HVAC companies looking to be found on Apple Maps must optimize their Apple Maps listing through Apple Business Connect.
Apple Business Connect (ABC) is similar to Google Business Profile in that it is a free platform on which HVAC companies can create and manage their business listings.
As the founder of HVAC Webmasters, a digital marketing agency for heating and cooling professionals, I will outline how my clients set up their Apple Maps listing in 2025.
Key Takeaway
HVAC Companies can create or claim their Apple Maps business listing through Apple Business Connect (ABC).
Creating an Apple ID
To use Apple Business Connect, HVAC business owners must first create an Apple ID (if they do not currently have one).
- Go to https://appleid.apple.com
- Click “Create Your Apple ID” on the top right
- Complete The Form
- Verify Your Email: Apple sends a 6-digit code
Remember that the email address you use when signing up becomes your Apple ID, so make sure it’s one that you have permanent access to.
Claiming or Creating Your Apple Maps Listing
Once you create your Apple ID, go to https://businessconnect.apple.com/ and log in.
- From the ABC dashboard, click on “Locations.”
- Click “Add.”
- Search for your HVAC company name
- Follow the prompts to enter your business information.
- Select your existing listing or create a new one.
Verifying Your Apple Maps Listing
After claiming an existing listing, you must verify it through one of two options:
- Phone Call: Instant verification
- Document Review: Can take up to 5 days
The phone call verification works best when verifying an existing listing because it’s instant.
For brand new listings, you can only use the Document Review verification option, which means you may have to wait up to 5 days for your listing to be verified.
Apple typically asks for documents like utility bills, insurance policies, and other relevant information.
Optimizing Your Apple Maps Listing
Much like Google Business Profile, your Apple Business Connect listing features the following fields:
- Company Name
- Address
- Phone Number
- Business Categories
- Open Hours
- About (Description)
Be mindful that Apple may pull some of this information from other sources, like Yelp, which you cannot toggle on or off. As a result, ensure your Yelp listing is also optimized.
Like with Google Maps, your business category significantly influences Apple Maps SEO, which is why all heating and cooling companies should select “HVAC.”
Apple Maps Reviews
Apple Maps differs from Google Business Profile because users cannot directly submit reviews to the platform.
Instead, Apple Maps pulls your company reviews from other sources like Yelp and Facebook.
Considering this, monitoring your reputation on those specific platforms is essential as they will directly influence how Apple users view your company.
Testing Your Apple Maps Listing Visibility
The fastest way to test if your HVAC Apple Maps listing is live is to search for your company name on an iPhone or through DuckDuckGo.com.
If you don’t see your listing immediately, try searching for variations of your company name; this may bring up your listing.
For example, if you own Bob’s Dallas AC Repair LLC, try also searching for “Bob’s AC Repair Dallas” or “Bob’s HVAC Repair Dallas”
If that still fails to return your listing, try searching your company’s existing phone number, followed by any old phone numbers your company used.
Apple Maps has traditionally had a problem with businesses having multiple listings, hurting your long-term visibility.
If you find duplicate listings for your business, you should claim each listing and contact Apple Maps support to get the older ones removed.
You can do this by clicking your initials in the bottom left corner and then “Contact Support.”
How Much Does Apple Maps Impact SEO for HVAC Companies?
Google Maps dominates local search for HVAC companies, particularly because heating and cooling companies are service area businesses (SABs), meaning customers rarely seek driving directions to an HVAC business office.
As a result, Google Maps‘ actual value for HVAC is ranking within search results, especially in the Map 3-Pack.
That said, Apple iPhone users represent a significant portion of your HVAC company’s addressable market.
With the emergence of ChatGPT and other AI platforms that pull business information from various sources, optimizing your Apple Maps listing is a no-brainer in 2025.
There’s also a tremendous untapped opportunity in your market, as 58% of businesses have yet to claim their Apple Maps listing.
Final Thoughts on Apple Maps Optimization for HVAC
The digital marketing landscape is uncertain in 2025, so HVAC companies must embrace every component of branding and visibility.
Claiming and optimizing your HVAC Apple Maps listing is both free and effective for local heating and cooling professionals.
Though Google Maps will remain the primary source of local HVAC lead generation for the foreseeable future, the emergence of AI platforms like ChatGPT makes diversification increasingly crucial.
We’re all aware of how many consumers are iPhone owners, which makes visibility on this Apple Maps platform an obvious win for business owners.
To learn more about how you can increase your HVAC company’s local visibility through software solutions like DataPins, reach out to my agency today.
