HVAC Webmasters performs keyword research for clients to maximize search engine visibility. Using keyword research tools like SEMrush and MOZ Explorer, the Webmasters team finds keywords with high volume and high opportunity. In addition, our team identifies keywords with commercial intent so that your Google search rankings result in real sales. To ensure optimal performance for our clients, HVAC Webmasters maps keywords by topic and sub-topic before creating website content.
What is Keyword Research?
Keyword research for HVAC contractors is the process of identifying search terms used by HVAC consumers to reach them effectively on search engine results. Individuals performing the research typically look at metrics like keyword volume, keyword competition, and cost per click. The best researchers also distinguish keyword intent between commercial, informational, and navigational.
HVAC Webmasters Keyword Research Services
Before we conduct keyword research, we like to get more acquainted with your HVAC company. We do this to better understand your company’s goals and target audience. This knowledge, along with a one-on-one consultation, helps us target keywords that will drive client traffic and optimize your website for search engines. Because our content team is experienced with SEO, their focus is to help you generate customer leads and sales. While free keyword research tools exist on the internet, the most accurate programs cost money. We use the following research tools in 2021:
- MOZ Keyword Explorer
We have been working with local HVAC companies for years and have a unique knowledge of the industry that helps us determine optimal keywords for your website. Attracting the most customers, and providing the greatest return, are our only objectives. There is no guesswork involved with our method. Instead, we do in-depth research using analytical tools to evaluate the best keywords for your business’s location. Our keyword research services are tailor-made to increase leads and boost sales. Be sure to check out our top 100 HVAC keywords for 2021.
Developing a keyword strategy is part of the planning phase of your SEO campaign. Marketing experts determine which keywords best suit your company’s needs and target the most potential customers in your service areas. A legitimate strategy aligns with your content marketing plan and site structure so that a page or post exists for each topic and sub-topic. Additionally, a keyword strategy should inform internal linking, so that topical pages and posts link to one another, increasing topical authority and search rankings. Consider the following criteria:
- Difficulty: How much competition there is for a term or phrase
- Volume: The amount of times people search for a term or phrase
- Opportunity: How likely it is to rank high for a term or phrase
Choosing the right keywords, and properly implementing them, can make or break a website’s online visibility. This makes hiring a professional SEO marketing team vital to overall internet success. SEO research experts can help you find relevant keywords that drive customer traffic to your website. At HVAC Webmasters, we help clients achieve top results for their respective websites. Our team of skilled writers is trained in effective keyword research that aims to, improve search engine rankings, and increase business revenue.
Local Keyword Research
Not only will we monitor the keywords of your target audience, but also location-specific keywords. Local keywords connect your company with prospective customers in your service area. In addition to that, local SEO drives customer traffic to your website and can actually match local mobile users with your company as they’re on the go. While most keyword research tools can’t properly measure local keyword volume, Google Search Console can estimate local queries based on clicks and impressions. We have a decade’s worth of data to help inform your local strategy.
- Are you ranking for near me searches, like ac repair near me, or furnace repair near me?
- Are you ranking for local terms on organic search and the Local Map 3-Pack?
- Does your website properly target multiple city keywords with location pages?
- Are your local pages unique with original content, rather than spammy, duplicate content?
- Are the local keywords meeting revenue, search engine, and traffic goals?
Most marketing agencies fail to properly target local terms. Most fall into the trap of mass-producing city pages with similar or duplicate content, not knowing these pages get caught in Google’s spam filter. Each location page should feature unique content and target specific local keywords based on research from Google Search Console. While other tools can find keyphrases with location modifiers like ac repair dallas tx, they can’t identify near me search volumes for a precise location. We help you accurately measure local keywords, so you can maximize your local reach in 2021.