domain name with authority and credibility. Unfortunately, some HVAC companies use subdomains that restrict online growth and limit brand awareness. The first step is to purchase a domain name with GoDaddy or another domain provider.

Once you own your domain, it’s time to establish topical and industry authority through citations and links. You should use a citations service to get your website and business information listed on every major directory. Acquiring editorial links can only occur after you publish high-quality content.

4) Reputation Management

Reviews often dictate consumer decisions, making reputation critical to business growth in 2022. Your Google reviews, in particular, must demonstrate a favorable perception of your heating and cooling company.

Aside from Google Business Profile, reviews on Facebook, Yelp, and Angi also influence your customer’s decision-making process. Embedding 3rd party reviews on your website can help facilitate an expedited sales process.

5) Incentivization

Ultimately, promotion can only take your business so far because your employees must perform excellent services to validate your company. One method to improve employee performance is to build incentive structures.

Techs with an incentive to perform excellent work rather than finish fast are more likely to elicit favorable reviews from your customers. Of course, financial incentives are the most effective, but showcasing leader pools and introducing awards are other strategies to incentivize your employees.

Measuring Business Growth

HVAC companies must identify KPIs for business growth and monitor metrics with accounting software like QuickBooks Online or Freshbooks, along with digital marketing tracking software like Google Analytics and DataPins.

Accounting Software

Most businesses have accountants on staff who utilize software like QuickBooks Online and Freshbooks. Hiring a competent accountant is one of the best investments you can make, as you’ll be able to monitor KPIs throughout quarters, seasons, and holidays.

Digital Marketing Tracking Software

Google Analytics and DataPins help contractors measure online business growth through various metrics. For example, Google Analytics can track conversions based on website pages and user behaviors. Conversely, DataPins can measure ranking improvements and consumer reach over time.

Investing Resources in Business Expansion

Achieving business growth calls for an investment of time, energy, and finances. Promoting your company online, in particular, is something you cannot achieve by yourself. As a result, you can hire a digital marketing agency or hire an in-house marketing team to reach your goals.

Digital Marketing Agency

Most companies hire a digital marketing agency because of its cost and convenience. Most competent agencies handle every aspect of your online presence, including SEO, content marketing, paid advertising, and website design. Of course, it helps to invest in a firm specializing in HVAC marketing.

In-House Marketing Team

Larger AC companies may hire a marketing team in-house to reserve greater control over the day-to-day processes. Most in-house teams have fewer resources than a full-service agency but more frequent contact with your decision-makers. Business owners who have an in-depth understanding of marketing may prefer an in-house team.

HVAC Pay Per Call (Best Practices + Tips to Get $30 Leads)

Blog Cover for HVAC Pay Per Call Showing Phone

HVAC Pay Per Call campaigns represent one of the most efficient ways to generate AC company leads in 2022. Consumers place nearly 100 billion calls to businesses each year, and heating & cooling businesses can benefit. Let’s check out some of the primary components of pay per call.

What is Pay Per Call for HVAC Companies?

Pay Per Call is an advertising model where advertisers pay based on consumers’ phone calls. Unlike other paid advertising models, pay-per-call reduces costs by eliminating fees for empty clicks or impressions.

Comparison Chart Infographic Comparing Pay Per Call With Other Promotional Methods

Pay Per Call Tips for AC Companies

Geo-Targeting

AC companies typically utilize local marketing strategies to earn nearby clients. For example, with pay-per-call advertising, businesses can target specific zip codes, towns, and cities to maximize ROI.

By spending to reach nearby customers, you increase conversions and reduce expenses. The result is a higher ROI and a more efficient advertising model. 

Personal Touch

While the per-call advertising model uses modern technology, its effectiveness stems from more traditional promotion. Consumers who are willing to call your HVAC company typically seek a more personal touch.

Anyone can submit a digital form or sign up for an email newsletter. Still, these interactions are rarely personal and seldom lead to conversions. Instead, you can immediately capture warm leads and convert them using your most effective sales techniques by paying for calls.

Seasonal Promotion

Pay Per Call campaigns should adapt to seasonal changes as primary HVAC services fluctuate with weather patterns. For example, winters call for ads targeting furnace and heating repairs, while summers require the opposite.

Depending on your business location, some seasons may last longer than others and prompt more extreme responses. For instance, Texas residents may have emergency needs for AC repair. Still, as we saw in 2021, unpredictable winter storms can also require emergency HVAC maintenance.

Pay Per Call With Google Local Service Ads

Most HVAC companies have used Google Ads for traditional PPC advertising. But did you know that you can use Google Local Service Ads (LSA) to run per call campaigns?

Screenshot of Google Local Service Ad With Phone Number

Pay for Completed Calls

Google LSA allows AC contractors to pay only for completed calls meaning missed calls will not drain your budget. In some cases, Google LSA can reduce your costs to about $30 per call.

Appear on Top of Search Results

Like traditional Google Ads, Google LSA allows you to jump over organic search results to garner more impressions. As a result, it’s not uncommon to generate about 30 leads per month with Google LSA.

Pay Per Call Pros & Cons

Pro: Cost

Per-call ads are less expensive than most HVAC leads, and generating $30 leads can produce ROIs between $120-$420. That’s not to mention repeat business potential, which pushes the lifetime value even higher.

Pro: Conversion

Most per-call campaigns produce high conversion rates, especially when compared with other forms of digital promotion. When a customer is willing to call your business, they likely have an immediate need. They are eager to book a technician ASAP.

Con: Drops

Depending on which pay-per-call service you utilize, they may charge you for dropped calls and calls that lead to no business. For this reason, it is critical to research your pay-per-call provider before investing resources.

Pay Per Call Red Flags

Never sign a long-term contract with any paid advertising platform. You can mark it as a red flag and avoid their company if they require such terms. Credible platforms allow the results to keep you paying fees.

Pay attention to purported costs per call as anything super-low like $.50 per call or $2 per call indicates a scam. In these cases, they are likely charging you for robocalls, spam, and other low-quality connections.

Finally, be on the lookout for providers who offer shared leads with a much lower conversion rate and lower value. The best types of calls are exclusive to your bsuiness as they convert higher and tend to serve as repeat customers.

Optimizing Pay Per Call Results

At HVAC Webmasters, we are all about optimization. The best way to produce consistent results with pay-per-call advertising is to maximize each call. Most local businesses have a vital sales process for inquiries.

Customer service is imperative when receiving calls from prospects. If your office staff is kind, helpful, and assertive, you can expect good results. Conversely, rude and non-commital staff can cost you clients.

Another aspect of customer service is availability. Do you tend to miss calls to your office line? If so, consider hiring extra staff to field calls and ensure fast response rates. Consumers will move on quickly if you don’t answer.

A helpful way to streamline your sales process is to garner positive online reviews, particularly on well-known platforms like Google, Yelp, and Facebook. You will have to do less selling if you already have a solid online presence. 

17 HVAC SEO Tips To Boost Your Cooling Business in 2022

Blog Cover for HVAC SEO Tips 2022

HVAC SEO is one of the best ways to generate leads online. But how should heating and cooling contractors approach search engine optimization in 2022? 

There are various ways to optimize your business online, and below, HVAC Webmasters outlines 17 SEO tips to boost your cooling (or heating) business this year.

Meanwhile, check out our HVAC SEO services to learn more about us.

What is HVAC SEO?

HVAC SEO is a process of improving your business’s visibility on search engines, and Google, in particular. The primary SEO ranking platforms are Google organic search results and Google Map 3-Pack results.

Helpful SEO Tips for HVAC Contractors

SEO has four main pillars, which are keywords, UX, content, and links. Most of the tips below relate to these central pillars and contribute to an overall web presence. Of course, it always helps to invest in SEO services.

1) Focus on Conversions

There are thousands of Google ranking factors and various methods used to optimize an HVAC business online. Unfortunately, it’s easy to go down a rabbit hole and get lost with all this information. 

Instead, focus on conversions to keep yourself sane. Every time you choose to perform an SEO tactic, ask yourself, will this help me convert more customers for my HVAC business? The answer should be yes.

2) Use DataPins

HVAC companies don’t have much time to spend with SEO, so they must outsource the work to an agency or utilize an automation tool like DataPins. DataPins essentially automates SEO for HVAC websites.

Field techs just snap some photos of their job and apply the appropriate tags via the DataPins app. From here, the pins automatically generate content on the relevant pages, which helps boost your search rankings.

3) Target Long-Tail Keywords

Some companies obsess over primary terms like hvac services when the real value comes through long-tail keywords like emergency ac repair service. Use keyword research tools and Google Search Console to find opportunities.

Remember, search volume is not everything, especially with tools like SEMRush, which produce suspect volume numbers. Google Search Console helps you analyze real-time search data associated with your site.

4) Stay White-Hat

The temptation to engage in black-hat SEO tactics remains strong in 2022. Yes, Google has closed several loopholes in its algorithm, but some websites actively exploit the remaining vulnerabilities. 

Choosing black-hat SEO will at best reward you with a short-term win and a long-term loss. The worst-case scenario spells doom for your HVAC business, as you might get wiped off of the search index completely.

5) Choose The Right SEO Agency

There are a plethora of options for HVAC SEO agencies, and choosing the right one is challenging. However, you must get this decision right to succeed in 2022. Try going with an experienced agency in your niche.

For example, go with an agency specializing in SEO services for HVAC companies, not just a general SEO company. The former is more intuned with your industry’s needs and opportunities as it pertains to Google.

6) Utilize YouTube Optimization

One way to improve SEO in 2022 is to utilize YouTube. You can rank on YouTube’s platform and through Google’s video results. Google results even feature YouTube videos on the primary organic results, sometimes.

As an HVAC contractor, you may not think you have much worth filming. But a simple introductory video of your staff can work wonders for online marketing. Be sure to add a keyword-rich title to your video along with a good description.

7) Boost Your Google Business Profile

Google My Business is now known as Google Business Profile but remains integral for HVAC companies. You must rank in Local Map-Pack to generate local clicks. Be sure to add photos and Google posts regularly.

Getting more reviews helps boost your GBP as well. Use a tool like DataPins to automat review requests via SMS and email messages. In addition, make sure your technicians are asking for reviews in person.

8) Invest in Your Primary Website

It might seem like SEO is moving towards 3rd party platforms like GBP and Yelp, but the reality is that your primary website is your most vital asset for Google. So with this in mind, make sure to invest in your website.

For example, it is critical to own your domain name as you accumulate links and mentions from across the web. Additionally, expanding your Google index with high-quality content allows you to preserve value.

9) Avoid Starting Over

SEO is a long game, and starting over every six months or year hurts your cause. Some companies get frustrated with their SEO agency and fire them on the spot. In the worst cases, these agencies own your domain.

If you start over with a brand new website, all of your SEO progress is lost. Your site is no longer indexed in Google, and it can take several months just to appear on page 50, for example. Avoid this at all costs.

10) Strengthen Your Brand Online

The most underrated SEO ranking factor is branding. You can create branded signals by expanding your online presence on social media, business directories, and news publications. Offline exposure even helps.

One significant randed signal is branded search. For example, when a user searches for your company name or your company name + reviews, Google understands their intent and boosts your brand score.

11) Build Internal Links

External link building is a black hat tactic discouraged by Google. Still, many competitors participate in the practice of link building, actively ignoring Google’s recommendations. There is, however, a white-hat method as well.

Internal linking is not discouraged by Google and is encouraged. Make sure to link from one page of content to another using relevant and helpful anchor text. Always keep the user’s journey in mind when creating links.

12) Stop Publishing Blog Posts

Blog posts are dead in 2022, and every HVAC website that publishes them may die along with them. Don’t get me wrong, blog posts can still rank in some industries, by local HVAC services is not one of them.

Instead of publishing worthless 300-word blog posts that Google may not even index, focus your energy on user-generated content like pins. Geo-schema pins appear on your service and city pages, adding new content to existing pages.

13) Fire Your Existing Agency

As we know from Brian Dean’s survey, 70% of businesses hate their current SEO agency. So fire them and hire HVAC Webmasters to enjoy better results. Then, of course, you can call them right now with the news.

Moving from your current agency to HVAC Webmasters is best for business. Think about how much your existing agency charged you for a website alone. Is this the type of person you want to do business with?

14) Expand Your Services

If you want to rank for more keywords, offer a new heating and cooling service. For example, start offering commercial air conditioning repair, which can get you many new leads from Google organic search.

Another option is providing ductless air conditioning, which is worth its own service page. Remember, as a competent agency; we can only produce pages for services your company actually provides in 2022.

15) Display Social Proof

If your company won any awards in 2021, make sure to post the badge on your websites’ home page. You might think it’s irrelevant to SEO, but you’re wrong. Social proof can influence dwell time which impacts ranking.

If you don’t have any award badges, there are other ways to display social proof on your company website. One way is to ask for a video testimonial from a client. Another option is buying DataPins software.

16) Publish Data or Statistics

If you have access to original data or statistics, you should publish it somewhere on your website. Sometimes adding stats to your service pages makes sense; other times, the homepage is a better fit.

Publishing data makes it more likely for 3rd party websites to link to your content, which Google wants. Most agencies believe in a tactic called link outreach, but it blatantly violates Google’s terms and conditions.

17) Improve User Experience

A substantial part of SEO is providing an excellent experience for users who visit your site through Google search results. In addition, metrics can demonstrate how users react to your website, including swell time and time on site. 

Rest assured that Google has access to all the Google Analytics data your website captures. When users show they have a positive experience on your site, Google wants to share that experience with more of its users.

Bonus HVAC SEO Tip: Stay Secure

A hacked website will drop in rankings fast, so it’s critical to prevent that at all costs. Of course, you should already have an SSL certificate on your website, but it’s also essential to create regular backup files of your entire site.

Other measures include auto-updating your WordPress plugins to prevent hackers from exploiting vulnerabilities and injecting malware via a plugin. In addition, several WordPress plugins add extra security to your website.

HVAC Marketing Strategies That Do NOT Work in 2022 (Podcast)

HVAC companies often read about experts who suggest what they should do to improve their online marketing. But how often do contractors hear about things they shouldn’t do? HVAC Webmasters discusses marketing tactics that hurt your company in today’s podcast episode.

1) GMB-Only Marketing

Puzzle piece marketing is a bad idea regardless of which element on which it focuses. Unfortunately, in 2022, the most common misstep is only focusing on Google My Business. An online presence is like a puzzle, and your GMB listing is only one piece. It’s impossible to compete with companies that cover all their bases while only incorporating one marketing aspect.

We understand your logic, though. Investing in GMB is generally a good idea. After all, ranking your listing is free and doesn’t require an agency or web designer to get going. However, you’ll quickly learn that only optimizing your GMB listing won’t get you to rank, even locally. The local algorithm is separate from the regular one, but it still looks at your website and web content when ranking your business listing.

Companies that publish a website and attach it to their GMB listing will outrank you on Google Maps most of the time. This is because Google Maps pulls content from these websites to inform their relevance and prominence ranking factors. They even use certain web pages to include local justifications, enhancing a Google My Business listing. So the bottom line is simple, only doing GMB won’t get your HVAC company good results in 2022.

Example of Google Maps Ranking

2) Blogging

Blog posts were once the most popular marketing strategy for many local businesses. However, with more and more blogs getting published each day, search engines have experienced oversaturation in most industries. For example, how many HVAC companies can write 500-word blog posts about the most common air conditioning problems? As a result, Google’s new trend is to ignore these low-quality posts and focus on content users want.

It’s not to say that Google won’t rank blog posts — they will as long as you are willing to write long-form posts that use statistical information and provide expert opinions from qualified sources. However, the truth is that most HVAC companies hire a content writer to regurgitate existing posts from other platforms. The days of ranking these types of posts on page one are gone, and the contractors must decide. Either dedicate your time to writing extremely in-depth posts or stop blogging altogether.

If you choose to give up blogging for good, there are ways to produce other types of high-quality content. For example, you can create dynamic service pages that update with new content each time you perform a job in the field. A software solution like DataPins will automate such updates and insert schema markups on each of your service pages. When customers leave reviews for each job, these will show up on the page too.

DataPins Blog Alternative --- Showcasing Job Pin on Web Page

3) Throwing Money at an Agency (Without Self-Branding)

There was a time when throwing all your money at an SEO agency could get you customers without any additional work. Those days are over in 2022. Every high-ranking heating and cooling company expands brand awareness by performing day-to-day promotional tasks, for example, networking with other companies, keeping tabs on your social media accounts, and asking customers for reviews in person.

It’s a tough pill to swallow for some contractors who believe marketers should promote your brand without any company input. However, the unfortunate truth is that Google is moving away from such a dynamic. For example, the EAT concept relies on expertise, trust, and authority to distinguish relevant websites from those consumers should NOT trust. You can only establish these qualities by showcasing your actual work and fundamental knowledge of your industry.

Unfortunately, most agencies will take your money without asking these types of questions, even though they know it won’t produce results. If you are unwilling to commit to branding your own HVAC company in 2022, there’s no point in investing much money in an agency. Instead, you should probably go for a cheap SEO company that charges a meager monthly fee. Since your results won’t be outstanding, regardless, you can get what you pay for instead of blowing extra funds on false promises.

Branded SERP Example for HVAC Company

17 (Helpful + Innovative) HVAC Marketing Trends for 2022

HVAC Marketing Trends

Each year, new competitors emerge within the HVAC industry and your local market. If your marketing ideas lag, you might be the victim of more recent and more energetic competition. Therefore, it is crucial to identify and invest in HVAC marketing trends before they catch on to stay ahead of the game. In today’s post, HVAC Webmasters outlines 17 marketing trends to keep an eye on in 2022.

1) DataPins

Contractors use a new tool called DataPins to pin jobs to their website and Google Maps listing. The pins include schema markup that communicates important job information with search engines, including Google. As a result, we see these pins replacing traditional city pages with duplicate content, which gives users a leg up on their competitors. However, it’s still early enough to keep pace by utilizing DataPins for your HVAC company.

DataPins Trend Example

2) Automated Title Tags

Google changed how they display title tags on Google Search. As a result, web admins can no longer automatically set the title by editing the metadata. Google may pick your H1 or other aspects of your content to display instead, at their discretion. The best way to combat the change is to start focusing more on H1s, in addition to your traditional title tag. Frequently, you will want these two tags to appear identical to encourage Google to use your manual title.

Title Tag Change Trend

3) Review Automation

Every satisfied customer should get review requests after the service. You can use various tools to automate review requests and include links to the platform of your choice (Google, Yelp, Facebook, etc.). However, automation should not replace personal requests, only enhancing your digital request and making customers more likely to pay attention to emails and text messages. The personal touch sets the stage, and the convenience of digital requests closes the deal.

Example Review for HVAC Service

4) Lead Funnels

Everyone is talking about funneling, but what is a funnel for HVAC companies? A funnel is any part of your marketing and sales process, whether you identify it or not. For example, a contact form on your website is part of a funnel that turns visitors into customers. You can add other components to your funnels, such as email marketing automation and Facebook retargeting. Utilizing CRM software can help you keep track of your prospects and where they exist within your sales funnels.

Contact Us Form From Website

5) Personalized Images

The trends highlight how personalized photos on your website and business listings increase conversions by 250% compared to stock photos. Customers want to see authentic images of your staff and equipment instead of a picture of an actor holding some repair tools. Genuine images evoke trust and credibility and can make prospects more comfortable taking the next step.

Personalized HVAC Company Website

6) Podcasts

One modern trend for expanding brand awareness is podcasting. HVAC companies have a lot of knowledge that listers would find interesting, from different solutions to client stories. There’s an added benefit to podcasting since platforms like Apple and Spotify hold considerable equity in the digital marketing space. Google even presents podcast results to searchers looking specifically for audio content.

HVAC Podcast SERP

7) Google My Business Posts

Most HVAC companies already market their company through Google My Business, but a new feature allows them to share posts through their GMB listing. Posts provide an opportunity to showcase special offers, seasonal promotions, and emergency updates. Studies show that consumers respond to the visual element of posts, making them an appealing marketing trend for heating and cooling companies in 2022.

GMB Posts Trend

8) Influencer Marketing

The concept of using influential figures to promote your services is gaining momentum in 2022. You might question how an internet sensation can push your HVAC brand to increase interest, but keep in mind that not every influencer is a household name. The key is finding people who hold influence over your target audience, which may be highly niche-oriented. For example, someone who can influence homeowners in your city may look like a real estate agent.

Influencer Marketing Infographic

9) Cross-Promotion

Have you ever considered expanding your brand into other areas? For example, besides providing heating and cooling services to your region, you can also offer digital marketing services for other HVAC contractors. This way, you can leverage your position in the HVAC space to gain HVAC clients for the other part of your business. If you’re interested in learning more about SEO, consider joining an SEO academy that can teach you how to start your own agency in 2022.

Agency Trend for HVAC

10) Customer Segmentation

When attempting to keep existing customers engaged, HVAC companies have traditionally relied on a one-size-fits-all approach. For instance, an email blast about furnace repair during the peak of winter makes sense for all of your contacts. Well, actually, that’s a shortsighted approach that was proven obsolete by newer, more innovative strategies that incorporate segmentation. Breaking customers down into those most likely to respond to particular highlights boosts sales considerably.

Customer Segmentation

11) A/B Testing

Traditionally, contractor companies have published websites, launched email campaigns, and promoted advertisements based on a gut feeling. In 2022, A/B testing allows each of these marketing channels to self-optimize through data comparisons. People are responding to the second variation of that web page instead of the first. Prospects are clicking through the first email variation more than the second. Use this data to put forth your most effective materials and get more customers.

A-B Testing

12) Social Proof

Reviews are outstanding for earning trust and building credibility, but other types of content can also boost those entities. For instance, a badge showcasing your local award for best HVAC company of 2021 can increase conversions substantially. The same is true for honors provided from platforms like HomeAdvisor and Angi. So anytime you gain an endorsement, ask for a digital badge to publish on your website.

Social Proof on HVAC Website

13) Lead Magnets

Not every potential website visitor is ready to become your next customer. Sure, you could restrict your content enough to target mostly buyer-ready prospects, but you’d be losing out on a whole bunch of additional traffic. The initial idea might be, “who cares?” but some of this traffic can serve more than just your digital marketing presence. For example, someone finds your website through a blog post about the most common air conditioner problems during summer. While this reader isn’t going to use your services today, you can grab their contact information with a lead magnet and promote your services at a later date.

Lead Magnet Example Inspection

14) Content Marketing

Content marketing is a way to help push your brand to a broader audience. If you limit yourself only to people ready to buy, you’re losing out on countless future opportunities. By capturing people through blog posts, video marketing, and social shares, you can remarket to them when they need your services. The more people recognize your brand, the more responsive they’ll be when they encounter an HVAC problem in their own household. The content marketing trend expands on the previous trend of lead magnets since the two concepts are often used in unison. 

Content Marketing Trend 2022

15) Pay Per Call

Google Ads is a common form of Pay Per Click Advertising that most HVAC companies currently utilize. However, a new trend is emerging called Pay Per Call, which prompts advertisers to pay only when a phone call occurs, rather than a click. As you might imagine, a phone call is far more valuable than a click because callers are more likely to become a customer than someone who clicks through to a landing page. So consider investing in Pay Per Call ads to boost your conversions and maximize your budget in 2022.

Pay Per Call Trend

16) Chatbots

AI can now adequately push prospects through the first parts of your sales funnel without a need for human oversight. With automated chatbots, you can tee up potential customers for the taking. Of course, the first step is installing the chatbot on your website’s homepage and setting up the different rules and automation. Additionally, some customers may sign up for your services without ever talking to a human being. While some human interaction remains imperative, you can increase your client base with chatbots.

Chatbox Trend

17) Nextdoor Advertising

HVAC companies traditionally focus on targeting a specific region, city, or town. But what if you could reach neighborhoods directly? You can with Nextdoor advertising. The platform is ideal for HVAC companies because it consists of real people from real communities in your service areas. Think of spreading through Nextdoor as digital word of mouth since people discuss companies as they would with their neighbors in person. 

Neighborhood Trend

Tools for The Trends in 2022

Understanding trends is the first step, but putting them into action is the most critical task. You can invest in tools like DataPins, Field360, and Alexa for Business to maximize your execution in 2022. HVAC companies may need some or all of these tools to keep pace in their local market, depending on region, population, and relative competition. Contact HVAC Webmasters for a free marketing assessment.