Ever wonder what it takes to show up on Google Maps for HVAC contractors? You’re not alone. It’s one of the most frequently asked questions by prospective clients interested in using our services to improve their lead generation. The good news is that we have an abundance of knowledge to share with each of them. Nolen and Jason discuss this very subject in the latest podcast episode. Be on the lookout for the following topics:
- Business Address Verification
- Google My Business
- Location Data
- Website Footer Address
Business Address Verification
HVAC companies can verify their Google My Business address through postcard verification. When you sign up for GMB, you list your address, and Google sends a postcard to verify. Retrieve the postcard from your mailbox, and enter the code provided. Once Google confirms your listing, you can appear on search results for local queries.
Google My Business Optimization
The next step is optimizing your GMB listing. You can do this by uploading unique photos of your business and filling out all necessary information from your website to the about us section. It would help if you also answered FAQs on your listing and regularly publish Google Posts. Remember that your listing represents your business, so the more full of a profile you have, the more engagement you’ll get. Be sure to check the accuracy of your phone number as well.
The primary way that Google determines your location is from your GMB address. However, there are other ways to show Google where you service throughout your region. One way is to utilize Datapins, a local SEO software that publishes schema code each time you perform a job. For example, if you repair an air conditioner in Fort Worth, Texas, DataPins will post a validated pin on your Fort Worth city page and AC repair page, respectively. Google can then validate your service area through your website.
Website Footer Address
Your website footer should always display your office address and the one used on your Google My Business listing. Accuracy makes a difference in the online ecosystem, so it’s important to show consistency throughout your digital assets. The same is true of your other HVAC citations throughout online directories like Yelp, Angi, and HomeAdvisor. If you move from one office location to another, you can use a listing service to correct each of the listings currently on the web.
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