Author Archives: HVAC Webmasters

Jan '25

10 Best Websites to Buy HVAC Leads in 2025

The HVAC industry is projected to reach 367.5 billion U.S. dollars by 2030, attracting business owners from across the home services landscape to capture some of this continuously expanding revenue.

Before capitalizing on the HVAC boom, businesses must identify predictable methods to generate or buy HVAC leads and convert them into customers.

Most HVAC SMBs buy HVAC leads rather than manually generate them because they lack the digital presence required to capture new prospects.

Purchasing HVAC leads from 3rd parties can be hit or miss, so contractors must research and comprehend the lead providers and their models before investing.

Generating The Right Types of HVAC Leads

Shared Leads

Shared leads are prospects whose contact information is given to multiple HVAC contractors. You don’t want these leads because they won’t help your business grow.

Shared leads convert at a low rate and rarely become repeat customers because they associate their customer journey with the lead seller instead of your HVAC company.

Exclusive Leads

Exclusive leads are potential customers who directly contact your business to inquire about your HVAC services, typically through your website, Google Business Profile, or another brand channel.

Exclusive leads drive your long-term business growth and profitability as these leads convert at a high rate and are more likely to become repeat, long-term customers.

Agency-Driven Leads

The quality standards of lead generation agencies vary significantly, with some providing shared leads and others providing exclusive leads.

In addition, some agencies sell leads directly to your HVAC company, while others sell you a lead generation process, software, and services, such as a custom website and call tracking.

Best Websites to Buy HVAC Leads

Below, we’ll outline the 10 best websites to buy HVAC contractor leads in 2025 and why these HVAC lead generation companies stand out above the rest.

1) HVAC Webmasters

We are biased since this is our website and company, and we’ve been helping HVAC companies generate the highest quality leads since 2011.

Having worked with thousands of HVAC contractors over the past 14+ years, we’ve accumulated empirical data providing the types of HVAC leads that best convert.

We’ve found that exclusive HVAC leads generated through a digital brand via SEO and other organic channels directly correlate with a sustainable heating and cooling business model.

Based on our first-hand journey, we’ve developed proprietary software and an accompanying process to bolster HVAC lead generation for companies nationwide.

Google Reviews	Google Rating
58	4.9

2) Service Direct

Service Direct has been a well-known lead provider since 2006. They work with HVAC contractors through a PPL or pay-per-lead service.

Their strategies focus on hyperlocal targeting so HVAC companies can secure prospects directly within their defined service areas.

In addition, HVAC companies can track and evaluate leads through call recordings and subsequently adjust their price per lead for more significant ROI.

Google Reviews	Google Rating
Unlisted	N/A

3) 99 Calls

99 Calls is a lead generation service for HVAC companies that offers HVAC leads ranging from $15 – $59 per lead.

The 99 Calls platform includes custom HVAC websites that rank organically within search results to capture nearby users with keywords.

Like Service Direct, 99 Calls uses the pay-per-lead model (PPL), which helps guard HVAC companies from long-term contracts with traditional marketing agencies.

Google Reviews	Google Rating
128	4.8

4) 33 Mile Radius

33 Mile Radius provides HVAC leads to local contractors using live phone calls in which the contractor speaks directly with the prospect.

The agency’s geo-targeted leads help local contractors focus on calls within their regional service areas and apply them to their service offerings.

The call-tracking features add clarity for business owners seeking methods to monitor both lead quality and campaign performance, fostering informed tweaks when necessary.

Google Reviews	Google Rating
93	4.4

5) CraftJack

CraftJack and its accompanying software provide HVAC leads with speed-to-call discounts, encouraging contractors to contact prospects quickly.

The software’s presentation of real-time updates helps business owners maximize conversion rates for sustainable success.

Since a lack of efficient follow-ups is one of the most significant inhibitors of success with HVAC leads, CraftJack’s comprehensive software platform is a compelling option for contractors.

Google Reviews	Google Rating
986	4.0

6) conXpros

ConXpros is an HVAC lead generation platform that provides live inbound calls from local prospects for cooling, heating, AC, heat pumps, and more.

Their live inbound call leads range from $45 to $100, while their traditional leads range from $45 to $85.

Each HVAC lead undergoes a 7-step qualification process and comprehensive follow-up, including SMS, email, and phone calls.

Google Reviews	Google Rating
333	4.1

7) Phonexa

Phonexa is a software-driven lead generation service that provides a comprehensive marketing suite to generate and track HVAC leads.

The software’s features include analytics, attribution, and custom routing so HVAC business owners can understand their lead generation process.

The Phonexa lead generation plans for HVAC companies start as low as $100 monthly, with more expensive plans also available.

Google Reviews	Google Rating
38	5.0

8) Abstrakt Marketing Group

Abstrakt Marketing Group offers commercial HVAC lead generation services, including pipeline development, SEO, and content marketing.

With an emphasis on b2b lead generation, this company uses analytics to evaluate campaign performance and encourage maximum ROI.

Using keywords and website optimization, HVAC companies are empowered to rank in organic search results, driving qualified leads.

Google Reviews	Google Rating
315	4.5

9) 5Estimates.com

Owned by Peak Marketing Services, 5Estimates.com partners with platforms like Networx, Angi’ and Modernize to help contractors generate qualified HVAC leads.

Their estimated pricing for exclusive HVAC leads is between $10 and $48, but they acknowledge that pricing varies significantly based on territory and service request type.

Their website lists popular service areas such as Portland, San Jose, New York, Seattle, Denver, Austin, Miami, and many more.

Google Reviews	Google Rating
0	N/A

10) Networx

The Networx contractor network connects HVAC companies with nearby homeowners in need of heating and cooling services.

HVAC businesses bid on local projects within their service areas.

The platform includes review management and call tracking to leverage new customers into long-term relationships.

Google Reviews	Google Rating
10	4.5

Methods to Generate HVAC Leads Manually

Search Engine Optimization (SEO)

Despite its mixed reputation, SEO produces the highest ROI per lead compared with other marketing and advertising channels.

The caveat is that not all heating and cooling businesses experience this lead quality because of subpart SEO providers.

Regardless of people’s opinions about search engine optimization, the data shows that nearly 5 million people search monthly for HVAC and related queries.

The key is understanding the nuances of the algorithm with concepts like E-E-A-T and digital branded signaling.

Our agency, HVAC Webmasters, developed a software tool called DataPins so that heating and cooling companies can rank for thousands of queries in their local service areas.

Using DataPins, this Mesquite, TX-based company ranks in its closest major city (Dallas) for legitimate keywords:

Most companies don’t realize that over half of Google clicks come from hidden and long-tail terms.

They are phrases like goodman ac repair pembroke pines, fl.

Ahrefs and SEMrush won’t detect search volume for these terms, but users still search for them.

They also search for variations of this phrase that add and subtract stop words like “in” and “for.”

The subtle nuances of SEO are tedious and overwhelming, which is why most digital marketing agencies ignore them.

You don’t have to dive into every technical crevice of search engine optimization; you have to be willing to listen to advice on how to leverage the best methods to acquire leads.

Reviews and Reputation Management

Customer reviews (especially on Google Business Profile) directly generate exclusive HVAC leads.

Not only do reviews help your business profiles and website rank higher in search results, but they also drive conversions.

Finding a consistent and repeatable process to request customer reviews is an effective way to increase sales.

10+ Google Reviews: Foundation
20+ Google Reviews: Credible
50+ Google Reviews: Significant
100+ Google Reviews: Expert
200+ Google Reviews: Authority
500+ Google Reviews: Trustworthy
1,000+ Google Reviews: Powerhouse

Increasing reviews starts with investing in reputation management software that automates review results through SMS and email.

Various tools can accomplish this for your company, including DataPins and GatherUp.

While technology is the basis for increasing review frequency, it works best when combined with a personal touch.

Ensure each technician asks the customer for a review upon job completion.

When you combine personal and digital requests, you 40x your review responses.

Using a plugin to share customer reviews directly on your website can further enhance your lead acquisition process.

As website visitors see other customers who’ve experienced your services, they convert at a higher rate.

The more you see your results, the better you’ll understand how these methods feed off one another.

Google Ads (PPC)

Too many contractors rely on PPC for long-term lead generation when its best function is supplementing your SEO presence in the short term.

Be careful who you hire to run your Google Ads campaign. They may lock you into long-term agreements or use shady tactics like black-box billing.

The lightbulb PPC moment occurs when you realize it supplements your other channels.

Your ROI skyrockets when you can strategically turn Google Ads on and off throughout the year.

A broader digital marketing campaign maximizes the results of paid advertising.

Consider a scenario where you pay for clicks for “ac repair near me.”

What does the user see after clicking on your ad? Is it a landing page that incorporates video content and customer reviews? Or is it a generic text page that fails to demonstrate your company’s experience?

The former will make your PPC campaign a lead generation tool, while the latter will waste time and money.

Referral Programs and Networking

Referral programs are simple; you incentivize customers to tell friends and family about your company and its services.

Incentives can include:

Limited-time Discount
Lifetime Discount
Tiered Discounts (Based on # of Referrals)
Gift Cards
Smart Home Upgrade
VIP Membership
Exclusive Product Access
Sports Tickets

Referrals are one of the most old-school lead-gen techniques because they have worked in previous eras.

Word of mouth was the lifeblood of many HVAC companies long before the digital marketing age.

Today, referral programs are integrated into digital marketing campaigns, which helps them spread even faster.

Ultimately, consumers trust friends and family more than reviews, making referrals a lead generation goldmine.

The caveat with referrals, of course, is that your services must live up to the hype. Ensure your technicians maintain a high service standard. Otherwise, it can undermine your entire program.

Social Media Marketing

Like online reviews, a strong social media presence contributes to your lead generation. Every HVAC company should have a Facebook and Instagram account at a minimum.

It’s 100% free to create Facebook and Instagram business accounts through the Meta platform. However, you must take it further to funnel the leads.

Here are two undervalued social media marketing channels:

Create a YouTube channel
Start a Podcast

These are the two most untapped social media marketing techniques for HVAC lead generation. YouTube content is more popular than ever, especially YouTube Shorts

We recommend publishing 2-3 YouTube Shorts per week on your channel.

HVAC podcasts are rare, but they help generate leads. Starting a podcast requires a hosting account and an RSS feed.

From there, you can submit your podcast to major platforms like Apple and Spotify.

You can reach out to employees, business associates, and industry experts as podcast guests.

The goal is not always to directly acquire new customers from your podcast. Instead, you are building a strong brand that will influence other channels and attract new clients.

Email Marketing

Email marketing produces a 40:1 ROI, meaning you earn $40 for every $1 spent. That said, email marketing can be hit or miss in the HVAC industry.

Failure usually stems from a lack of segmentation and personalization. When you segment your subscribers by interests, service types, locations, and other variables, open rates increase by 82%.

Screenshot Showing AWeber Email Subscribers

Website UX

Every company knows they need a website, but not all understand what kind of website generates leads. Websites with specific UX (user experience) principles consistently generate exclusive HVAC leads.

These are the principles:

Red Calls to Action: CTAs that are the color red convert 10x more
Site Speed: Sites that load in less than a second cover 10x more
Mobile Navigation: Sites that are easy to navigate on smartphones convert 20x more
Original Images: Unique images convert 30x better than stock photos

Once you realize that only certain types of HVAC websites convert, you begin to make the proper connection between your website and lead generation.

Contacting a reputable web designer with experience in the heating and cooling industry is a good place to start. By fostering a positive user experience, you invest not just in your website but in your brand.

Delete Blog Posts

Google’s Helpful Content Update and March 2024 Content Update targets websites that create content for search engines, not people.

Excessive blog posts can create negative sitewide signals, resulting in the de-indexing of parts of your HVAC website.

With this in mind, deleting blog posts from your website can help your other pages rank better, resulting in more HVAC leads.

Here’s how you can tell if Google is even indexing your blog posts:

Navigate to your Google Search Console dashboard.

Click on Pages.

Next, it will show you how many of your pages are not indexed.

You can scroll down to “Why Pages Aren’t Indexed” and click on Crawled – currently not indexed.

Here, you will see a list of all the pages Google found but chose not to index.

For many sites, this list is full of blog posts.

Export the list to your computer, open Microsoft Excel, or import it to Google Sheets.

Now, delete each of these posts from your website one by one.

As Google recrawls your website, they will find a higher percentage of quality pages, helping your leads.

Digital Branded Signaling

Relying on one platform for leads is a mistake, whether it’s Google, Facebook, or a lead seller. The theory of digital branded signaling is a cutting-edge way to generate exclusive HVAC leads.

Digital branded signaling is a holistic effort to generate brand “signals” across the web. You’ll need a cohesive marketing campaign demonstrating your real HVAC jobs.

In addition, you must ensure that your brand presents consistency from your logo to your business address and everything in between.

Share photos of recent HVAC projects on your website, social platforms, and business listings. As your brand builds broad credibility (across multiple platforms), it increases the potency of each.

Essentially, the sum of all your signaling is greater than its parts. HVAC companies who’ve successfully established branded digital signaling 40x leads within 6 months.

Incorporate QR Codes

Have you ever dined at a local restaurant and noticed a QR code on the table or coaster? This form of modern digital marketing is used in other industries, but rarely HVAC.

Add QR codes to all of your marketing materials, including:

Business Cards
Flyers
Truck Wraps
Email Signatures
Brochures

QR codes should serve as a lead generation funnel for HVAC companies.

For example, when a prospect scans your QR code after seeing your truck wrap, they are brought to your website landing page to book a service.

You can utilize a free QR code generator, like this one from Adobe, to create your own code. Leveraging this digital method will help your company stand out from competitors.

Specialize Within the HVAC Industry

Newer HVAC companies in large markets tend to get stuck in the gig economy, living lead to lead and job to job.

Competing for HVAC installation and air conditioning repair services is difficult for a brand-new company.

That’s why niching down and specializing in a sub-category within the HVAC industry can help you generate leads quickly.

Examples of specialty HVAC categories include:

Commercial HVAC Systems
Geothermal Heating and Cooling Systems
Smart Home Integration
Ductless Mini-Split Systems
Radiant Heating Systems
HVAC System Retrofits
Green and Sustainable HVAC Solutions
HVAC System Design and Consultation
Dehumidification Systems
Wine Cellar Cooling Systems
HVAC for Historic Homes
High-Efficiency HVAC Systems
Emergency HVAC Services
Custom HVAC Fabrication
Pool Dehumidification Systems
Ventilation Systems for Industrial Kitchens
Zoning HVAC Systems

You might wonder how niching down brings in new prospects.

It creates a two-pronged reaction.

First, search engines favor HVAC websites with topical authority.

In other words, if you specialize in commercial HVAC systems and create pages supporting them, Google will assign more credibility to your company for this sub-category.

Secondly, customers convert at a higher rate when especially seeking your niche service.

For example, a commercial restaurant requiring HVAC repair is likelier to choose your service than a general HVAC company offering commercial services.

HVAC Specialty Categories for Lead Generation PDF Cover

Free Download: HVAC Specialty Categories for Lead Generation

Integrate Artificial Intelligence (AI)

AI is a trending topic across all industries, including HVAC. But did you know that AI can help you generate HVAC leads?

From funnel creation and optimization to customer relationship management, the powers of AI can directly influence lead acquisition.

Some of the ways HVAC companies can integrate artificial intelligence into lead generation include:

AI Chatbots
Predictive Analytics
Dynamic Pricing Models
Automated Follow-Ups

Seeing how an on-site chatbot can funnel a prospect into a scheduled sales meeting will open your eyes.

Furthermore, AI can help predict the prospect’s behavior, optimizing their sales presentation for increased conversion rates.

Integrating AI into your lead generation process can make a significant difference. Not only can AI increase your leads, but it can increase their conversion rates, resulting in more sales.

HVAC Lead Generation FAQs

How Do I Select The Right HVAC Lead Generation Company?

First, determine whether you want to be a long-term sustainable company or exist within the gig economy.

Once you know what you seek, choosing the company that fits your lead generation goals becomes easier.

How Can I Get More HVAC Customers?

You can get more HVAC customers by replicating what the lead generation companies do: invest in organic SEO, paid advertising, and digital brand building.

When you invest in these things directly, you won’t need to rely on those companies for your leads.

Should I Buy HVAC Leads?

Purchasing HVAC leads is a business decision that only you can make.

We recommend creating a lead generation process to generate your own prospects long-term.

Final Thoughts on HVAC Leads

The HVAC industry is booming, and contractors are looking for ways to capture this increasing revenue in 2025.

It’s evident that you need HVAC leads, but the question is where and how to get them, which will determine your long-term success.

This article has outlined ten of the best websites to buy HVAC leads while educating readers on the different types of leads and lead generation strategies.

Buying HVAC leads is not something you should do on a whim because it must align with your long-term business goals, which may vary.

For example, if you want to build a long-term sustainable HVAC company, you won’t survive by buying leads.

Conversely, buying leads can turn a profit if you are tactfully looking only for short-term HVAC jobs.

Educating yourself on HVAC lead generation and the websites that provide leads is the best way to make an informed decision in 2025.

Dec '24

150 Outstanding HVAC Blog Topics & Ideas for 2025

Best HVAC Blog Topics for 2025

So, you can’t think of any topics for your HVAC blog? Do not worry; HVAC Webmasters will present 150 great blog topics you can use on your HVAC company website.

These topics may also spark additional ideas for new topics that you can use as future blog posts.

Take a look at our top five blog topics below:

Steal These 5 HVAC Blog Topics

4 Great Advantages of Preventative A/C Maintenance
7 Healthy Ways To Reduce Home Allergens
9 Refreshing A/C Tips for Summer
6 Best Heating Units for Energy Efficiency
3 Tips for Choosing The Right HVAC Contractor

1) Advantages of Preventative A/C Maintenance

Urging people to invest in preventive a/c maintenance can help drive business to your company. If people understand the risks of ignoring their HVAC units, they may feel inclined to pay more attention and spend on regular services.

The goal is to convince readers that short-term maintenance costs less annually than waiting for major HVAC repairs.

2) Ways To Reduce Home Allergens

Part of blogging is casting a wider net than your specific service pages. People know when they need AC repair, but what about other cases where they could benefit from your services? One of the most popular is reducing home allergens.

Homeowners want to live a better lifestyle, and declining home allergens can help them achieve that goal. Outline how HVAC services can help them combat allergies.

3) A/C Tips for Summer

Seasonal blog posts can help keep your content fresh and readers engaged. Summer, in particular, is a great time to post about air conditing tips. For scorching climates, posts like these can lead to readers investing in your AC repair services.

If nothing else, you can generate excellent seasonal traffic that tells search engines how users engage with your content.

4) Best Heating Units for Energy Efficiency

Remember when we said that readers want to save money? The same notion applies to any blog post about energy efficiency. Aside from younger homeowners being more environmentally conscious, all homeowners want to save money.

So write your post introducing them to the most energy-efficient heating units, and you may find yourself with some new customers.

5) Choosing The Right HVAC Contractor

For the most part, blog posts should serve the reader and not blatantly endorse your own business. However, you can craft a post about choosing the right HVAC contractor. Explain what should go into their decision-making, whether they choose you or another business.

If you can subtly indicate how your company meets its needs, they will likely pick your services over competitors.

Full List of 150 HVAC Blog Topics

Topic	Search Volume
how to get rid of drain flies	18,100
how to reset honeywell thermostat	6,600
how to clean HVAC ducts yourself	5,200
signs you need a new furnace	4,800
best HVAC systems for cold climates	4,500
winter fan direction	4,400
how to choose an energy-efficient AC	4,300
reasons your AC is leaking water	4,200
how to improve indoor air quality	4,100
benefits of zoning your HVAC system	4,000
what size HVAC system do I need	3,900
how often to change HVAC filters	3,800
how to save on heating costs in winter	3,700
furnace blowing cold air	3,600
difference between gas and electric furnaces	3,600
how to prevent frozen pipes in winter	3,500
why is my thermostat not working	3,400
how to install a smart thermostat	3,300
how to reduce HVAC noise	3,200
signs of a failing heat pump	3,100
why is my AC not cooling	3,000
heater blowing cold air	2,900
how to seal air leaks in HVAC ducts	2,900
benefits of regular HVAC maintenance	2,800
how to balance humidity levels at home	2,700
best HVAC systems for allergies	2,600
how to clean your AC condenser	2,500
what does freon smell like	2,400
cost of replacing an HVAC system	2,400
how to troubleshoot furnace problems	2,300
what to do when your AC stops working	2,200
how to prepare your HVAC for winter	2,100
signs your AC unit is too old	2,000
pex vs copper	1,900
benefits of upgrading to a programmable thermostat	1,900
how to fix uneven cooling in your home	1,800
how to safely clean HVAC vents	1,700
best attic insulation	1,600
common HVAC installation mistakes	1,600
pros and cons of ductless mini-splits	1,500
how to prevent mold in HVAC systems	1,400
how to tell if your AC needs Freon	1,300
why is my heater making noise	1,200
what is a dual fuel HVAC system	1,100
how to maintain an HVAC system in a rental property	1,000
what is the lifespan of an HVAC system	900
what is refrigerant	880
how to improve AC efficiency	850
how to reduce energy costs in summer	800
when to replace HVAC filters	750
benefits of an HVAC tune-up	700
how to fix high humidity indoors	650
what is SEER rating in HVAC	600
ac keeps turning on and off	590
do you have to use distilled water in a humidifier	590
how to tell if you have a heat pump	590
how to winterize an HVAC unit	580
cost of HVAC duct cleaning	550
how to choose the right HVAC contractor	500
why does my ac keep turning off	480
reasons for high electricity bills in summer	480
best thermostats for HVAC systems	460
how to fix a broken thermostat	440
why is my AC freezing up	420
how to check your furnace filter	400
ac compressor cycles on and off every 5 seconds	390
what is a blower motor	390
how does geothermal heat work	390
vented vs ventless gas fireplace	390
what to do when your heater won’t turn on	380
how to reduce drafts in your home	360
what is an HVAC zoning system	340
how to replace thermostat battery	320
indoor ac coil freezing up	320
how to clean HVAC evaporator coils	320
how to increase air circulation in your home	300
when to schedule HVAC maintenance	280
how long does pex pipe last	260
furnace fan not turning on	260
ac vent temperature chart	260
cost of replacing AC coils	260
how to insulate HVAC ducts	240
benefits of upgrading to a high-efficiency furnace	220
thermostat types	210
how to fix low air pressure from vents	200
why is my AC compressor not working	180
ice build up on ac unit	170
how to clean reusable air filters	160
how to detect gas leaks in HVAC systems	140
how to avoid HVAC scams	120
weak air flow from vents in house	119
air conditioner smells like sewer	110
top 10 ac problems	110
best time of year to replace HVAC system	100
air conditioner blowing white mist	90
how to clean HVAC drain line	90
signs of clogged HVAC vents	80
what size filter for my furnace	70
how do i know if my ac is broken	70
ac condenser submerged in water	70
how to tell if pilot light is out on furnace	70
outside ac unit makes loud noise when stopping	70
how to prevent HVAC breakdowns	70
how to troubleshoot air handler issues	60
can you replace just the inside ac unit	50
ac tips for summer	50
how to calibrate a thermostat	50
will a bad thermostat cause the ac not to work	40
can an ac unit explode	40
smoke coming from air conditioner	40
difference between furnace and air handler	40
how do i stop my heater from tripping the breaker	40
how to reduce allergens in HVAC systems	40
can i turn on my ac when it’s raining	30
how long should a window ac unit last	30
ac thermostat not getting power	30
how do you know if your central air needs freon	30
outside ac unit not turning on	30
most efficient heating and cooling system for a house	30
cost of upgrading to a geothermal HVAC system	30
how to reduce allergens in your home	20
best heating units for energy efficiency	20
how to choose an hvac contractor	20
how to replace HVAC ductwork	20
benefits of UV light in HVAC systems	15
benefits to preventative ac maintenance	10
how to handle HVAC emergency repairs	10
how to select the right HVAC filter	5

Download The 150 HVAC Blog Topics PDF

Blogging Guide for HVAC Companies

Most successful HVAC companies don’t have time to publish regular blog posts while managing their HVACR business.

As a result, contractors often ask questions like, how do you find blog topics? How do you find time to write blogs?

The solution for most companies is to hire a content marketing agency to write and publish blog content.

Choosing Additional Blog Topics for HVAC Companies

HVAC Webmasters provided five can’t-miss topics for your heating and cooling blog, but eventually, you’ll need more posts. That’s why we will outline how anyone can find vital blog topics that bring in traffic through Google search.

Keyword Research

The best way to find blog topics is through keyword research tools like MOZ and SEMRush. You can find your competitor’s blog topics by seeing what keywords their domain ranks for. You can also research primary keywords like HVAC and AC Repair to see which related keywords come up.

Some of them may spark an idea for a new blog topic. If you have a general idea in mind, search for the phrase and try to identify the highest-volume keyword relating to that topic.

Enter your competitor’s website URL into a tool like Moz Keyword Explorer to see which informational queries they rank for on Google. You can find lots of potential blog topics using this method.

Make sure to add unique value to the topic rather than merely rehashing a competitor’s blog.

Blog Topic Keyword Research (Screenshot)

Keyword Cannibalization

One thing to avoid is keyword cannibalization. For example, if you already have a service page titled AC repair in Dallas, TX, you don’t want to write a blog post with the same title.

Generally speaking, your blog posts should not offer services but rather explain different aspects of your services or answer common questions.

Topical Clusters

Blog posts should be more conversational than specific service pages. However, if you find yourself covering a topic similar to one of your service pages, be sure to link from the blog post to the service page to build topical authority.

Google will then choose which of your pages to rank based on the user’s query. For example, AC repair services should bring up your service page, while something like AC problems during summer should bring up one of your blog posts.

The Purpose of HVAC Blog Posts

You may ask yourselves whether blogging is even worth it for HVAC companies. After all, limiting your content to service pages would require much less effort.

However, to answer that question, you must first understand the function of a blog for a website, specifically a service-based company website.

Blogs Serve as Linkable Assets

You may or may not know much about link building for HVAC, but it can influence your website rankings on Google search. Building links without blog posts may be dangerous since most websites aren’t going to link to a page about AC repair.

More sites will, however, rank to a post about common AC problems, for example. With this in mind, blog posts can serve your website with links, regardless of whether they bring customers directly.

Blogs Keep Your Website Fresh

For years, the SEO industry harped on Google’s freshness ranking factor, which gauges how frequently a website is updated. While the initial craze was misleading, blog posts can freshen your website and encourage regular crawling from search engines.

While this won’t guarantee you a specific ranking position, it will showcase activity and likely increase user engagement. Thus, blog publishing has a minimal downside as long as you steer clear of repetitive content and keyword cannibalization.

Blogs Are Worth Sharing on Social Media

Another excellent benefit of blog posts is their shareability on social platforms. You wouldn’t want to share a service page on your Facebook timeline, but you would like to share an informative blog post.

Users are more likely to engage with blogs on social media because of their catchy headlines and conversational tone. Who knows, one of your posts may even go viral.

More HVAC Blog Ideas

Still not convinced that blog posts will be worth their trouble? We understand your concerns. After all, if you review competitor blogs, you might find several thin posts that seem like a waste of space and energy.

Not all blog posts are worthwhile, but consider some ideas to ensure your posts make a difference.

Embed Videos Within Your Posts

Consider embedding YouTube videos within your blog posts if you want to catch people’s attention. For example, recording videos of your jobs may be realistic with modern phone technology.

You might even outline a specific job in one of your blog posts and keep users engaged with the attached video. Google loves rich media, and when combined with informative text, it can boost search rankings.

Create Funnels Using Blog Posts

Another great idea is to use a blog post at the top of your sales funnel. You can think of a blog post as casting a wide net on potential customers. The post itself won’t create a sale, but it may place the reader in a funnel that results in an eventual sale.

Creating internal links to your service pages from within the post is one way to build a great funnel.

Another option is to install a pop-up plugin that launches a pop-up on your blog posts. Users will then submit their contact information in exchange for a discount code or something to that effect.

Blog Post Alternatives for HVAC Companies

Since the SEO value of blog posts has decreased over time, HVAC companies should look for other content types to enhance their website’s SEO. The best option is DataPins, which enhances EEAT (experience, expertise, authority, and trustworthiness) and increases on-site conversions.

DataPins showcases recent jobs from your service and routes them to the appropriate website page. For example, your furnace repair service page will showcase your most recent furnace repair jobs.

The more pins you drop (which include schema markup, geo-coordinates, captions, and photos), the higher you can rank for relevant keywords.

Demonstrating E-E-A-T Through Blog Posts

Google’s Helpful Content Update was designed to favor content produced for users rather than search engines. Unfortunately, traditional HVAC blogging has been geared towards “tricking” search engines into indexing more of your website pages. This strategy is now a detriment to your site’s overall rankings.

To create blog topics for users, first, you must demonstrate E-E-A-T, which stands for expertise, experience, authoritativeness, and trustworthiness. In simpler terms, your posts must provide original insights that only you can provide based on your experience in the heating and cooling industry.

Examples of tangible E-E-A-T include statistics from internal data, images of recent jobs, “pins” from the DataPins app, and embedded YouTube videos of you and your staff. In many cases, your blog post titles will be similar to traditional HVAC blogs but will incorporate veritable E-E-A-T that helps the users first.

Dec '24

13 HVAC KPIs (Key Performance Indicators) to Measure

Choosing the right key performance indicators or HVAC KPIs can help companies accurately assess their business growth and diagnose issues that limit scaling and expansion.

Running your business is time-consuming and stress-inducing, making it difficult to objectively view your success in real-time.

That’s why proper measurement through HVAC performance metrics is essential to objective business analysis.

Because of the HVAC industry’s competition, KPIs can generate invaluable insights into your business’s strengths and weaknesses.

This post will outline 13 key performance indicators that will help HVAC companies scale in 2025.

What is HVAC KPI?

An HVAC KPI or Key Performance Indicator is a measurable value or metric demonstrating an HVAC company’s progress toward essential business objectives.

KPIs help business owners track their company’s trajectory over a defined period.

KPIs for HVAC Companies

It’s a new year and a unique opportunity to assess your HVAC company and identify areas for improvement. For many business owners, that means examining HVAC KPIs. For clarity purposes, KPI stands for key performance indicators.

Key performance indicators help businesses track progress and identify areas for improvement, which can ultimately lead to a more profitable company.

KPIs are the factors of your business that don’t lie. They will tell you how your business performs and how much you are netting when all is said and done.

Remember that every business is different, and yours may have specialized key performance indicators that depend on various factors.

Some critical questions include how much you spend on advertising, your workforce, and the types of services you offer.

Financial HVAC KPIs

1) Sales Revenue

Tracking your sales revenue is an essential performance indicator for local HVAC companies.

Revenue includes sold products and income generated from HVAC service calls and maintenance tests.

As you accumulate revenue data, specific patterns will emerge that reveal insights into how you can alter your pricing and resource allocation.

For example, you may not sell enough jobs because of a lack of digital marketing visibility.

More importantly, you’ll gather empirical data on your revenue numbers to compare to your revenue goals and aspirations.

2) Gross Margin

Your basic profit margin, or gross margin, is what you make after deducting the service cost.

To find your basic profit margin, follow this formula: basic income – the cost of providing service / basic income. The figure you come to is how much profit you make before tax.

If you arrive at a low number, some changes must be made. Try taking stock of your supply use.

Remember to calculate supply costs only when using supplies on the job instead of calculating the bulk price when all your supplies come in.

You can also consider where to upsell some of your products or services.

Smart bathroom fixtures are a growing trend, so now is the best time to get experienced with them so you can include them in your services.

3) Profit and Loss

Profit and loss is a fundamental HVAC KPI for 2025 for all my residential and commercial HVAC brethren.

Simply subtract your fixed costs (and variable costs) from your profit to calculate your loss.

Examples of fixed costs are technician wages, HVAC equipment, and fuel for work trucks.

Aim for 30% fixed costs, which will keep your numbers where they are supposed to be for sustainable profitability.

If the numbers reveal that your costs are cannibalizing your profits and leaving you churning in the gig economy, you have a key performance problem.

4) Operating Costs

The cost of your HVAC business operation is a must-track metric and key performance indicator.

Business owners may overlook costs like software subscriptions, truck maintenance, and office essentials because they are not directly related to services.

This becomes a massive problem when running financial projections as these hidden costs are not inserted into the projection, resulting in surprising underperformance.

Make it your duty to audit all expenses within your business operation to project your profit adequately.

5) Advertising ROI

I’ve witnessed countless HVAC companies blow their profit margins on unnecessary advertising spend, usually at the hands of PPC agencies.

Considering this, tracking advertising ROI separately from other marketing investments like SEO and Google Maps optimization is essential.

If you currently run paid ads on Google, Facebook, or Instagram, you can find your ROI by dividing the ad revenue by the campaign cost.

If your advertising agency withholds this information from you, that is a major red flag, and you should demand transparency.

Once you have the numbers, evaluate which platforms produce ROI (if any) and adjust your campaigns accordingly.

Operational HVAC KPIs

6) Employee Production

Each hired employee impacts your business’s bottom line, making tracking their production an essential operational KPI for HVAC businesses.

Consider tracking time spent per service call, travel time, and percentage of services resulting in favorable customer reviews.

While you want to avoid micromanaging your technicians, which can reduce employee morale, you still must find ways to measure performance.

Employees who are maliciously misusing their time or performing subpar services threaten the livelihood of their colleagues and stunt your business’s growth.

7) Job Logistics

Using GPS tracking software, HVAC companies can measure the logistical efficiency of their HVAC operation, which is an essential performance indicator.

For example, dispatching one of your technicians to Waco, TX, on the same day they have additional jobs in Southlake and Bedford, TX, is inefficient and costly.

You foster faster responses, increased customer satisfaction, and a favorable brand reputation by reducing driving time.

Modern HVAC software allows businesses to track these things automatically and evaluate data-rich reports.

If your numbers show inefficiency, correcting the root issues can enhance your business.

8) Service Efficiency

Another KPI that ties into logistics is service efficiency, or how much time your techs spend on a job site.

You can use time tracking mechanisms to clock the time spent on a job and group them by service types, such as seasonal maintenance, AC repair, and gas furnace repair.

By tacking your service efficiency, you can improve your standard operating procedures or invest in more refined training programs to reduce job site hours.

Remember to be cognizant of employee morale and not to micromanage their service calls.

9) Customer Retention

Every HVAC company should track customer retention because repeat business is the foundation of a scalable business.

Consider emailing questionnaires to each client after services to track their customer experience and compile data points.

Depending on the responses, you may have to adjust aspects of your customer service department, such as follow-ups and technician behavior.

Gathering customer data can also help inform your HVAC marketing messaging through your website, email marketing, or paid advertising campaigns.

HVAC Marketing KPIs

10) Percentage Traffic Increase

Google Analytics 4 represents a valuable tool for HVAC KPIs, allowing you to track your HVACR website’s monthly, quarterly, and yearly traffic gains (or losses)

Your monthly traffic growth lets you know how well your website is performing. You should expect early gains near the 150 percentile, depending on your starting point.

After 24 months of consistent SEO, traffic may plateau at a high monthly volume, which is perfectly normal for a local HVAC website.

However, you must still monitor your monthly traffic to detect sudden traffic drops, which can come after Google algorithm updates or changes to your brand’s reputation.

11) Branded Searches

One of the most underrated KPIs for HVAC marketing is branded searches.

You can measure branded searches using Google Search Console, SEMRush, or MOZ.

Google provides the most reliable data and can also outline the impressions and clicks for those branded searches.

A branded search is any query that implies the user searches directly for your brand name. It might be something like JimBob’s HVAC Services or JimBob’s AC Services San Antonio. Any combination counts.

12) Cost Per Lead / Call

Another metric some HVAC companies like to track is the cost per lead or phone call.

Usually, a phone call and a lead are the same thing. You can set up Google Tag Manager to track phone number clicks on your mobile website.

Similarly, you can use call tracking software to monitor the number of calls from your website or marketing efforts. Calls should increase along with traffic; any call drop can indicate a problem.

13) Google Search Console Clicks

Another marketing KPI for HVAC companies is Google Search Console clicks, which can be tracked daily, weekly, monthly, and yearly.

The first step is setting up your HVAC business website on Google Search Console so it can track your clicks and impressions.

As a local HVAC company, most of your clicks will come from long-tail queries, so you should ignore the “click-through-rate” statistic because it doesn’t account for these terms.

However, Google Search Console offers a comparison tool that allows HVAC companies to compare their click totals in increments of days, weeks, and up to six months.

Remember that GSC only tracks clicks directly from Google, so it doesn’t account for Bing, ChatGPT, or other search engines.

HVAC Webmasters Helps With KPI

Tracking the correct performance metrics is essential to business growth, but figuring out how to do it can be overwhelming and stressful.

It helps to have professionals with experience and expertise in the HVAC marketing landscape to outline and track these metrics on your behalf.

Here at HVAC Webmasters, we are all about helping you beef up your bottom line.

We do our part with lean, effective marketing strategies, especially for HVAC contractors.

Talk to us today and get the most from your HVAC advertising and digital marketing investment.

Book Your Strategy Session

Sep '24

The Essential HVAC Google Ads Guide (2025 Update)

Google Ads (formerly known as AdWords) is an online advertising platform for HVAC companies and other businesses to promote their services through ads on Google Search, YouTube, and other web entities within Google’s Display Network.

Below, HVAC SEO Webmasters outlines everything you need to know about Google Ads for HVAC.

Key Takeaway

Google Ads are a quick way for HVAC companies to reach local customers on Google search results (and other Google-related platforms)

Google Ads Basics for HVAC

One of the essential assets that Google Ads affords its customers is audience targeting. This is crucial for HVAC customers who run a local business.

After all, what good would it do to have your ads run in New York when you operate in Kentucky?

Understanding Google Ads’ basics prevents your HVAC company from overspending on advertising campaigns.

Geo-Targeting

The first thing you need to know about Google Ads for HVAC is that you can pinpoint a specific display location for web surfers. Geo-targeting will help you reach people that you can reasonably service.

Keyword Research

The second thing you need to know is which keywords you choose and bid on are very important. We will get to the bidding process in a bit. You must ensure you have a list of keywords you want to rank.

For example, if you want an ad that promotes your A/C tuneup service, you would choose keywords that are directly related to A/C tuneup, like “AC tuneup services,” “AC efficiency,” “Air conditioner maintenance,” and the like.

Ad Appearance

Next, you can choose how your ads appear on actual searches and which keywords to use.

For example, you can display your ads only when the exact keyword used to search matches the keyword(s) you selected for your ads.

You can also set the broad match option to display your ad for specific keywords and search queries. one or more of the keywords you have selected for your ad.

Bidding

Lastly, you should know that Google Ads works on a bidding system.

You can’t simply pay for an ad based on a specific keyword you want to target and hope it will reach the top rankings.

Google Ads show up at the top of search engine results pages. But you will have to bid for the top spot.

A Primer on Google Ads for HVAC

Now that you know some of the basics of Google Ads for HVAC, let’s consider how you can maximize your investment.

Headline Practices

First and foremost, your headlines must align with the content visitors will read or hear about when they click the ad.

So if your ad headline reads “Furnace Repair,” you better ensure the landing page is at least chiefly about furnace repair. Also, it helps to include the keyword in your headline.

Free Extensions

If you pay for Google Ads, you can access free ad extensions. Ad extensions allow more information to be displayed along with your basic ad.

This information can include specific links to pages on your website, contact information, a link to your location or service area via Google Maps, promotional offers you may be running, and more.

Google also offers you tools to track the effectiveness of your extensions.

Remarketing Ads

Remarketing or retargeting ads display ads to people who have interacted with your website in the past, or have demonstrated interest in your services.

Ads can appear on any site within the Google Ads network and are very effective.

Retargeting ads give businesses an average boost of 43% in conversion rates.

Use Conversion Tracking

Conversion tracking is another Google tool, and it’s invaluable if you use Google Ads for HVAC.

Conversion tracking gives you critical insights into how well your ads are performing.

The data it provides can help you tweak your ads as necessary and allow you to calculate your advertising ROI accurately.

The 5 Google Ad Types

There are five main types of Google Ads.

Search Ads: show up on relevant Google search engine results pages.
Video Ads: Run before, after, or during YouTube videos.
Display Ads: These are seen on many Google partner websites.
App Ads: Appear on various mobile apps within Google’s marketplace.
Shopping Ads: Displays pricing information and ads on relevant Google search engine results pages.

AI for Google Video Ads

The emergence of AI empowers Google video ad campaigns to auto-optimize for users viewing YouTube on various devices and placement areas.

Google’s AI feature can convert existing assets like text and images into video ads and then adjust them for various formats (i.e., vertical dimensions for YouTube Shorts).

The “Trim video” feature converts long-form videos into reduced bumper ads (six seconds) and allows voiceover audio to highlight a specific HVAC service.

The video AI feature can prioritize one of three goals:

Awareness: Maximize the visibility of video ads
Consideration: Increase the number of engaged views of video ads
Conversion: Optimize video ads for a conversion goal like lead generation or website traffic

Quick Google Ads Tips for HVACR

It’s essential to understand every keyword your ad campaign targets and why. Blindly bidding on recommended keywords is a common pitfall for novice HVAC companies.

Here are a few extra tips to help you get the most out of Google Ads for HVAC companies:

Target Less Popular Keywords

If your advertising budget is scant, bidding on less competitive keywords that are still relevant to your services may be more beneficial.

Invest in Good Copy

No matter how much you pay for your ad, it will be worthless if your landing pages have a poor headline or poorly written content.

Take the time to write compelling ad copy or hire an agency/freelancer.

Closely Monitor Performance

Keep a watchful eye on how many new HVACR leads you get from your Google ads.

Google Ads can be highly effective when properly analyzed. However, it’s essential to monitor their performance regularly.

You can even tweak high-performance ads for better conversion.

Google Ads Management Services

At HVAC Webmasters, we specialize in PPC ad campaigns for HVAC contractors. We can help you advertise on Google, Bing, and mobile platforms.

We can ensure your ads reach the right audience, support your ads to rank higher, and increase your sales.

Learn more about how our PPC ad services can bolster your conversions by talking to us.

Jan '24

HVAC Facebook Ads: 11 Suggestions To Consider in 2025

HVAC Facebook ads offer intriguing benefits for growing your business and getting more heating and cooling customers in 2025.

Generally, HVAC contractors want to target homeowners in need of home services. You can achieve this with Facebook Ads for HVAC.

For example, Facebook allows you to utilize its AI-driven Advantage+ audience targeting to reach potential customers for an affordable cost.

Cost of Facebook Leads for HVAC Companies

The process of putting up your ads on Facebook may not be as time-consuming or expensive as you think, either. Nowadays, clicks from Facebook ads cost an average of just $0.70 per click.

That’s a paltry price when you consider the sheer number of people who use Facebook daily and the number of people your ad can reach.

Facebook Ad Tips for HVAC Companies

The HVAC industry is very technical, and as a contractor, you may not have the time or expertise to devise an effective Facebook ad campaign. But that doesn’t change the fact that HVAC Facebook ads can hugely impact your business.

If you have never considered using HVAC Facebook ads, now is certainly the time. If you are interested or already have a social media advertising campaign in place, we want to help you make it more effective.

In the following guide, HVAC Webmasters will highlight tried and true Facebook ad strategies to help you get the highest ROI on your social media ad campaign.

1) Invest in Facebook Video Ads

Five hundred million people watch 100 million hours of video content on Facebook daily. 100 million hours! That’s an astounding figure, but ask yourself this question: Is your HVAC business getting a piece of that pie?

Facebook video ads can be beneficial as the medium steadily takes over static ads. However, you must be careful about the kinds of video ads you post on Facebook.

We suggest including captions for anything said in your advertisement because 85% of people watch video ads with the volume turned off. You may not need anyone speaking at all.

Videos displaying infographics with narrative captioning and some affordable, public-domain music playing in the background can be beneficial for getting your point across.

The best HVAC Facebook Ads examples incorporate a video that engages users while they scroll through the popular social media platform. Remember, users don’t log in to Facebook with the intention of buying things but will engage with content that entertains them.

2) Keep Your Ads Short

Did you know that Facebook allows you to create video ads that are as long as 240 minutes? That’s a lot of creative freedom, but when was the last time you watched an ad that was longer than a movie? The best practice is to keep your video ads short.

The American attention span is getting shorter almost every year. Nowadays, you can get your point across in just a few seconds without losing your target audience’s focus. GIF (Graphics Interchange Format) is an excellent tool for creating cheap, short, and compelling ads for your HVAC business.

Concise Facebook Ads perform better for HVAC companies than long and complicated advertising.

3) Optimize for Mobile

People watch Facebook video content on their phones more than half the time. Nowadays, you must optimize every aspect of your online presence (your website, landing pages, etc.) for mobile. The same goes for your static and video HVAC Facebook ads.

Be aware that just because your ad has earned you many clicks on a desktop doesn’t mean it will play well on mobile devices. Smaller file ads usually work better for mobile users, but test all your Facebook ads on a mobile device.

Most Facebook users access the social media platform from their mobile app, making optimizing smartphone ads imperative.

4) Use the Facebook Ads Manager App

The Ads Manager app is an excellent tool for any HVAC technician or contractor who doesn’t have much time to create Facebook ads.

While you should always do your best to craft thoughtful and compelling ads, sometimes you just need the ability to implement your ad ideas from wherever you are.

The Facebook Ads Manager app comes in very handy. It allows you to create basic ads right from the app.

Within the app, you can create new ads, delete old ones, see how your current ones perform, and manage your Facebook ads budget and payment. It even allows you to select a target market for your ads.

While some ad creation features are still unavailable on the mobile app, it’s still a convenient tool.

Source: FB Engineering

5) Leverage Remarketing

Facebook ads are an excellent opportunity to use remarketing because the platform allows you to target potential leads based on five different categories.

These include people who have interacted with your business in person or over the phone, visited your website, connected with you on Facebook, and more.

Retargeting is a great chance to convert leads who are still undecided because you will focus your ads on those unconverted leads.

6) Conduct Simple A/B Testing

A/B testing is a method of gauging what is working in your ad campaign and what isn’t. You can easily and quickly apply this method to your HVAC Facebook ads.

The A/B testing method entails making a small but definitive change in your current ad(s) and seeing how your audience responds.

In the case of Facebook ads, you would see if your change increased or lowered the ad’s click-through rate. It’s a great way to refine your current ads and make them more effective while figuring out what message, image, or font isn’t connecting with your target audience.

Data reveals more than our cognitive bias ever can, so performing A/B tests on your HVAC Facebook Ads is critical to maximizing your ROI.

7) Utilize Ad Templates

Whether you are creating a static ad or a video Facebook ad, it can help you take advantage of the templates they offer. These templates allow you to choose the intent of your ads.

For example, Facebook has templates for advertisements geared towards customer acquisition, selling products, and showcasing your business.

Customer acquisition and business showcase ads would be the most effective for HVAC business owners. You may sell products like filters, but the chances are that’s not a massive part of your business.

Facebook offers advertising templates that are proven to work within its algorithm. While crafting your own message is essential, working from a template foundation gives you a significant head start.

Source: https://www.facebook.com/business/help

8) Make Lead Acquisition Easy

Facebook Lead Ads is another mobile-centric tool that can help you generate more leads. However, people won’t become leads if the process is too complex.

In terms of HVAC, becoming a lead usually entails providing a name, phone number, and email address or requesting further information about your services or a quote for services.

For mobile users, doing all that from their phone can be a huge chore, and they may choose not to do it at all. However, Facebook Lead Ads make it easy for people to fill out an instant, mobile-optimized form to divulge information that will qualify them as leads.

Facebook Lead Ads for HVAC companies speed up the nurturing process that normally takes place with traditional lead generation methods. Facebook delivers their contact information immediately.

Source: FB Developers

9) Use Data and Analytics

Analytics can be a bit technical, so you may want to enlist some help. However, if you can manage it independently, Facebook Analytics provides powerful tools to help you define your target audiences and craft better ads.

One of the most valuable tools is Facebook Pixel. It allows you to attribute conversions back to actual Facebook ads, so you will know exactly how effective an ad is and whether or not it is making you money.

Source: https://business.facebook.com/

10) Know The Specs

Understanding specs goes hand in hand with our point about optimizing your ads for mobile users, but this is more inclusive of desktop users.

Facebook sets the required specs for its ads, including the kind of files it accepts, the size they can be, the word count, and even the aspect ratio.

And different types of Facebook ads have additional spec requirements. For example, Facebook Canvas ad specs vary from Lead Ad specs.

So why should you be aware of these figures? If you don’t adhere to them, people may only see half of your ad. And a cluttered, disjointed ad smacks of an unprofessional business.

11) Target Your Local Market

Finally, focusing on your local market would be best since any HVAC business will undoubtedly be local. Luckily, Facebook allows you to display your ads specifically to users in your area.

You can further refine your audience based on age, gender, interests, and more, but localizing your ads should be your priority as an HVAC contractor.

In other words, if you don’t use any other targeting criteria, at least use local market targeting. Facebook’s Advantage+ audience targeting will take care of the rest.

Facebook Advertising Services for HVAC Contractors

Running a successful heating and cooling business goes well beyond Facebook ads for HVAC. We want to help you manage your business’s marketing and advertising.

We are HVAC Webmasters and work with people in your industry, specifically, providing them with lead generation services, local SEO services, web design, and more. Contact us and find out how we can earn you more customers.

Aug '23

HVAC Flat Rate Pricing Explained in Simple Terms

You might have heard about HVAC flat rate pricing from industry chatter or browsing various websites and publications.

Here’s the deal: HVAC companies can increase profit margins with flat rate pricing.

Key Takeaway

Flat Rate Pricing creates a consistent price for each HVAC service, allowing companies to set client expectations, streamline payments and billing, and scale their businesses in 2024.

HVAC Flat Rate Pricing Formula

The flat rate formula is straightforward:

(Standard hourly rate x typical job time (in hours)) + (standard cost of materials) + (standard cost of materials x credibility/reputation markup) = Flat Rate

Your company’s flat rate will vary by service type since different jobs take longer and require more expensive materials.

Benefits of Flat Rate Pricing for HVAC Companies

Adopting a flat rate pricing structure presents several benefits:

Generate more HVAC leads
Solidify customer expectations
Foster greater employee morale
Increase business scalability
Streamline collections and billing

Generate More HVAC Leads

Pricing consistency creates more clarity for the consumer, increasing lead generation. Prospects who view the pricing beforehand are more likely to inquire about your services.

Research shows that transparent service prices can also increase consumer’s overall trust in your company and brand.

As a result, publishing a price book on your website or Google Business Profile can increase HVAC leads exponentially.

Of course, other factors will determine how frequently prospects view your price book, which makes marketing and search engine optimization particularly beneficial.

Solidify Customer Expectations

Hourly + materials pricing models, often called time and materials (T&M) pricing, are the culprit for most negative reviews.

We’ve all experienced those Google reviews where customers spew anger and hatred while threatening your company. The concrete price structure eliminates the concept of “haggling.”

The negativity surrounding traditional HVAC pricing stems from not setting the proper expectations for the client. Flat rate pricing ensures they are aware of the costs upfront.

You might get pushback after completing the job, but they cannot refute expectations. In addition, an estimated 92% of homeowners prefer flat rates.

Foster Greater Employee Morale

Your techs will also benefit from the flat rate pricing because they will be appropriately compensated for each service and deal with fewer customer tirades.

Furthermore, techs won’t have to deal with “haggling” from homeowners while on the job because the terms are already established.

Having a clear vision of each service’s payout helps organize employees’ minds and perform at a higher and more consistent level.

This can also help recruit new employees for your business, incentivize workers to seek jobs with your company, and help your hiring team project salaries.

Increase Business Scalability

Much like HVAC marketing, flat rate pricing removes your business from the gig economy and allows you to scale your business.

Charging an hourly rate makes projecting future earnings nearly impossible, while flat rate pricing makes it straightforward.

As you grow your business from a startup to a powerhouse, these financial implications make a significant difference.

The flat rate model also helps you refine and adjust pricing to match market trends and take advantage of boosts in business credibility and reputation.

It can even be used in marketing materials like emails, direct mail, and conversion-ready website landing pages.

Streamline Collections and Billing

Flat rate pricing streamlines collections and billing, making it more digestible for customers and easier to collect.

Furthermore, it reduces the complexity of your invoices and fulfills the client’s pre-set expectations. Moving your heating and cooling company into the digital age is a win-win for everyone.

Flat rate pricing, in combination with HVAC invoice software, can change the scope of your business.

Customers view your company as modern and progressive, while your collections become smooth and quick. Furthermore, you don’t have to worry about unpaid invoices from previous jobs.

Potential Downsides of Flat Rate Pricing

Business decisions come with potential risks, and you should know about them regarding flat rate pricing.

While it is the consensus choice for scaling HVAC companies, here are potential downsides:

Miscalculations: Incorrectly calculating a flat rate price for a specific service can blow your margins and lead to bankruptcy
Customer Complaints: Some customers are likely to complain about the cost, especially when the job takes less time than expected.
Monitoring Competitors: Requires consistently monitoring competitor prices so that you don’t price yourself out of the market.

What Others Are Saying About HVAC Flat Rate Pricing

Business questions: Do you flat rate or T&M? Semi rant warning
byu/t0x1k_x inHVAC

Flat Rate Pricing vs Time and Materials Pricing Question
byu/arseniic_ inHVAC

Help me with service pricing and T&M vs flat rate.
byu/SoggyOlive inHVAC

Sample Pricebook PDF

HVAC Flat Rate Pricing PDF Download

Final Verdict

Flat rates can benefit HVAC companies and is the consensus choice for selling your business. Traditional T&M models lead to more negative reviews and on-the-job negotiations.

Conversely, flat rates allow HVAC companies to project future earnings and set realistic client expectations upfront.

Feb '23

7 Best HVAC Podcasts to Stream in 2025 (with/Episodes)

Heating and cooling professionals can gain valuable insights from HVAC podcasts. But where should you start, and what are the best podcasts for HVAC professionals?

At HVAC Webmasters, we’ve been at the forefront of the podcast medium, which helps solidify a brand in 2025.

As a result, we’ve compiled a list of the seven best HVAC podcasts:

1) The HVAC Marketing Plan

The HVAC Marketing Plan podcast hosted by Nolen Walker and Jason Landry of HVAC Webmasters provides a wealth of digital marketing information related to SEO, content marketing, Google algorithms, and website design.

In the age of con artist marketing, The HVAC Marketing Plan is a ray of light for companies looking to succeed in an oversaturated marketplace. The HVAC Marketing Plan offers actionable insights that can help companies get ahead and stay ahead of competitors online.

From Local SEO tips to recommended tools, Nolen and Jason have been in the HVAC marketing industry for over a decade. As a result, their insights are rooted in expertise rather than sensationalism and clickbait.

The podcast episodes are thorough and provide everything an HVACR company needs to succeed locally with digital marketing.

Check out the podcast on YouTube:

2) HVAC School

For improving your craft, HVAC School is the most hands-on Podcast for HVACR professionals. This podcast, hosted by Bryan Orr, offers a wealth of industry-related training information and insights.

HVAC School consistently delivers can’t-miss content, from troubleshooting the modern ECM to setting realistic customer expectations. Whether a beginner or veteran of the HVACR industry, this podcast should be saved in your library.

Check out the podcast on Spotify:

3) HVAC Know it All Podcast

The HVAC Know It All podcast is hosted by Gary McCreadie, who shares his experience, opinions, and tools for HVAC professionals. In addition, listeners gain first-hand insights into one of the industry’s most connected participants.

Gary McCraedie consistently delivers high-quality podcast content for listeners throughout the HVAC space in 2025, from interviewing other HVAC professionals to hosting state-of-the-industry episodes.

Check out the podcast on Spotify:

4) HVAC Financial Freedom

HVAC Financial Freedom is a podcast made specifically for residential HVAC contractors. Host John Victoria interviews other successful contractors and industry experts who provide valuable insights into business growth, startups, and scalability.

The podcast also dives into the pitfalls of the digital marketing industry for HVAC companies and gives insider tips to generate more business in the heating and cooling space. This is a must-listen podcast for HVAC pros.

Check out the Podcast on YouTube:

5) HVAC Success Secrets: Revealed

Hosted by Thaddeus Tondu & Evan Hoffman, HVAC Success Secrets: Revealed offers valuable insights into maximizing your HVAC business. The podcast covers culture, business growth, and strategy to help companies thrive in a competitive marketplace.

The episodes cover various topics, from business culture to field management software integration, each through the lens of true HVAC professionals. Anyone looking to maximize their business should subscribe.

Check out the podcast on Spotify:

6) The Engineers HVAC Podcast

Tony Mormino hosts The Engineers HVAC Podcast, which educates the HVAC community, including mechanical engineers, contractors, building owners, and maintenance personnel. Tony is a long-time veteran of the HVAC industry, having started back in 1997.

The episodes cover industry-related scenarios along with technical engineering components. For example, one episode is titled Heat Pump Water Heaters, Electrification, and Decarbonization.

Check out the podcast on Spotify:

7) Building HVAC Science

Building HVAC Science is a niche podcast and, as the name suggests, covers building science, HVAC diagnostics, and a broad array of sub-topics like comfort, health, and safety. Building performance expert Bill Spohn is the podcast’s host and provides valuable insights.

Episode topics range from home retrofitting to industry myth-busting with guest appearances from other industry experts. This podcast is a dream come true for listeners intrigued by the technical aspects of HVAC diagnostics.

Check out the podcast on YouTube:

Starting an HVAC Podcast

If these podcasts entertain you, consider starting a podcast yourself. A podcast on Apple, Spotify, and YouTube can expand brand awareness and promote essential brand signaling for your digital marketing presence. At HVAC Webmasters, we can help you start a podcast.

If you believe your company can share unique insights into the heating and cooling industry, starting as soon as possible makes sense.

Apr '22

HVAC Business Model 101: Be a Tech or Be a Boss (Podcast)

Every HVAC contractor has to decide on their business model at some point. For example, do you want to be a tech or a boss? An HVAC technician is an honest way to make a living but being a boss affords you more lifetime earnings, a better lifestyle, and long-term financial security, with the right blueprint.

In today’s HVAC Marketing Plan Podcast episode, Nolen and Jason discuss HVAC business Model 101: Be a Tech or Be a Boss.

Choosing Your HVAC Business Model

Living gig to gig adds stress to your business and prevents you from generating sustainable revenue. While you can still get by as an HVAC technician, your business value fails to increase over time. The intelligent choice is to build your HVAC business into a credible and prosperous brand.

Job to Job Model

The job-to-job model keeps your company in the gig economy, restricting sustainable income. OF course, you can still make a living with this model, but is it good? When competitors generate more consistent leads from their website, they will lower their cost per acquisition while you pay a premium to buy leads from 3rd parties.

Boss Model

The boss business model involves creating an HVAC company brand that generates leads from your branded online entities. For example, getting leads from your website with SEO will lower your cost per lead. Similarly, acquiring leads from your Google Business Profile will keep customers coming back next time they need an HVAC repair.

How To Create an HVAC Company Brand

If you choose boss mode as your HVAC business model, you have to create a brand. But how can an HVAC contractor create a brand? It’s not as difficult as you might think. Common misconceptions about brand building are that you need dozens of employees, trucks, and locations.

You can have one or two additional employees and still create a brand. Why? Because branding is really about marketing and presentation. If you establish your presence on Google, Facebook, Instagram, and YouTube, people will engage.

You’ll no longer need to buy HVAC leads from 3rd party companies with a more prominent brand than you. You can also invest in HVAC business coaching to increase your accountability.

Digital Marketing

The first step is investing in HVAC marketing for your business. You want to appear at the top of local search results for HVAC-related queries. You’ll notice that companies like Yelp and HomeAdvisor usually rank #1 for these kinds of keywords. So you have to outrank them with your website.

Reputation Management

Even if you rank #1 on Google, people will still vet your company. Before contacting your business, they will look for reviews on platforms like Google, Yelp, and Better Business Bureau. With this in mind, it’s critical to accumulate as many reviews as possible and respond to testimonials. It also helps to showcase your reviews on your website with API plugins.

Personalization

Nameless, faceless companies fail to establish memorable brands. For your HVAC company to enjoy success, you must personalize your marketing campaign. For example, post images of yourself, your team, and your trucks on your website homepage and Google Business Profile. Consumers will engage with brands they can match with a name and face.

Help With Your HVAC Business Model

If you need help with your HVAC business model, reach out to HVAC Webmasters. You can also consume our free podcasts from the HVAC Marketing Plan. Aside from our podcasts, YouTube videos, and free resources, we also provide valuable information in our website blog posts. You can learn a great deal about HVAC marketing on our platforms.

Podcast: Play in new window | Download

Mar '22

The Guide to HVAC Funnels (w/Tips, Strategies & Tools)

HVAC funnels are a big topic in 2025. The truth is that funnels have been around for decades. Businesses have used funnels to acquire customers over the past decade, using SEO, PPC, and social media. Still, modern marketers promote the funneling process as a new-age tactic.

Key Takeaway

Think about funneling through the lens of your sales process. A sales funnel is one of the most critical tools to the success of your HVAC business. While you might not define your process as a sales funnel, you still utilize a sequence of events that moves your prospects from a lead to a customer.

If you have not considered the specifics of your HVAC funnel, it’s not too late. The following guide outlines essential tips for cultivating a sales funnel and the best practices for HVAC companies.

Understanding HVAC Sales Funnels

A sales funnel moves leads through the process of becoming a paying customer. The journey includes:

Brand Awareness (when the lead first becomes aware of your company or services)
Consideration (when the lead is considering hiring you for your services)
Conversion (when the lead becomes a paying customer)
Post-Consumer Actions (when the customer becomes a repeat customer or refers your business to friends and family)

Specific information and marketing tactics should be utilized at each stage, which we will cover in the following section.

Funnel Stages for HVAC Companies

HVAC funnels consist of four primary stages. When leads move through each step, they will likely become a quality customer.

However, how well your funnel works depends on your specific tactics within each stage. Below, HVAC Webmasters outlines the keys to each phase.

Stage I: Brand Awareness

The first stage (brand awareness) is often the most challenging – especially for small businesses trying to gain a foothold in their local market.

Here is what your marketing efforts will look like in the first stage of the sales funnel:

SEO: Implementing HVAC SEO helps your website appear to people who search for services online.
PPC Ads: PPC ads will be displayed to people who perform relevant searches or go on certain websites related to your HVAC field.
External Links: External links are important because they will direct more people to your website, increasing brand awareness.

Phase II: Consideration Stage

Again, the top of the funnel is about making as many people aware of your business/services as possible. The next is the consideration stage, which may involve things like:

Content Marketing: Blog posts that inform the lead on a specific issue or convince them to use a particular service.
Social Media Posts: Once the consumer is aware of your services, it helps to engage them on social media and remind them that you are a viable option.
White Papers: White papers are educational documents that can help a consumer considering paying for an HVAC service but may not know enough about it yet to make a sound decision.

Phase III: Conversion Stage

The consideration phase is comparable to a cell phone store. You have already entered the store to enter the top of the funnel (brand awareness).

Once you are in the store, salespeople may come up and talk to you or ask if you have any questions, thereby nurturing your consideration.

Your content marketing, social media posts, and resources you offer your customers play the role of salespeople in a cell phone store but in digital form.

Next up is conversion. The lead is already warmed up at the conversion stage but may need one final burst of motivation to close the sale. The conversion stage of the funnel could be helped by:

Landing Pages: Persuasive landing pages attached to PPC ads will encourage users to click through to your site and complete the sale.
Calls to Action: A strong, written call to action will clarify to the consumer how to move on to the next stage and complete the sale.
Customer Testimonials: Using positive testimonials from past customers at the conversion stage can be beneficial. These can be displayed on your site’s appointment scheduling pages or check-out pages to provide an extra push.

Phase IV: Post-Consumer Stage

Next is the post-consumer stage, where it can be constructive to continue to engage customers. Tools you can use at this stage include:

Email Marketing: Once a sale is closed, you will likely have the customers’ email contact info. Be sure to contact them about relevant promotions and deals based on their past purchasing activity with your business.
Customer Relationship Management Software (CRM software): can make managing and nurturing relationships with existing customers much more manageable.
Loyalty Rewards Programs: include special discounts for yourself or anyone the customer refers to in your HVAC business (and completes a sale).

Final Thoughts on HVAC Funnels

The critical question is: Are you getting the most out of your HVAC funnels or just letting them do their thing? If your answer is more akin to the latter, now is the time to act.

A cultivated sales funnel can increase your business’s growth rate. It can convert customers who visit your site and leave into paying customers.

It can help you turn more leads into conversions. It can optimize your marketing efforts and so much more.

From the moment the customer becomes aware of your business/service to the time that they pay for your services, all the way to the time that they refer you to their friends and family or come back to you for their own HVAC needs, they have moved through your sales funnel.

Feb '22

5 HVAC Promotional Ideas (Online + Digital)

If you’re looking for HVAC promotional ideas, this post is for you.

It can be hard to get the consumers’ attention, primarily if you operate in a crowded regional market.

Nevertheless, you should consider these HVAC online promotions whether or not you have exhausted other lead generation avenues.

Promoting your business is a great way to increase brand awareness and generate leads.

The best promotional tactics are subtle and prevent consumers from feeling sales pressure.

The goal is to make it seem like you’re not advertising since most modern consumers don’t trust ads.

Below, HVAC Webmasters outlines five ideas to promote your AC company.

1) Reach Out to Local Radio Stations

Did you know 92% of American adults still listen to the radio?

While the medium seems antiquated with the emergence of podcasts and digital streaming, your audience regularly tunes into their local radio stations.

One great promotional idea is to contact your local radio station and team up with them for a giveaway.

Then, of course, you would sponsor the prize, which can range from a free AC or discounts on certain HVAC services.

One of the giveaways we heard about was the radio station weather report.

A sweepstakes entrant would be drawn to receive the prize if the weatherman was off on the daily high temperature by more than 3 degrees.

Of course, the prize will depend on what you can reasonably put up without hurting your bottom line.

Still, this is a great way to promote brand awareness and get sweepstake entrants to opt-in to email lists.

2) Facebook Giveaways

Every heating and cooling company should have a Facebook Business Page to promote their company.

As the top social media platform, Facebook provides many opportunities for HVAC promotions.

The time is now to utilize that community and grow it with a promotional giveaway for established pages.

Start by creating an announcement post to the effect that you will be giving away a free service (the actual service is up to your discretion) for people who sign up with their email and phone number or who follow your page.

Only one person can win the giveaway, so when all is said and done, you will likely have a slew of leads interested enough in one of your services to enter their information in a giveaway for it.

Another great thing about this idea is that it is relatively easy to set up independently without needing a 3rd party to get involved.

3) Guest Blogging

If you have colleagues in the business, ask if you can contribute a guest post to their website.

You can drive referral traffic from their website to yours if you provide valuable content.

Guest posts also help with link building, as your website’s inbound links count as an endorsement.

But, of course, it depends on the website’s authority to which you contribute.

Remember that nefarious guest posting (doing it only for the link) violates Google guidelines.

A white-hat guest post involves a genuine relationship where one contributor provides valuable and topical content on another’s site.

For example, you can contribute a worthwhile post if you know HVAC suppliers, other contractors, or even people in similar industries.

4) Photo Contests

Photo contests help promote HVAC services and are compatible with various media platforms.

One excellent photo contest example was the Ugly Furnace Contest.

Entrants sent in a picture of their old, ugly furnace (including contact information) for a chance to win a new furnace.

You can partner with local print media outlets like local newsletters, newspapers, and even advertisers in your area. You can also launch the promotion on your own online.

You can promote the contest on your homepage if you have consistent monthly web traffic.

You can also promote your competition on your social media outlets like Facebook, Instagram, and TikTok.

Contests are a fun way to get people involved in your brand, and of course, they will identify a slew of new leads primed for furnace replacement or maintenance.

Of course, you can change the details. If AC service is more lucrative in your area, by all means, turn it into an Ugly AC Contest.

5) Facebook Quizzes

Everyone loves a good quiz now and then, especially when a prize is on the line.

So, once again, we are turning to Facebook because it is straightforward to set up and run a quiz on the platform and tap into your existing community.

There are even apps you can use to create Facebook quizzes ridiculously easily.

Of course, you will put up a prize in this scenario, but the ROI will likely be significant.

A quiz won’t cost you anything and won’t take more than a few minutes.

Plus, you have the opportunity to drive engagement and grow your social media community, which is always good for business.

Bonus Idea: Promote Your HVAC Company on Google

The most efficient form of HVAC promotion is search engine optimization. Ranking your website and Google Business Profile on organic search results creates a sustainable stream of high-quality leads.

In addition, unlike other time-sensitive promos, an organic search presence is constant.

The best way to increase rankings is to invest in Local SEO for HVAC Contractors.

Many consumers click on the Google Map 3-Pack when searching for a local AC company.

Various factors like proximity, prominence, and relevance come into the algorithm’s consideration.

HVAC Webmasters offers a tool called DataPins to help you rank locally and convert more traffic.

DataPins allow HVAC companies to drop the location of their jobs and then inject the geo-coordinates with schema markup, serving as a digital hand-raise to Google Maps.

We hope you enjoyed the list. Keep in mind that there are never enough HVAC promotional ideas.