What Are Local Citation Sources?
A citation source is any online platform that lists a company’s name, address, and phone number. Citation sources are most commonly mentioned in reference to business directories like Google My Business and Yelp, although their literal interpretation extends to social media networks and other digital entities. Citation sources assist consumers in finding business information, and also contribute to search engine optimization.
What Are The Most Common Citation Sources?
As noted, citation sources most commonly refer to business directories. When an internet user searches for a local business on their mobile device, they are most frequently doing so through Google, Yelp, or Facebook. With proper optimization, a Google search of a business will yield the company’s Google My Business profile along with its accompanying reviews. Additionally, Google Maps listings are also linked to their corresponding Google My Business profile. Some of the most common citation sources for HVAC companies include:
- Better Business Bureau
- Google My Business
MOZ lists citation signals as a Local Search Ranking Factor which corroborates what SEO’s have believed for some time. Aside from providing accurate contact information for public access, optimized citation listings can work to improve search ranking. Google perceives accurate and consistent listings as an indicator of trust for local businesses. Much like links from authoritative websites serve as a digital endorsement, a optimal presence on citation sources is similarly impactful. Call (800) 353-3409 for citation sources optimization for HVAC contractors.
Elements of a Citation Listing
NAP is often used interchangeably with citation in reference to the listings’ name address and phone number. While these are certainly important elements of a listing, they are far from the only ones. This is especially true in an evolving digital landscape, where internet users are expect more information, more quickly. HVAC Webmasters provides citation sources optimization to ensure that your company’s listings are not only accurate and consistent, but fully complete. Aside from company name, address, and phone number, other listing elements include:
- About Us
- Location Data
- Social Media Links
- Website URL
The About Us section is designated for business descriptions and mission statements. It’s an important representation of your company’s brand, and often the first influential factor in the consumer’s journey. Images help enhance your profile and provide visual representation of your company. The same is true of videos. Links to your primary website and major social media profiles helps users connect with your business on a variety of platforms. Finally, reviews are one of the most important factors in local search marketing, and have major influence over a consumer’s perception of your company. They require their own section for further reading.
Citation Sources Optimization
Online directories acquire business information from data aggregators like Neustar and Acxiom, which extract such data from public records. For this reason, companies that have never manually listed their business on an online directory, are still often represented. While this is positive in some aspects, it also increases the risk of duplication, inaccuracy, and other complications. By signing up With HVAC Webmasters, any such issues are resolved, and solutions are implemented for long-term sustainability.
Businesses might have heard of services like NAP audits and directory cleanups. HVAC Webmasters offers a similar service in citation sources optimization. Contractors who partner with HVAC Webmasters will receive full optimization of their listings and assurance of accuracy, consistency, and completeness. As part of our local SEM service, we optimize your HVAC company for local search results. Aside from the importance of NAP consistency, enhancement of business listings can help separate your company from competitors. Call (800) 353-3409 for citation sources optimization.