Author Archives: HVAC Webmasters

HVAC Websites: How Long Until They Rank?

Brand new domains have little chance of ranking on Google page one prior to the 6 month mark. While special circumstances exist that serve as outliers to this general principle, the majority of heating & cooling websites won’t rank in the top 10 for at least 6 months. Furthermore, it can often take a full year to establish a secure ranking on Google’s first page. The principle that dictates the tenure of a website is known as domain age. It is the duration of time between when your domain was first registered and the current day.

Keep in mind however, that a registered but inactive domain won’t be considered as the equivalent to one that has had actual pages and content up since its launch. Special circumstances that would allow for a brand new domain to rank earlier than 6 months since registration include; low keyword competition, and market inefficiencies within your general location. For HVAC websites that have been active for years but have performed poorly due to inferior SEO practices, increased rankings can be achieved much more quickly. Older domains can rank within 30-90 days of a newly integrated SEO strategy, website redesign, or other helpful digital marketing practices.

Older HVAC Websites With New SEO Strategies

Let’s first talk about ranking with domains that have tenure. Contractors looking for SEO services oftentimes have a domain name, and may even have a digital marketing company that works on their site. The problem is that the results are not satisfactory. Rankings are low, leads are scarce, and the overall visibility of your brand is not established online. These negatives can prompt companies to grow frustrated with their current services and transition to a new marketing agency. In cases like this, ranking improvements can happen quickly. For domains with an age of 3 years or older, a major rankings boost can be expected within 90 days. The results will be even better and faster for contractors who are based in a market with a population lower than 250,000 people. For areas with less than 100,000 people, yet another tier of speed and effectiveness can be anticipated. Here are the new SEO strategies that help a site rank:

  • Citations (NAP)
  • Content Writing / Marketing
  • On Page SEO
  • Website Redesign

Estimated Time of Ranking: 90 Days

Brand New HVAC Websites

As was noted earlier, new domains have a much more difficult time ascending in rankings. Google prefers the trust and tenure of an older website and newer domains have to earn that same trust. The good news is that although it takes a full 6 months for most new domains to even make the top 50 for primary keywords, the chances of ranking for obscure secondary keywords still exist. This ties back into our explanation of keyword difficulty. When fewer websites go for a certain keyword (let’s say an HVAC brand name), the chances of optimizing for that word is much higher. This allows contractors without an existing website to see the value in investing in SEO both short and long term. In the short term, you will have to supplement traffic through secondary keyword optimization along with PPC, social media advertising, and marketing funnels. In the long term, you can enjoy the benefits of trust and tenure, and rank for your primary keywords around the one year mark, provided you’ve implemented best practice SEO over the course of that 365 days. Another factor that we discussed but will stress, is market opportunity. HVAC companies in locations of more than 1 million residents will take longer than those in low population areas. Metropolitan service areas are very competitive and will likely require a full year of SEO. Here’s how you can supplement traffic in the meantime:

  • Ad Retargeting
  • Pay Per Click (Google Ads)
  • Secondary Keyword Traffic
  • Social Media Ads

Estimated Time of Ranking: 183-365 Days

HVAC Websites Rank Time Blog Cover

Podcast Transcript

Hey, there it is Nolen, I’m going to talk about something that’s on everyone’s mind when we talk to them, even if they don’t ask it; how long does it take new HVAC websites to rank? So when we get calls at HVAC Webmasters, we get this question all the time, and i’m gonna break down multiple scenarios to explain this to you. So let’s say you’re in one of them.

Well, first off, I want to say this. The answer is not the most negative thing that I say here because everybody hinges on that. There is business to be had on secondary keyword terms, even in major markets.

So let’s explain this. I’m going to explain the large market, medium size and a small market.

So let’s say you’re in a town of a million or more and you’re brand new. if you’re already existing, everything erodes, and it’s much easier … i’m going to do two, i’ll do the old one first.

So let’s say you’ve been online for a while. You’ve been messed around by SEO company after SEO company that is not doing a good job. And they keep telling you that they’re going to do work and you get sold this stuff. What usually happens is that almost no work is done in the first place and has been done very poorly. So duplicate content, no content, shallow content. You have custom designs up there …. I’m sorry; template designs. The code basis is poor. They give you a little something and then a little report. You talk to them, every once in a while, but you can basically tell that nothing’s worked on. However, it’s been up there. A little has been done here and there. You’re getting some reviews here and there. You’re poised to do very well, very quickly.

So that’s the good news for you. If you’re in a town of one hundred thousand or less, or maybe even a quarter million or less, and you’ve been playing around with this for eighteen months, three years or more, you’re going to get re-done, have custom stuff done, great content, domain authority, citations, Google My Business work, all sorts of things done regularly, blogging. And it’s going to go boom and things are going to go in the top ten. Lots of keywords will go into the top three and this will happen within ninety days or less, and you’ll begin to get happy relatively quickly.

So that’s for somebody that’s got some sort of base established and essentially, Google already likes you well enough. They don’t love you enough. You are where you deserve to be based upon how they’ve graded you. We do lots of detailed, skilled work on various things which you can go into and lots of other videos and podcast that we do and again; design, content, social media. You do integrated work on your Google My business, Google map postings, regularly changing content, deep dive authoritative blogging, tons of great content upfront.

It will immediately get spidered and indexed for tons of stuff you never had before, and then tons of credit and credibility that you never had before, and then keywords will go … just percolate and start to go, so you’ll begin to see call volume relatively quickly in those cases.

Now let’s discuss somebody newer because we get this a lot. There’s tons of new ones that come. I had a guy call me that’s in a town of one hundred fifty thousand — website up a year. He’ll be great. It’ll be ok, but if you’re going to a brand new market, you’re brand new, and you’re going in the market. So if it is one hundred fifty to two hundred thousand or less, that one’s going to end up costing you about six months to really get the primary keywords to start to pull up.

It depends on how much you help out, too. But remember what I said early on. Don’t hang on the most negative part. We’re going to be able to get secondary keywords up like brands. We can probably get the brands up relatively quickly within two or three months, but they don’t get as many clicks and calls as your primary keyword terms, but nonetheless you’ll be able to get these up parts replacement.

Things like that we’ll work on, and that will go up. The reasons we do that if you’re in a very competitive market of let’s say over a million people … it’s going to take you a year to get the primary keywords up. But again, we can get secondary keywords up. Why? Because so many quality things occur at one time. You’re still going to get a good grade for it and it is done much better than other websites and very few people bothered to do.

And you know all the different little keywords from thermostats and cool cleaning, parts, replacement types, brands, all that … if you have a really authoritative great website done than this content will work really well. So that is another thing that will work for you.

If you’re in a major market, you’re going to have the same thing. Just your primaries are gonna take longer. Very important for you to participate in reviews and things like that which we have an integrated module that we’ll give you, a dashboard so you can text on direct links to Google and Facebook and stuff like that.

And listen, let’s review it again. So what shows up and how fast to some degree doesn’t matter what you have. If something’s been being worked on for a year, or more in a smaller market. It’ll go well pretty quickly. You’ll get … for your perspective. It’ll go well.. in a larger market. You might get a smaller piece of a larger pie so your phone will ring more. But it goes well, and we have happy clients and towns of around fifty thousand, thirty thousand, even all the way to millions.

And so we have plenty of clients to get tons of response. In fact, we just had an HVAC company refer us to a plumber because they said they wouldn’t refer usl to another HVAC company because they didn’t want them to use us … but they but they weren’t even in the same town … but anyway, but we’ll get referrals from stuff like that. That guy’s in town of a million. And so, um, that is, you know, you can have this happen and have it work really well and bring in regular leads.

Let’s talk about that too because people are always wondering. So what is regular call volume Nolen? Well, a regular call volume to me depends on the market size. But if somebody just got a few calls starting out a day, they’re pretty happy, or a call or something starts to come in, they’re happy. But I’ve had people also startup that were relatively new.

I’m thinking about a guy in a town in California that had about one hundred fifty thousand people, and they had a heat wave this last year, and they got … gosh two hundred seventy five organic calls in one weekend. The day after July fourth. It was a heat wave. Anybody in that part of California and knows what I’m talking about. But he got hordes and hordes of calls. So in HVAC, it goes that way. You can have tons of calls come in, especially when there’s extraordinary whether events going on either hot or cold, so that can happen on it.

And i’ll tell you something else that’s interesting about calls and how well they come in and leads. I’ve got clients that are new that get twenty, thirty calls a month, all the way to a hundred calls a month, all the way to hundreds in one weekend.

Um, and then I’ve got clients that have been around a long time that get hundreds of calls per month, but they might only get like fifty of them off of new. They get two hundred fifty off of an existing client base and what’s interesting about it and a lot of you know this. The longer you’re in business, the more repeat client base you get. So when you’re new in business, the funnel pretty much just fills with with your new clients. But as you get going, you’ve got this pool of people who are continually repeat client base and then you’re pouring in some new ones to keep everything going well. But you end up with just continually, funneling in new clients and repeat clients. So that’s the nice thing about it as well.

And i want to say something else, too, because there’s some other stuff in here. How long does it take for a HVAC website to rank ? When we say rank, It’s implied that it is SEO and organic. we’re a full digital marketing agency, and we’ll help you with paid ads to on Google and Facebook as you get up organically, as you become dominant your market. You do this because you’re sending signals to Google that are authoritative, like custom design, content, regular work and citations, and domain authority, and even your work on social media, reviews, as that goes up. That is consistent business all the time. A lot of you guys to have been in business, but you’re not funneling that new business.

This is how you do it. This is how you get started, and this is how you keep it going after you’re going. You never want to not do this because of that. And I want to say something else about it when people are new and they’re wondering how long it’s going to take to rank.

So somebody in a new market still going to get some calls, just not going to get them as fast if they’re brand new to the market. But if they’re aged a little bit, it’ll go much faster and you’ll get more calls more quickly. In both cases, you’ll get some calls to start out with, but you’ve got to keep doing this continually. Otherwise you’re spending your money on wrong place.

So people that are trying to rank, or are buying leads, they’re frustrated about it. The leads are bogus. They sell them to multiple people. The lead itself hasn’t even been any good or they’re paying for every click and it’s expensive. And so I can’t tell you enough. I’ve done other videos and podcasts on this stuff. In order of what is the best return is always organic and then paid or leads. And lastly, like print and stuff like that, so it’s vital that you do this.

And whatever you do, set aside some money to get your organic going. You may not like the fact that if you’re new, it’s going to take a little bit longer and the results are less. If you don’t do it, you’re gonna have a hard time getting a sustainable model for marketing. I hope you enjoyed it as usual. We’d love to hear from you. If you have any questions, give us a call.

SEO Title Tags for HVAC Contractors: Best Practices

What is an SEO Title Tag?

A title tag is a segment of HTML code that signifies the title of a webpage. They appear as the clickable portion of a search result on search engine results pages (SERPs). To ensure your title displays properly on SERPs, it is optimal to keep its length to 60 characters.

SEO Titles for HVAC Contractors

Heating & cooling websites that rank well properly implement best practices for title tags. After all, it’s the first impression of your web page, to both Google and its users. Because Google aims to display the most relevant results for a given search query, it’s imperative to take the task seriously. The title must accurately represent the content on the page, and as was noted earlier, stay within the 60 character limit. Title tags between 50-60 characters display excellently on the vast majority of search results. Having the appropriate keywords within the tag itself is also critical. For users to see your page, high volume keywords must exist within the title. In summary, SEO titles are important for HVAC websites because of these reasons:

  • Display: They serve as the clickable portion of your search result
  • Relevance: They signify the topic and subject matter of your page (when done properly)
  • Visibility: The prompt Google (along with other factors) to show your result on SERPs

Title Tag Examples for HVAC Websites

The precision with which you should write your title will vary based on qualities of your company. For example, well established services in a major metropolitan area can approach titles in a slightly different manner than a brand new company in a small town. Why? Because well established websites have more tenure which generally comes with more inbound links, more reviews on their Google My Business page, and more trust from Google and its local users. Take a look at some title tag examples below:

Good Title Tag (Established): Air Conditioner Repair in Dallas, TX | HVAC Service

Good Title Tag (Brand New): Emergency Air Conditioner Repair in Dallas, TX

Bad Title Tag (Established): Best AC Repair in Dallas, Fort Worth, Arlington | Cheap AC Repair

Bad Title Tag (Brand New): “Company Name”

There’s several things to unpack in the examples above. First, an established company needs less modifiers or ancillary / secondary words. Why? Because they have a greater chance of ranking for the highest volume keywords, which happen to be shorter in most cases. Air conditioner repair, for example, has a much higher volume than emergency air conditioner repair. But a brand new company should utilize the latter because that’s all they can rank for right now. As for bad title tags, they usually stem from either keyword stuffing (including city / location stuffing) or a lack of clarity (using your company name only & not your industry). Obviously, both should be avoided at all times.

Sub Page Title Tags for SEO

The home page title is the one most often referenced in tutorials, but secondary pages need their own unique titles as well. While your homepage might go for air conditioner repair or heating & cooling services, an interior page for something like geothermal heating will go for its main topic. While geothermal heating is not long enough for an optimal title tag, you can add your company brand after a pipe bar “|” so that users know the company that is promoting this service. An example of an excellent sub page title tag for SEO, would be:

Geothermal Heating Services in Dallas, TX | Company Name

The same process would be applied to each secondary page (sub page) and of course vary by the topic and main keyword. It’s prudent to always add the location of your HVAC company to the secondary title tags. This is especially useful for newer brands who really rely on SEO details to get their page ranked as high as possible, but is still critical for established brands as well, as they want to fend off competitors who are doing “the little things” to try to close the gap. Other factors are considered of course, including the quality of the content on the page itself.

Aligning Title Tags With Header Tags

Header tags, often referred to as H1s, H2s, and H3s, are also an important on page SEO ranking factor. Your headers, especially H1s, should align with your titles, but should not be a mirror image of them. You don’t want to duplicate your title tag as the H1 but you do want it to say essentially the same thing. The H1 should be shorter than the title, and in many cases should NOT utilize the city name like the title does. There are some exceptions to this strategy, but overuse of city names within header tags can be perceived as spam by the user. Review how to align the two elements below:

  • Title: Air Conditioner Repair in Dallas, TX | HVAC Service
  • Header: Air Conditioner Repair

H1s are the most valuable header tags from an SEO standpoint, but don’t underestimate the value of H2s either. As for H3s, they are less significant, but can still be useful from a format and structure perspective. Remember, the intention of SEO is not only to achieve a higher ranking through refinement, but also through user engagement. If you can provide structured content that engages the reader and keeps them on your website longer, your website is signaling important metrics that can increase its ranking. Google’s allegiance is to its users, as it should be.

On Page SEO from HVAC Webmasters

SEO Title Tags for HVAC Blog Cover

If this all sounds too tenuous for you to handle on your own, you can invest in on page SEO services from HVAC Webmasters. You can also check out our HVAC Marketing Guide for 2019 in the meantime. As a digital marketing company that specializes in promoting HVAC contractors, we possess unique insights into search engine optimization for companies like yours. Our team is small (15 people) but diversely talented and has collective skills that range from custom website design to Google Maps optimization. If you’d like to get a quote or discuss your existing situation further, call us now at (800) 353-3409 for a free SEO analysis.

Posted: | Updated: Nov 29, 2018 | Categories: Podcast, SEO

Buy Furnace Repair Leads From HVAC Webmasters

There’s a new and affordable customer acquisition service to hit the HVAC marketplace and it is called Pay Per Lead from HVAC Webmasters. This service allows contractors to acquire exclusive HVAC leads without paying an upfront fee. Today’s blog post puts a special focus on furnace repair leads, which you can buy this winter using the Pay Per Lead agreement. Be sure to check out our top 20 furnace repair keywords as well. Because the weather has gotten much colder across the country, and the dead of winter is not even yet upon us, homeowners and commercial building owners will surely see a spike in furnace problems. HVAC contractors must be ready to meet the spike in demand by becoming the most convenient supply. The best way to do that is to appear online, and on Google specifically. Whether it’s Google Maps or organic search results, leads come from visibility.

Buy Furnace Repair Leads

As an HVAC contractor you’re usually faced with the choice between a lead generation company and an SEO company. There’s upsides and downsides to each, but the negatives can be extremely frustrating for contractors. Lead gen services tend to be less reputable, and the ones that are more legitimate, will sometimes offer what are known as “shared leads.” While they are technically leads, contractors are forced to fight with several other competitors in the same market to close the sale. So while it’s a lead, its inherent value is minimal, since it’s already been exposed to your main competitors. As for SEO companies, they can help you get leads too, but generally charge a major upfront fee for the web work. What happens if all that work fails to produce leads? Well you’re out of luck, and out of a lot of money. And who has to answer for it? Your bank account.

Buy Exclusive Furnace Repair Leads

Unlike the lead generation sites we criticized in the opening paragraph, our service is for exclusive leads only. That means you won’t be fighting with your local competitor like a wild animal to secure the latest furnace repair lead. Instead, you’ll have the prospective customer all to yourself. Yes, you will still have to exercise a level of salesmanship to close the deal, but the probability of doing so is exponentially higher. Because of that increased likelihood, the value of exclusive leads is much greater than their shared counterparts. That’s both from a financial standpoint, as well as a difficulty one. The stress saved from dealing with shared leads is nice, but the financial incentive is really the motivating factor for most heating & cooling companies. Here’s why exclusive furnace repair leads are superior:

  • Convenience: Closing an exclusive lead takes far less of a toll from a stress standpoint
  • Probability: The rate of closing the deal is higher than with shared leads
  • Value: The financial value of exclusive leads is superior

What Does Pay Per Lead Mean?

Pay Per Lead, shortened as PPL, refers to a digital marketing service agreement that requires payment only AFTER a lead is produced. Contractors who choose this agreement receive all the perks of digital marketing. That’s everything from a custom HVAC website, search engine optimization, Google Maps placement and more. The difference in this case is that you aren’t paying for those tasks, but instead for the result of them. Any SEO company can promise you what will happen, but very few of them put their money where their mouth is. With HVAC Webmasters, we don’t get paid unless you generate leads. It’s plain & simple. Here are some of the primary advantages to PPL for HVAC companies:

  • Affordability: Since you only pay once you get a lead, you don’t worry about not having the funds
  • Low-Risk: Avoid the risk of losing money on non-productive SEO services
  • Results-Driven: Pay only for results, not the process

Screening Furnace Repair Lead Calls

The question most contractors ask about this service is; how do you know where the lead is coming from? In other words, how do you decipher lead sources? It’s a fair question because if we were able to claim that any call that came into your office was the result of our services, that would be dishonest. Instead we use call screening, so that we can track the exact source of your lead. If it came from the work we provide for you, you are charged for the lead. If it came from something completely irrelevant (word of mouth, etc.) than you aren’t charged. It’s a win-win situation for you as a contractor. Here’s why screening lead calls is best for contractors:

  • Attribution: Only leads attributed to our service will require payment
  • Convenience: You don’t have to worry about policing our services
  • Tracking: Since we screen all lead calls, we can clarify or explain their source

Why HVAC Webmasters?

There’s other companies out there that provide some aspects of our PPL services. But few, if any, provide the combination we offer. We are a full service digital marketing company and nationally renowned HVAC SEO experts. We are also known as one of the top website design companies for HVAC contractors. With PPL from HVAC Webmasters, you enjoy all the benefits of our strongest skills, but don’t risk negative ROI. By integrating a Per Lead agreement, contractors can now get what they pay for, both literally and figuratively. Traditional lead companies don’t generally offer our range of marketing services, including SEO and design.

As for SEO companies, there’s always a risk with upfront payments. You can see all the reports and numbers from your agency of choice, but the reality of SEO is that every campaign is different, and nothing is certain. So why would you pay for the process of MAYBE getting leads, when you could pay for the leads themselves? We’ve heard countless stories from our clients about their previous SEO firm doing them wrong. They end up not delivering what was promised. Our PPL plan ensures that results are incentivized, and that the customer comes first. If you would like to learn more about how to buy furnace repair leads, give us a call today at (800) 353-3409.

Posted: | Updated: Nov 27, 2018 | Categories: Lead Generation

Marketing for Multiple HVAC Business Locations

The component of local SEO that causes the most confusion across the board is marketing for multiple locations. When you, as an HVAC company, have multiple legitimate locations, there are challenges that come along with properly optimizing a website to reach all of your target customers. But before we detail how to best optimize them, we should first define a legitimate business location.

HVAC Business Locations Infographic

A legitimate business location is one that utilizes a paid commercial space and reads your business name on the lease. If you have only a single location, a home can be considered legitimate. But if you have more than one location, none of them can be households. A better way to understand location legitimacy is to review what Google perceives as illegitimate:

  • PO Boxes
  • Shared Spaces
  • Virtual Offices

Google only recently started cracking down on these kinds of locations, but there logic is sound, whether we agree with it or not. It certainly makes optimizing for multiple locations much more difficult, but it also makes the user’s experience far superior. Google wants the best results for their users, and someone looking for furnace repair within a 5 mile radius is unlikely to be satisfied with someone’s mother in law’s closet as the office headquarters. The reality is that the contractor is probably 25+ miles away and will have to drive out to the area, when a contractor who really is located in that radius, loses a customer that is more convenient for all parties.

Optimizing an HVAC Website With Multiple Locations

So let’s say you are a heating & cooling company with 3 legitimate locations. How should you go about optimizing your website? There is a lot of confusion surrounding this, but HVAC Webmasters is confident that we’ve found the most optimal way to accomplish it. We believe that creating entire websites and redirecting them to subfolders is the best way to go. Some of you might be familiar with subdomains, which are secondary websites that are attached to a main domain. For example let’s say your website is ABCHVACCompany.com. If you we’re going for multiple locations, subdomains would look like this:

  1. abchvaccompany.com
  2. dallas.abchvaccompany.com
  3. pheonix.abchvacompany.com
  4. springfield.abchvacompany.com

Using these subdomains exclusively was once considered best practice, but fast forward to 2019, and there’s an even better way to optimize. We will still create these subdomains, but we’ll redirect them to a subfolder on your main site. This way, your website’s secondary location would read something like abchvacompany.com/dallas rather than dallas.abchvaccompany.com. Research shows that Google favors subfolders over subdomains, but the incentive to transition expands even further. Think about your truck wrap, which often reads your URL on the side. You wouldn’t be able to fit all those different subdomains on a single truck. With our method, you don’t have to. Instead, you put your main domain, and when users navigate to it, they can find the subfolders and ultimately find the location they are looking for.

Creating Multiple Google My Business Locations

Another benefit of subdomain redirection to subfolder is that you can link multiple Google My Business accounts to one website. Google wants a separate address for each location, which is why having what amounts to a separate website for each, is most ideal. Your redirected subdomain for Dallas will have its own GMB address with a verified Dallas address. The same is true of your Phoenix subdomain, your Springfield subdomain, and your main domain (let’s say your main offices are in Houston). Since Google search results are dynamic and vary by the user’s location, each of your 4 Google My Business accounts have a chance to show up at the most appropriate time, to the most geographically relevant users. Review the concept below:

  • abchvacompany.com – Houston GMB Account (Main Location)
  • abchavaccompany.com/dallas – Dallas GMB Account (Secondary Location)
  • abchvaccompany.com/pheonix – Phoenix GMB Account (Secondary Location)
  • abchvaccompany.com/springfield – Springfield GMB Account (Secondary Location)

The benefits of doing it this way are extensive. For one, you create the ultimate reach across all of your geographic locations. Perhaps most importantly, you limit confusion for the consumer and encourage them to use your services as needed. This method is especially straightforward and user-friendly, and that’s why Google loves it so much. In fact, Google themselves utilized this method for their Maps website. The Google Maps URL address used to be maps.google.com which is a subdomain like we talked about previously, but that URL now redirects to google.com/maps which is a subfolder like we’re talking about now. If Google does it, it makes perfect sense why everyone trying to rank on the platform would follow suit.

Paid Advertising for Multiple Locations

Many HVAC contractors say screw it and go for paid search only. There’s a reason for this. Paid search makes it much easier to target a location, zip code, or region, regardless of how well or poorly the website is optimized. If you are an HVAC website, all you have to do is pick your target location, and pay only for clicks in that area. While we can do PPC management, Facebook Advertising, and Facebook Pixel Tracking without any problem, we strongly advise against this becoming your only source of traffic The ideal solution is to combine both organic and paid methods to maximize returns. You can’t ignore organic. Keep in mind also that paying for regional clicks can produce negative ROI if the corresponding landing page doesn’t mention the city in which your ad campaign is targeting.

Google Ads is not the only platform on which to target locations. The same can be done on Facebook, Instagram, and other platforms. At HVAC Webmasters, we generally recommend Google Ads and Facebook Ads for our client. We are Google AdWords Certified, so we can handle your heating & cooling campaign, budget, and maximize the clicks you want in a certain location. While PPC is certainly an avenue to pursue, we must again stress that it should not replace organic under any circumstances. HVAC Webmasters can help talk you through the process and everything involved with it. Call (800) 353-3409 to learn more about marketing for multiple HVAC businesses locations.

HVAC Marketing Guide for Contractors (2019)

2019 will present marketing opportunities for HVAC contractors, especially those who are willing to market their services online. Each year, new trends appear that provide additional outlets for lead generation. As the saying goes, if you’re not getting better, you’re getting worse. In this HVAC marketing guide for 2019, contractors will learn to focus on the following areas:

  • Google Home Page
  • Custom Content
  • Links, Domain Authority & Citations
  • Online Reviews, Expanded

Any guide created for a specific year should be met with an expectation of fluidity. SEO is always changing. What’s true heading into Q1 of 2019 may evolve by Q3 of the same year. With this in mind, we’ll be updating this post throughout the year to keep contractors alerted of any new developments. We pride ourselves in keeping HVAC companies in the loop on the latest news. Now let’s take a closer look at the 2019 HVAC marketing guide.

Google Home Page

Before a myriad of new web properties emerged on the scene, paralleling advancements to Google’s algorithm, the only way to interpret a company’s value was by clicking through their website. Today, searchers can learn a great deal about a company without ever clicking on their main website. Why is this the case? Because of what is known as the Google Home Page. The GHP refers to the collection of SERP features for a given company. If a user performs a branded search query (they search for your company name) they will learn quite a bit about your business before ever entering your website. Some of the SERP features that contribute are:

  • Knowledge Graph
  • Organic Results
  • Reviews
  • Videos

A branded search can be any query that has your company name in it. But it can also have qualifiers and extensions like “company name” reviews, “company name” location, etc. We recommend creating a page on your website that optimizes for each, so that your presence on corresponding SERPs is robust and extensive. The more you can establish presence on page one of Google, the more likely a consumer is to inquire about your services. People no longer need to see your main website to validate the legitimacy of your service. That doesn’t devalue the importance of a main site, but it makes it one part of a larger group of factors.

Custom Content

Google has emphasized their ethical foundation of content quality as the most important ranking factor. Although it’s far from the only factor in marketing for HVAC contractors, it’s one of the primary ones, without question. To create great content, it must be structured, custom, and quality. That means proper usage of Header Tags, and a cohesive and easily readable paragraphs. It’s best to format text using bullet points which are easier for the visitor to read and process, especially on mobile. It’s also best practice to ensure all content passes CopyScape and utilizes an SEO copyright on the bottom of the page, to prevent other from scraping it. Here’s how you can format content:

  • Bullet Points
  • Headers
  • Infographics
  • Videos

Yes it’s true, embedding a video into your HTML code can help rank both the page and corresponding video. Google displays video results on their organic SERPs for certain keywords in a top section known most commonly as the video carousel. Usage of videos allows HVAC companies to double down on their SERP presence. As for structured content, it make the readers experience more enjoyable. Furthermore, it makes it easier to organize content logically. Infographics are also visually appealing content components and can actually help you earn legitimate links from external, 3rd party, websites. The same is true of traditional high quality images, but to a lesser extent.

Links, Domain Authority, & Citations

A lot has been made of links since the origin of SEO. It used to be the primary factor for ranking websites. And despite what’s been said, it still matters. The quality of links however is more important than the quantity. Not all links hold the same signal weight either. For example, citation links, like those from Angie’s List, BBB, and others are valuable, but they are considered nofollow links, which makes them a non-factor when determining a site’s domain authority. The problem with domain authority (DA) is that it is not Google’s own metric, which makes it speculative, at best. The bottom line is this, you still need links but please make them good ones. Examples of good links for heating and cooling companies include:

  • Citations
  • Google News Articles / Press Releases
  • Trade Associations / Manufacturers
  • USA Based Articles

You can break SEO down into two eras, B.P. Before Penguin and A.P. After Penguin. Penguin was a Google algorithm update that dropped the hammer down on spam links and penalized websites that benefited from paying for them. While the initial penalty was severe, the smoke cleared years later, and websites started to again engage in these kinds of tactics. While they can work if done properly, there’s every chance Google will soon drop another penguin-esque update to curb any resurgence of these practices. When thinking about SEO you should always think long-term. For this reason, quality links should be the focus, as they will stand the test of time.

Online Reviews, Expanded

Reputation management has been a considerable part of HVAC marketing since before the internet even existed. Fast forward to 2019, and online reviews are the foundation of every company’s reputation. Google and Facebook are the most sought after reviews, and for good reason, but Google prefers to see customer feedback from a multitude of different sources. One thing that should be avoided at all costs is manipulating the reviews system. This includes tactics like buying reviews as well as offering customers financial incentives to provide testimonials. Here are some of the best ways to generate reviews for HVAC companies:

  • Ask in Person
  • Email / Text Reminder
  • Optimized Reviews Page (On Main Website)
  • Website Reviews Widget

Research suggests that heating and cooling contractors who ask for reviews in person can see up to a 100% increase in reviews. This number is even more likely to be reached or exceeded with website review integration. By having reviews links on your main website, customers can more conveniently provide feedback, without having to worry about navigating to a 3rd party platform. These widgets will automatically direct the consumer to a Google or Facebook reviews page for your company profile, so they don’t have to worry about finding it themselves. Be wary of certain widgets however, as those that automate a tactic known as review-gating can get you penalized. HVAC Webmasters offers a Google safe Righteous Reviews widget for clients.

Other Marketing Tips for HVAC Contractors

Digital, Digital, Digital

You can’t stop technology, so evolving along with it is the best course of action. While the internet is not without its flaws, one thing that’s difficult to argue with is the convenience it has provided to the modern consumer. A homeowner once had to sift through the Yellow Pages for furnace repair or call around to friends and trust their word of mouth judgement. Today, they can conduct the digital equivalent of this process but in a fraction of the time. The more places a heating and cooling services can market their business, the better chance they have at becoming a part of the consumer buying process, and earning sales as a result.

Keeping it Local

Mass produced city pages are a thing of the past. In 2019, contractors should focus on their actual service area. Google strongly favors local businesses that have a uniform address on their website, Google My Business page and Google Maps listing. If your address is Dallas, TX, you shouldn’t try to stuff Irving, Arlington, and Garland all on the same page. Instead, focus on the market that you actually belong to, and let consumers in that area know precisely where you’re located. Of course, it’s easier when you’re in a large market since there’s a greater population. Small cities are more challenging.

Expanding Your Service Area

2019 will be the death of virtual business locations for the purposes of SEO. Google has smartened up to this antiquated tactic, and really wants to provide the most relevant results to locals within a defined radius. If you are in a small city, and want to expand your business elsewhere, your best chance is being transparent. Create an individual but unique page for the second city (the larger one in your case) and write original content that appeals specifically to people in that zip code. Make sure you stress that you’re not actually located their but are able to service the area because of your closeness in proximity.

Google My Business and Maps

Google My Business is an important part of your local SEO and ties in directly with Google Maps. Having a verified address (the same one that’s listed on your company site) is one of the simplest ways to maximize your local visibility. Google equates consistency in address, to trust, and it is one of the most common flaws in an HVAC company’s online presence. Prospective clients often come to us unaware that their My Business page is not optimized, and are frustrated to learn about potential leads they’ve lost.

Internal vs External Blogging

WordPress.org websites come with internal blogs which allows them to be published directly under your primary domain. External blogs in contrast, like those found on Blogger, Tumblr, Weebly, WordPress.com, are published under an entirely separate domain. For SEO purposes, an internal blog is far superior. Google treats it much like a regular website page, and it helps drive traffic to your site, and strengthen your sales funnel. Furthermore, it’s a great way to build linkable content to your site, which helps build authority from Google.

Google Ads

Google AdWords is now called Google Ads, but its concepts have remained constant. There are new ways to advertise your services of course, but the premise of paying per click lives on. With Google Ads, you can market on the search network and the display network. The search network is a typical SERP result with your text ad. The display network can involve a whole range of additional sites within Google’s network. You can even appear on YouTube ads for related video content. Other features include:

  • Ad Extensions
  • Ad Remarketing
  • Geo-Targeting

Social Media for HVAC Contractors

Having a strong social presence can influence local SEO. In fact, MOZ cites social signals as a local ranking factor. While it might need seem like the most ideal platform to speak about heating and cooling services, you’d be surprised by the impact it could have on your overall online presence. Remember, when things work cohesively together, the sum is greater than the value of each individual part. So what social media channels should HVAC contractors have established a profile on?

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter 
  • YouTube

Implementing HVAC Marketing in 2019

That’s a lot of information to digest, and as a contractor who has hard day-to-day labor, it can be something that seems like a pipe dream. Luckily services like HVAC Webmasters exist to handle all marketing endeavors on your behalf. You can focus on what you do best, which is great home service work (or commercial buildings), while we keep the leads pouring in at a desirable rate.

We offer two payment plans for heating and cooling technicians:

Month to Month

MTM is the more traditional marketing agreement. You receive an abundance of marketing services for a fixed monthly fee. The exact number can vary based on your geographical market. The most competitive markets must spend more to compete in that market, while small cities and towns can spend a little bit less. It also depends on your current revenue stream, as you know.

Pay Per Lead

PPL, which we noted earlier, requires payment only after an exclusive lead is produced. You still receive organic SEO, local SEO, web design, and more, but you don’t pay a fixed monthly fee. Exclusive leads are more expensive than a fixed monthly price, but if no leads are generated, you never pay a dime.

5 Reasons for HVAC Contractors to Advertise on Facebook

At the beginning of 2018, Facebook eliminated organic reach for businesses in an effort to bring people closer together and create a more homogeneous social network. Now, almost a year later, brands have been scrambling to supplement the loss in impressions, and subsequent traffic. Renouncing Facebook altogether is not a good option for HVAC companies. The average person visits Facebook 14 times per day and spends more time on the network than they do eating. To ignore a platform this populated, would be like a political candidate not campaigning in the largest city in their State. The solution to the loss in organic reach is Facebook advertising.

5 Reasons for HVAC Contractors to Advertise on Facebook Blog Cover
Below are 5 reasons why HVAC contractors should advertise on Facebook:

1. If it Makes Dollars, it Makes Sense

The most obvious reason to invest in a Facebook Ad campaign is because it works. Surveys suggest more than 90% of social media experts look to Facebook as their top platform in regards to return on investment. That’s greater than Twitter, Instagram, and YouTube. Every advertiser values ROI, and Facebook is the premier channel through which to achieve it for heating & cooling companies. Your company should take advantage today.

2. We’re Not Talking About Large Money (Unless You Want To)

Facebook gives their advertisers little reason to be intimidated by the venture. As an HVAC company, you can spend as little or as much as you want. That means businesses on all points of their journey can get started with Facebook Ads. Some contractors are just starting their business and don’t have the money to invest that a larger and more established company would. The more you spend, the more people you reach, but it’s all relative to earnings.

3. Power in Numbers

We noted the frequency with which the average person consumers Facebook. That means your audience is on the platform, and you should be too. Where else are you going to have access to advertise to that amount of people? A radio or print ad might be on eyes momentarily, but let’s be honest, who listens to the radio anymore? Who reads a print newspaper? There’s exceptions to the rule, but for the most part, consumers congregate on digital platforms in 2019 and beyond.

4. Choose Your Target Audience

With Facebook Advertising demographics, you can choose which users to target with your ad dollars. For example, as an HVAC contractor, you might want to target homeowners in certain zip codes within your service area. Not only does this increase the probability of a lead and subsequent sales conversion, but it limits the amount of ad money you spend because you won’t waste dollars on users who have no chance of using your services at any point.

5. All Eyes on You

With Facebook Remarketing or Retargeting or Pixel Tracking (Yes, 3 names) you can advertise to previous website visitors while they’re on Facebook. So let’s say a homeowner looking for HVAC visits your site, leaves and goes to FB. Now they see your pitch again! Users like these have already exercised something known as pre-established interest. Their presence on your website indicates that they had some level of relevance to HVAC services and in the best cases, are looking to buy them soon.

HVAC Webmasters Can Handle Your Facebook Advertising Campaign

Don’t know how to advertise on Facebook? Don’t understand the nuances of demographic targeting, remarketing, and budgeting? You aren’t alone. In fact, most business owners are not well versed in ad spend for Facebook. Their focus is on executing the day to day operations of their business. In your case, that’s ensuring homeowners receive the best heating & cooling services. Whether it’s furnace repair this winter, or ac repair next summer, etc. HVAC Webmasters will handle Facebook Ads on your behalf, including a focus on the following:

  • Budget
  • Demographics
  • Pixel Tracking
  • ROI

Aside from managing your Facebook Ad campaign, we also offer additional digital marketing services for contractors. If you feel social media is not enough, we provide custom web design, SEO, content marketing, and Google My Business management. It’s ideal to use each of the elements in concert with Facebook ads, because Google grades businesses based on their entire online profile, which is what ultimately determines organic rankings. To get started with HVAC Webmasters, or to ask questions about any service, call (800) 353-3409.

Old School Organic SEO for HVAC Companies (Episode 5)

The basis of organic search engine optimization is the same as it always has been. Google’s objective was always to provide the most relevant results to its users, but its algorithm was not always advanced enough to do it.

You can seperate best SEO practice into two categories:

  • B.P. (Before Penguin) >2012
  • A.P. (After Penguin) <2013

By 2013 and after the infamous Penguin algorithm update, the technology had become good enough to reward the most relevant search results, rather than the ones who were the best manipulators. This was always Google’s goal, but it did not become possible until 2012-2013.

So What is Organic SEO in 2019?

To use an analogy, implementing organic SEO is like being a reputable farmer. White hat techniques will help grow the best crops, while black hat techniques will produce harmful results. While the harm may not be immediately noticeable, it manifests later on. Think of using chemicals in crops to make them grow faster. While the short term gains might be appealing, the long term consequences will create sickness and lawsuits. SEO works in a similar manner.

  • Organic SEO is:
  • Design / Coding
  • Content
  • Links
  • Social Media
  • Reviews

Most of these platforms existed even in B.P. times. The difference now is that the algorithm is more complicated and superior in delivering the results it covets. Cheating is now enforced more regularly, and as Google’s algorithm continues to evolve, you can expect those following best practices to continue be rewarded progressively through the next 1-5 years and beyond. HVAC Webmasters can of course handle all of these tasks on your behalf for optimal rankings.

Is Domain Authority Dead?

Google is getting close to the point where the DA score from Moz is irrelevant. Since Google is the end all be all of digital marketing, it is advancing covertly while some companies like Moz are merely trying to keep pace. Google is likely looking at metrics that Moz is not even aware of to determine their final scores and produce rankings. That doesn’t mean inbound links don’t matter, but you can bet that following Google’s best practices for linking will continue to be rewarded over time. So while DA may not be dead, it’s not a metric you should bet your business on. So what metrics might Google be looking at instead?:

  • Brand Mentions: Unlinked mentions of your brand on social media and elsewhere
  • Content Quality (LSI): Latent semantic indexing which values synonyms over keywords for a better reading experience
  • Google Reviews: Published testimonials from real users on Google which serves as user-generated content
  • Link Relevance: The quality and relevance (does it make sense?) of links rather than the quantity of them

HVAC Webmasters does research and attends conferences to stay on top of the latest SEO trends. By choosing to invest in our marketing plan, you’ll always keep pace with Google and the latest optimization advancements. But remember, the core foundation of organic SEO has remained the same. Old school organic SEO can still get you ranking at the top of search results, but you need to adapt to the algorithms’ evolution throughout the years past, and the years to come.

Posted: | Updated: Nov 7, 2018 | Categories: Podcast

Facebook Pixel Tracking (Episode 4)

What is Facebook Pixel Tracking?

It is a remarketing technique that uses a tracking code on your website so that when website visitors navigate away from your website and to Facebook, they see your advertisement and are reminded of your services.

Facebook Statistics

  • People spend over an hour per day on Facebook
  • The average person logs onto Facebook 14 times per day

Why HVAC Contractors Need Facebook Retargeting

Only 3% of all consumers find your website, and once they leave, they are normally gone for good. Facebook remarketing allows them to be reminding of your service every time they log in, which for the average person is 14 times per day (as referenced above). So while a website visit would typically be one and done, these 14 extra reminders of your website makes it so your services are in their consciousness regularly. This becomes a major advantage. Here’s why contractors need pixel tracking in layman’s terms:

  • Consistency: Facebook can rely on 14 visits per day from the average user
  • Frequency: Those extra 14 times a person sees your services is great for marketing
  • Probability: The increase in visibility leads to a higher conversion probability

Because the platform is so large and so powerful, there’s no valid reason not to pursue advertising. When you do the simple math presented with conversions, it becomes clear that Facebook is the most profitable way to promote your services through paid means. That’s why it’s the most trusted advertising platform in the entire social media landscape. The remarketing feature allows you to combine your organic SEO with your social media strategy, for an excellent and gratifying result.

More About Pixels

Yes, pixels might sound foreign to someone unaffiliated with web design and programming, but they actually make the whole advertising process simpler than you could’ve ever imagined. The custom features allow you to target website visitors based on their on-site behavior. For example, if they visited a specific page you can then advertise the ad the best corresponds with it. You can get as in-depth with this as you need to. For example, users who visited Page A and Page B could be a group, while users who visited Page A and Page C could be another one. There’s many possibilities.

Facebook Pixel Tracking Chart

Another custom feature on pixels is timing. For example, users who’ve visited your website in the last 24 hours could be placed into an ad group. The same is true for users who’ve visited in the past year, but have not returned recently. You can specify the parameters as much or as little as you need to, but the tools are at your disposal to really make an impact on your target consumer base. It helps to have a company by your side that understands the nuances of pixel tracking and how to maximize results.

What Remarketing Could Do for HVAC Contractors

The object of every marketing venture should be to generate leads and convert sales. So we wouldn’t suggest any technique that doesn’t involve those end goals. Facebook remarketing certainly increases the probability of lead generation and subsequently sales conversions. By increasing the number of impressions for your website, those who navigate to it and than away from it, will continue to see it in their web browsing experience. The goal of remarketing for HVAC contractors is:

  • Lead Generation
  • Sales Conversions

All contractors, even those outside of the HVAC industry can agree that there’s nothing more important in business than leads and sales. That’s what makes the idea Facebook pixel tracking so appealing. Other forms of advertising exist for contractors, but none are as trusted in terms of ROI as Facebook remarketing. HVAC Webmasters can handle your campaign and maximize the profit while working within your budget. To learn more about our social media advertising services, give us a call today at (800) 353-3409.

Posted: | Updated: Nov 9, 2018 | Categories: Podcast

Organic Ranking (Episode 3)

Ranking on organic search results is the cheapest and most sustainable way to market your HVAC business successfully in 2019. Unlike PPC (Google Ads), organic ranking does not require a bid or payment to Google. Instead, the search engine ranks these results algorithmically based on their artificial intelligence. Sites deemed most relevant to the user’s search query, and most trusted by Google, will appear at the top. Conversely, the opposite is true for web properties that are not trustworthy or relevant in the eyes of Google. So the question for heating and cooling companies becomes; how do you establish relevance and earn trust?

Establishing Relevance

To establish relevance for your website, you must implement best SEO practices. This includes high quality content, natural keyword placement, and schema markup. Your title tag must contain keywords for which you wish to rank, as must your meta descriptions, header tags, and image alt text. Placing these keywords into these on page areas without “stuffing” them can be a challenge, but one you must meet if you hope to meet their standards. Google is anti-manipulation. With this in mind, they need to see the keyword to know what the page is about, but they don’t need to see it too much, and in unnatural contexts. Remember, Google’s allegiance is to their users, not you. Think of yourself as Google’s partner in bringing the best website possible to their users. To review, focus on the following:

  • Content Quality
  • Keyword Research
  • Keyword Placement
  • Schema Markup

You might be wondering what schema markup actually is. It is a microdata language that helps a Google more effectively understand the purpose of a website. For those of us who are not web developers, the language itself will seem like gibberish. But to Google, it helps them crawl and index your website appropriately and promote it to the correct audience. Google no longer relies solely on the on page text to decipher a website’s content. Evolution in technology has made the process more refined, and empowered web developers to build better and more informative websites. For this reason, a professional web developer is an important investment. Stock templates often lack the precision in schema.org that is required to outrank the fiercest competitors.

Earning Trust

Google mirrors conventional wisdom in how they determine the trust of a website. For example, newer companies with no established website, no reviews, and no Google Maps listing are appropriately ranked at the bottom. Conversely, sites with established websites that have been live for years and with established Google My Business profiles and verified reviews are placed at the top of rankings. So does that mean a new company is hopeless for the time being? No it doesn’t. They just must be more vigilant in earning the trust. Domains younger than a year will have a tough time reaching page one, but can still appear on Google Maps, and Google Ads. And with some hard work, can start to earn organic rankings right at the 1 year mark. Sites that have been around for more than 1 year but have been stagnant, can turn things around quickly with proper optimization and some quality and relevant link building. In summary, Google determines trust based on:

  • Age: How long your company has been established online, particularly with a website
  • Authority: How many relevant and trustworthy domains link back to your site
  • Citations: How well your company is represented on Google My Business and other citation sources, including Facebook
  • Consistency: How frequently your site churns out high quality content like blog posts, social media, and traditional web pages

HVAC Webmasters can help you earn the trust that it takes to rank higher on Google SERPs. While newer companies have to be patient for organic success, there are avenues through which to supplement traffic while you work towards organic achievements. For HVAC contractors who already have a website, and have had one for years, the process can actually be much simpler and faster. Your lack of trustworthiness might be due to optimization issues, and a simple re-focus on proper SEO could jettison you to the top of rankings before you know it. In either case, don’t let your current lack of success discourage you. There are absolutely ways to generate leads online as an HVAC company. Our clients are living proof of that reality. As a marketing service that caters specifically to the heating and cooling industry, we are here to help you in every way possible.

Trust + Relevance = Ranking Diagram

Working With HVAC Webmasters

To build a truly organic web property, the team building it must understand the material. This where heating and cooling companies run into problems. They hire a general marketing agency that is clueless about HVAC as an industry. They implement all of the common tactics used in the SEO industry, but fail to make measurable progress. With a team that works with HVAC companies all the time, we can build an organic concept that implements relevant content that is appropriate for your industry. We also have a base of existing HVAC clients that are proof that our organic methods are in fact productive.  We utilize the following organic concepts:

  • Content Quality: High quality writing relevant to HVAC
  • Keyword Placement: Natural usage of keywords where appropriate
  • URL Hierarchy: Sensible and logical URL structures

We offer two payment plans for your choosing. Pay Per Lead (PPL) provides you with full marketing services but requires payment only when an exclusive lead is produced. Month to Month (MTM) provides the same services for a fixed monthly payment. MTM fees are lower than PPL fees, but PPL fees are totally dependent on tangible results. PPL is great for companies just starting out because you never pay a dime until an exclusive lead is generated on your behalf. We screen all lead calls to ensure that they are properly attributed. If the lead comes from a source unrelated to our work, you are NOT charged for it. We are happy to discuss which plan is best for you when you call us now at (800) 353-3409.

Posted: | Updated: Nov 9, 2018 | Categories: Podcast

Is HVAC a Good Career?

Becoming an HVAC contractor can be a great career choice. Unlike other jobs throughout the country, HVAC technicians are in little danger of becoming obsolete. After all, homes and buildings are always going to need heating and cooling maintenance, regardless of how “smart” the technology becomes. Another primary advantage to HVAC as a career is its educational path. Most jobs require a 4 year degree of some sort, to even get in the door. The debt that corresponds with that college plan can create massive debt for students who are not guaranteed profitable employment, and often end up working extra in attempt to pay off debt.

is HVAC a Good Career Infographic?

There’s a shortage of HVAC technicians throughout the country. The average age of an HVAC contractor is around 54 years old, which highlights the opportunity for a younger generation to infiltrate the marketplace. Several companies will even offer tuition reimbursement for individuals looking to jumpstart their careers. If you achieve your goal of becoming a skilled technician, the long-term security of the position is considerable. This is especially true when you compare it to other industries like finance and technology. Less people are skilled in heating and cooling repair than they are in finance, and you can go to school to change that.

Pros and Cons of a HVAC Career

We mentioned some of the opportunity available to individuals looking to start a career in HVAC. But what about the job itself is appealing? For one you have a chance to work in different types of backdrops. As office workers may tell you, or you may know from first-hand experience, sitting in a single place all day can drain your energy and severely hinder productivity. The most innovative people are moving around, and as an HVAC technician, you’ll be doing just that. Another advantage is the fulfillment that comes with solving problems. Diagnosing and fixing problems can be a rewarding experience. Compare the Pros and Cons of HVAC careers below:

Pros and Cons of HVAC Career Chart

The cons of becoming an HVAC technician are not unlike other service type jobs. The physical exertion required to do the job is immense, and something you must be prepared to handle. Becoming a full-fledged heating and cooling expert also takes time, probably even more time than your education will last. On the job experience is where you’ll really hone your skills on the next level, which is something that can be years in the making. Still, if you can learn on the job, you’ll be earning money while sharpening your skills and making yourself more marketable while transitioning to the next tier of HVAC business success. The pros certainly outweigh the cons in this scenario.

HVAC Careers Salary

An entry level HVAC service technician can make upwards of $54,000 per year. That’s pretty significant for an entry level position. Not every HVAC employee is a service technician however. Some start as rough-in installers, or helpers, and other less profitable titles. The pay scale generally ranges from $30,000 – $75,000 annually for professionals within the HVAC industry. When paired with the position’s high demand and long term sustainability, it’s hard to find a financial reason to dissuade yourself from choosing HVAC as a career. Compare salaries below:

HVAC Careers Salary Graphic

Some industries will show higher average annual salaries in a Google search, like accounting for example. But that figure doesn’t tell the whole story. The cost of becoming an accountant is far greater than that of becoming an AC technician. Think about it, finance requires longer and more expensive education, and that’s really just to give yourself a puncher’s chance at employment. Furthermore, accounts payable could become completely automated in the not so near future. So while the existing number might look more appealing, considering other variables helps put everything in context.

Different Jobs in the HVAC Industry

There’s two ways to categorize jobs in the HVAC industry, by niche and by position. For example, residential HVAC services is a niche where as Senior-level technician is a position. There’s multiple types of both niches and positions in which someone can strive for in their career. Some technicians even target multiple niches and rise through positional ranks rather quickly. Obviously, the more niches you become an expert in, the more on job experience is required, and the longer it will take to become a full-fledged expert within your field. Different jobs include:

  • Niche: Commercial, Residential, Industrial
  • Position: Entry-Level, Professional, Mid, Senior

As for positions, we already spoke about the opportunity for entry level service technicians. The defined job description can be drilled down even further. For example, a rough installer, and tech helper would both be considered entry level positions, but have slightly varied responsibilities for the employee. Once you move through the ranks to professional, mid, and senior levels, different options within each will manifest themselves as well. Everything from a systems designer to team supervisor can be put on the table during your trajectory.

Marketing Your HVAC Services

If you decide to form your own HVAC company, one thing you’ll need for certain is digital marketing. HVAC Webmasters can help with every aspect of that journey. For those just starting out, Pay Per Lead plans might be most ideal. In this agreement, you’ll get a custom website that is SEO-optimized, free of upfront charge — and pay only AFTER an exclusive lead is produced. HVAC lead generation is one of the most challenging tasks presented to a business owner. Although the services are in high demand, there’s still enough companies out there that competing for the number one Google spot is not easy. The Webmasters team helps through these services:

  • Content Marketing
  • Custom Web Design
  • Search Engine Optimization (Local, On Page, Off Site, & Technical)
  • Site Speed Optimization

For more established companies, our monthly plan becomes an excellent opportunity. You won’t be charged on a per lead basis with this agreement, but rather a fixed monthly cost each calendar month. This allows companies to easily set their budget and address everything they need while ascending on search rankings and growing their overall brand presence online. To learn more about how HVAC Webmasters can help your business achieve its peak potential, give us a call at (800) 353-3409 and visit our main page https://www.hvacwebmasters.com/.

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Posted: | Updated: Oct 12, 2018 | Categories: Industry