Google Business Profile is one of the best digital marketing tools for HVAC companies. It’s free, it’s powerful, and it represents your company to your most important audience: your customers.
I’m Nolen Walker, and I’ve been helping HVAC companies set up their Google Business Profile listings for over ten years. In fact, I’ve been doing this since the listings were called “Google Places” and later “Google My Business.”
Key Takeaway
Google Business Profile (GBP) is the single most powerful free digital marketing tool for HVAC companies in 2025. With 93% of local searches producing a Local Map 3-Pack, optimizing your GBP is fundamental for your heating and cooling company’s success.
Leads from Google Maps and Google Map 3-Pack remain among the most coveted and profitable in the entire industry.
With this in mind, I’ve developed an ultimate guide to Google Business Profile for HVAC companies based on my first-hand experience working directly with local heating and cooling companies throughout the United States.
What is Google Business Profile for HVAC?
Google Business Profile (formerly Google My Business) is a free profile and tool for HVAC companies to showcase their business on Google Search and Google Maps.
Business owners must verify their business (via postcard or video) to edit information and manage the profile. Once verified, a GBP listing showcases your company’s business name, phone number, hours of operation, and other info.
Why HVAC Companies Use Google Business Profile
Over a billion people currently use Google products and services like Gmail, Google Maps, and Google Business Profile. For better or worse, Google is mammoth.
Whether you are watching YouTube or searching for dinner ideas, your life is being impacted by Google. As an HVAC contractor, you can leverage the unfathomably huge audience that Google boasts of for the success of your business.
My guide outlines how your Google Business Profile listing can gain you more customers and increase brand awareness, as well as how you can utilize it to the maximum effect.
Google Business Profile Components
Google Business Profile listings are essential to a broader digital marketing campaign for HVAC companies. Effective SEO and reputation management campaigns are only possible for companies with a GBP listing.
The three main benefits of GBP are:
Local 3-Pack
Google’s Local 3-Pack is at the top of 93% of local Google searches. Without a GBP listing, your HVAC business can never appear in these results.
This is a massive missed opportunity, as most Google users click on the top 3 search results and rarely click on lower results.
Reputation Management
GBP typically represents the consumer’s initial interaction with business reviews.
Your aggregate rating is prominently displayed on your listing when users search for your company name or find you in a general search for HVAC companies or services. As a result, generating consistent Google reviews is essential.
Key Insights
When you set up your GBP profile, you will see how people find your business, what keywords they use, and even what kinds of people are looking at it.
Google data can provide you with invaluable insights into who to target in subsequent marketing and ad campaigns.
New 2025 Google Business Profile Features
Google has launched AI-powered features, WhatsApp integration, review QR codes, and enhanced communication tools to help HVAC businesses reach as many consumers as possible.
WhatsApp Integration
HVAC businesses can integrate WhatsApp into their GBP, allowing for instant messaging with other WhatsApp users worldwide.
Here’s how to set it up:
- Log in to your Google Business Profile
- Navigate to “Messages”
- Add your WhatsApp number
Pro Tip: Don’t set and “forget” your integration because WhatsApp users expect quick responses
Google Reviews QR Codes
Businesses can now generate custom QR codes directly from their GBP, allowing customers to instantly leave reviews after scanning.
The best places to use your QR code include:
- Receipts and invoices
- Business cards
- Truck wraps
- Email signatures
In my industry, there is a term called “friction,” which speaks to how easy or difficult a task is. In the case of customer reviews, the easier the process is, the more people will do it. That’s what QR codes help with.
AI-Powered Business Descriptions
Google has also introduced AI-powered business descriptions, which are based on your website information and existing GBP. This feature enables HVAC companies to create or update their description (up to 750 characters).
Emoji Review Reactions
Business owners can now use emoji reactions in review responses, reflecting the evolution of how we communicate in customer interactions. Emojis such as hearts, prayer hands, and fire symbols are now commonplace.
Enhanced Video Verification
The enhanced video verification feature allows businesses to review their verification video before submitting, ensuring every box is checked. This new feature lowers the rate of failed verifications that many small businesses struggle with.
Creating a GBP Listing
Setting up your Google Business Profile listing starts here. You enter your business’s name and fill out the information requested during the setup process.
Watch the following video for step-by-step instructions
Address Verification
You may not have a central office or location as an HVAC contractor. You may operate out of your home. Still, your business must have a physical address for it to be verified, so you may have to use your home address.
If you don’t want your address listed on your GBP profile, follow these steps:
- Step 1: Log in, click on the “Info” tab, and look for your address listing.
- Step 2: A pencil icon should be next to your address—click it to open the editing menu.
- Step 3: Towards the bottom of the menu, you will see an option for “Clear Address.” Click it.
- Step 4: Click “Apply.”
Your address should not be hidden on your public GBP listing.
Adding Multiple Locations
If you have multiple offices serving different areas, you can manage them all from a central GBP account.
- Step 1: Head to the “Location Groups” tab.
- Step 2: Click the “Add Location” option to add a single location or import locations.
- Step 3: If you have more than one place to add, choose import location and receive a template to fill out with all of your business location information.
- Step 4: if you want a single spot, click “Add single location” and fill out the fields.
Business Claims
If you find a claimed business matching your company info, you have already created an account, or someone else has.
If someone previously claimed your business, Google will give you a hint for their email address. If this doesn’t help, you’ll need to choose the option for “Request Access.”
You will then provide business and contact info to help verify that you are the business owner. Google will then contact the person who claimed the company and get back to you within a week.
Check with other team members about existing Google listings that may be attached to their Gmail addresses.
Getting the Most from GBP
Now that your HVAC Google Business Profile is set up, it’s time to optimize it for maximum customer response. Here is a list of essential optimizations you should make for your GBP:
Q & A’s
GBP allows you to populate your listing with Q&As about your business. When your profile goes live, filling out some essential Q&As about your business is a good idea.
Think about the most common questions you have heard from customers in the past and add them to your profile.
Pro Tip: Customers can also provide answers about your business, so review any contributions for accuracy
Add Photos
Adding high-quality, relevant photos to your GBP listing can increase rankings and website clicks.
Various studies reveal a direct correlation between GBP photos and search performance. Remember that the images you add should be relevant to your business and your services.
They could be photos of you and your crew, your service vehicles, and on-site work. Ensure the images are high-definition and not blurry.
Add Service Locations
As an HVAC contractor, you will likely service more than one city or area. You must list these service areas on your GBP listing.
Here’s a simple tutorial on recording multiple service areas on your Google Business Profile. Make sure to list all the places you service to show up on more local intent searches.
Consistent NAP
NAP stands for name, address, and phone number. Google doesn’t like inconsistent NAP information and will omit listings for the same business if their NAP info differs from one site to another. It may seem mundane, but it’s a mistake many people make.
You must ensure that your business name, phone number, and address are listed and spelled the same way across all platforms.
That means your official website, your GBP listing, and any review websites you may be listed on (and you should be listed on all of them, by the way).
Service Listing
Being thorough with your service listing will also help you appear in more searches. Make sure to add every HVAC service you offer on your GBP listing. Remember to update your service list if you have recently added new services to your repertoire.
Maximizing Google Business Profile for HVAC Companies
Google Business Profile is essential to every HVAC marketing strategy. Claiming and verifying your listing is free and something you can do yourself without a professional agency.
However, there may come a time when you want to increase your GBP visibility. I invite you to contact me personally to discuss my experience maximizing Google Business Profile success for HVAC companies.
I will discuss how my DataPins software can influence your listing during our conversation.
Meanwhile, my guide outlines the various steps you can take to get your listing up and running. From verifying your listing to adding unique images and FAQs, GBP optimization can pay dividends for your business.
