Unlike contractors in other industries, HVAC companies can thrive throughout all seasons. In warmer weather, ac repair is in high demand. In contrast, winter calls for homeowners and others in search of furnace repair. We’ve all seen articles like Top 100 HVAC Keywords, but shouldn’t these lists be broken down by season? We think so, which is why HVAC Webmasters presents the top 20 furnace repair keywords for 2021s cold seasons. Before we start listing terms, we should describe to you our logic for determining the “best” keywords. Factors we consider include:
- Buyer Intent: Does the keyword indicate a consumer willing to spend money, or merely someone looking for information?
- Search Volume: Does the keyword register monthly search volume according to keyword research tools; MOZ & SEMrush?
- Keyword Difficulty: How competitive is the keyword-based on metrics from MOZ & SEMrush
We could probably go even more in-depth than that when describing keyword research, but as an HVAC contractor in the dead of winter, you are probably thinking “just give me the keywords.” Well as promised, here are the top 20 furnace repair keywords, rated by overall value:
Furnace Repair Keyword List
furnace repair near me
furnace repair near my location
gas furnace repair
home heating repair
furnace repair cost
gas furnace repair near me
24 7 furnace repair
furnace repair services
furnace repair free estimate
electric furnace repair
heating furnace repair
furnace repair service
furnace service repair
heater furnace repair
cheap furnace repair
Where To Put Keywords for SEO
Your keywords should be implemented throughout your website and its content with specific keywords being appointed to specific pages. It’s also necessary in many cases to utilize these keywords on other web properties like Google My Business, Facebook, and Instagram. For keywords to work on a website, it’s critical to develop a URL hierarchy that will tie directly in with your keyword placement strategy. Furthermore, it helps Google appropriately index your pages and its users seamlessly navigate your website. Here are the main places for keywords:
- Content: The on-page paragraph text
- Headers: The H1 and H2 tags on your page
- Image Alt Text: The alt text on your embedded image files
- Meta Description: The 160 characters that display underneath a search result
- SEO Title: AKA the Title Tag, which is the main text you see on search results and on the top of your browser when hovering over a tab
- URL: If you have a page about furnace repair, it’s best to have furnace-repair in the URL
It’s optimal to place a keyword in each one of these places, but make no mistake, keyword stuffing is a black hat tactic that will hurt your SEO. So to be clear, placing these keywords in the areas mentioned above is optimal but don’t overdo it. Always use keywords in the context of the page, image, content, description, etc. Steer clear of using keywords consecutively or using them unnaturally. When marketers talk about organic SEO, they are alluding specifically to white-hat SEO, which means tactics such as keyword stuffing are absolutely off-limits.
How To Put Keywords in WordPress?
To add keywords to WordPress, you’re going to want to download a plugin called Yoast SEO. Its one-click installation allows for simple placement of keywords throughout your page. This includes URL slug, otherwise known as permalink, SEO Title, H₁, H₂, Meta Description, etc. You can even add a target keyword that allows for the plugin to produce keyword density metrics to know if you’ve overstuffed the document, haven’t used the phrase enough, etc. Take a look at how HVAC Webmasters put keywords into a blog post:
You’ll notice that our target keyword for this post was blog topics. You’ll see that the phrase is highlighted at several points on the screen, and is also present in the SEO Title, Meta Description, and Target Keyword fields. Use this as an example if you are manually inputting keywords into your WordPress site. To get help with your keyword implementation, count on HVAC SEO Webmasters to develop a high-performance campaign in 2021.