Author Archives: HVAC Webmasters

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

5 HVAC Promotional Ideas (Online + Digital) for 2024 & Beyond

HVAC Promotional Ideas Blog Cover

If you’re looking for HVAC promotional ideas, this post is for you.

It can be hard to get the consumers’ attention, primarily if you operate in a crowded regional market.

Nevertheless, you should consider these HVAC online promotions whether or not you have exhausted other lead generation avenues.

Promoting your business is a great way to increase brand awareness and generate leads.

The best promotional tactics are subtle and prevent consumers from feeling sales pressure.

The goal is to make it seem like you’re not advertising since most modern consumers don’t trust ads.

Below, HVAC Webmasters outlines five ideas to promote your AC company.

1) Reach Out to Local Radio Stations

Did you know that 92% of American adults still listen to the radio?

While the medium seems antiquated with the emergence of podcasts and digital streaming, your audience regularly tunes into their local radio stations.

One great promotional idea is to contact your local radio station and team up with them for a giveaway.

Then, of course, you would sponsor the prize, which can range from a free AC or discounts on certain HVAC services.

One of the giveaways we heard about was the radio station weather report. 

A sweepstakes entrant would be drawn to receive the prize if the weatherman was off on the daily high temperature by more than 3 degrees.

Of course, the prize will depend on what you can reasonably put up without hurting your bottom line.

Still, this is a great way to promote brand awareness and get sweepstake entrants to opt-in to email lists. 

2) Facebook Giveaways

Every heating and cooling company should have a Facebook Business Page to promote their company.

As the top social media platform, Facebook provides many opportunities for HVAC promotions in 2024.

The time is now to utilize that community and grow it with a promotional giveaway for established pages.

Start by creating an announcement post to the effect that you will be giving away a free service (the actual service is up to your discretion) for people who sign up with their email and phone number or who follow your page.

Only one person can win the giveaway, so when all is said and done, you will likely have a slew of leads interested enough in one of your services to enter their information in a giveaway for it.

Another great thing about this idea is that it is relatively easy to set up independently without needing a 3rd party to get involved. 

3) Guest Blogging

If you have colleagues in the business, ask if you can contribute a guest post to their website.

You can drive referral traffic from their website to yours if you provide valuable content. 

Guest posts also help with link building, as your website’s inbound links count as an endorsement.

But, of course, it depends on the website’s authority to which you contribute.

Remember that nefarious guest posting (doing it only for the link) violates Google guidelines.

A white-hat guest post involves a genuine relationship where one contributor provides valuable and topical content on another’s site.

For example, you can contribute a worthwhile post if you know HVAC suppliers, other contractors, or even people in similar industries.

4) Photo Contests

Photo contests help promote HVAC services and are compatible with various media platforms.

One excellent photo contest example was the Ugly Furnace Contest.

Entrants sent in a picture of their old, ugly furnace (including contact information) for a chance to win a new furnace. 

You can partner with local print media outlets like local newsletters, newspapers, and even advertisers in your area. You can also launch the promotion on your own online. 

You can promote the contest on your homepage if you have consistent monthly web traffic.

You can also promote your competition on your social media outlets like Facebook, Instagram, and TikTok. 

Contests are a fun way to get people involved in your brand, and of course, they will identify a slew of new leads primed for furnace replacement or maintenance. 

Of course, you can change the details. If AC service is more lucrative in your area, by all means, turn it into an Ugly AC Contest.

5) Facebook Quizzes

Everyone loves a good quiz now and then, especially when a prize is on the line.

So, once again, we are turning to Facebook because it is straightforward to set up and run a quiz on the platform and tap into your existing community. 

There are even apps you can use to create Facebook quizzes ridiculously easily.

Of course, you will put up a prize in this scenario, but the ROI will likely be significant.

A quiz won’t cost you anything and won’t take more than a few minutes.

Plus, you have the opportunity to drive engagement and grow your social media community, which is always good for business. 

Bonus Idea: Promote Your HVAC Company on Google

The most efficient form of HVAC promotion is search engine optimization. Ranking your website and Google Business Profile on organic search results creates a sustainable stream of high-quality leads.

In addition, unlike other time-sensitive promos, an organic search presence is constant.

The best way to increase rankings is to invest in Local SEO for HVAC Contractors.

Many consumers click on the Google Map 3-Pack when searching for a local AC company.

Various factors like proximity, prominence, and relevance come into the algorithm’s consideration.

HVAC Webmasters offers a tool called DataPins to help you rank locally and convert more traffic.

DataPins allow HVAC companies to drop the location of their jobs and then inject the geo-coordinates with schema markup, serving as a digital hand-raise to Google Maps.

We hope you enjoyed the list. Keep in mind that there are never enough HVAC promotional ideas

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

6 Helpful AC Services Telemarketing Tips to Consider

AC Services Telemarketing (Blog Cover)

In my 10+ years of working with HVAC companies, one thing has remained constant: telemarketing works. Telemarketing may seem old-fashioned, but it can help AC companies generate more sales.

Key Takeaway

If you’re persistent, telemarketing produces results, but remember that it will take time, resources, and human resources. For example, reaching a prospect through cold calling takes an average of 8 attempts.

Bonus: Check Out My Tips On How To Get More HVAC Sales

I’m not here to discourage you from trying telemarketing for your AC company but rather to provide you with tips on how to streamline the process and give yourself the best chance to increase your sales.

Below, I’ll outline six helpful telemarketing tips based on my 10+ years of experience.

1) Invest in VOIP

VOIP stands for Voice Over Internet Protocol. As the name implies, it’s a phone service that uses an internet connection rather than an actual phone line. There are many advantages to ditching your old phone service in favor of VOIP, but let’s focus on the one that will help you telemarket.

VOIP can help automate some calls. Then, when someone does pick up the phone, you can have the call routed directly to you or an associate. As a result, cold calling is much more efficient and frees up your time for more important things. 

VOIP makes cold calling more manageable and is affordable. Some of the basic packages are free, and smaller businesses will likely only need the basic packages, so there is nothing to lose. 

As the proprietor of an HVAC business, you probably don’t have cause to know that telemarketing is regulated very strictly. The laws for telemarketing vary by state. 

There are laws on call length, such as when you can call, the numbers you can dial, and how you record calls. Companies that violate any of these laws face stiff penalties.

Pro Tip: Review the laws and requirements for telemarketing and consult your attorney

3) Curate Your Call List

Compiling a call list carefully will take some time, but it is a smart move. Avoid calling people who have not expressed interest in your services as much as possible. 

Make sure you carefully curate a call list and start with the number of people who have voluntarily given you their contact info. However, if you make many calls, you will probably need to populate your call list with completely cold prospects. 

Ensure that you aren’t contacting anyone on the national Do Not Call registry in these cases. Also, consult with an honest lawyer at all times.

4) Keep A Customer Profile

Every lead should enter your CRM system so you can recall previous conversations and preferences. For example, keep track of past services, areas of interest, names, and addresses. Also, take note of and archive any information that will be helpful for you or an associate to close a sale. 

Many VOIP services offer a feature that displays a detailed list of information when you contact a lead. However, keeping a data index is still helpful if VOIP is not an option. Indexes will allow you to personalize your pitch and increase the lead’s likelihood of making a purchase. 

5) Monitor Performance

If you delegate telemarketing to employees or a call center, it’s essential to ensure optimal performance. Don’t be afraid to step in on low-quality calls. In addition, it’s your job to train employees and provide a sales script and constructive feedback for progressive improvement.

Every call will differ, but the message or sales script should have a general philosophy or guide. Ensure that anyone handling your cold calls understands the message you want to send and stays focused.

6) Don’t Get Discouraged

It is common to get discouraged when making cold calls. You will hear the word “no” quite well, so prepare for that. Most importantly, don’t get discouraged by the customer’s reaction, even if it’s vile.

Telemarketing generally has a negative connotation, but perseverance is key to success. Remember that telemarketing is all about being persistent. For example, you can’t sound timid when calling back leads. People will sense any hesitancy and reject your entire premise.

Of course, not everyone needs AC services now, but most people will need them eventually. As a result, make sure that you are reaching those people. That means being persistent and keeping up with your cold call efforts. 

Consult With an Attorney Before Cold Calling - HVAC Webmasters Does NOT Provide Legal Advice.

Increase Telemarketing Conversions Through Brand Synergy

If your brand exists online in other formats, you’ll convert more cold calls. For example, does your HVAC company appear in Google search results from SEO efforts? Can consumers find your business on Facebook, HomeAdvisor, and other popular platforms for home service providers?

Part of establishing rapport over the phone is finding familiarity. When people know of your brand, whether they can recall the source or not, they are more likely to give you latitude with your sales pitch. If you call it a complete unknown, the chances of quick rejections skyrocket.

As a result, make sure to invest in your digital marketing strategy so your telemarketing will improve.

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

The (Ultimate) HVAC Facebook Marketing & Management Guide

HVAC Facebook Marketing Guide Cover

Delving into HVAC Facebook marketing can seem intimidating for contractors in 2023. However, with the volume of users (about 307 million) and the average time spent per day (about an hour), Facebook has done a lot to transform itself into an asset for business owners. 

Like Google, Facebook has spent a good portion of the last decade rolling out new services like advertising and ways to connect business owners to their audience. As a result, Facebook has emerged as an essential marketing tool for AC and heating companies.

2023 is the perfect time to revamp your HVAC business’s Facebook page. That’s because HVAC contracting enterprises have been slow to adopt Facebook marketing as a priority, as have many other home service businesses. So if you are serious about getting started with HVAC Facebook marketing, you could be getting a jump on your local competitors.

There are many different aspects of Facebook management for AC companies. As a result, HVAC Webmasters outlines some critical social media marketing and management tactics in the following guide. 

Setting up an HVAC Facebook Business Page

Having a Facebook page for your business differs from having a profile on Facebook. To set your business up for success on Facebook, you will want to set up a Facebook “Page” for it. You can start by visiting the Facebook setup page.

And as you can see from this page, you have two “Page” options. The first option is “Business or Brand,” and the second is “Community or Public Figure.” Of course, as an HVAC contractor, you will want to choose “Business or Brand.”

To go any further, you will have to have a Facebook account already, so if you don’t already have one, sign up for one now. Next, you will be asked to categorize your business. You will also be asked to name your Facebook business page. We recommend naming your page directly after your HVAC business name. 

The rest is self-explanatory. Fill your business page with high-quality pictures, provide a brief description of your business, and assign page roles to yourself and anyone else that will be helping you manage your Facebook page (Admins, moderators, editors, etc.).

If you look just below the cover photo of your Facebook page, you will see an option for “Add a Button.” This is where you can add a call to action button. We recommend doing that as soon as possible because it will make it easier for consumers to get in touch with you. 

Once you click the “Add a Button” option, you will be asked to choose from various CTA’s. Pick the one that is most relevant to your business. 

It’s also vital to thoughtfully fill out the “About” section of your Facebook page, as that is the section where most people go to find out crucial information on your business. Here are some things you might want to include in the “About” section:

  • The date or year your business was founded
  • A brief description of the services you offer
  • How your customers use and benefit from your services
  • Any awards or accolades your business has earned
  • Company mission, philosophy, or motto
Screenshot of Facebook Business Page for Local HVAC Company

Building A Community

Using Facebook as a means of HVAC marketing is about building a community. One of the first steps towards building a community is going to your page and clicking the section that says, “know friends who might like your Page?” 

You can invite people you know to check out your page and follow it here. You must only include people who might be interested in your page, business, or the content you plan to share. 

Facebook Community Stats

Consider friends, business contacts, customers, colleagues, or even suppliers in your business network. Of course, you will need their contact information to narrow your options immediately. 

Interact with Followers

One of the best ways to cultivate a community on Facebook is to be active and responsive. Consider your followers as valuable commodities. If someone leaves you a comment, don’t ignore it. Instead, do your best to respond to the comment as soon as possible. 

It is helpful to have someone manage your Facebook Page daily – even if you can’t respond promptly, someone in your business should speak on your behalf.

The more likes you get on your Facebook page, the more potent it becomes for your business. And to keep things in perspective, the point here is to market your business. So, of course, marketing works best when your business is evident. 

Getting likes makes you visible on Facebook, and being responsive to comments and posts is a great way to get likes. 

Post on Facebook

The “Write Something” field is where it all begins. Of course, sharing content will reach out to your audience and attract more followers. But what sort of stuff should you post on your Facebook Page as an HVAC contractor? Here are a few examples of content that will be helpful for HVAC businesses specifically:

  • Blog Content: Content marketing is compelling and important. With Facebook marketing, you can leverage the blog content you have published on your website. You can do this by writing up a quick preface to the content (1-2 sentences should do it) so that your followers will have a good idea of what they will be reading. Then, include a link to the blog post and click “Share Now.” It’s best to link to blogs that have been particularly popular on your site or at least relevant ones to the original post content.
  • Images: Images are a great way to engage followers and give them a quick reason to hit the “like” button. Images also drive engagement and interaction among Facebook users. Everything from funny memes to images of interesting job sites is fair game. 
  • Pins: A tool like DataPins produces verified job postings of your recent work with images and captions. These schema-pins are great to share on Facebook as they serve as social proof for your heating business.
  • Facebook Live: Facebook Live allows you to share live, streaming video content with your followers. This can be especially beneficial for HVAC contractors because it will enable them to show real-time work. Consider live-streaming the final touches on a new HVAC system you’re working on or an exciting phase of the job.
Screenshot of Facebook Post About AC Maintenance

HVAC contractor Facebook management comes down to timely posts that spark engagement. Of course, the algorithm limits how many impressions your organic posts receive, encouraging you to invest in Facebook Ads.

Target an Audience

Facebook promotion is also about knowing your target audience. Think about your typical customers. What age are they? What does their general income appear to be? Are they residents? Are they business owners? 

The cool thing about using Facebook for marketing is that you can tailor your content to the interests of a specific group of people. Facebook ads even allow you to target consumers by particular demographics. 

You have to consider the kind of content your demographic wants to see for inbound marketing. This will make your marketing efforts much more effective. 

You can use their helpful Audience Insights tool even if you don’t use Facebook Ads. It’s free, allowing you to gain insights into your followers’ interests and behaviors.

We encourage you to use this tool to tailor your content to your target audience’s interests, needs, or desires. You can even use the Audience Insights tool to see the same characteristic data for your competitors’ target audiences. 

Facebook Ads for HVAC Companies

While your Facebook Business page can help establish your company and showcase recommendations and content, the best way to reach a large audience on the platform is through HVAC Facebook advertising. Whether you run lead ads or boost your posts, you will earn more followers and gain more impressions than you ever could without ad spend.

The best Facebook Ads for heating and cooling companies create engagement, urgency, and action. Consider offering a timed discount or coupon along with social proof that validates your company’s credibility. Video ads often produce the highest engagement rates, particularly if you demonstrate energy and liability through the video content.

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

5 Best HVAC Hashtags for Social Media (+ How to Use Them)

Blog Cover for HVAC Hashtags

Unless you are a particularly young owner of an HVAC contractor business, you probably aren’t too familiar with hashtags and hashtagging. While HVAC hashtags are most likely uncharted territory for HVAC business owners, the fact remains that they can boost your visibility.

Hashtagging specific keywords and phrases can be an excellent way to draw attention to your social media presence, potentially generating an entirely new stream of leads.

While HVAC hashtags may be an unfamiliar concept to you, the good news is that it’s relatively simple to start using them. Like many things in SEO and digital marketing, there are ways to optimize HVAC hashtag use so that you get maximum response. 

In the following post, HVAC Webmasters discusses HVAC hashtags and how you can use them to increase business. 

Best HVAC Hashtags To Promote Your Business

You can create an HVAC hashtag from any keyword or phrase you want. However, some hashtags already have a following on social media platforms, making them an obvious choice. To help get your creative juices flowing, here are some starter HVAC hashtags you can use:

Instagram Screenshot of AC Company Post With HVAC Hashtags

1) #HVAClife

#HVAClife makes an excellent HVAC hashtag because it allows you room to use it in various posts. So whether your goal is to inform your customers or talk about a winter promotion, #HVAClife can fit almost anywhere. The whole idea is that you are living the life of a contractor.

2) #HVACcontractor 

The contractor tag is a great HVAC hashtag because you can use it to drive social media users to your website or landing page. It’s simple: users see the hashtag #HVACcontractor in one of your posts, click it, and navigate somewhere they can hire an HVAC contractor.

3) #airconditioning

You probably know that AC services are the bread and butter for most HVAC technicians. As an HVAC tech, you also know that the average AC maintenance service call will net you anywhere from $75 to $200. That’s why #airconditioning can be an incredibly lucrative HVAC hashtag.

4) #HVAChacks

The hacks tag will win you some credit with younger, first-time homeowners who love a good “life hack.” It will also attract people looking for tips on maintaining and optimizing their HVAC systems. Utilize this tag in posts that include HVAC tips to generate more attention for your business. 

5) #HVACservice

Last is a general HVAC hashtag that will attract people who already know what they want. For example, if people seek the #HVACservice hashtag on social media, it’s not likely that they’re interested in dog grooming or mobile car washes. So naturally, they require HVAC services – either learning about them or hiring someone for them. 

Why Hashtags are Important to Your HVAC Business

You may wonder why something you may not have ever heard of is necessary to your HVAC business. HVAC hashtags are essential in a few key ways:

They Increase Visibility

It’s all about being visible in the places where your customers are. Social media is that place. One study found that Americans spend over 2 hours on social media daily. HVAC Hashtags will make it easier for people to see you and your posts on social media. 

Social Media is A Means of Research

Another study found that over half of all social media users browse their feeds to research products and services in their area. So it’s clear that people are using social media for much more than sharing pictures of their cats. 

They Can Generate Leads

HVAC hashtags can generate new leads for your business by getting your content out to more people across social media and the internet in general. The more attention your content gets, the more likely people will also be interested in your services. 

Tips for Optimizing Your HVAC Hashtags

You can’t just start throwing out hashtags left and right. You must know how to use them to get the best response. Here are some tips for optimal HVAC hashtag use:

Don’t Overuse Hashtags 

No one wants to read a post that is primarily hashtags. So try not to stuff your posts with them. Instead, use them naturally. A good rule of thumb is to have no more than three hashtags in one post. 

Embed Links

It can also be helpful to embed links into some of your hashtags to make it even easier for leads to find the information they seek. However, you have to be careful about links too. Be sure that the link leads to content relevant to the hashtag. 

Use Your Company Name

Whenever possible, it’s a good idea to use your company name as a hashtag. Tagging your name helps build your brand, increase recognition, and make it even easier for customers to find you online by name.

Localize your Hashtag

You can also include the name of the city or neighborhood where you offer your services to increase local traction. 

Include Keywords

If you have an SEO strategy for your business, you probably already have a good list of HVAC keywords. Again, include these keywords in the HVAC hashtags you use for social media whenever possible. 

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

7 (Amazing) HVAC Social Media Posts Ideas for 2024

Blog Cover for HVAC Social Media Posts

HVAC companies don’t have a lot of free time on their hands to brainstorm social media posts. As a business owner or operator, this can be a frustrating problem. You probably found this page because you need some ideas for your Facebook, Twitter, Instagram, or Google Posts.

Without further ado, HVAC Webmasters’ presents 20 social media post ideas.

1) Company Culture Post

One of the most effective social media posts for HVAC contractors demonstrates company culture. Highlighting your company’s principles, such as loyalty, honor, and respect, can go a long way toward connecting with customers. For example, business owners with military backgrounds can integrate their background through company culture.

Example Social Media Post Highlighting Company Culture

2) Blog Share Post

If you are familiar with content marketing, you understand that one piece of content can be used in various ways. A great example of this is sharing a blog post on social media. Shared posts help drive traffic to your website, where social media followers can enter your sales funnel. Crafting engaging, high-quality posts with appealing topics works best.

Twitter Post Linking To Blog Post From Website

3) Seasonal Post

When it comes to social media marketing for HVAC companies, seasonal weather changes can be a significant inspiration. After all, your consumers’ needs change with the seasons. For example, emerging winter weather calls for furnace maintenance, heating repair, and other kinds of services that keep residents warm. 

Social Media Post Example Showing Seasonal Theme

4) Holiday Post

Like with seasons, holiday posts are a great source of inspiration for HVAC social media. Whether it’s Christmas, Thanksgiving, Halloween, or Memorial Day, your company can share the holiday spirit with followers. HVAC contractors also often run promos during these periods, which you can integrate into your social media post theme.

Social Media Post Showing Memorial Day Tribute

5) Service-Based Post

Sometimes highlighting a featured service can help draw interest from social media followers. Customization is a vital component of marketing for HVAC contractors, so reaching people who require a specific service works best when your post is particular. If your company offers a rare or unique type of service, be sure to feature that within your social post.

Social Media Post Showing Featured Service Type

6) Social Proof Post

At its core, social media is about community and bringing people together. There’s no better way to spark interaction than by providing social proof. For example, creating a social media post that highlights a recent customer review is a great way to foster engagement and increase conversions for your AC and heating service. 

Social Post Showcasing Customer Review

7) Job Site Post

Social media followers tend to respond more favorably when they see you in action. This will look like an image or video of your team performing a job on-site for an AC company. Nothing builds credibility more than real-time images and videos, which provide onlookers with an inside peek into your services. Showing yourself and your staff is also a great way to personalize your brand.

Social Media Post Example Showing Company Owner At Job Site

Where To Publish Social Media Posts for HVAC

Now that you have some excellent ideas of what content to post, you must decide where to publish them. Naturally, the best platforms are the ones where you’ve already built a significant following. The one exception is Google Posts which can appear anytime a user searches for your brand name. Below is a list of social media platforms optimal for posting.


Facebook’s organic reach is limited, so you will have to boost posts to reach a significant audience. Think of a boosted post as a post/advertisement. Though you are paying for others to see it, like with a Facebook ad, it appears post-form and, therefore, tends to reach people organically.

Google Posts

Google is an excellent place to post social media content because users will see it every time they search for your brand name. In addition, unlike social networks like Facebook and Instagram, users do not need to follow your company to see your post populate on their search engine. You will need to claim your Google Business Profile before posting anything.


Instagram, owned by Facebook/Meta, is the best place to post visual-driven social media content. For example, images or short videos of your on-site work will appeal to Instagram followers. Unlike Facebook, IG allows users to see your content without boosting the post.


Twitter can be hit or miss for HVAC companies, but it’s still worthwhile to post on your feed occasionally. Unfortunately, the reality is that most HVAC consumers are not using Twitter to engage with companies. Still, it lends credibility to your business when you establish a profile and post your content. Also, be sure to include your contact information within your profile.

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

HVAC Long-Tail Keywords: Definition + Ranking Methods

HVAC Long-Tail Keywords (Blog Cover)

When HVAC companies set out to rank on Google search, they frequently envision obvious terms and phrases like “ac repair” and “HVAC company near me.” However, research shows that most organic website clicks come from long-tail keywords.

Long-tail keywords are extended queries people search for on Google and other platforms. For example, instead of a base term like hvac repair, the user may search for a long-tail phrase like rheem heat pump leak repair spokane wa.

Key Takeaway

Long-tail keywords account for over half of your company’s organic search traffic, making them more valuable than “primary” keywords.

How HVAC Websites Can Benefit From Long-Tail Keywords

Most local companies compete for the same HVAC keywords. This is a problem for newer businesses because established websites have earned Google’s trust over time.

Even for big, well-established HVAC businesses, maintaining visibility on the top of search results for high-volume keywords like hvac repairhvac maintenance, and hvac installation requires consistent efforts.

Another factor is domain age. Sites registered ten years ago or more respond faster to search engine optimization, while brand-new domains may take up to 6 months to compete for high-competition keywords.

Conversely, long-tail keywords are less competitive, so new sites can rank for them quickly. My post below will dive into the specifics of long-tail keywords for HVAC companies.

Long-Tail Keywords Explained

Users typically search for long-tail keywords when they want more specific results that match their precise intent. For example, a generic term like “rheem ac repair crackling sound” generates results matching the user’s air conditioner brand, model, and specific ailment.

While longer keywords register less volume, they are still incredibly valuable because websites can more easily appear as the #1 result.

In addition, a study from my agency, HVAC Webmasters, found that over half of all HVAC-related Google queries are undetectable. As a result, these terms will generate substantial clicks and more conversions.

In addition, searchers who use a long-tail keyword are more likely to be ready to pay for HVAC goods or services. Their use of longer phrases demonstrates a precise need and an intent to meet that need with a local HVAC service.

Long-Tail Keyword Examples for HVAC Companies

An example of a long-tail keyword with commercial intent (the searcher is looking to spend money on services) would be something like:

  • rheem hvac repair in gig harbor washington

Conversely, a searcher may use long-tail phrases when gathering information about a future purchase. An example of a long-tail phrase with informational intent would be:

  • how much does hvac repair cost

Notice how long-tail keywords have a narrower focus. The first example altered the keyword into long-tail form by including region-specific search terms. The second example altered the keyword for customers wondering about the cost. 

By using long-tail keywords, you are honing in on a smaller audience, but one that is more likely to pay for your services.

Long-Tail Keyword Examples (Infographic)

The Importance of HVAC Long-Tail Keywords

Aside from the sheer number of long-tail keywords that result in clicks, they are essential because they cater to consumers with specific intent.

When the user provides more context, your website content can deliver a more customized message, increasing click-through rate (CTR) and conversion rate.

Using long-tail keywords can also give you a higher return on your SEO investment. Because they are lower competition, they produce a lower cost per acquisition.

How to Identify Long-Tail Keywords

HVAC companies can use a variety of methods to find high-opportunity keywords. Some of the essential things to keep in mind include:

Location Data

Please look at the above example about HVAC repair in Gig Harbor, Washington. Start with the services you offer and add in the city and state. Then, depending on your city, some keyword tools like SEMRush and AHrefs will show you the monthly volume by location.

Online Tools

There are free and paid online services that you can use to find relevant long-tail keywords for your business and the HVAC services/products you sell. Take advantage of these services if you have difficulty developing a renewable list of long-tail keywords.

Use Industry Expertise

Some tracking tools don’t register volume for newer keywords, especially those dealing with more unique types of AC repair services. As an industry expert, optimize your content for all of your services, and you’ll notice that people will click.

How To Implement Long-Tail Keywords

Implementing long-tail keywords or keyphrases should mirror your process with primary keywords. It is critical to avoid keyword stuffing, which is the unnatural insertion of terms within content at the expense of user experience and readability. Consider the following principles:

Use Naturally

You have your keywords like ac repair las vegas, but your reader will not want to see a grammatically incorrect phrase. As a result, you should write the keyword as: AC Repair in Las Vegas. Yes, Google is smart enough to understand that they are identical.

Link Internally

The fastest way to boost rankings for a particular long-tail phrase is to link it internally from another relevant web page. So, for example, if your AC repair services page links to an emergency AC repair services page using keyword-rich anchor text, you will benefit immensely.

Supporting Images

Create supporting graphics for your long-tail keywords and name the file something similar, or even exact, when it makes sense. If possible, include descriptive Alt Text that mentions the phrase. An excellent example of a supporting graphic is AC Repair Tips, which has a list of suggestions in graphic form.

Maximizing Your Long Tail Keyword Visibility

I invested millions in creating DataPins, a long-tail keyword software app for HVAC contractors. The application automatically creates long-tail phrases based on your real-life heating and cooling jobs.

Because long-tail keywords account for over half of all of your website clicks, populating your content with information from your service jobs is an excellent way to increase your traffic, leads, and sales. To learn more about this tool and my services, contact me today.

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

5 HVAC Sales (Tips, Gimmicks & Techniques) That Work in 2024

Blog Cover for HVAC Sales

What is HVAC Sales?

HVAC sales is the process of selling heating, air conditioning, and ventilation products or services to prospects and existing customers through relationship building and brand promotion.

Sales Presentation Graphic for HVAC Webmasters

HVAC Sales Strategy

Sales and marketing go hand-in-hand, so it’s essential to have a solid HVAC marketing strategy and a streamlined and structured sales process.

Your sales strategy should have a defined goal of closing the deal after a lead passes through the carefully crafted nurturing funnel.

In the following post, HVAC Webmasters outlines HVAC sales tips you can use in 2024.

As a marketing agency working with hundreds of HVAC contractors throughout the United States, we know something about the industry.

You might think of sales as gimmicks, but the following are HVAC sales gimmicks that work.

HVAC Sales Ideas for 2024

You’ve tried everything, and you’re still not closing enough deals.

The good news is that several techniques can boost your sales process immediately.

Check out some of the best HVAC sales tips for 2024:

1) Bundle Services

Bundling services is a common sales tactic for many industries, but it can be instrumental in the HVAC business.

Think about how often your customers call you for a standalone service: furnace repair, A/C maintenance, vent cleaning, etc. 

The great thing about HVAC service is that it is always needed. So why not sell your customers on maintenance services?

Signing up existing customers for seasonal check-ups, tune-ups, and repairs is a great way to generate year-round income and offers your customers a valuable service at the same time. 

Maintenance packages are a great way to increase sales because it takes the burden of HVAC maintenance off the customer’s shoulders.

So, the next time you complete a standalone job for your customer, think about selling them on maintenance packages tailored to their specific systems. 

2) Create a Sales List

Whether you are selling an HVAC product or service, it never pays to go in half-cocked. No matter your specific pitch, you must ensure that it does not land on deaf ears.

Carefully curating a sales list is especially important for HVAC contractors because only a select few of the population will be interested in HVAC services. 

There are a few ways to create a sales list.

Here are some of the most effective:

  • Social Media: You already have your business on social media, so why not start leveraging it to drum up leads? Your followers are likely people interested in HVAC service, so you can pull names, numbers, and contact info from your social media outlets. 
  • Online Contact Forms: Make sure you follow up with people who willingly give their contact information on your website. These are likely to be your hottest leads. 
  • Past Customers: Take a look at old invoices. If you haven’t heard from a customer in quite a while, chances are they are due for some HVAC service. 
  • Paid Leads: If you have the budget, paying for exclusive leads can be a great way not only to build up your sales list but give sales, in general, a shot in the arm. 
  • Trade Shows: Trade shows are an excellent way to get leads and build a solid sales list. HVAC trade shows are especially fruitful if you want/do a lot of B2B HVAC work. 

Creating a sales list of likely customers is excellent, but what do you do once you have your list?

3) Reaching Out

How you reach out to your sales list is essential. For example, suppose your sales list includes retirees or senior citizens in general.

In that case, you may want to consider a phone call instead of an email. The opposite is advisable if you are dealing with younger, first-time homeowners. 

Basically, be mindful of who you are reaching out to. That being said, reaching out the wrong way is better than not reaching out at all.

Following up with your customers is extremely important and can significantly increase your sales numbers. 

If you are having trouble with what to say when you are reaching out to people on your sales list, here are a few pointers:

  • Loose Script: We advise against having a universal HVAC sales script because people can tell when they are pitched. Instead, we recommend having a flexible script that you can change up from customer to customer. 
  • Know your Customer: It can be time-consuming, but knowing your customers’ needs before reaching out to them can seriously boost sales. Take some time to research the customer’s area, how old they are, and services they have paid for in the past. Knowing what kind of HVAC services/products leads are likely to need beforehand will make your pitch more alluring. 
  • Talk About the Problem: Sales are usually not closed in the first outreach. So it can be helpful to avoid trying to sell anything when you first talk to a prospective customer. Instead, talk about the problems that can arise if they don’t invest in your HVAC product/service. This will get them thinking and qualify them even further as leads. 

4) Upselling and Cross-Selling

Upselling is when you convince customers to upgrade their HVAC system or product to a higher-end, more expensive model.

Cross-selling is when you sell them on a product/service related to one they are already paying for.

For HVAC sales, it’s good to employ a healthy mixture of both techniques. 

Again, this can include bundling maintenance services.

Or, in the case of upselling, you can advise the customer that an upgraded furnace blower or AC unit would save them money on their utility bills. 

If you are coming to a customer’s house to clean out their ducts for the winter, consider selling them on a furnace or heater tune-up as well.

Look at every service you render as an opportunity to make another sale. 

5) Give the Customer Options

Often, people don’t close HVAC sales because they are not presented with attractive options.

For example, the customer may need a new AC but ultimately decide to do without because of the limited options in their price range.

Therefore, as much as possible, present options that will attract many customers. 

This could mean having multiple options for energy-efficient models for those conscious of their impact on the environment.

It could also mean having high-end units for people looking for the latest and greatest HVAC systems.

And, of course, it never hurts to have multiple service/product options for people with different budgetary limitations. 

While offering customers multiple options is a significant first step, it doesn’t mean anything unless you are willing to present them clearly and attractively. 

HVAC Sales Closing Techniques

Getting 17 at the blackjack table doesn’t mean you win the hand. Likewise, guessing a curveball and getting it doesn’t mean a home run.

The reality is that you can put yourself in a position to close a sale and still not get the job done. However, a few sales closing techniques can further increase your odds.

Check them out below:

Assumptive Closer

The assumptive closer is all about assumption, which, as the old saying goes, don’t worry about that here.

Essentially, as the salesperson, you assume the deal is already done, which leads you to ask questions about the delivery time, quantity, etc.

The assumptive closing tends to work well if the prospect has already demonstrated interest in proceeding.

Of course, there are cases where they will refuse to play along, but they are ready and willing in most cases.

Query Closer

The query closer asks prospects a series of questions like do you feel this service meets your current needs?

You have laid the framework for a boxing close if you can produce an affirmative for most of your questions. 

In other words, it becomes illogical for the prospect to refuse service when they’ve already logically agreed it’s best for them.

The Helpful Closer

Consider the helpful closer for salespeople who prefer a softer and less manipulative tactic.

Repeatedly describe the prospect’s process of becoming a customer without pressuring them to complete it.

You must be consistent and vary your terminology because you’ll outline the same operation multiple times.

You will find that many prospects feel most comfortable with this approach since they want to feel like it’s their decision, not yours.

Best of all, you can go home with a clean conscience as you did not engage in manipulative tactics and instead relied on the quality of your services or products.

Final Thoughts on The HVAC Sales Process

Fine-tuning your sales process is an essential component of the long-term sustainability of your heating and cooling business.

While learning the nuances of each part of the sales cycle requires hands-on experience, this guide can help you navigate the landscape while avoiding common pitfalls.

We recommend working with an experienced sales consultant to help streamline your process in 2024.

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

The Ultimate HVAC Email Marketing Guide (2024)

Blog Cover for HVAC Email Marketing Showing Title and Email Icon

A comprehensive HVAC email marketing sequence can increase lead generation and enhance brand awareness. As a result, drip emails should be a part of every HVAC marketing campaign.

AC companies can benefit from email marketing. If properly executed, emails help reach new customers and preserve existing ones.

HVAC Webmasters details the best email marketing strategies for heating and cooling businesses this year in the following guide.

HVAC Email Marketing Goals

The most effective email campaigns start with a pre-established goal. For example, what are you trying to accomplish through your email sequence?

In the HVACR industry, you can break down goals into three categories.

  • Customer Retention
  • Customer Upsell
  • Customer Acquisition

Within these three categories, you can implement varying sub-campaigns aimed at more specific goals. Once you identify an objective, you can craft your sequence and send out the actual emails.

Choosing an Email Marketing Platform

Email marketing is only as potent as the platform that powers it, which should be credible and trustworthy. The best email marketing platforms are AWeber, ActiveCampaign, and MailChimp. At HVAC Webmasters, we recommend AWeber.

AWeber allows HVAC companies to design campaigns with their Smart Designer, automate tasks like tagging and auto-responding, and track multiple segmentations within a subscriber list. 

Most email platforms offer a free plan for a limited number of subscribers. However, as a business owner, you should find ways to increase your subscriber list through lead magnets and other means to reach more potential leads.

Screenshot Showing AWeber Email Subscribers

Email Segmentation

There’s a reason why email marketing has grown more effective over time, and it’s because of email segmentation. As marketers have smartened up to the customized needs of different cohorts, email campaigns have resonated with more of their target audiences.

AWeber allows AC companies to segment their contacts within a list or create multiple lists. For example, a list of existing HVAC customers can be segmented by specific zip codes, types of services, and property types. 

These distinctions allow marketers to craft hyperspecific campaigns customized for a target audience.

Here is a list of potential segmentations you can implement into your subscriber lists.

  • Zip Codes
  • Types of Services
  • Property Types
  • Seasonal Climate
  • Tenure

Screenshot of AWeber Segmentation

Creating Effective Email Campaigns

Once you’ve implemented segmentation into your email strategy, you can craft more effective campaigns. You’ll want to track your open rate per campaign so you can test which angles your subscribers respond to most intently.

The estimated email open rate is 21.5%, which means you want to outperform that number on a per-campaign basis. If you find that one of your campaigns is below this threshold, the campaign likely requires tweaking.

HVAC Email Campaign Examples

Brainstorming email campaigns can be challenging for companies just starting with email lists. The key is creating a unique value proposition for the subscriber and speaking directly to one of their pain points.

Take a look at some of the campaign examples below:

  • Summer is Coming: Replace Your Aging Air Conditioner
  • Winter is Coming: Replace Your Aging Heating System
  • Halloween Savings Special (Limited Time Offer)
  • Don’t Forget To Claim Your $60 Discount
  • Win a Free Gift Card By Referring Friends or Family

Email Regulation Compliance

Credible platforms like AWeber take email regulations and protocols into account, simplifying business owners’ processes. For those unaware, the CAN-SPAM Act stipulates specific steps email marketers must take before sending a bulk email.

Some of the regulations include:

  • Unsubscribe Option
  • Mailing Address
  • Contact Permissions (Don’t Buy 3rd Party Lists)

Some marketers think of these regulations as unfavorable. Still, there’s no point in harassing people who are not interested in your services—allowing people to unsubscribe increases your open rates and will enable you to customize email campaigns more specifically in the future.

Screenshot of Email Unsubscribe Link and Mailing Address

Email Copywriting

Great marketing emails tell a story to their recipient. For example, as an AC company, you might specify some of the most pressing furnace repair needs during winter. Conversely, you may want to outline warm climate challenges during summer. As a result, people are more likely to engage and respond.

Subtle CTAs help increase conversion rates, but you must walk a fine line. As a business owner, you don’t want to bombard leads with sales talk but rather present an opportunity for them to take a self-serving action. Think of your audience as partners rather than targets.

Screenshot of AWeber Text Copy Editor

Email Graphics

Most modern email campaigns focus on text-based content since it’s less likely to be flagged as spam or immediately enter the promotions folder.

However, for highly engaged contacts, you can include graphics within your campaigns. For example, a discount or promo is better suited as a visual presentation.

AWeber makes graphic design simple with its built-in Canva compatibility. HVAC companies can easily design pre-templated graphics to impress their subscribers with stunning visual elements.

Screenshot of Email Marketing Graphic on AWeber

Graphics created with email marketing software can be edited to fit your brand, color scheme, and text content.

Email Response

Engagement is ideal for all marketing emails; you want to encourage your audience to respond and be ready to respond to them. For example, it’s not uncommon for a potential client to respond to an email drip with a specific question about your services, pricing, etcetera. 

Failing to respond to their response negatively impacts your company and frustrates potential customers. As a result, you lose business and damage your online brand. However, responding is easy, and you can even set up automated responses based on the context of their response.

Email Tracking

AWeber and other platforms track email open rates, clicks, and engagement and break down lists into different response categories. As a result, you can monitor which of your drips performs best, worst, and in between.

Some of the most critical metrics for emails are:

  • Open Rates
  • Clicks
  • Clicks + CTA
  • Undeliverables

You can alter your strategy based on results and even perform A/B tests in real time to compare variations of emails. The ultimate goal is to streamline your email sequences to maximize open rates, clicks, and actions and reduce bounce rates to the lowest possible numbers.

Screenshot of Email Tracking Metrics from AWeber

Getting More Email Subscribers

Your emails are most effective when they reach a large pool of engaged subscribers. The only way to get more people is to grow your email list using proven methods. In most cases, your digital presence directly influences the growth of your lists.

For example:

  • Custom Website
  • Lead Magnets
  • Search Engine Optimization
  • Social Media Ads / Posts

Consider investing in a lead magnet plugin like Thrive Leads, which allows you to craft custom overlays and other promotional graphics that prompt website visitors to submit their email addresses.

Of course, it helps to offer a value proposition such as a free PDF or discount in exchange for the contact information.

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

HVAC Pay Per Call (Best Practices + Tips to Get $30 Leads)

Blog Cover for HVAC Pay Per Call Showing Phone

HVAC Pay Per Call campaigns represent one of the most efficient ways to generate AC company leads in 2023. Consumers place nearly 100 billion calls to businesses each year, and heating & cooling businesses can benefit. Let’s check out some of the primary components of pay-per-call.

What is Pay Per Call for HVAC Companies?

Pay Per Call is an advertising model where advertisers pay based on consumers’ phone calls. Unlike other paid advertising models, pay-per-call reduces costs by eliminating fees for empty clicks or impressions.

Comparison Chart Infographic Comparing Pay Per Call With Other Promotional Methods

Pay Per Call Tips for AC Companies


AC companies typically utilize local marketing strategies to earn nearby clients. For example, with pay-per-call advertising, businesses can target specific zip codes, towns, and cities to maximize ROI.

By spending to reach nearby customers, you increase conversions and reduce expenses. The result is a higher ROI and a more efficient advertising model. 

Personal Touch

While the per-call advertising model uses modern technology, its effectiveness stems from more traditional promotion. Consumers who are willing to call your HVAC company typically seek a more personal touch.

Anyone can submit a digital form or sign up for an email newsletter. Still, these interactions are rarely personal and seldom lead to conversions. Instead, by paying for calls, you can immediately capture warm leads and convert them using your most effective sales techniques.

Seasonal Promotion

Pay Per Call campaigns should adapt to seasonal changes as primary HVAC services fluctuate with weather patterns. For example, winters call for ads targeting furnace and heating repairs, while summers require the opposite.

Depending on your business location, some seasons may last longer than others and prompt more extreme responses. For instance, Texas residents may have emergency needs for AC repair. Still, as we saw in 2021, unpredictable winter storms can also require emergency HVAC maintenance.

Pay Per Call With Google Local Service Ads

Most HVAC companies have used Google Ads for traditional PPC advertising. But did you know that you can use Google Local Service Ads (LSA) to run per-call campaigns?

Screenshot of Google Local Service Ad With Phone Number

Pay for Completed Calls

Google LSA allows AC contractors to pay only for completed calls meaning missed calls will not drain your budget. In some cases, Google LSA can reduce your costs to about $30 per call.

Appear on Top of Search Results

Like traditional Google Ads, Google LSA lets you jump over organic search results to garner more impressions. As a result, it’s not uncommon to generate about 30 leads per month with Google LSA.

Pay Per Call Pros & Cons

Pro: Cost

Per-call ads are less expensive than most HVAC leads, and generating $30 leads can produce ROIs between $120-$420. That’s not to mention repeat business potential, which pushes the lifetime value even higher.

Pro: Conversion

Most per-call campaigns produce high conversion rates, especially when compared with other forms of digital promotion. Customers who are willing to call your business likely have an immediate need. They are eager to book a technician ASAP.

Con: Drops

Depending on which pay-per-call service you utilize, they may charge you for dropped calls and calls that lead to no business. For this reason, it is critical to research your pay-per-call provider before investing resources.

Pay Per Call Red Flags

Never sign a long-term contract with any paid advertising platform. You can mark it as a red flag and avoid their company if they require such terms. Credible platforms allow the results to keep you paying fees.

Pay attention to purported costs per call as anything super-low, like $.50 per call or $2 per call, indicates a scam. They are likely charging you for robocalls, spam, and other low-quality connections in these cases.

Finally, be on the lookout for providers who offer shared leads with a much lower conversion rate and lower value. The best types of calls are exclusive to your bsuiness as they convert higher and tend to serve as repeat customers.

Optimizing Pay Per Call Results

At HVAC Webmasters, we are all about optimization. Maximizing each call is the best way to produce consistent results with pay-per-call advertising. Most local businesses have a vital sales process for inquiries.

Customer service is imperative when receiving calls from prospects. You can expect good results if your office staff is kind, helpful, and assertive. Conversely, rude and non-commital staff can cost you clients.

Another aspect of customer service is availability. Do you tend to miss calls to your office line? If so, consider hiring extra staff to field calls and ensure fast response rates. Consumers will move on quickly if you don’t answer.

A helpful way to streamline your sales process is to garner positive online reviews, particularly on well-known platforms like Google, Yelp, and Facebook. You will have to do less selling if you already have a solid online presence. 

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

How To Build an HVAC Images Library (with/List of Sites)

HVAC Images Library

As a Heating & Cooling Company, building an HVAC images library for your website, social media profiles, and other business citations is essential.

People like to look at images – especially when it comes to choosing an HVAC company. As a result, top HVAC companies are investing in images libraries. An HVAC images library can show your customers what you are capable of, what kind of business you run, and your company’s values. 

Building a photo library can be tricky, though. Where do you start? Where do you get the pictures? What kind of images should you include? HVAC Webmasters covers all this and more in the following post.

Setting a Goal for Your Images Library

Build your HVAC images library with a specific purpose. Most HVAC contractors interested in building an images library promote particular services or need visual components to their web pages.

However, an image library can be more than that and can share your company’s values with visitors to your site. Additionally, images can showcase some of the incredible people you employ. Finally, an image gallery can educate and engage your audience.

Your goal will ultimately inform what kind of images you need and where to get those images. Next, think about what you want people to think and feel or how you want them to react when they see the pictures in your gallery. What is the ultimate goal of your images gallery? Do you want to sell your services? Tell a story? Teach people about HVAC?

Should HVAC Websites Use Stock Photos?

Many HVAC contractors use stock photos to load up their images gallery. Stock images are a handy option because of easy access to pretty much any visual you can think of – including HVAC systems and HVAC technicians. Stock photos are a solid option if:

  • You are working with a thin budget
  • You don’t have unique photos of your staff and equipment

HVAC Stock Photo

Some stock photos look great on your company website. However, it’s better to edit royalty-free stock images with a free image editor like Canva so you can add branding and create unique files.

List of Stock Photo Websites for HVAC Contractors

You can use all kinds of stock photos for your HVAC company. There are also a lot of sources for stock photos. Here are some of the best stock image websites to get you started:

  • 123RF: 123RF is home to millions of images, and many HVAC contractors have used them to populate their sites with images. 
  • Pixabay: Pixabay offers royalty-free stock photos without needing to sign up for an account.
  • Deposit Photos: Deposit Photos has been around for about a decade and has amassed hundreds of millions of high-quality images for nearly every industry. 
  • Unsplash: This is a paid subscription, but it can cut much of the guesswork out of using stock images (licensing and attribution). 

Before you start loading up on stock images, you must be aware that not all stock images are free. Some are licensed, which means you will either have to pay to use them or give attribution to them on your website. 

There are many stock photo websites like 123rf and Unsplash that give you access to their library for a monthly fee. The monthly payments include unlimited usage of their library, and you won’t usually have to worry about attribution when you pay for a subscription service. Free sites like Pixabay will typically specify whether attribution is required on a photo-by-photo basis.

Other Photo Library Options for Heating & Cooling

Stock photos are often necessary but don’t come without their downside. For instance, since thousands of websites use the same stock photos, Google can’t distinguish which picture is more valuable; therefore, none provide great SEO value. The good news is that other types of photos provide greater SEO value for HVAC companies.

Infographic Images

Infographics are a great way to educate your visitors and tell them something interesting about your HVAC services in general. When polled, 200 marketers reported that infographics helped them reach their marketing goals more than any other type of visual marketing strategy. 

Infographics are also great for loading up your image library with original content. That way, you won’t have to worry about licensing or attribution at all. In addition, several websites allow you to create your own infographics, like Canva.

Canva Infographic Templates

Canva provides various free templates you can edit for your website and allows you to make infographics that translate technical HVAC information into laymen’s terms.

Original Photos

Last but not least, you can load up your HVAC images library with photos that you take yourself! These days, camera phones can snap the same types of high-quality images as fancy professional cameras. If you plan to take a bunch of photos with your camera phone, we suggest investing in a tripod. It will keep the camera steady and allow you to take better-quality photos. Taking your own pictures for your images library is a good idea when:

  • You want to appear professional and unique for Google and users
  • The goal is to tell the story of your company or to highlight your staff
  • You want to show off completed projects

Consider publishing landscape photos of service areas, your logo, or even your satisfied customers (with their consent, of course). Original photos may be the way to go if you want to emphasize your community involvement. Taking pictures of yourself and your staff at local events is a great way to show your potential customers that you are invested in the community just like they are. 

Original Photo for HVAC Website

Original photos of your staff work best for both SEO and on-site conversions. Google prefers expertise, trustworthiness, and authority (E-A-T), and users feel more comfortable buying from real human beings.

AI-Generated Images

Advancements in AI models have allowed for the creation of AI-generated images. Tools like MidJourney StableFusion and Canva’s Text to Image app allow HVAC companies to produce realistic images. The copyright laws surrounding these images must still be ironed out in some cases, but they are often considered to be original and royalty-free images.

These tools still have limitations, however, so be sure to follow the guidelines below:

  • Only generate images WITHOUT people (i.e., equipment, tools, exteriors, etc.)
  • Don’t assume 100% that these images don’t violate copyright (use at your own risk)
  • Enhance the images with your branding, logos, and other alterations for better results

It’s clear that AI will change the image generation process for small business owners. While the tools currently have limitations, they can produce realistic original images of AC units, furnaces, and other tools and equipment. It’s important to continue to follow advancements in AI technology for marketing.

Screenshot of Canva Text to Image App

Artificial intelligence tools can now generate original images of AC units and other HVAC equipment. However, you should avoid requesting images that feature people since they often ruin the image’s realism.

Optimizing Your Photo Library

Gathering different kinds of photos is a great way to keep your online presence fresh and visually appealing. But there are other things you should consider when building up your stash. For example, when you download an image, you will want to name the file something relevant.

For example, a picture of your HVAC truck should have a title like (jims-hvac-company-truck.jpg).

Naming your image files helps with the following:

SEO: Google can read file names, so your images should contain keywords when possible (and should match the image alt text)

Organization: Avoid keeping duplicate photos in your library by giving each a unique name

Image Library File Name