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Content Marketing for HVAC Contractors

HVAC Webmasters offers content marketing services for HVAC companies in the United States. Our agency has worked with thousands of heating and cooling companies over the past decade to produce high-quality, Google-friendly content that performs well on local search results.

Check out our services below:

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Our Content Marketing Process

Content marketing for HVAC companies involves strategically creating, publishing, and distributing digital content and removing low-quality content. Take a look at our process below:

  • Audit: Evaluate existing website for unhelpful content
  • Removal: Delete thin and low-quality content
  • Software: Install DataPins software to showcase recent jobs and reviews
  • Publication: Publish original and unique content

HVAC companies that aim to rank at the top of Google search results should prioritize content marketing as one of their primary techniques. HVAC contractors’ content marketing can translate directly to lead generation and sales conversions when rightly executed.

Google’s Standards for Quality HVAC Content

Recent Google algorithm updates, including its Helpful Content Update and March 2024 Core Update, have raised the content standards for HVAC websites.

Google’s algorithm considers aimless blog posts that fail to provide unique value to users unhelpful. As a result, content published on your HVAC website should demonstrate original insights, such as images of recent jobs or real-world examples of specific HVAC services, like AC compressor repair.

Some characteristics are ambiguous, defined primarily by user’s behavior after reaching the site. Metrics are produced based on how a user interacts with a web page and website, all of which are measured and considered by Google when evaluating the content and, subsequently, determining rankings.

Effective Content Marketing Components (Infographic)

Scraped Content

Scraping content is plagiarism by definition, but it is also counterproductive for SEO. Although hiring a writer will cost money, it is the most fiscally responsible decision in both the short and long term. Content is the fuel for SEO. Here are the characteristics of quality content as described by Google:

Thin Content

Thin content is common in the HVAC industry and usually appears in the form of blog posts under 300 words. Old-school SEO agencies often subscribe to the “publishing frequency” theory, which calls for consistently publishing blog posts without regard for their quality or usefulness.

AI Generated Content

The emergence of ChatGPT has made AI-generated content more accessible and subsequently more exploited by website owners. While Google does not automatically penalize content generated through AI tools, its algorithm can detect patterns consistent with AI content that is produced solely for SEO.

Content Mass Production

Any mass content production (think 50+ blog posts published per day) will likely cause an algorithmic penalty on your website. The pattern will draw the ire of Google’s algorithm whether or not the content was produced with AI tools or sourced from another production method.

Publishing Heating & Cooling Content

Website content is published through a content management system (CMS), a web-based software option that allows the webmaster to publish, edit, and manipulate content seamlessly.

At HVAC Webmasters, we utilize the highly popular WordPress content management system for client websites. Other CMSs exist, like Drupal and Joomla, but none are as globally popular as WordPress.

WordPress CMS makes it easy to publish content in the following ways:

  • Adding Images
  • Embedding YouTube Videos
  • Formatting Text
  • Keyword Placement
  • Title Tags and Meta Descriptions
  • Headers (H1s, H2s, H3s, etc.)
  • Internal and External Linking

Distributing HVAC Content

Content produced for your HVAC marketing campaign can be repurposed in multiple formats and distributed across multiple platforms. Check out some of the best places to distribute your content:

  • Websites Pages
  • Google Business Profile
  • Social Media Posts
  • YouTube Videos
  • Podcasts

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Getting Started With Our Content Marketing Services

HVAC Webmasters is a full-service digital marketing company for HVAC companies. We provide content marketing as part of our SEO services. With a staff of 15 diversely skilled professionals, we handle all of your content marketing needs.

Our content marketing services go far beyond generic content to pinpoint the nuances of your services. We are happy to provide samples of our content upon request. Our powerful software, DataPins, is included with all plans and automatically publishes original content based on your recent jobs.