Most HVAC contractors set a goal to rank #1 on Google for industry keywords. In 2018, there are more ways to rank #1 than there used to be, but the competition is also much higher. Contractors looking to improve their online presence can choose between a month to month or pay per lead plan from HVAC Webmasters. Known as MTM, and PPL respectively, each plan includes organic SEO, among other services. Once a company determines the keywords it wishes to rank for, they can go about developing a strategy to purse those rankings. HVAC Webmasters can help in each regard. Generally speaking, the most effective methods of ranking #1 on Google are:
- Featured Snippets: Earning a highlighted snippet with informative content
- Google Adwords: Launching a PPC campaign on Adwords
- Link Building: Earning quality inbound links from authority websites
- On Page SEO: Optimizing on page content to earn a traditional #1 organic ranking
No one way is better than the next, and each should be pursued simultaneously. With HVAC Webmasters’ marketing plans, contractors will be pursuing all outlets towards a #1 ranking. With our basic services, on page SEO will be a top priority. If you decide to invest in add on services, you’ll have additional chances to rank with PPC management on Google AdWords. Our PPC expert is Google certified and will hep companies reach their maximum potential on paid search advertisements. For help ranking #1 on Google, call HVAC Webmasters at (800) 353-3409.
Factors For #1 Google Rankings
Multiple factors determine which page secures the top ranking for specific keywords. As we detailed above, there are now more ways than one to obtain a #1 ranking. Each of them requires an attention to detail, and an investment of time and resources. If time is something you just don’t have much of, partnering with a company like HVAC Webmasters is an ideal course of action. While you’re booking and performing heating and cooling repairs, we’ll be helping you get more of them through search visibility. The following elements contribute to a #1 page:
- Content Quality: Informative, engaging, and valuable content
- Link Building: Inbound links from authority websites
- Page Structure: Hierarchical structure with individual pages for specific services
- Web Design: Clean coded websites with structured data markup and mobile friendlieness
The term “link building” is a bit misleading, because the most impactful links are earned rather than built. To earn quality links, HVAC companies must follow consistent patterns of behavior that encourage external websites to link out to your page(s). Bare in mind that links can also be low quality and you’d like to avoid associations with spam-like websites. If a spam site links to you against your will, you can implore Google’s Link Disavow Tool to disassociate yourself with the entity.
Should HVAC Companies Pursue Ranking #1 on Google?
Ranking first on Google is an admirable goal, and one worth pursuing for HVAC contractors. With that said, ranking #1 is not the only way to generate quality traffic to your website. Following the protocol that Google outlines in their documentation is the best way to have sustainable success in online marketing. HVAC Webmasters offers several different avenues in which contractors can generate leads. In addition to SEO and content marketing, which are included in the basic plans, we offer PPC management and Facebook advertising as add on services.
HVAC Webmasters employs experts in web design, SEO, PPC and social media. With a full spectrum of internet marketing tools at your disposal, you’ll have as good a chance as ever to rank on the top of Google SERPs. You can choose between two basic payment plans; MTM and PPL, and then maximize either with add on services like PPC Management and Righteous Reviews (a website reviews integration plugin). When you see all we have to offer, you’ll be hard pressed to find a superior marketing option. Call (800) 353-3409 to start ranking #1 on Google.