Author Archives: HVAC Webmasters

The 7 Best HVAC Websites on The Internet

Best HVAC Websites

Growing your HVAC business online is an attainable goal in 2021. Of course, you will need a high-quality website to achieve your goal. When it comes to the best HVAC websites in the USA and globally, they all share specific qualities. In the following blog post, HVAC Webmasters reveals the seven best heating and cooling websites on the internet today and which shared qualities make them successful.

1) A 100% Guarantee Heating & AC

A 100% Guarantee’s website makes things simple for the visitor with clear and convincing calls to action and an appealing color scheme. The chatbox on the bottom right makes contacting their business more accessible than ever, and the main navigation menu shows prospective customers their service options. In addition, the review widget provides social proof to build trust with potential customers.

A-100 Website

2) Airmatics

Airmatics grabs visitors’ attention immediately with a featured slider that offers both an instant online quote and a free service call. Talk about making a first impression. The site continues to impress visitors with badges of honor, such as the Thumbtack Top Pro award, which provides the necessary social proof to foster trust. The homepage goes onto to describe different service types and showcase Google review through an embedded widget.

Airmatics Website

3) DRX Air Duct

DRX Air Duct’s website is all about establishing its brand. The color scheme, top images, and truck wraps drive home their well-known brand and build instant trust with potential clients. The homepage shows even more authority by showcasing DRX Air Duct’s social media pages, video content, and unique images. The company even showcases how they accept bitcoin as a payment form to appeal to customers with cryptocurrency.

On-Oage SEO on DRX HVAC

4) Einstein Air Conditioning

Who inspires more trust than Albert Einstein? The HVAC website below features their Einstien-like logo and truck wrap to build instant trust with visitors. If that weren’t enough, a prominent video introduces their company to personalizes the experience. The homepage builds authority by showcasing online reviews from Google and Facebook and featuring additional unique images of their staff and equipment. The main navigation menu outlines the different services they offer.

Einstein AC Website

5) Total Comfort Cooling & Heating

Total Comfort’s website features a sleek and simple design that matches the brand color scheme and provides an excellent user experience. The form on the top right of the homepage allows users to register for a free quote which converts lots of leads in a short period. The company’s Approved Installer badge from Service Finance appears prominently on the homepage and builds trust with prospective clients. Additionally, logos of different HVAC brands give prospects some insight into potential HVAC solutions.

Total Comfort Cooling Website

6) Woolace and Johnson

Woolace and Johnson is one of the best-looking HVACR websites you’ll ever see. The truck wrap establishes brand authority from the jump, and the rest of the homepage goes on to detail services and provide social proof. Like several other websites on the list, Woolace and Johnson features a review widget to show off 3rd party reviews and encourage visitors to take action. The top-right phone number matches the site’s color scheme and stands out to visitors intending to schedule HVAC services soon. 

Woolace and Johnson Website

7) Mission Critical Comfort Solutions

More HVAC Slogans From Mission Critical

MCCS shows why personalization is so essential for website success. Their homepage features a picture of their staff so that potential customers can immediately connect with the brand. The subsequent video further drives home their brand personalization and encourages prospects to take action. The “Request A Quote” CTA gives website users a straightforward course of action and extensive navigation menu details each service provided to customers. 

Qualities of The Best HVAC Websites in 2021

While each of these websites presents different strengths, they all share specific qualities that are symptomatic of a robust HVAC website. If you can master the common themes of these seven websites, you will give your HVAC company a chance to convert online customers and grow your brand in 2021. 

Branding

Websites that feature their logo and images of their brand convert at a 164% higher rate than non-branded sites. The best way to brand an HVACR website is to match the logo colors with the site theme. In addition, companies can drive home their brand by showcasing truck wraps, staff members wearing company shirts, and videos with a brand introduction. 

Calls To Action (CTAs)

Every robust website must have a prominent CTA so that users can take action. A great-looking website without an accessible CTA fails to convert the visitors it inspires. Imagine doing all that work just to lose out to competitors? The CTA is essential to lead generation and perhaps the most critical aspect of your company website.

Personalization

Stock photos fail to establish the level of trust that custom photos do on a website. Personalization is about connecting with visitors on a personal level. When prospects can see the company owner, staff members, and truck, they immediately feel an emotional connection. At the very least, they know they’re dealing with an honest company and not potential spam.

Social Proof

Every HVAC website talks about how great their company is, but how many of them can prove it with data? Showcasing 3rd party reviews is the best way to publish social proof and increase conversion rates. Ensure the reviews widgets feature 3rd party reviews, like Google Reviews, for example, because people are less likely to trust feedback that comes straight from the company. Anybody can copy and paste reviews to look favorable, but a reviews widget pulls the feedback straight from Google.

FAQ about Heating and Cooling Websites

Should I Use an HVAC Website Builder?

We don’t recommend website builders because they limit your SEO potential. In addition, most builders use pre-made code blocks that resemble countless other websites throughout the internet. If you have no web design help, however, it’s not a bad alternative.

Should I Use HVAC Website Templates?

Using website templates is generally acceptable as long as they are on WordPress and feature original pages and content. Custom design is the best option for companies who want to maximize their SEO efforts, but templates serve their purpose for companies who wish to add content and brand their website.

Where Can I Get HVAC Website Content?

Most SEO agencies provide custom content for your website. You can also hire content writers from crowdsourcing websites or through regular advertisements. However, be careful who you hire since some people will copy and paste content from other websites. You should run your content through Copyscape to ensure its 100% uniqueness. 

Posted: | Updated: Jul 13, 2021 | Categories: Web Design

9 HVAC Industry Statistics to Consider in 2021

HVAC Industry Statistics

Whether you are considering a career in HVAC, are already firmly entrenched in the industry, or are a consumer wanting to know more about HVAC before making a purchasing decision, there is always knowledge is always power. 

Or, to put it another way, there is strength in numbers and statistical numbers in particular. So you should always know what you are getting yourself into, whether you are buying a new AC unit or deciding on a career path. 

To that end, HVAC Webmasters thought we’d dedicate today’s blog post to the most exciting and insightful HVAC industry statistics.

1) The HVAC Market is Projected to Grow by 6.1%

Back in 2020, the HVAC market in the United States was estimated to pull in 57 billion dollars. In just five years, that number is projected to reach 82.5 billion dollars. That’s a projected industry growth of 6.1%

Beyond this immediate growth, experts predict that with the ongoing climate changes, demand for HVAC systems will only continue to grow. Such a trend may be of particular interest if you try to decide on a career path with good job security. 

2) The Average HVAC Technician Salary is $23.68 Per Hour in the US

So you know that your HVAC job isn’t likely to be in danger any time soon, but how much can you expect to be paid? That all depends. The number one factor that will determine your HVAC salary is where you live. 

The average salary for HVAC technicians varies by state. The national average, however, is $23.68 per hour. To put that figure into perspective for you, consider that as of May 2021, the national average for hourly pay in the US was $11.41

Some of the highest paying states for HVAC contractors and technicians are on the East Coast to give you even more perspective. For example, Connecticut pays its HVAC technicians the highest national hourly rate at $52.93 per hour. Conversely, Idaho HVAC specialists earn the lowest average at just $22.22 per hour – more than a dollar below the national average.

3) 46,000 new HVAC Jobs will Be Created by 2028

If you are wondering how likely it will be to find a job once you are a licensed HVAC technician, consider the following statistic: the Bureau of Labor estimates that by the year 2028, there will be 46,000 more HVAC jobs created in the US alone. 

What’s the reason for this boom? Well, as we already discussed, climate change is playing its part. More importantly, however, is the growth of the construction industry. The HVAC and construction industry have always been very closely tied and as one goes, so does the other. At least most of the time. 

Labor experts believe that because the construction industry is projected to grow in the coming years, the HVAC industry will too. As a result, 46,000 more jobs will be needed to be filled by 2028 which, translates to a 13% increase in job growth. 

4) 75% of US Homes Have Central Air

Wondering what you might want to specialize in as an HVAC contractor or technician? According to experts, you might want to brush up on central air units in particular. It is estimated that 75% of US households have central air systems installed.

Still, you shouldn’t simply assume that everyone in your geographical market will need central air services. As with most things in life and work, it all depends on the region. For example, if you live in a northern state, you will likely see fewer central air units. Instead, you will probably run into many more window units and individual cooling appliances in colder regions where air conditioning is only needed a couple of months a year. In this case, it may be wiser to specialize in swamp coolers, window units, and portable AC systems. 

5) 67% of Households in Southern States Leave Their AC Running All Day

If you live or have ever visited the South, you know how brutal and unrelenting the heat can be. A survey of Southern households revealed that more than 67% of residents leave their air conditioner running all day. 

If you don’t live in the South but are willing to go to where the demand is the highest for HVAC technicians, this statistic may make you consider a relocation. The only drawback is that most people don’t have their air conditioner serviced every year like they ought to – even in Southern states. 

Still, it is an encouraging statistic as an HVAC contractor because you know that there will be many AC repair and replacement opportunities in the South. 

6) The Average American Pays $319 on HVAC Repair

There are no set guidelines for how much you will pay for HVAC repair/service as a consumer. It will always depend on where you are, what the nature of the repair/maintenance is, what type of unit you have, and who you hire, just to name a few factors. 

On average, though, you will pay $319 to have your AC repaired or serviced. If you need your furnace looked at, you can expect to pay an average of $268. You can also spend upwards of $2,900 for serious HVAC repair jobs or installations.

7) California had the Most HVAC Jobs in 2019

As recently as two years ago, California led the nation in employed HVAC technicians and contractors. In 2019, California employed more than 187,000 HVAC technicians and contractors. That was by far the highest in the country. The state with the 2nd highest number of HVAC employees was New York with 67,300. 

Those numbers are expected to hold steady too. As a result, the HVAC industry’s job growth is expected to mirror the overall industry growth in the nation.

8) The Industry is Moving Away from Gas Heaters

Home appliances are changing and evolving. For example, since 2001, the popularity of electric water heaters has grown. As a result, more people have electric water heaters installed in their homes and are moving away from gas storage units. 

The reason for this is the perceived superior efficiency of electric water heaters. As a result, they are said to waste less electricity and water. 

9) More People Use Gas and Electricity to Heat their Homes

Gone are the days of kerosene, propane, and fuel oil. Instead, most Americans use gas and electricity to heat their homes in 2021. It is estimated that 43% of Americans utilized utility gas to heat their homes, while 44% have already switched over to electrical heating systems. 

Take your HVAC Company Into the Future

Here at HVAC Webmasters, we are all about helping you prepare for sustained success. That’s why we wanted to provide you with some HVAC industry statistics that highlight the current industry trends. That’s also why we offer modern digital marketing services. 

Your HVAC business won’t survive in the digital age unless it employs digital solutions. So let us take your company into the future today.

Posted: | Updated: Jul 12, 2021 | Categories: Industry

5 Outstanding HVAC Software Apps for 2021

HVAC Software

2021 is a great time to be in the HVACR industry with over 400,000 U.S. jobs and a projected growth of over 12% over the next several years. 

The construction of commercial and residential properties lends itself to a need for HVAC services. 

As your heating and cooling company grows, it is critical to hire competent technicians to get the job done. In addition, as a company owner, it is your job to empower your customers with the best possible HVAC software and applications to maximize performance. 

With this in mind, HVAC Webmasters presents the best HVAC software list for 2021:

1) Service Titan

When it comes to field management software, few apps match the performance of Service Titan. While the software itself is expensive, it provides technicians with all the tools they need to maximize their performance. Perhaps most importantly, the app helps business owners streamline their operations and track their progress daily. 

The mobile app presents vital ease of use and superior user experience, making it noticeably better than other mobile apps in the industry. For example, drag and drop capability allows dispatchers to provide technicians or anyone else with the customer info immediately.

Pricing: (Contact for Pricing) (Estimated $245/month per seat)

2) Jobber

Jobber is another powerful app for HVAC technicians in 2021 and caters more to smaller businesses than Service Titan. As a result, pricing is lower with this app, and for small to medium-sized operations, it’s all you’ll need. 

Most of its features empower technicians and managers to maximize performance, such as invoice organization and an included mobile app. The app even supports timesheets so that businesses can track their employees’ hours. 

Pricing: $29/month (1 user), $200/month (>30 users) 

3) DataPins

DataPins is a powerful Local SEO tool for HVAC companies. This app performs pin drops using schema markup to validate service and service areas to Google. Furthermore, the app serves to optimize conversion rates by showcasing local jobs to prospective customers. The app even comes with built-in reputation management that automates review requests via text and email.

While you might not think of DataPins as field service management software, it includes field service features. For example, customers receive a bio of their technician via text, and employers can track their technicians and dispatch jobs. As a result, DataPins is the most robust HVAC software on the market.

Pricing: Contact for Pricing

4) Housecall Pro

Housecall Pro presents field service management software to more than 15,000 businesses in the home service industry (including HVAC) and is full of features required to run a competent organization. For example, admins can assign and edit jobs for technicians and utilize drag-and-drop scheduling.

Perhaps most impressively, Housecall Pro automates various tasks, including digital forms, based on pre-existing information so that dispatchers and HVAC business owners can focus on growth and ROI.

Pricing: $49/month (1 user), $199/month (9 users), $30 per additional user

5) Jobber

Jobber serves more industries beyond HVAC, but it certainly works well for HVAC companies, particularly those focused on residential jobs. In many circles, Jobber is considered to preferred choice for field management software. Its feature list is vast, and its UX is intriguing.

Jobber allows customers to book services through your website or Facebook page, and every time you receive a booking request, you get notified through the Jobber mobile app. Notable features include batch invoicing and route optimization, which help streamline your entire operation.

Pricing: $29/month (1 user), $199/month (30 users)

Is HVAC Software Free?

The closest thing you’ll get to free HVAC software is ReachOut Suite, which offers three users a free trial. Unfortunately, none of the software listed in our top five provides free services, so you will have to pay a monthly fee to utilize them for your heating and cooling business.

What’s The Best Commercial HVAC Software?

The best commercial HVAC software is DataPins. While most of the apps above support commercial heating and cooling businesses, DataPins lends itself most to the commercial industry by allowing companies to showcase jobs and drop pins at various locations. 

Why Should my HVACR Business Use Software?

Modern software makes your job easier as an HVAC contractor. Mobile apps are beneficial if you manage a team of three or more technicians as they empower you to streamline your field management operation. Investing in software typically yields a positive ROI for HVAC businesses since it helps provide a better service to customers and allows companies to run more efficiently.

Posted: | Updated: Jul 6, 2021 | Categories: Industry

6 Best Content Management Systems for HVAC Websites

HVAC Content Management Systems (CMS)

Content management can be a huge chore – especially if your HVAC website gets a lot of monthly traffic. The demand for new content and to optimize your existing content is ceaseless. Search engines want fresh content to display at the top of the rankings, consumers wish to organized and informational content at the ready, and your website needs to provide a rich and easy-to-use interface. 

As you can imagine, accomplishing all this is a daunting task. That’s why many HVAC business owners and contractors turn to Content Management Systems. In short, Content Management Systems (or CMS’s) help automate much of the content management processes. But which is the best CMS for your HVAC business. We will help you answer that question in the following post as we run down the best content management systems for HVAC websites. 

What is a Content Management System?

Before we dive into the list, you may have some general questions about CMSs. A content management system is typically a software suite that makes it easier for you to create, publish, update and manage your website’s content. 

The content can be everything from blog posts and written content on your About page to images and online forms – basically anything that appears on your website. The best content management systems are essential for many industries because they allow you to design, publish, and update your website without using complicated code. 

Chances are, you are probably already familiar with a content management system,” WordPress. WordPress is a perfect example of a CMS as it allows you to build and manage a website. That is a CMS in a nutshell. 

So you can see why a CMS is essential whether you don’t have a website yet or need to manage the content on your existing site. With the introductions out of the way, we present you with our list of HVAC contractors’ best content management systems. 

Top CMSs for Heating & Cooling in 2021

1) WordPress

You didn’t think we’d leave out one of the most popular CMS’s on the internet, did you? WordPress is an open-source CMS that offers a free version and a premium paid version. WordPress boasts some of the most robust and valuable plugins, including the Yoast SEO plugin which, helps you optimize your content for maximum digital exposure. WordPress also has a slew of template themes that can help your website stand out without breaking your back on coding. It’s user-friendly, and you can master the dashboard with just a few days of use. 

Metadata Entry on WordPress

Source: WordPress

2) Joomla

We start our list with a free, open-source CMS called Joomla. The great thing about Joomla (besides being free) is that you won’t need in-depth technical knowledge to utilize it effectively. It is intuitive, user-friendly and you can get a handle on the essential functions pretty quickly. 

Open-source software can be necessary for HVAC contractors because it gives you access to a vast array of plugins, custom templates, and tools you may need for your business. For example, with Joomla, you will be able to add online form plugins so your customers can schedule appointments online. 

Joomla Screenshot

Source: Joomla

3) Kentico Kontact

Next on the list is Kentico Kontact which, offers a free version and a paid version. Kentico is an excellent option if you have multiple sites and a mobile site for your company, as it allows you to use your content pretty much anywhere easily. It uses Cloud storage to make it easier to implement your content to various sites. 

Kontact is a headless CMS that gives the content you create more fluidity because it is stored as data instead of being tied to a web page. The downside is that you will need a good amount of experience and design knowledge to utilize it effectively. 

Kentico Screenshot

Source: Kontent

4) HubSpot CMS

Hubspot CMS makes our list of the best content management systems for HVAC websites because it provides helpful in-house tools you can use to optimize your site. For example, you can use an in-house A/B tester can be used to see which landing pages are earning more clicks and which need to be tweaked. 

Hubspot CMS also assists with SEO which, let’s face it, everyone can use help within 2021. Building a page from scratch is also very easy on this platform: a simple drag-and-drop page builder and editor you can use if you have little to no design experience. 

Hubspot CMS Screenshot

Source: Hubspot CMS

5) Contentful

If you have multiple websites for different areas that you service or a slew of landing pages tied to your PPC ads, then Contentful may be a good option. Contentful makes it easy to create and organize different content in a centralized software suite then distribute it to various online channels. 

There are two downsides to Contentful, however. One, it is a headless CMS, so you will need to be somewhat tech-savvy. Two, there is no free version. 

Contentful Screenshot

Source: Contentful

6) Grav

Grav is a good option if you already have your website up and running and somewhat optimized. That’s because Grav uses a flat-file database to help you upload content to your existing site. The upside to this is that Grav lightweight and won’t slow your website down. You can also use it on pretty much any platform since it’s so minimal.

Grav is an excellent option if you upload many new photos, blog content, or other files onto your HVAC site. As a bonus, it’s another free CMS. 

Grav Screenshot

Source: Grav

Web Design and so Much More

The best content management systems will help you design and update your website yourself. However, it always helps to have a professional in your corner for everything else. Here at HVAC Webmasters, we can design a custom HVAC website for you and make sure it ranks high in your local market. Start earning more business today!

Posted: | Updated: Jun 7, 2021 | Categories: Web Design

8 Reasons to Use WordPress for Your HVAC Website in 2021

WordPress HVAC Website

If you have just started your own HVAC business or want to revamp your existing one, you may be staring down some serious choices. Namely, “Which website builder should I use?” There are a few trendy choices out there for you, but few offer the kinds of resources that WordPress does. 

There is a reason why WordPress is the most used website builder on the internet – or rather, there are eight excellent reasons. If you have been debating about which builder you should use for your new HVAC site, allow us to play devil’s advocate and tell you about the advantages of WordPress.  

1) It can be Free

Please note the italics in the heading. One of the best things about WordPress is that using its primary model is free. You can have an essential WordPress website up every month without paying a dime. If you want premium features like faster hosting, you will have to pay a bit for that. In general, though, small businesses don’t have to spend much to maintain a quality WordPress website. Some don’t pay anything at all. If you are working with a minimal marketing budget, a free WordPress HVAC website may be just what the doctor ordered. 

2) Open Source Software

WordPress is open-source, and that means a couple of things. First and foremost, it means that you can use it with software and plugins made by third-party developers. Other website design platforms are closed-source, relegating the user to plugins and tools created by the platform’s designers (similar to the difference between Android and iOS). Secondly, open-source means that many plugins and tools are free. Third-party developers usually offer their software for free (at least initially). You have more flexibility and options when designing and optimizing your WordPress HVAC website. 

3) Makes Blogging Easier

Let’s flashback to 2003 for a minute to WordPress’s initial launch, and it was used almost exclusively by bloggers. It was designed for bloggers to launch their sites quickly and easily. Flash forward to 2021, and WordPress is still rooted in its blogging history. Of course, it has expanded immensely, and you can create virtually any kind of website you want with it, but it still makes posting new blogs on a daily or weekly basis very easy. The interface can quickly and easily crank out fresh blog posts. Why is this important for your WordPress HVAC website? Because you should have a blog on your HVAC website. Not only do people prefer to get information about a company through blogs rather than advertisements, but websites that have a blog also earn significantly more traffic than ones that don’t. The WordPress platform makes it ridiculously easy for you to maintain your HVAC blog with scheduling tools, SEO plugins, and more. 

4) Lots of User Resources

One of the biggest reasons small businesses flock to WordPress is that most people aren’t web design wizards. We need help from time to time. Since WordPress is open-source, the community is enormous. If you ever have questions about using WordPress or run into a problem, there is more than likely a tutorial for it on the WordPress forums. Even if there isn’t, thanks to being the most used website builder globally, there are plenty of outside resources available from fellow users. No matter what problem you run into with your site, someone has posted a forum comment, blog post, or video tutorial about it. 

5) Simple Interface

Again, things can get a bit more complex when you start adding more plugins and software; but the primary interface of WordPress is very straightforward. Again, not all of us are tech-savvy; but you will understand the essential functions if you spend an hour on your WordPress dashboard. The ease of use is often cited by WordPress users when asked why they chose the platform in the first place – and 64 million people using WordPress to power their sites can’t all be wrong. 

7) It Grows with your Business

Never forget that the whole point of having a quality website is to grow your business. So you’ll want a platform that can grow with it. WordPress can accommodate as your website gains traction, gets more traffic, and customers start demanding more from it. The myriad of free and paid WordPress plugins can add more functionality to your site without having to uproot the whole thing. Plus, many premium themes can help you scale your site as the business grows. You can even use new themes to change the look of your website without totally redesigning it. Many tools can improve the user experience for your visitors and online form plugins, and digital appointment scheduling. 

8) WordPress Makes SEO Easier

Last but certainly not least, the popular Yoast SEO plugin seamlessly integrates SEO elements into your content. Please make no mistake about it; SEO is still crucial in 2021. While SEO can be a headache, WordPress makes the task a lot simpler by automatically scoring your pages based on SEO criteria, suggesting titles and meta descriptions, and suggesting ways to boost your HVAC SEO. The learning curve is minimal, and it can have a significant impact on your monthly traffic. 

Professional WordPress Web Design

WordPress is great because you can use it to great success by beginners and seasoned design vets alike. Do you know who else uses WordPress? We do! Here at HVAC Webmasters, we use WordPress to craft unique and alluring websites for our clients in the HVAC industry. We can do the same for you, so talk to us about our web design services today.

Posted: | Updated: May 24, 2021 | Categories: Web Design

User Experience + User Interface for HVAC: The 2021 Guide

HVAC User Experience

What is User Experience for HVAC Websites?

User Experience or UX is the ease in which visitors interact with your HVAC website, including navigation, information, and efficiency. The goal of UX is to meet the user’s needs and encourage them to take decisive action on your website.

What is User Interface for HVAC Websites?

User Interface or UI is the presentation and appearance of your HVAC website, including its design, theme, and general design framework. UI contributes to UX because well-crafted interfaces enhance the user’s overall experience.

The Influence of UX & UI on HVAC Consumers

Have you ever visited a website and became frustrated because it was challenging to navigate or because you couldn’t find the information? Conversely, think of when you were on a website, and everything you came for was available with just a few clicks. These interactions are examples of User Experience and User Interface (UX and UI): the former being a bad example and the latter being a good example. 

UX and UI are closely related to website design, which may be a subject outside your realm of experience as an HVAC tech or contractor. However, they are vital to your company’s success because they are closely related to marketing and lead generation. If you aren’t familiar with HVAC user experience or user interface, then read on as we provide a basic primer on these concepts. 

Showing How Concise Design Helps SEO for HVAC Professionals

Differentiating UX and UI

On the surface, the user interface and user experience look like the same thing. They are very closely related; however, it’s essential to know the difference. UI is a subset of UX. UX considers how a person feels when they are on your website, while UI deals with the more specialized technical aspects of how the user interacts with the website. 

You can think of it in these terms: UI is relegated to technical aspects while UX deals with complex technical and human aspects of website design and function. 

What Goes Into Good UX and UI?

Again, you may not have a lot of in-depth knowledge of UX and UI design, but you should know what it takes to create a site that gives visitors what they want. The process of UX and UI design should include:

Planning

Whether you are tackling UX and UI yourself or working with a designer, it’s crucial to establish well-defined goals for your HVAC website. You may offer HVAC services, and you may sell HVAC equipment. So your goal would be to promote your products and your services. 

You may only provide HVAC services, in which case the purpose of your website would be to promote only your services. You may have a blog intended to educate people on HVAC services, so you’ll want to get as many eyes as possible on your posts. Whatever the case may be, you have to be aware of what the goals are for your site.

Defining Personas

In UX design, a persona refers to the class of people who are likely to visit or use your website. It’s essential to determine your persona as clearly as possible so you can design your website according to their technical proficiency and preferences. For example, if your target market is middle-aged homeowners, you will want to create your UX around that persona. 

Mapping

Now it’s time to take your UX goals and your personas and use them to create a map that will guide them toward action. Mapping for an HVAC website may look like a homepage, service pages, contact page, appointment page, etc. You will want to create a flow of clicks based on who is likely to use your site and their needs, goals, and behaviors.

Page Schematics

Once you have a map (or two) set up, it’s time to turn it into a visual schematic. You can use plenty of tools to create the page schematic of your website, but no matter which device you use, the goal remains the same: create a basic framework for your website that outlines how the visitor will navigate it. 

Page schematics illustrate the layout of your website. The schematic should be created and closely scrutinized before actual development begins. At this stage, you will need to work out page sizes, content layout, and navigation elements.

Site Testing

Site testing can provide you with tons of helpful information before your website goes live. You may not always have the luxury to test a prototype of your site with actual users before it goes live, but if you do, take advantage. 

Site testing involves gathering a small group of users (personas) and taking into account their input as they navigate the basic prototype of your site. Was it easy for them to see all the pages? Did they get the information they were after? Were they able to take specific actions? Was the site responsive? 

A/B Testing

Your job continues once you have completed all the steps mentioned above and your site goes live. Real-time testing should be conducted regularly, also known as A/B testing, and it can help you make quality HVAC user experience upgrades to your site. 

A/B testing involves running your current site against a variant and seeing which one performs better (which gets more clicks, more traffic, engages people for longer sessions, etc.). A/B testing should run for at least seven days, so you can get a good sample size and get a clear idea of what can be improved. 

Website Design for HVAC Companies

All in all, your UX design should be marketing-oriented. Your website should be the primary source of leads for your HVAC business. Here at HVAC SEO Webmasters, we design websites that are not only focused on UX and UI; but ones that also help you gain new customers. When customers book your HVAC services, your website has achieved its goal, and your marketing budget provides a substantial ROI in 2021.

Posted: | Updated: Apr 26, 2021 | Categories: Web Design

HVAC Business Consulting: Help Your Company Thrive in 2021

HVAC Business Consulting (Cover)

As an HVAC technician branching out and starting your own business, you have probably logged many on-site hours. You paid your dues as an apprentice, became a journeyman, and now you want to be a contractor.

If you have made it this far, you probably realize that none of your hours on the job has taught you anything about starting your own business. No matter how skilled and experienced you are as an HVAC tech, you may feel like you’re at a loss now that you are thinking about starting your own company. 

Most tradespeople don’t have everything figured out when they first branch out on their own. That’s why HVAC business consulting can be beneficial. HVAC business consulting can give your new company a strong foundation on which to grow. 

If you just started your HVAC business and need some help with consulting, marketing, or business development, get in touch with us here at HVAC SEO Webmasters

Business Principles

You already know how to do your job. You know what customers like and what they don’t like. You know how you prefer to operate when you’re on the job. Your knowledge base serves as the framework for your business principles: the basic tenants by which you conduct your business. 

But how do you impart these principles to new hires and staff? The first way that HVAC business consulting can help you establish a successful business is by helping you with teaching and staff training. 

An HVAC business consultant will consider how you prefer to run your business and your priorities as a technician and help you teach your team to operate in the same manner. 

It’s important to lay these principles out early on as they will serve as the foundation of your business. They will also help give an identity to your business so that it stands out amongst the competition. Later on, you can even use these tenants for marketing your business. A skilled consultant will help you carve these principles out so that you can train your team accordingly. 

HVAC Business Consulting

Business Goals

Where do you see your business in 5 years? Where do you see it the next month? These are probably questions that you have considered, but a good business consultant will help you define answers to them. 

These will be your business goals: milestones to work toward based on your expectations and hopes for your business. It’s essential to clearly define your business goals and set up reasonable milestones to help you stay focused. 

The last thing you want is to flounder because you are not working towards any goals. Scaling your business should be one of your goals, and a consultant can help you with that. It’s important to note that you shouldn’t compare your company to others when scaling. Every business grows at its own pace. At the same time, you shouldn’t set the bar too low. 

If you choose business consultants, try to opt for one with expertise in HVAC, trades, or home services. The best business consultants connect with local companies that you can partner with to make the scaling process smoother and quicker. 

HVAC Marketing

Any HVAC business consulting firm you work with should help you with marketing or at least connect you with someone who can. Marketing your company is crucial because there is no shortage of HVAC companies competing in your local market and service area. Marketing will help you stand out and tell your company’s story. 

Since HVAC companies are most certainly local companies, your consultant should help with things like local SEO and geographically targeted ads. After all, you aren’t trying to reach customers in Birmingham, Alabama, if you are operating out of Omaha, Nebraska. A good consultant will have ample experience with marketing your company to the local clientele. 

Budgeting

Every business is unique. You may have a lot of capital to start with or operate on a tight budget. In any case, a quality HVAC business consultant will help you set up a reasonable budget that will allow for company growth without sinking you into debt – no matter how much initial money you have.

An HVAC business consultant will help you layout a reasonable budget for employee salaries, supplies, fleet, insurance policies, marketing, advertising, and other essential expenses. When you have a clearer idea of what it takes to operate your business, you have a clearer idea of what it will take to make your company profitable. 

Ongoing Operations

So far, we have gone over points that have more to do with the initiation of your business and less to do with ongoing operations. A good consultant will step in once your business is up and running to smooth out operations. 

It’s always a good idea to have an objective pair of eyes on your business once it has gained a footing. Often, you are too involved with the daily operations to see where you can make improvements. A business consultant can assist in identifying problems and creating solutions.

They can offer a fresh (and experienced) perspective on your business and show you ways that you can smooth out operations and become more profitable than you may have missed. They should help with things like scheduling, personnel selection, ongoing marketing efforts, and local partnerships. 

Consulting From HVAC SEO Webmasters

There is a lot that goes into running your own HVAC business. But as far as the marketing goes, we’ve got you covered. Here at HVAC Webmasters, we have been specializing in successfully marketing small HVAC companies around the country. With services like web design, SEO, and reputation management, we can help flatten the learning curve when marketing your HVAC business. Call us to learn more about how we can help your HVAC business thrive. 

Posted: | Updated: Apr 26, 2021 | Categories: General

5 Things To Look For During HVAC PPC Campaign Analysis

PPC Campaign Analysis

PPC (Pay Per Click) ad campaigns can be an excellent investment – especially if your HVAC company is young and lacks a substantial customer base. Not only do PPC ads give your business an instant shot in the arm in terms of lead generation, but they can also significantly increase your brand awareness in very little time. 

Whether you are new to PPC advertising or have been using it for a long time, though, all your investments into it may be in vain if you are not managing your campaign correctly. Your job isn’t done after your ads go live. PPC ads require regular testing, tweaking, and PPC campaign analysis is a must if you want to get the most from your investment. 

It can be a very daunting task, but PPC campaign analysis is very important for your HVAC company. To help ease the burden a bit, HVAC SEO Webmasters will share some points of emphasis that to keep an eye out for when critiquing your PPC ad campaign. However, if you want to learn how to turbocharge your PPC ad campaign right now, give us a call here at HVAC Webmasters.

1) Data Reports

Many HVAC contractors would like to omit to pour over the myriad data that PPC ad campaigns produce but doing so puts you at risk of wasting money. Data reports are essential if you want to know how your ads are performing and whether you are getting your money’s worth. 

However, some tools can make analyzing the data simpler. For example, a heat map can show you how well your landing pages and ads are performing, which CTA’s are generating clicks, and where your visitors may be losing interest. 

Not only do heat maps provide you with crucial data, but they also make the data easier to digest. If you are a visual learner, tools like heat maps can make PPC campaign analysis much more straightforward. 

PPC Strategy Tools

2) Automation and Algorithms

The big problem that many HVAC contractors have is that they don’t have time to manage their PPC campaign once it goes live successfully. The fact is that PPC campaign analysis does take a significant amount of time if you want to do it right. 

So if you are short on time, our recommendation would be to take advantage of Google Ads automation and algorithm features. Smart Google ad campaigns can automate several time-consuming tasks for you. 

For example, the bidding process for keywords can be fully automated. Smart ad campaign data reporting is also simplified. Instead of flooding your account dashboard with indecipherable information, only the most pertinent data for your campaign is displayed. With ad automation, you won’t have to worry about where your ads will display. The Smart Google ads option will automatically display them across the Google network. 

3) Conversions

Of course, you always want to keep a keen eye on how much your ads convert customers. Impressions are great, but they don’t mean much if they are not converting. You have to get an accurate idea of the conversion rate of each of your ad campaigns if you want any shot at successful PPC campaign analysis. 

To get a clear picture of how much your ads are converting, it helps to track data in digestible chunks. For some, this could mean tracking daily, weekly or monthly spans of data. Most PPC ad services will also allow for conversion tracking, allowing you to tie clicks to visitors who actually completed a sale. Be sure to take advantage of these tools so you can get an accurate idea of the rate at which your ads are converting. 

4) Competitor Analysis

In digital marketing and advertising, it can be beneficial to look over the shoulders of your competitors. When analyzing your ad campaign, it can be helpful to see what your successful competitors are doing that you may not be. 

Ad content is essential. You should keep your ad content as fresh as possible. So if you are running low on ideas, as is so often the case with long-running PPC ad campaigns, take a look at some of the content strategies other HVAC companies are using. Examine their ad formats, which platforms they are advertising, and even what CTA’s (calls to action) they are using. 

You should never plagiarize, but peeking now and then can give you just enough inspiration to keep your ad content fresh and alluring. 

5) A/B Test Results

Last but not least, you should regularly conduct A/B tests on your ad copy and page performance. A/B testing allows you to see how a variation of your current ad would perform compared to the original ad.

First of all, you should be conducting regular A/B tests on all your live ads. Yes, all include even your best-performing ads – remember that there is always room for improvement. Then you have to take a close look at what the A/B testing turns up. You may find that you can reach a higher conversion rate with a simple change in the ad copy layout or by switching a CTA here and there. 

Also, be sure that you are getting a large enough sample size. Most experts agree that you should let A/B testing run for at least seven days to get comprehensive data you can use to improve your ads. 

PPC Campaign Analysis Services

We know that even just these five aspects of PPC campaign analysis can be a challenge. And while we don’t want to discourage anyone, this is just scratching the surface. So if you ever need professional help with PPC campaign management, we are here to help. We have experience with HVAC PPC ad campaigns: both in crafting effective ads and successfully managing them. Put a PPC professional in your corner today.

Posted: | Updated: Apr 21, 2021 | Categories: PPC

Landing Page Optimization for HVAC Companies

HVAC Landing Page Optimization

Landing page optimization will make your landing pages more effective, garner more clicks, earn you a higher ROI on your advertising campaigns and generate more HVAC leads in 2021 and beyond. 

There are specific landing page optimization methods and practices proven to increase effectiveness. By simply implementing some or all of these methods, you can spare yourself the burden of completely overhauling your landing pages and merely make a few tweaks. 

What is a Landing Page for HVAC Companies?

A landing page is a specific web page that users enter after clicking on a branded link such as a Google search result, a Google advertisement, or an email marketing promo. For HVAC companies, a landing page promotes your HVAC services and encourages consumers to take action.

HVAC Landing Page

Optimizing Your HVAC Company Landing Pages

Your landing pages are responsible for converting visitors into leads. A lot of HVAC business owners overlook this vital role that their landing pages play. The fact is, however, that you need to monitor their performance of your landing pages closely. 

Namely, how many leads they are generating each month. Most people won’t get landing pages right the first time. Sometimes it takes several months of testing, tweaking, and monitoring to get everything just right. That is the process of landing page optimization. 

Rocky HVAC's New Site Design

Use a Heat Map

The first step in landing page optimization is identifying what is working and what isn’t. Even if your landing page is performing well (generating new leads every month), there is always room for improvement. One of the essential tools you will need for landing page optimization is a heat map. 

A heat map will essentially show you what people are clicking on your landing pages. It is a visual representation of your landing pages with numerical data on how many clicks your calls to action are getting, how far down the page people are scrolling, what parts they are reading or looking at, and much more. 

A heat map will help you understand what is earning you clicks and what needs to be improved. Our advice would be to procure yourself a good heat map tool first. Hotjar makes a very intuitive and helpful heat map, and they even offer a free trial. 

Other Helpful Tools

Visual data analysis tools come in many shapes and forms. Most of them have something very insightful to offer in terms of landing page optimization, though. Here are some more tools you should certainly consider working with to optimize your landing pages:

Scroll Maps

A scroll map is another type of visual data report. You will be able to see the layout of your landing pages superimposed with different colors. Most tools use red and yellow to indicate where people spend the most time on your landing pages. Green and blue usually represent the sections getting the least attention or scrolling before they leave the page. Crazyegg offers one such scroll map that’s easy to use and very intuitive.

Bounce Rate Analytics

Your bounce rate refers to how many people leave your landing page without taking favorable action like clicking through to your main website. Of course, you want your bounce rate to be as low as possible. So a bounce rate calculator is valuable because it shows you if your landing pages are effective or not. It can provide valuable insight into what pages need adjustment. 

Overlay Reports

An overlay report provides you with similar data as a heat map. It will tell you exactly how many clicks different sections on various landing pages are earning and provide in-depth data on individual landing page elements. 

Before You Go Live

This section will discuss things you can do to set yourself up for success before your landing page goes live. Don’t worry if your landing page is already live, though. The following section is all about current landing page optimization.

Stick to the Point

Many people go wrong with landing pages when they stray away from the original point. As you design your landing page and come up with a copy for it, remember to keep the goals of the landing page in mind. If you are an HVAC contractor, your plan will likely sell your visitors on a specific service—focus on presenting that service positively and how it can make the visitor’s life easier or better. 

Limit Clutter

You may be tempted to load your landing pages with high-quality images, but sometimes less is more. A clean, stripped-down design is usually the best approach for landing pages.

Keep Your Audience in Mind

Think about who is most likely to view your landing pages. Maybe people who require emergency HVAC services, new homeowners, or people seeking a specialized HVAC service. Make sure your copy speaks directly to the people clicking on your ads. 

Optimizing Live Pages

Add an Exit Popup

An exit popup is a prompt that comes up when a visitor is about to click out of your landing page or navigate away. An exit popup can help increase conversions by 5% to 10% and, in some cases, much more. 

Compelling Calls to Action

Your call to action should engage the reader. Instead of “call now,” try something like “increase your A/C efficiency.” Again, a compelling call to action will speak to the needs of the visitor. But make sure not to make it too long or complicated. 

Keep the Most Important Information at the Top – Actionable buttons, offer details, contact information, and other elements that would spur a visitor to action should be at or near the top of your landing pages. Keep them away from the bottom, where people would have to scroll down to see them. 

Tweak Headlines

Sometimes, all you need is a simple headline change. Experiment with different text but keep in mind that the goal is to grab the visitor’s attention.

A/B Testing

A/B testing is the process of altering a current web page and showing the original and amended one to an equal amount of visitors to see which version performs better. A/B testing is an invaluable tool for improving your landing pages and gaining key insights. 

Posted: | Updated: Apr 2, 2021 | Categories: Web Design

The Essential HVAC Google Ads (AdWords) Guide

Google Ads for HVAC

What is Google Ads for HVAC?

Google Ads (formerly known as AdWords) is an online advertising platform for HVAC companies and other businesses to promote their services through ads on Google Search, YouTube, and other web entities within Google’s Display Network.

Google Ads Logo

Google AdWords Rebrand

Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web.

If you’ve been looking around the internet wondering what the heck happened to Google AdWords, what you are looking for is Google Ads. The prevalent advertising platform went through a bit of a rebrand in July 2018 when Google officially renamed it to Google Ads. 

But the rebrand didn’t change how effective these ads can be. Google ads are still ridiculously effective, and the numbers don’t lie. Google Ads is one of the few advertising platforms that have reported net earnings every year for the past 19 years

You can analyze the data in several ways. For one, it means that marketers are ever putting their trust in Google Ads. Why? Probably because it works. Secondly, it speaks to the effectiveness of these ads. While Google has never officially disclosed how many sites are in the display network, it is undoubtedly a staggering figure. Indeed, at least, more than other online advertising platforms. 

More people see Google Ads more than any other kinds of ads on the internet. The impressions alone make Google Ads for HVAC effective for contractors. Google Ads will help you reach your target audience no matter where you are. 

If you are interested in PPC (Pay Per Click) services and Google Ads for HVAC, we can guide you through the process on a one-on-one basis. Contact us here at HVAC SEO Webmasters for a full rundown on Google Ads for HVAC and professional assistance. 

For now, please read our guide on Google Ads for HVAC. 

Google Ads Basics for HVAC

One of the essential assets that Google Ads affords its customers is audience targeting. For HVAC customers who run a local business, this is crucial. After all, what good would it do to have your ads run in New York when you operate in Kentucky?

A Google Ads Dashboard

Geo-Targeting

The first thing you need to know about Google Ads for HVAC is that you can pinpoint a specific display location for web surfers. Geo-targeting will help you reach people that you can reasonably service. 

Keyword Research

The second thing you need to know is which keywords you choose and bid on are very important. We will get to the bidding process in a bit. For now, you have to make sure that you have a list of keywords that you want to rank. For example, if you want an ad that promotes your A/C tuneup service, you would choose keywords that are directly related to A/C tuneup like “AC tuneup services,” “AC efficiency,” “Air conditioner maintenance,” and the like. 

Ad Appearance

Next, know that you can choose how your ads appear on actual searches and with which keywords. For example, you can choose to display your ads only when the exact keyword used to search matches the keyword(s) you have selected for your ads. You can also set the broad match option that will display your ad for specific keywords and search queries. one or more of the keywords you have selected for your ad. 

Bidding

Lastly, you should know that Google Ads works on a bidding system. You can’t simply pay for an ad based on a specific keyword you want to target and hope it will reach the top rankings. Google Ads show up at the top of search engine results pages. But you will have to bid for the top spot. 

A Primer on Google Ads for HVAC

Now that you know some of the basics of Google Ads for HVAC, let’s take a look at what you can do to get the most out of your investment.

Logo for Google Ads

Headline Practices

First and foremost, your headlines have to align with the content the visitor will read or hear about when they click the ad. So if your ad headline reads “Furnace Repair,” you better make sure the landing page is at least chiefly about furnace repair. Also, it helps to include the keyword in your headline. 

Free Extensions

If you are paying for Google Ads, you can access free ad extensions. Ad extensions allow for more information to be displayed along with your basic ad. This information can include specific links to pages on your website, contact information, a link to your location or service area via Google Maps, promotional offers you may be running, and more. Google also offers you tools to track the effectiveness of your extensions. 

Remarketing Ads

Remarketing or retargeting ads display ads to people who have interacted with your website in the past, or have demonstrated interest in your services. The ads can appear on any site within the Google Ads network. They can be very effective too. Retargeting ads give businesses an average boost of 43% in conversion rates

Use Conversion Tracking

Conversion tracking is another tool that Google offers, and it’s invaluable if you are using Google Ads for HVAC. Conversion tracking gives you critical insights into how well your ads are performing. The data it provides can help you tweak your ads as necessary and allow you to calculate your advertising ROI accurately. 

The 5 Google Ad Types

There are five main types of Google Ads.

  • Search Ads: show up on relevant Google search engine results pages. 
  • Video Ads: Run before, after, or during YouTube videos. 
  • Display Ads: Seen on any of the many Google partner websites.
  • App Ads: Appear on a variety of mobile apps within Google’s marketplace. 
  • Shopping Ads: Displays pricing information and ads on relevant Google search engine results pages. 

Quick AdWords Tips for HVACR

We’ve covered the important stuff. But here are a few extra tips to help you get the most out of Google Ads for HVAC companies:

Local AC Repair Ad

Target Less Popular Keywords

If your advertising budget is scant, it may be more beneficial to bid on less competitive keywords but are still relevant to your services. 

Invest in Good Copy

No matter how much you pay for your ad, it will be for naught if you have a poor headline or poorly written content on your landing pages. Take the time to write compelling ad copy or hire an agency/freelancer.

Closely Monitor Performance

Keep a watchful eye on how many new HVACR leads you are getting from your Google ads. Google Ads can be highly effective but don’t just take them for granted. Monitor their performance regularly. You can even tweak high-performance ads for better conversion.

Google Ads Management Services

Here at HVAC Webmasters, we specialize in PPC ad campaigns for HVAC contractors. We can help you advertise on Google, Bing, mobile platforms, and more. We can make sure your ads reach the right audience, support your ads to rank higher, and increase your sales. Learn more about how our PPC ad services can bolster your conversions by talking to us.

Posted: | Updated: Mar 26, 2021 | Categories: PPC