In House Marketing Experts (Episode 2)

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Are in-house marketing experts good or bad? It’s a fair question with an unfair answer, if you’re one. The problem with in-house marketing experts is that they charge a lot of money to do what external firms could do more cheaply, and in many cases, have done more effectively over a period of years. Once a marketing firm helps a contractor reach a certain level of success, their brain moves towards hiring someone “in-house.” Listen to find out why this may be counter productive.