There’s two primary reasons why an HVAC contractor or company would invest in a virtual office address. First, if the contractor currently lists their home address as their business location. This setup has several disadvantages, most notably the lack of status associated with a home business address. Second, HVAC companies looking to expand their business to new areas often cannot afford the overhead of a physical office space. Virtual offices allow companies to expand their service area, without ever renting physical property. It’s much easier to attract clients from a community in which your address resides and can help you earn more trust by proximity. Let’s review these benefits of virtual locations for HVAC contractors:
HOA / Zoning Immunity
Some cities and homeowners associations have legislation that prohibits certain homes from being used as a business address. This can be problematic for startup contractors who are based out of their home. Investing in a virtual address eliminates problems like these. Because virtual offices are located in areas that are not restricted, they can be used as the listing for your HVAC company, while allowing you to continue using your home as your business base.
Let’s be honest, marketing is more about perception than reality. A consumers’ subconscious prefers professional-looking businesses and are far more likely to trust them based on that quality alone. A professional business address inspires that trust, in contrast to a home address which clearly does not. A consumer looking for HVAC services in their area are more likely to consult with a professionally addressed service than one that is perceived to be working out of their home. Doing great work is obviously most important, but you must first generate leads.
Service Area Expansion
The #1 reason why companies of all kinds invest in a virtual address is to expand their business. You may be based in a particular city or zip code, but see great opportunity in a neighboring location. If you know your company has the resources to meet those demands, establishing a 2nd address can really stimulate lead generation. Consumers in this external area are far more likely to trust a company within their location, zip code, etc. Just make sure you have the equipment and manpower to accommodate an expanded service area.
HVAC Digital Marketing
Starting out as an HVAC contractor? Or perhaps looking to expand your service area? In either case, investing in a virtual business location can help accomplish your goals. Partnering with HVAC Webmasters gives contractors the confidence to proceed. As a service that deals with HVAC companies specifically, we know exactly how to put your business on the map, both figuratively and literally. In addition to virtual office locations, we offer basic plans of both PPL (pay per lead) and MTM (month to month). Both services include content marketing, business citation listings, search engine optimization, and custom website design. In addition to our Add-On Service of Virtual Office Space, we also provide other Add-On Services including; PPC Management, Facebook Advertising, and Website Reviews Plugin Integration.
A great deal of marketing concepts make theoretical sense, but fail to pay dividends when put into action. This so often occurs because those who are new to digital marketing don’t have the experience or resources to properly implement these concepts. Furthermore, outsourcing marketing can be discouraging in of itself. Several marketing firms work with a wide range of industries, and your account becomes just another number with a list of checkpoints next to its name. At HVAC Webmasters, we market specifically for HVAC contractors and custom-design plans to fit your businesses individual needs. Call (800) 353-3409 to learn more about HVAC Webmasters.