Author Archives: HVAC Webmasters

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The Ultimate HVAC Email Marketing Guide for AC Companies

Blog Cover for HVAC Email Marketing Showing Title and Email Icon

A comprehensive HVAC email marketing sequence can increase lead generation and enhance brand awareness. As a result, drip emails should be a part of every HVAC marketing campaign.

AC companies can benefit from email marketing in 2022. If properly executed, emails help reach new customers and preserve existing ones. HVAC Webmasters details the best email marketing strategies for heating and cooling businesses this year in the following guide.

HVAC Email Marketing Goals

The most effective email campaigns start with a pre-established goal. For example, what are you trying to accomplish through your email sequence? In the HVACR industry, you can break down goals into three categories.

  • Customer Retention
  • Customer Upsell
  • Customer Acquisition

Within these three categories, you can implement varying sub-campaigns aimed at more specific goals. Once you identify an objective, you can craft your sequence and send out the actual emails.

Choosing an Email Marketing Platform

Email marketing is only as potent as the platform that powers it, which should be credible and trustworthy. The best email marketing platforms are AWeber, ActiveCampaign, and MailChimp. At HVAC Webmasters, we recommend AWeber.

AWeber allows HVAC companies to design campaigns with their Smart Designer, automate tasks like tagging and auto-responding, and track multiple segmentations within a subscriber list. 

Most email platforms offer a free plan for a limited number of subscribers. However, as a business owner, you should find ways to increase your subscriber list through lead magnets and other means to reach more potential leads.

Screenshot Showing AWeber Email Subscribers

Email Segmentation

There’s a reason why email marketing has grown more effective over time, and it’s because of email segmentation. As marketers have smartened up to the customized needs of different cohorts, email campaigns have resonated with more of their target audiences.

AWeber allows AC companies to segment their contacts within a list or create multiple lists. For example, a list of existing HVAC customers can be segmented by specific zip codes, types of services, and property types. 

These distinctions allow marketers to craft hyperspecific campaigns customized for a target audience. Here is a list of potential segmentations you can implement into your subscriber lists.

  • Zip Codes
  • Types of Services
  • Property Types
  • Seasonal Climate
  • Tenure
Screenshot of AWeber Segmentation

Email Regulation Compliance

Credible platforms like AWeber take email regulations and protocols into account, simplifying business owners’ processes. For those unaware, the CAN-SPAM Act stipulates specific steps email marketers must take before sending a bulk email. Some of the regulations include:

  • Unsubscribe Option
  • Mailing Address
  • Contact Permissions (Don’t Buy 3rd Party Lists)

Some marketers think of these regulations as unfavorable. Still, there’s no point in harassing people who are not interested in your services—allowing people to unsubscribe increases your open rates and will enable you to customize email campaigns more specifically in the future.

Screenshot of Email Unsubscribe Link and Mailing Address

Email Copywriting

Great marketing emails tell a story to their recipient. For example, as an AC company, you might specify some of the most pressing furnace repair needs during winter. Conversely, you may want to outline warm climate challenges during summer. As a result, people are more likely to engage and respond.

Subtle CTAs help increase conversion rates, but you must walk a fine line. As a business owner, you don’t want to bombard leads with sales talk but rather present an opportunity for them to take a self-serving action. Think of your audience as partners rather than targets.

Screenshot of AWeber Text Copy Editor

Email Graphics

Most modern email campaigns focus on text-based content since it’s less likely to be flagged as spam or immediately enter the promotions folder. However, for highly-engaged contacts, you can include graphics within your campaigns. For example, a discount or promo is better suited as a visual presentation.

Screenshot of Email Marketing Graphic on AWeber

AWeber makes graphic design simple with its built-in Canva compatibility. HVAC companies can easily design pre-templated graphics to impress their subscribers with stunning visual elements. Each of these graphics can be edited to fit your brand, color scheme, and text content.

Email Response

Engagement is ideal for all marketing emails; you want to encourage your audience to respond and be ready to respond to them. For example, it’s not uncommon for a potential client to respond to an email drip with a specific question about your services, pricing, etcetera. 

Failing to respond to their response negatively impacts your company and frustrates potential customers. As a result, you lose business and damage your online brand. However, responding is easy, and you can even set up automated responses based on the context of their response.

Email Tracking

AWeber and other platforms track email open rates, clicks, and engagement and break down lists into different response categories. As a result, you can monitor which of your drips performs best, worst, and in between. Some of the most critical metrics for emails are:

  • Open Rates
  • Clicks
  • Clicks + CTA
  • Undeliverables

You can alter your strategy based on results and even perform A/B tests in real-time to compare variations of emails. The ultimate goal is to streamline your email sequences to maximize open rates, clicks, and actions and reduce bounce rates to the lowest possible numbers.

Screenshot of Email Tracking Metrics from AWeber

Getting More Email Subscribers

Your emails are most effective when they reach a large pool of engaged subscribers. The only way to get more people is to grow your email list using proven methods. In most cases, your digital presence directly influences the growth of your lists. For example:

  • Custom Website
  • Lead Magnets
  • Search Engine Optimization
  • Social Media Ads / Posts

Consider investing in a lead magnet plugin like Thrive Leads, which allows you to craft custom overlays and other promotional graphics that prompt website visitors to submit their email addresses. Of course, it helps to offer a value proposition such as a free PDF or discount in exchange for the contact information.

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HVAC Pay Per Call (Best Practices + Tips to Get $30 Leads)

Blog Cover for HVAC Pay Per Call Showing Phone

HVAC Pay Per Call campaigns represent one of the most efficient ways to generate AC company leads in 2023. Consumers place nearly 100 billion calls to businesses each year, and heating & cooling businesses can benefit. Let’s check out some of the primary components of pay-per-call.

What is Pay Per Call for HVAC Companies?

Pay Per Call is an advertising model where advertisers pay based on consumers’ phone calls. Unlike other paid advertising models, pay-per-call reduces costs by eliminating fees for empty clicks or impressions.

Comparison Chart Infographic Comparing Pay Per Call With Other Promotional Methods

Pay Per Call Tips for AC Companies

Geo-Targeting

AC companies typically utilize local marketing strategies to earn nearby clients. For example, with pay-per-call advertising, businesses can target specific zip codes, towns, and cities to maximize ROI.

By spending to reach nearby customers, you increase conversions and reduce expenses. The result is a higher ROI and a more efficient advertising model. 

Personal Touch

While the per-call advertising model uses modern technology, its effectiveness stems from more traditional promotion. Consumers who are willing to call your HVAC company typically seek a more personal touch.

Anyone can submit a digital form or sign up for an email newsletter. Still, these interactions are rarely personal and seldom lead to conversions. Instead, by paying for calls, you can immediately capture warm leads and convert them using your most effective sales techniques.

Seasonal Promotion

Pay Per Call campaigns should adapt to seasonal changes as primary HVAC services fluctuate with weather patterns. For example, winters call for ads targeting furnace and heating repairs, while summers require the opposite.

Depending on your business location, some seasons may last longer than others and prompt more extreme responses. For instance, Texas residents may have emergency needs for AC repair. Still, as we saw in 2021, unpredictable winter storms can also require emergency HVAC maintenance.

Pay Per Call With Google Local Service Ads

Most HVAC companies have used Google Ads for traditional PPC advertising. But did you know that you can use Google Local Service Ads (LSA) to run per-call campaigns?

Screenshot of Google Local Service Ad With Phone Number

Pay for Completed Calls

Google LSA allows AC contractors to pay only for completed calls meaning missed calls will not drain your budget. In some cases, Google LSA can reduce your costs to about $30 per call.

Appear on Top of Search Results

Like traditional Google Ads, Google LSA lets you jump over organic search results to garner more impressions. As a result, it’s not uncommon to generate about 30 leads per month with Google LSA.

Pay Per Call Pros & Cons

Pro: Cost

Per-call ads are less expensive than most HVAC leads, and generating $30 leads can produce ROIs between $120-$420. That’s not to mention repeat business potential, which pushes the lifetime value even higher.

Pro: Conversion

Most per-call campaigns produce high conversion rates, especially when compared with other forms of digital promotion. Customers who are willing to call your business likely have an immediate need. They are eager to book a technician ASAP.

Con: Drops

Depending on which pay-per-call service you utilize, they may charge you for dropped calls and calls that lead to no business. For this reason, it is critical to research your pay-per-call provider before investing resources.

Pay Per Call Red Flags

Never sign a long-term contract with any paid advertising platform. You can mark it as a red flag and avoid their company if they require such terms. Credible platforms allow the results to keep you paying fees.

Pay attention to purported costs per call as anything super-low, like $.50 per call or $2 per call, indicates a scam. They are likely charging you for robocalls, spam, and other low-quality connections in these cases.

Finally, be on the lookout for providers who offer shared leads with a much lower conversion rate and lower value. The best types of calls are exclusive to your bsuiness as they convert higher and tend to serve as repeat customers.

Optimizing Pay Per Call Results

At HVAC Webmasters, we are all about optimization. Maximizing each call is the best way to produce consistent results with pay-per-call advertising. Most local businesses have a vital sales process for inquiries.

Customer service is imperative when receiving calls from prospects. You can expect good results if your office staff is kind, helpful, and assertive. Conversely, rude and non-commital staff can cost you clients.

Another aspect of customer service is availability. Do you tend to miss calls to your office line? If so, consider hiring extra staff to field calls and ensure fast response rates. Consumers will move on quickly if you don’t answer.

A helpful way to streamline your sales process is to garner positive online reviews, particularly on well-known platforms like Google, Yelp, and Facebook. You will have to do less selling if you already have a solid online presence. 

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How To Build an HVAC Images Library (w/List of Sites) in 2022

HVAC Images Library

As a Heating & Cooling Company, building an HVAC images library for your website, social media profiles, and other business citations is essential.

People like to look at images – especially when it comes to choosing an HVAC company. As a result, top HVAC companies are investing in images libraries. An HVAC images library can show your customers what you are capable of, what kind of business you run, and your company’s values. 

Building a photo library can be tricky, though. Where do you start? Where do you get the pictures? What kind of images should you include? HVAC Webmasters covers all this and more in the following post.

Setting a Goal for Your Images Library

Build your HVAC images library with a specific purpose. Most HVAC contractors interested in building an images library promote particular services or need visual components to their web pages.

However, an image library can be more than that and can share your company’s values with visitors to your site. Additionally, images can showcase some of the incredible people you employ. Finally, an image gallery can educate and engage your audience.

Your goal will ultimately inform what kind of images you need and where to get those images. Next, think about what you want people to think and feel or how you want them to react when they see the pictures in your gallery. What is the ultimate goal of your images gallery? Do you want to sell your services? Tell a story? Teach people about HVAC?

Should HVAC Websites Use Stock Photos?

Many HVAC contractors use stock photos to load up their images gallery. Stock images are a handy option because of easy access to pretty much any visual you can think of – including HVAC systems and HVAC technicians. Stock photos are a solid option if:

  • You are working with a thin budget
  • You don’t have unique photos of your staff and equipment
HVAC Stock Photo

Some stock photos look great on your company website. However, it’s better to edit royalty-free stock images with a free image editor like Canva so you can add branding and create unique files.

List of Stock Photo Websites for HVAC Contractors

You can use all kinds of stock photos for your HVAC company. There are also a lot of sources for stock photos. Here are some of the best stock image websites to get you started:

  • 123RF: 123RF is home to millions of images, and many HVAC contractors have used them to populate their sites with images. 
  • Pixabay: Pixabay offers royalty-free stock photos without needing to sign up for an account.
  • Deposit Photos: Deposit Photos has been around for about a decade and has amassed hundreds of millions of high-quality images for nearly every industry. 
  • Unsplash: This is a paid subscription, but it can cut much of the guesswork out of using stock images (licensing and attribution). 

Before you start loading up on stock images, you must be aware that not all stock images are free. Some are licensed, which means you will either have to pay to use them or give attribution to them on your website. 

There are many stock photo websites like 123rf and Unsplash that give you access to their library for a monthly fee. The monthly payments include unlimited usage of their library, and you won’t usually have to worry about attribution when you pay for a subscription service. Free sites like Pixabay will typically specify whether attribution is required on a photo-by-photo basis.

Other Photo Library Options for Heating & Cooling

Stock photos are often necessary but don’t come without their downside. For instance, since thousands of websites use the same stock photos, Google can’t distinguish which picture is more valuable; therefore, none provide great SEO value. The good news is that other types of photos provide greater SEO value for HVAC companies.

Infographic Images

Infographics are a great way to educate your visitors and tell them something interesting about your HVAC services in general. When polled, 200 marketers reported that infographics helped them reach their marketing goals more than any other type of visual marketing strategy. 

Infographics are also great for loading up your image library with original content. That way, you won’t have to worry about licensing or attribution at all. In addition, several websites allow you to create your own infographics, like Canva.

Canva Infographic Templates

Canva provides various free templates you can edit for your website and allows you to make infographics that translate technical HVAC information into laymen’s terms.

Original Photos

Last but not least, you can load up your HVAC images library with photos that you take yourself! These days, camera phones can snap the same types of high-quality images as fancy professional cameras. If you plan to take a bunch of photos with your camera phone, we suggest investing in a tripod. It will keep the camera steady and allow you to take better-quality photos. Taking your own pictures for your images library is a good idea when:

  • You want to appear professional and unique for Google and users
  • The goal is to tell the story of your company or to highlight your staff
  • You want to show off completed projects

Consider publishing landscape photos of service areas, your logo, or even your satisfied customers (with their consent, of course). Original photos may be the way to go if you want to emphasize your community involvement. Taking pictures of yourself and your staff at local events is a great way to show your potential customers that you are invested in the community just like they are. 

Original Photo for HVAC Website

Original photos of your staff work best for both SEO and on-site conversions. Google prefers expertise, trustworthiness, and authority (E-A-T) and users feel more comfortable buying from real human beings.

Optimizing Your Photo Library

Gathering different kinds of photos is a great way to keep your online presence fresh and visually appealing. But there are other things you should consider when building up your stash. For example, when you download an image, you will want to name the file something relevant.

For example, a picture of your HVAC truck should have a title like (jims-hvac-company-truck.jpg).

Naming your image files helps with the following:

SEO: Google can read file names, so your images should contain keywords when possible (and should match the image alt text)

Organization: Avoid keeping duplicate photos in your library by giving each a unique name

Image Library File Name
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7 HVAC Maintenance Reminder Postcard Ideas (for Direct Mail)

HVAC Postcard Ideas

HVAC Webmasters discusses seven HVAC maintenance reminder postcard ideas for contractors looking to maximize their direct mail marketing. Believe it or not, direct mail marketing still has its place in the digital world. Don’t believe us? The numbers don’t lie. In 2021 the average direct mail marketing open rate was 90%. That number has sustained itself in 2022 and projects to continue onward.

Getting a physical postcard in the mail that you can then pin to the refrigerator or your corkboard to remind you of an appointment is still helpful for many people. So in the following post, we will give you some HVAC postcard ideas to give your direct mail marketing campaign a shot in the arm. 

Why Use Maintenance Reminder Postcards?

As an HVAC company, you provide an ongoing service. Therefore, everyone needs to have their heaters, ACs, or ductwork worked on from time to time, and postcards can help people track when they need maintenance. Here are some instances when an HVAC postcard would be appropriate:

  • Maintenance Reminders: No one wants to get caught with a faulty HVAC system in the dead of winter or dog days of summer. A friendly service or maintenance reminder in the form of a postcard can help the consumer maintain a working HVAC system and boost your sales.
  • Promotions: Postcards are also a great way to upsell your current customers with special deals that may interest them. Try to personalize the mail list by sending postcards about a service that the receivers have used or inquired about previously.
  • Greeting New Residents: You can send a postcard greeting to people who have just moved into your service areas, letting them know that you provide HVAC services and maintenance. You can also send postcards to residents in areas where your company expands.
  • Thank You Notes: Making customers feel appreciated is essential for any business – HVAC included. Postcards are a great way to thank a customer for their patronage. 

Awesome HVAC Postcard Ideas

Creating effective postcards has a lot to do with visuals and the actual copy on the cards. Take a look at some HVAC postcard ideas for inspiration:

HVAC Postcard Example Front
HVAC Postcard Example Back

1) Make it Personal

Personalizing your maintenance reminder postcards as much as possible is always a good idea. In email marketing campaigns, customized messages increase conversion and open rates. The same principle applies to physical mail marketing. People don’t want a general statement sent to hundreds of others.

They respond more when they know the message is personal. When you send thank you cards, mention the service the customer purchased. When promoting a service, use your sales history data to send promotional postcards to a targeted mailing list. 

2) Drive Action

If the goal of your postcard campaign is sales, it can help create a sense of urgency that drives action. For example, if you promote a sale on duct cleaning, make sure that the offer is time-sensitive so that people will feel compelled to take more or less immediate action.

In addition, any offer you promote through direct mail postcards should most certainly have a clearly marked expiration date.

3) Utilize a Call to Action

Just like with web copy and email marketing campaigns, you need a call to action on your HVAC postcards to let the recipient know what you want them to do so that you can measure the effectiveness of your campaign.

For example, giving special codes for a specific discount is an easy way to track the effectiveness of a promotion and a direct mail marketing campaign. 

4) Use Copy Sparingly 

The written content on your HVAC postcards shouldn’t look like an essay when your customers receive it. That will only scare them away. So instead, keep your message short, simple, and focused. In other words, don’t try to cram a bunch of different promotions or topics onto the same card. Instead, stick to the most important message and a straightforward call to action. 

5) Be Careful with Images

Piggy-backing off the last point, be careful with what images you include on your postcard. While images can certainly increase open rates, having too many will make your postcard look too busy and unattractive to the recipient. Instead, use only one or two images at the most.

Also, you always have to ensure that your images are high resolution for print. Remember that when you see an image on a computer screen, it might not necessarily look as clear and crisp in print. In general, you want your pictures to have a print resolution of at least 300 DPI. 

6) Create a Compelling Headline 

The headline should be the largest font on your postcard. It should also be as compelling as possible. For example, if you are promoting a special discount on an HVAC service, the gist of the service should be your headline.

For example, if you promote an AC tune-up special, your headline could be “Stay cool in the sweltering summer months.” This headline pressures the pain of not having a properly working AC at the hottest time of the year. It conjures up an uncomfortable image for the reader and may spur them to action.

Here’s another example of an HVAC inspection special: “Save money on your monthly utility bills.” Again, this headline pressures the pain of high utility bills due to an inefficient HVAC system. However, it also offers a solution for the recipient. 

7) Keep Track of the Results 

Last but not least, you will want to make sure you can measure the success of your direct mail marketing campaign. That way, you can figure out what messages are working and which are flopping. You can track the results by phone by using a specific number on the postcards for customers to call.

Link the phone number to a call forwarding system so you will know each time the phone rings as a result of your postcard campaign. You can track results by website visits by including a unique URL on the postcard that links to a specific landing page.

Finally, you can track actual purchases by including a special discount code on the postcard.

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The 7 Best HVAC Websites of 2022 (w/Awesome Examples)

Best HVAC Websites

Growing your HVAC business online is an attainable goal in 2022. Of course, you will need a high-quality website to achieve your goal. When it comes to the best HVAC websites in the USA and globally, they all share specific qualities. In the following blog post, HVAC Webmasters reveals the seven best heating and cooling websites on the internet today and which shared qualities make them successful.

1) A 100% Guarantee Heating & AC

A 100% Guarantee’s website makes things simple for the visitor with clear and convincing calls to action and an appealing color scheme. The chatbox on the bottom right makes contacting their business more accessible than ever, and the main navigation menu shows prospective customers their service options. In addition, the review widget provides social proof to build trust with potential customers.

A-100 Website

2) Airmatics

Airmatics grabs visitors’ attention with a featured slider that offers an instant online quote and a free service call. Talk about making a first impression. The site continues to impress visitors with badges of honor, such as the Thumbtack Top Pro award, which provides the necessary social proof to foster trust. The homepage describes different service types and showcases Google reviews through an embedded widget.

Airmatics Website

3) DRX Air Duct

DRX Air Duct’s website is all about establishing its brand. The color scheme, top images, and truck wraps drive home their well-known brand and build instant trust with potential clients. The homepage shows even more authority by showcasing DRX Air Duct’s social media pages, video content, and unique images. The company even showcases how they accept bitcoin as a payment form to appeal to customers with cryptocurrency.

On-Oage SEO on DRX HVAC

4) Einstein Air Conditioning

Who inspires more trust than Albert Einstein? The HVAC website below features their Einstien-like logo and truck wrap to build instant trust with visitors. If that weren’t enough, a prominent video introduces their company to personalize the experience. The homepage builds authority by showcasing online reviews from Google and Facebook and featuring additional unique images of their staff and equipment. The main navigation menu outlines the different services they offer.

Einstein AC Website

5) Total Comfort Cooling & Heating

Total Comfort’s website features a sleek and simple design that matches the brand color scheme and provides an excellent user experience. The form on the top right of the homepage allows users to register for a free quote which converts lots of leads in a short period. The company’s Approved Installer badge from Service Finance appears prominently on the homepage and builds trust with prospective clients. Additionally, logos of different HVAC brands give prospects some insight into potential HVAC solutions.

Total Comfort Cooling Website

6) Woolace and Johnson

Woolace and Johnson is one of the best-looking HVACR websites you’ll ever see. The truck wrap establishes brand authority from the jump, and the rest of the homepage goes on to detail services and provide social proof. Like several other websites on the list, Woolace and Johnson features a review widget to show off 3rd party reviews and encourage visitors to take action. The top-right phone number matches the site’s color scheme and stands out to visitors intending to schedule HVAC services soon. 

Woolace and Johnson Website

7) Mission Critical Comfort Solutions

MCCS shows why personalization is so essential for website success. Their homepage features a staff picture so potential customers can immediately connect with the brand. The subsequent video further drives home their brand personalization and encourages prospects to take action. The “Request A Quote” CTA gives website users a straightforward course of action and extensive navigation menu details each service provided to customers. 

More HVAC Slogans From Mission Critical

Qualities of The Best HVAC Websites in 2022

While each of these websites presents different strengths, they all share specific qualities that are symptomatic of a robust HVAC website. If you can master the common themes of these seven websites, you will give your HVAC company a chance to convert online customers and grow your brand in 2022. 

Branding

Websites that feature their logo and images of their brand convert at a 164% higher rate than non-branded sites. The best way to brand an HVACR website is to match the logo colors with the site theme. In addition, companies can drive home their brand by showcasing truck wraps, staff members wearing company shirts, and videos with a brand introduction. 

Calls To Action (CTAs)

Every robust website must have a prominent CTA so that users can take action. A great-looking website without an accessible CTA fails to convert the visitors it inspires. Imagine doing all that work just to lose out to competitors. The CTA is essential to lead generation and perhaps the most critical aspect of your company website.

Personalization

Stock photos fail to establish the level of trust that custom photos do on a website. Personalization is about connecting with visitors on a personal level. When prospects can see the company owner, staff members, and truck, they immediately feel an emotional connection. At the very least, they know they’re dealing with an honest company and not potential spam.

Social Proof

Every HVAC website talks about how great their company is, but how many of them can prove it with data? Showcasing 3rd party reviews is the best way to publish social proof and increase conversion rates. Ensure the reviews widgets feature 3rd party reviews, like Google Reviews, because people are less likely to trust feedback that comes straight from the company. Anybody can copy and paste reviews to look favorable, but a reviews widget pulls the feedback straight from Google.

FAQ about Heating and Cooling Websites

Should I Use an HVAC Website Builder?

We don’t recommend website builders because they limit your SEO potential. In addition, most builders use pre-made code blocks that resemble countless other websites on the internet. However, if you have no web design help, it’s not a bad alternative.

Should I Use HVAC Website Templates?

Using website templates is generally acceptable as long as they are on WordPress and feature original pages and content. Custom design is the best option for companies who want to maximize their SEO efforts, but templates serve their purpose for companies who wish to add content and brand their website.

Where Can I Get HVAC Website Content?

Most SEO agencies provide custom content for your website. You can also hire content writers from crowdsourcing websites or through regular advertisements. However, be careful who you hire since some people will copy and paste content from other websites. You should run your content through Copyscape to ensure its 100% uniqueness. 

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9 (Mind-Blowing) HVAC Industry Statistics to Consider in 2022

HVAC Industry Statistics

Whether you are considering a career in HVAC, are already firmly entrenched in the industry, or are a consumer wanting to know more about HVAC before purchasing, HVAC industry statistics are a valuable resource.

To put it another way, there is strength in numbers and statistical numbers in particular. So you should always know what you are getting into, whether buying a new AC unit or deciding on a career path. 

To that end, HVAC Webmasters dedicates the following blog post to the most exciting and insightful HVAC industry statistics for 2022.

1) The HVAC Market is Projected to Grow by 6.1%

Back in 2020, the HVAC market in the United States was estimated to pull in 57 billion dollars. That number is projected to reach 82.5 billion dollars in just five years. That’s a projected industry growth of 6.1%

Beyond this immediate growth, experts predict that with the ongoing climate changes, demand for HVAC systems will only continue to grow. Such a trend may be of particular interest if you try to decide on a career path with good job security. 

2) The Average HVAC Technician Salary is $23.68 Per Hour in the US

So you know that your HVAC job isn’t likely to be in danger any time soon, but how much can you expect to be paid? That all depends. The number one factor that will determine your HVAC salary is where you live. 

The average salary for HVAC technicians varies by state. The national average, however, is $23.68 per hour. To put that figure into perspective for you, consider that as of May 2021, the national average for hourly pay in the US was $11.41

To give you even more perspective, some of the highest paying states for HVAC contractors and technicians are on the East Coast. For example, Connecticut pays its HVAC technicians the highest national hourly rate at $52.93 per hour. Conversely, Idaho HVAC specialists earn the lowest average at just $22.22 per hour – more than a dollar below the national average.

3) 46,000 new HVAC Jobs will Be Created by 2028

If you are wondering how likely it will be to find a job once you are a licensed HVAC technician, consider the following statistic: the Bureau of Labor estimates that by the year 2028, there will be 46,000 more HVAC jobs created in the US alone. 

What’s the reason for this boom? Well, as we already discussed, climate change is playing its part. More importantly, however, is the growth of the construction industry. The HVAC and construction industry have always been very closely tied; as one goes, so does the other. At least most of the time. 

Labor experts believe that the HVAC industry will also because the construction industry is projected to grow in the coming years. As a result, 46,000 more jobs will be needed to be filled by 2028, which translates to a 13% increase in job growth. 

4) 75% of US Homes Have Central Air

Wondering what you might want to specialize in as an HVAC contractor or technician? According to experts, you might want to brush up on central air units in particular. It is estimated that 75% of US households have central air systems installed.

Still, you shouldn’t simply assume that everyone in your geographical market will need central air services. As with most things in life and work, it all depends on the region. For example, if you live in a northern state, you will likely see fewer central air units.

Instead, you will probably run into many more window units and individual cooling appliances in colder regions where air conditioning is only needed a couple of months a year. In this case, it may be wiser to specialize in swamp coolers, window units, and portable AC systems. 

5) 67% of Households in Southern States Leave Their AC Running All Day

If you live or have ever visited the South, you know how brutal and unrelenting the heat can be. A survey of Southern households revealed that more than 67% of residents leave their air conditioner running all day. 

If you don’t live in the South but are willing to go to where the demand is the highest for HVAC technicians, this statistic may make you consider a relocation. The only drawback is that most people don’t have their air conditioner serviced yearly like they should – even in Southern states. 

Still, it is an encouraging statistic as an HVAC contractor because you know that there will be many AC repair and replacement opportunities in the South. 

6) The Average American Pays $319 on HVAC Repair

There are no set guidelines for how much you will pay for HVAC repair/service as a consumer. It will always depend on where you are, what the nature of the repair/maintenance is, what type of unit you have, and who you hire, just to name a few factors. 

On average, you will pay $319 to have your AC repaired or serviced. If you need your furnace looked at, you can expect to pay an average of $268. You can also spend upwards of $2,900 for serious HVAC repair jobs or installations.

7) California had the Most HVAC Jobs in 2019

As recently as two years ago, California led the nation in employed HVAC technicians and contractors. In 2019, California employed more than 187,000 HVAC technicians and contractors. That was by far the highest in the country. The state with the 2nd highest number of HVAC employees was New York, with 67,300. 

Those numbers are expected to hold steady too. As a result, the HVAC industry’s job growth is expected to mirror the overall industry growth in the nation.

8) The Industry is Moving Away from Gas Heaters

Home appliances are changing and evolving. For example, since 2001, the popularity of electric water heaters has grown. As a result, more people have electric water heaters installed in their homes and are moving away from gas storage units. 

The reason for this is the perceived superior efficiency of electric water heaters. As a result, they are said to waste less electricity and water. 

9) More People Use Gas and Electricity to Heat their Homes

Gone are the days of kerosene, propane, and fuel oil. Instead, most Americans use gas and electricity to heat their homes in 2021. It is estimated that 43% of Americans utilized utility gas to heat their homes, while 44% have already switched over to electrical heating systems. 

Take your HVAC Company Into the Future

Here at HVAC Webmasters, we are all about helping you prepare for sustained success. That’s why we wanted to provide you with some HVAC industry statistics highlighting current industry trends. That’s also why we offer modern digital marketing services. 

Your HVAC business won’t survive in the digital age unless it employs digital solutions. So let us take your company into the future today.

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5 Outstanding HVAC Software Apps for 2022

HVAC Software

HVAC software apps can help you streamline your business processes and deliver more efficient results. That’s good news because 2022 is a great time to be in the HVACR industry, with over 400,000 U.S. jobs and projected growth of over 12% over the next several years. 

The construction of commercial and residential properties lends itself to a need for HVAC services. 

As your heating and cooling company grows, it is critical to hire competent technicians to get the job done. In addition, as a company owner, it is your job to empower your customers with the best possible HVAC software and applications to maximize performance. 

With this in mind, HVAC Webmasters presents the best HVAC software list for 2022:

1) Jobber

Jobber is a powerful app for HVAC technicians in 2022 and caters more to smaller businesses than Service Titan. As a result, pricing is lower with this app, and for small to medium-sized operations, it’s all you’ll need. 

Most of its features empower technicians and managers to maximize performance, such as invoice organization and an included mobile app. The app even supports timesheets so that businesses can track their employees’ hours. 

Pricing: $29/month (1 user), $200/month (>30 users) 

2) DataPins

DataPins is a powerful Local SEO tool for HVAC companies. This app performs pin drops using schema markup to validate service and service areas to Google. Furthermore, the app optimizes conversion rates by showcasing local jobs to prospective customers. The app even has built-in reputation management that automates review requests via text and email.

While you might not think of DataPins as field service management software, it includes field service features. For example, customers receive a bio of their technician via text, and employers can track their technicians and dispatch jobs. As a result, DataPins is the most robust HVAC software on the market.

Pricing: Contact for Pricing

3) Housecall Pro

Housecall Pro presents field service management software to more than 15,000 businesses in the home service industry (including HVAC) and is full of features required to run a competent organization. For example, admins can assign and edit jobs for technicians and utilize drag-and-drop scheduling.

Perhaps most impressively, Housecall Pro automates various tasks, including digital forms, based on pre-existing information so that dispatchers and HVAC business owners can focus on growth and ROI.

Pricing: $49/month (1 user), $199/month (9 users), $30 per additional user

4) Service Titan

When it comes to field management software, few apps match the performance of Service Titan. While the software itself is expensive, it provides technicians with all the tools they need to maximize their performance. Perhaps most importantly, the app helps business owners streamline their operations and track daily progress. 

The mobile app presents vital ease of use and superior user experience, making it noticeably better than other mobile apps in the industry. For example, the drag-and-drop capability allows dispatchers to provide technicians or anyone else with customer info immediately. Still, some have grown frustrated with the high price.

Pricing: (Contact for Pricing) (Estimated $245/month per seat)

5) Workiz

Workiz serves more industries beyond HVAC, but it certainly works well for HVAC companies, particularly those focused on residential jobs. In many circles, Workiz is considered the preferred field management software choice. Its feature list is vast, and its UX is intriguing.

Workiz offers scheduling, dispatching, leads management, Quickbooks integration, and online booking + checkout. The Workiz mobile app is available on Apple App Store and Google Play, so it works on any kind of mobile device.

Pricing: $45/month (5 user minimum)

Is HVAC Software Free?

The closest thing you’ll get to free HVAC software is ReachOut Suite, which offers three users a free trial. Unfortunately, none of the software listed in our top five provides free services, so you will have to pay a monthly fee to utilize them for your heating and cooling business.

What’s The Best Commercial HVAC Software?

The best commercial HVAC software is DataPins. While most of the apps above support commercial heating and cooling businesses, DataPins lends itself most to the commercial industry by allowing companies to showcase jobs and drop pins at various locations. 

Why Should my HVACR Business Use Software?

Modern software makes your job easier as an HVAC contractor. Mobile apps are beneficial if you manage a team of three or more technicians as they empower you to streamline your field management operation. Investing in software typically yields a positive ROI for HVAC businesses since it helps provide a better service to customers and allows companies to run more efficiently.

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6 Best Content Management Systems for HVAC Websites

HVAC Content Management Systems (CMS)

Content management can be a huge chore – especially if your HVAC website gets a lot of monthly traffic. The demand for new content and updates to existing content is ceaseless. Search engines want fresh content to display at the top of the rankings, consumers covet organized and informational content on-demand, and your website needs to provide a rich and easy-to-use interface. 

As you can imagine, accomplishing all this is a daunting task. That’s why many HVAC business owners and contractors turn to Content Management Systems. In short, Content Management Systems (or CMSs) help automate much of the content management processes. But which is the best CMS for your HVAC business?

The following post will help you answer that question as we run down the best content management systems for HVAC websites

What is a Content Management System?

A content management system is a software suite that allows you to create, publish, update and manage your website’s content. 

The content can be everything from blog posts and written content on your About page to images and online forms – basically anything that appears on your website. The best content management systems are essential for many industries because they allow you to design, publish, and update your website without using complicated code. 

Chances are, you are probably already familiar with a content management system,” WordPress. WordPress is a perfect example of a CMS, allowing you to build and manage a website. That is a CMS in a nutshell. 

So you can see why a CMS is essential whether you are launching a new website or need to manage the content on your existing site. With the background information out of the way, HVAC Webmasters presents our list of best content management systems for HVAC companies in 2022.

Top CMSs for Heating & Cooling in 2022

1) WordPress

You didn’t think we’d leave out one of the most popular CMSs on the internet, did you? WordPress is an open-source CMS that offers a free version and a premium paid version. WordPress boasts some of the most robust and valuable plugins, including the Yoast SEO plugin, which helps you optimize your content for maximum digital exposure.

Metadata Entry on WordPress

WordPress also has a slew of template themes that can help your website stand out without breaking your back on coding. It’s user-friendly, and you can master the dashboard with just a few days of use. 

Source: WordPress

2) Joomla

We start our list with a free, open-source CMS called Joomla. The great thing about Joomla (besides being free) is that you won’t need in-depth technical knowledge to utilize it effectively. It is intuitive and user-friendly, and you can quickly get a handle on the essential functions. 

Joomla Screenshot

Open-source software can be necessary for HVAC contractors because it gives you access to a vast array of plugins, custom templates, and tools you may need for your business. For example, with Joomla, you will be able to add online form plugins so your customers can schedule appointments online. 

Source: Joomla

3) Kentico Kontact

Next on the list is Kentico Kontact, which offers free and paid versions. Kentico is an excellent option if you have multiple sites and a mobile site for your company, as it allows you to use your content anywhere easily. It uses Cloud storage to make it easier to implement your content to various sites. 

Kentico Screenshot

Kontact is a headless CMS that gives the content you create more fluidity because it is stored as data instead of being tied to a web page. The downside is that you will need a good amount of experience and design knowledge to utilize it effectively. 

Source: Kontent

4) HubSpot CMS

Hubspot CMS makes our list of the best content management systems for HVAC websites because it provides helpful in-house tools you can use to optimize your site. For example, you can use an in-house A/B tester can be used to see which landing pages are earning more clicks and which need to be tweaked. 

Hubspot CMS Screenshot

Hubspot CMS also assists with SEO which, let’s face it, everyone can use help within 2022. Building a page from scratch is also very easy on this platform: a simple drag-and-drop page builder and editor you can use if you have little to no design experience. 

Source: Hubspot CMS

5) Contentful

If you have multiple websites for different areas that you service or a slew of landing pages tied to your PPC ads, then Contentful may be a good option. Contentful makes it easy to create and organize different content in a centralized software suite and then distribute it to various online channels. 

Contentful Screenshot

There are two downsides to Contentful, however. One, it is a headless CMS, so you will need to be somewhat tech-savvy. Two, there is no free version. 

Source: Contentful

6) Grav

Grav is a good option if you already have your website up and running and somewhat optimized. That’s because Grav uses a flat-file database to help you upload content to your existing site. The upside to this is that Grav is lightweight and won’t slow your website down. You can also use it on pretty much any platform since it’s so minimal.

Grav Screenshot

Grav is an excellent option if you upload many new photos, blog content, or other files onto your HVAC site. As a bonus, it’s another free CMS. 

Source: Grav

Web Design and so Much More

The best content management systems will help you design and update your website yourself. However, it always helps to have a professional in your corner for everything else. Here at HVAC Webmasters, we can design a custom HVAC website for you and make sure it ranks high in your local market. Start earning more business today!

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8 Reasons to Use WordPress for Your HVAC Website in 2022

WordPress HVAC Website

If you have just started your own HVAC business or want to revamp your existing one, you may consider some serious choices. Namely, “Which website builder should I use?” There are a few trendy choices out there for you, but few offer the kinds of resources that WordPress does. 

There is a reason why WordPress is the most used website builder on the internet – or rather, there are eight excellent reasons. If you have been debating about which builder you should use for your new HVAC site, allow us to play devil’s advocate and tell you about the advantages of WordPress.  

1) It can be Free

Please note the italics in the heading. One of the best things about WordPress is that using its primary model is free. You can have an essential WordPress website up monthly without paying a dime. If you want premium features like faster hosting, you will have to pay a bit for that.

In general, small businesses don’t have to spend much to maintain a quality WordPress website. Some don’t pay anything at all. A free WordPress HVAC website may be just what the doctor ordered if you are working with a minimal marketing budget. 

2) Open Source Software

WordPress is open-source, and that means a couple of things. First and foremost, it means that you can use it with software and plugins made by third-party developers. Other website design platforms are closed-source, relegating the user to plugins and tools created by the platform’s designers (similar to the difference between Android and iOS).

Secondly, open-source means that many plugins and tools are free. Third-party developers usually offer their software for free (at least initially). You have more flexibility and options when designing and optimizing your WordPress HVAC website. 

3) Makes Blogging Easier

Let’s flashback to 2003 for a minute to WordPress’s initial launch, which bloggers used almost exclusively. It was designed for bloggers to launch their sites quickly and easily. Flash forward to 2022, and WordPress is still rooted in its blogging history. Of course, it has expanded immensely, and you can create virtually any kind of website you want with it, but it still makes posting new blogs on a daily or weekly basis very easy.

The interface can quickly and easily crank out fresh blog posts. Why is this important for your WordPress HVAC website? Because you should have a blog on your HVAC website. Not only do people prefer to get information about a company through blogs rather than advertisements, but websites that have a blog also earn significantly more traffic than ones that don’t. The WordPress platform makes it ridiculously easy for you to maintain your HVAC blog with scheduling tools, SEO plugins, and more. 

4) Lots of User Resources

One of the biggest reasons small businesses flock to WordPress is that most people aren’t web design wizards. We need help from time to time. Since WordPress is open-source, the community is enormous. If you ever have questions about using WordPress or run into a problem, there is more than likely a tutorial for it on the WordPress forums.

Even if there isn’t, thanks to being the most used website builder globally, there are plenty of outside resources available from fellow users. No matter your problem with your site, someone has posted a forum comment, blog post, or video tutorial about it. 

5) Simple Interface

Again, things can get a bit more complex when you start adding more plugins and software; but the primary interface of WordPress is very straightforward. Again, not all of us are tech-savvy; but you will understand the essential functions if you spend an hour on your WordPress dashboard.

The ease of use is often cited by WordPress users when asked why they chose the platform in the first place – and 64 million people using WordPress to power their sites can’t all be wrong. 

7) It Grows with your Business

Never forget that the whole point of having a quality website is to grow your business. So you’ll want a platform that can grow with it. WordPress can accommodate as your website gains traction, gets more traffic, and customers demand more from it. The myriad free and paid WordPress plugins can add more functionality to your site without uprooting the whole thing.

Plus, many premium themes can help you scale your site as the business grows. You can even use new themes to change the look of your website without totally redesigning it. Many tools can improve your visitor’s user experience, including online form plugins and digital appointment scheduling. 

8) WordPress Makes SEO Easier

Last but certainly not least, the popular Yoast SEO plugin seamlessly integrates SEO elements into your content. Please make no mistake about it; SEO is still crucial in 2022. While SEO can be a headache, WordPress makes the task much simpler by automatically scoring your pages based on SEO criteria, suggesting titles and meta descriptions, and suggesting ways to boost your HVAC SEO.

The learning curve is minimal, and it can have a significant impact on your monthly traffic. 

Professional WordPress Web Design

WordPress is great because you can use it to great success by beginners and seasoned design vets alike. Do you know who else uses WordPress? We do! Here at HVAC Webmasters, we use WordPress to craft unique and alluring websites for our clients in the HVAC industry. We can do the same for you, so talk to us about our web design services today.

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User Experience + User Interface for HVAC: The 2022 Guide

HVAC User Experience

What is User Experience for HVAC Websites?

User Experience or UX is the ease with which visitors interact with your HVAC website, including navigation, information, and efficiency. The goal of UX is to meet the user’s needs and encourage them to take decisive action on your website. Furthermore, UX influences behavioral metrics such as dwell time, time on site, bounce rate, and others. In totality, these metrics reflect the usability of your website to search engines.

What is User Interface for HVAC Websites?

User Interface or UI is the presentation and appearance of your HVAC website, including its design, theme, and general design framework. UI contributes to UX because well-crafted interfaces enhance the user’s overall experience. In addition, UI contributes to a website sales funnel by helping users seamlessly complete a call-to-action.

The Influence of UX & UI on HVAC Consumers

Have you ever visited a website and become frustrated because it was challenging to navigate or because you couldn’t find the information? Conversely, when you were on a website, everything you came for was available with just a few clicks. These interactions are examples of User Experience and User Interface (UX and UI): the former being a bad example and the latter being a good example. 

UX and UI are closely related to website design, which may be a subject outside your realm of experience as an HVAC tech or contractor. However, they are vital to your company’s success because they are closely related to marketing and lead generation. If you aren’t familiar with HVAC user experience or user interface, then read on as we provide a basic primer on these concepts. 

Showing How Concise Design Helps SEO for HVAC Professionals

Differentiating UX and UI

On the surface, the user interface and user experience look similar. They are very closely related; however, knowing the difference is essential. UI is a subset of UX. UX considers how a person feels when they are on your website, while UI deals with the more specialized technical aspects of how the user interacts with the website. 

You can think of it in these terms: UI is relegated to technical aspects, while UX deals with complex technical and human aspects of website design and function. 

What Goes Into Good UX and UI?

Again, you may not have much in-depth knowledge of UX and UI design, but you should know what it takes to create a site that gives visitors what they want. The process of UX and UI design should include:

Planning

Whether you are tackling UX and UI yourself or working with a designer, it’s crucial to establish well-defined goals for your HVAC website. You may offer HVAC services, and you may sell HVAC equipment. So your goal would be to promote your products and your services. 

You may only provide HVAC services, in which case the purpose of your website would be to promote only your services. You may have a blog intended to educate people on HVAC services, so you’ll want to get as many eyes as possible on your posts. Whatever the case may be, you have to be aware of what the goals are for your site.

Defining Personas

In UX design, a persona refers to the class of people who are likely to visit or use your website. It’s essential to determine your persona as clearly as possible so you can design your website according to their technical proficiency and preferences. For example, if your target market is middle-aged homeowners, you will want to create your UX around that persona. 

Mapping

Now it’s time to take your UX goals and your personas and use them to create a map that will guide them toward action. Mapping for an HVAC website may look like a homepage, service page, contact page, appointment page, etc. You will want to create a flow of clicks based on who is likely to use your site and their needs, goals, and behaviors.

Page Schematics

Once you have a map (or two) set up, it’s time to turn it into a visual schematic. You can use plenty of tools to create the page schematic of your website, but no matter which device you use, the goal remains the same: create a basic framework for your website that outlines how the visitor will navigate it. 

Page schematics illustrate the layout of your website. The schematic should be created and closely scrutinized before actual development begins. You will need to work out page sizes, content layout, and navigation elements at this stage.

Site Testing

Site testing can provide you with useful information before your website goes live. You may not always have the luxury to test a prototype of your site with actual users before it goes live, but if you do, take advantage. 

Site testing involves gathering a small group of users (personas) and taking into account their input as they navigate the basic prototype of your site. Was it easy for them to see all the pages? Did they get the information they were after? Were they able to take specific actions? Was the site responsive? 

A/B Testing

Your job continues once you have completed all the steps mentioned above and your site goes live. Real-time testing should be conducted regularly, also known as A/B testing, and it can help you make quality HVAC user experience upgrades to your site. 

A/B testing involves running your current site against a variant and seeing which one performs better (which gets more clicks, more traffic, engages people for longer sessions, etc.). A/B testing should run for at least seven days, so you can get a good sample size and get a clear idea of what can be improved. 

Website Design for HVAC Companies

All in all, your UX design should be marketing-oriented. Your website should be the primary source of leads for your HVAC business. Here at HVAC SEO Webmasters, we design websites that are not only focused on UX and UI; but ones that also help you gain new customers.

When customers book your HVAC services, your website has achieved its goal, and your marketing budget provides a substantial ROI in 2022.