What Is an HVAC Keyword Strategy?
A keyword strategy refers to the research and implementation of specific keywords within your HVAC company website’s content, meta description, header tags, and title tags, with the intention of ranking first on Google for those keywords. While keywords don’t seem like a big deal, they provide a bridge to a consumer researching services online, to the website marketing those same services. Keywords are not as vital as they once were. In 2018, Google now focuses more on user intent than they keyword itself. With that said, developing a comprehensive keyword strategy should remain a part of every HVAC website development process. Keyword research measures terms and phrases by:
- Difficulty: How much competition there is for a term or phrase
- Volume: The amount of times people search for a term or phrase
- Opportunity: How likely it is to rank high for a term or phrase
Choosing the right keywords, and properly implementing them, can make or break a website’s online visibility. This makes hiring a professional SEO marketing team vital to overall internet success. SEO research experts can help you find relevant keywords that drive customer traffic to your website. At HVAC Webmasters, we help clients achieve top results for their respective websites. Our team of skilled writers are trained in effective keyword research that aims to, improve search engine rankings, and increase business revenue. Let the team at the HVAC Webmasters take your HVAC company to the next level in 2018. Call us today at (800) 353-3409 for HVAC keyword research services.
Effective Keyword Research for Your HVAC Company
Before we conduct keyword research we like to get more acquainted with your HVAC company. We do this to better understand your company’s goals and target audience. This knowledge, along with one one one consultation, helps us determine keywords that will drive client traffic and optimize your website for search engines. Because our HVAC Webmasters writing team is experienced with SEO research, their focus is to provide services that will help you generate customer leads and sales. While free keyword research tools exist on the internet, we advise against them. These tools are never really accurate or updated to reflect new changes in keyword volume and popularity. At HVAC Webmasters, we use paid options like:
- MOZ Keyword Explorer
We have been working with local HVAC companies for years and have a unique knowledge of the industry that helps us determine optimal keywords for your website. Attracting the most customers and providing the greatest return, are our only objectives. There is no guess work involved with our method. Instead, we do in-depth research using analytical tools to evaluate the best keywords for your businesses location. Our keyword research services are tailor made to increase HVAC leads and boost sales. To further discuss our methodlogy, and how it can help your HVAC company, give us a call today at (800) 353-3409 and let us get started on your keyword research strategy.
HVAC Keyword Research
Before content is added to your website, our team of SEO experts craft a thorough research strategy. Keywords aren’t just placed in the body content on individual pages, but also within URL structures, meta tags, and even local mapping. When crafting your keyword research strategy, we look beyond the most frequently searched keywords; and consider additional factors that can help us create the most optimal strategy possible for your HVAC company:
- Location of Your Audience: Geographical data of your target audience
- Related Keywords: Keywords that are similar to the most prominent ones, but may offer greater oppurtunity
- What Your Target Audience is Talking About: Trends in the industry that are being talked about online
For local HVAC companies, we want to pinpoint keywords that are most searched for in a given city or county. Certain keywords may show a high national volume, but be less popular in your particular service area. Keywords like this are not optimal, because they waste resources on content that is unlikely to serve your website well. For example, we can research product names related to HVAC services and analyze keywords that their respective websites rank for. Understanding searcher intent is more important than ever in 2018. The literal text typed into the search box on Google is known as a search query, and the intent behind that query is more important than an arrangement of words.
Not only will we monitor the keywords of your target audience, but also location specific keywords intended to reach a more narrow niche. This is crucial because helps connect your company with prospective customers in your service area. In addition to that, local SEO drives customer traffic to your website and can actually match local mobile users with your company as they’re on the go. Once we implement your research strategy, we continue to refine it throughout the lifespan of our partnership. In the process of monitoring keywords, there are a few things we look at specifically:
- Do the keywords on your website direct enough traffic from organic searches?
- Are the keywords that direct customers to your site generating sales?
- Is your HVAC website ranking high on search engine results pages (SERPs)?
- Does your content marketing strategy coincide with your keywords?
- Are the keywords meeting revenue, search engine, and traffic goals?
The digital marketing landscape is fluid. Google is constantly improving its algorithm to more effectively cater to its users. As Google adapts, we adapt along with them. Throughout the lifespan of our marketing partnership, we will constantly evaluate and improve strategies to both sustain and improve your standing on search engines like Google. As searcher intent becomes more and more prominent, we are eager to push our clients ahead of their competitors with cutting edge keyword research for plumbers.