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Why Unique Content Is Important To Your Website Search Rankings

One of the most important things you can do for your HVAC website is to add unique content. Whether that’s a monthly blog post or adding new services pages, content is able to boost your website’s visibility. So why is this important? Here are a few reasons why unique content is important to your website search rankings.

Unique Content is King

Unique Content Can Help Your Website’s Search Rankings.

Look Authoritative

When you put out unique content like how-tos, information on products, or even Q&A’s, it makes you look like you are an expert in your field. The more unique and authoritative content that is posted, the more likely you will gain attention from potential clients.

New Content Equals More Views

Google is a huge fan of new and unique content. It’s not useful of anyone’s time to update your eternal pages every day. Having a blog that generates new content monthly, can help with search ratings.

Link to Other Content

If you happen to blog about how air quality is really important for your home and then link to your air quality service page, potential customers are not only getting unique information, they are also being lead to a service within your site.

More Keywords

When you write new content for your website, that is another opportunity to use relevant keywords. Using keywords in your content that are searched for frequently, will bring more views to your HVAC website.

If you are looking for content management for your HVAC website, call HVAC Webmasters today at (800) 353-3409 for quality content that will optimize your website.

 

4 Reasons Why SEO Is Important for Your Internet Visibility

When you are trying to gain business for your HVAC company, the internet can be a great place to start. Because everyone goes on the internet to search for a restaurant or the nearest air conditioning company, being able to land a high spot on google is important. With SEO services, you are able to widen your internet visibility, receiving more business and a wider client base. Here are four reason why SEO is important for your internet visibility.

Competition

Because SEO is becoming more and more popular in regards to marketing, more businesses are starting to implement it. If you have a website that doesn’t use SEO techniques, but your competitor does, it is more likely they will get more hits on their website.

Local Searches

It’s very common for customers to search for businesses using their location. When they type into google, they will usually include the service and city, state they live in. With SEO, your listing can appear at the top of the search engine’s list of businesses that offer a service within your area.

Even More Clients

SEO can improve your internet visibility and gain you more clients. SEO can generate more traffic for your website and in turn more customers and business.

Bring in Earnings

Because SEO marketing can bring more internet visibility to your business, you will receive more business and therefore more earnings.

If your HVAC business needs SEO Services, give us a call today at (800) 353-3409 for SEO services that will bring visibility to your website and business.

 

SEO for Local Marketing

When people need to find services locally, they turn to Google search to get the information they need. With the help of Google local data, people can search for ‘air conditioner repair services near me’ and get information about the closest local HVAC repair services. Is your business showing up for local Google search results?

Local Google Pack

Getting to the top of Google’s Local information pack means having a well built online presence. There are many factors to making sure your business can make it to the top of search results.

Optimize your site with local data. It’s important to integrate your site with local data that Google can understand. The more data you have in your website, Google has a better idea of what you do, what locations you service, and improves the likelihood of being found for search queries related to your services in your area.

Google offers options to integrate company information with their services, including Google Maps and Google+, so that you have more opportunities to present your business and services to potential customers through Google. Keeping your business data up to date through Google, makes it easier for your site to be found in local search results and increases your chances of getting a local knowledge graph.

Getting reviews from your customers through popular channels like Yelp and Google Reviews not only helps to improve your organic rankings but increases your potential click through rate. Take the local pack above as an example. Repair Masters may not be the #1 result of the three, but it has a 4.9 rating where the others have none. When a potential customer is looking for a trusted repairman, which of these companies are they more likely to contact first?

Our goal at HVAC Webmasters is to help local businesses increase their organic ranking in Google through local optimization in their website and online business profiles. If you would like to discuss optimizing your business for Google Local, contact us today at (800) 353-3409.

Merry Christmas From HVAC Webmasters

merry christmasMerry Christmas and Happy Holidays from all of us here at HVAC Webmasters. We hope you and yours have a wonderful holiday and remember to stay safe! While you are spending time with your loved ones this season, we’ll keep your HVAC website working for you. Call (800) 353-3409 or visit our website at https://www.hvacwebmasters.com/ today to get started.

SEO Myths Uncovered

seo mythsWe’re sure that you have heard some of the many wives’ tales and fables that surround SEO. But the experts here at the HVAC Webmasters are here to debunk some of those for you.

  • The more links, the better: When it comes to links and SEO, it’s quality over quantity. Just because you have a plethora of links throughout your site won’t mean anything if they aren’t of quality. In actuality, your site will be ranked lower if you have a bunch of
  • You can set it and forget it: This is completely false. Effective SEO is an ongoing process. There are no shortcuts that can be taken. The many components that come with good SEO take time and persistence. When you choose to employ a professional SEO company, like the HVAC Webmasters, you can expect to constantly have your site optimized according to the ever changing search engine guidelines.
  • You have a guaranteed #1 organic search ranking in Google: This is something that a lot of SEO companies try to promise, but the truth is that no one is guaranteed that spot. The search rankings are determined by Google algorithms, which no one one knows. We’re not saying that a top spot is not possible, but it does take a strong and efficient SEO team, like HVAC Webmasters to improve consistently improve your ranking.

So if you didn’t know it before, you know it now. Effective SEO is extremely important to the success of your web and your overall business. So if you’re looking for high-quality SEO services, call the HVAC Webmasters at (800) 353-3409.

Benefits Of Hiring An SEO Company For Your HVAC Business

Wondering why your competition is at the top of search engine results while you’re sitting on page two? If you’re trying different marketing tactics, consider hiring an SEO company that specializes in HVAC. There are several benefits to hiring an HVAC SEO company, and here are just a few:

Dominate The Web

HVAC SEOWhen your potential customers search online for local, dependable HVAC services, they click on the companies at the top of the list and with the best reviews. But how do you get there? With a skilled, savvy SEO company, you’ll get more clicks and move up in search results. By utilizing top HVAC SEO keywords and optimizing your website, we can help you improve web traffic. Our skilled staff stay up to date with the latest improvements and we continue to update your site as needed to perform well.

Looks Matter

If a user can’t navigate your website or find the information they need, they’ll give up and go somewhere else. Our team make sure to design your website in a user-friendly, search engine optimized fashion for optimum appearance. By using an SEO company like HVAC Webmasters, you’ll get premium web design that your users will benefit from. We also utilize responsive design, which is essential with today’s growing number of mobile devices.

Focus On Your Customers

Don’t worry about dividing your time between serving your customers and attracting new ones. By hiring an SEO company, you can leave the web work to the webmasters and focus more attention on your clients. We treat each client as a unique business, and never use a one-size-fits-all method to SEO. We know that unique content goes a long way in improving your status online, so you can count on our services being tailored to your specific HVAC business.

If you want to learn more about the HVAC SEO services we offer, check out our site or give us a call at (800) 353-3409. We look forward to helping you!

3 Reasons Why Your HVAC Company Needs Social Media

3 Reasons Why Your HVAC Company Needs Social Media

Managing your social profiles may not seem like a good use of your time when you are running an air conditioning company, but the fact is that social media matters to HVAC. Here’s why.

social media

1. Clients are trying to find you. 

Studies show that at least 80% of Facebook users in the United States prefer to engage with brands that have a social media presence. That’s a huge number! You’re missing out on all this potential business if your HVAC company is not taking advantage of the customer base on these websites!

2. Search engines are trying to find you.

It’s no secret that a good website is fantastic for superior SEO, but did you know that Google is also checking for company social media pages when it is determining your site’s ranking? Search engines are trying to see if your HVAC company is legitimate by checking for an active presence on social websites.

 

3. Social media gives your customers a chance to engage with you.

If you keep in mind that 80% of the people on Facebook would prefer to work with businesses that are on Facebook, it makes sense that social networks can be a fantastic way for companies like yours to engage with their customers! They can post reviews on your company profile, ask questions about your services and frequent posting can remind your customers that you are still in business and ready to serve their air conditioning needs!

At HVAC Webmasters, we know that Facebook marketing is a difficult task to take on when you’ve got an entire business to run. That is why we offer social media management from professionals who know when to post, what to post and what social media websites are best to use for your specific HVAC company! Call us today at (800) 353-3409 to begin utilizing our social media marketing services!

Why Responsive Design is Important for Capturing HVAC Customers On-the-Go

It’s no surprise that many consumers looking for HVAC contractors are using mobile devices to locate service providers in their area. Given that people in general are utilizing smartphone and Responsive Designtablets more often for their day-to-day activities, it’s natural that when the need arises for services, they’ll use the same devices to execute a quick search for what they need. While you may be in-the-know as far as this trend is concerned, it’s important to consider: Is your website designed to accommodate these potential customers?

Responsive design is a key aspect of web design that is executed with search engine optimization in mind. Many heating and air conditioning companies will offer a mobile site for such customers, but keep in mind that not only does this mean two sites to maintain, it also means that these mobile viewers are generally getting a stripped-down version of your website.

If you’ve paid to have stellar design and SEO for your HVAC company’s website, then why show a truncated version to local customers who are actively searching for the services you provide? This is an important distinction to understand when it comes to responsive design. Unlike a simplified mobile site, responsive design offers the robustness of your regular site, but it’s coded to provide a device-friendly view so that users on a laptop, tablet, or smartphone have an equally satisfying experience.

When it comes to making your heating and air conditioning company visible online and getting the most out of search engine optimization to maximize sales opportunities, it’s key to ensure that your web design incorporates responsive design. Don’t miss those local customers searching for HVAC customers…we’ll help you make sure they find you!

Contact HVAC Webmasters today at (800) 353-3409 for premium web design that includes responsive design and so much more!

Capturing Summer HVAC Customers

Summer is officially here, in all its blazing glory. And given the warm temperatures across the country, it’s still a prime time to capture new HVAC customers. It’s been a strange year thus far, weather-wise, and many folks have stayed far too busy to tend to their air conditioners during the wet spring preceding these months. There are likely homeowners and commercial property owners throughout your area who are searching for air conditioning repairs or replacement, but they don’t know how to find you.Summer HVAC Customers...They're Still Up for Grabs!

That’s where we come in! Our team of writers, web designers, webmasters, and social media gurus are well-positioned to help you make the most of the extreme summer season (as well as preparing for the heating needs that accompany winter, which will roll in before we know it). This is prime time to launch a strong online marketing presence to ensure that you’re no longer ignored in the search rankings.

If you’ve been struggling to get your phone to ring, your website and search engine marketing strategies may need a tune-up. We build custom websites for all of our customers, from unique, informative content geared toward attracting HVAC customers (both residential and commercial), to SEO-centered design that functions beautifully for viewers and search engines alike.

When Bob is searching for air conditioning repair for his home A/C from his desktop, or Jeff is narrowing down HVAC contractors for his new commercial property build via his smartphone, you want your name to be at the top of those search results lists. Let HVAC Webmasters craft a customized web presence that will maximize what is left of the hot summer months and get your name out there quickly and effectively.

Hot Summer Special

Call us at (800) 353-3409 to take advantage of our SUMMER SPECIAL and keep your phone ringing throughout the summer!

Grow Your HVAC Business in 3 Easy Steps

Print, phone, and mail marketing are fine, but did you know that you can grow your HVAC business exponentially by pairing these methods with social media marketing? While social media trends change often, social media itself is here to stay, and for good reason: it is a very powerful marketing tool that lets you interact with your potential customers. Here are three tips for growing your business with social media.

1. Shares Matter

The whole point of social media is the ease with which you can share content with others. In the offline world, someone might see your print ad, and they might check out your web site. If they are really impressed, they might tell a friend about you. Now compare that with social media. A potential customer sees something useful or funny that you posted, so they share or retweet it to their followers. Then those followers share it with an even wider audience. This is exponential growth for your company’s visibility, all with a couple of clicks.

an illustration of a finger pointing at social media icons2. Stay Engaged

If your service is good, people will be eager to spread the word on social media. But it’s not enough to let them comment or leave a review without giving them a response. Let them know you appreciate the time they took to give you their input. Your audience wants to be a part of the conversation. They want to know that their opinions matter. Be sure to interact with them as much as possible.

3. Collaborate to Cross-Promote

Collaboration is a popular way to cross promote your business. First, find a business that is related to, but not competing with, yours. Some examples would be roofers, plumbers, or general contractors. You can promote both businesses by making a video together, swapping coupon codes, guest blogging, and more. This way, both businesses get extra exposure, and their followers get useful information or discounted services.

How We Can Help Your HVAC Company Succeed

At HVAC Webmasters, we have social media managers who will make sure your company gets the freshest and most shareable content on a regular basis. If you want your business to rise above the rest, give us a call today!