As of 2019, some social media platforms have died out (Google Plus) and some have shifted their philosophy (Facebook). But one, in particular, has become an increasingly popular medium for content marketing. The platform we are referring to, of course, is LinkedIn. As an HVAC contractor, you might think of LinkedIn as a waste of time. This couldn’t be further from the truth. In fact, every HVAC company could benefit from LinkedIn features like:
- Company Pages: A great platform for company news, blog posts, and case studies
- Publishing: An opportunity to share professional experience, industry trends, and more
- SlideShare: A channel through which to present video content, infographics, etc.
- Sponsored Content: Generate leads with industry articles and case studies
Company pages are a great place to attract prospective customers, build industry relationships, and expand network horizons. A subcategory of a company page is a showcase page. If your HVAC company is launching specific initiatives, showcase pages can help you promote their awareness to a wide audience. Pages are also a great place to share company news, industry research, and visually appealing graphics and statistics. Call (800) 353-3409 for HVAC LinkedIn marketing services.
How to Create a Linkedin Company Page
LinkedIn pages are separated by individuals and companies. In the case of your HVAC company, you will want to create a “company” page. Before you do this, make sure you know your exact contact information and NAP, meaning business name, address, and phone number. This helps Google index your LinkedIn page correctly and display it on your Google Homepage. Once your information is ready, you can follow LinkedIn’s tutorial. Here is how you create a company page:
- Click the “work” icon on the top right corner
- Click “Create Company Page”
- Enter your company name and choose a URL
- Check the verification box
- Click “Create Page”
- Click “Get Started”
Once your account and business page are set up, you can begin to optimize for organic searches. Place keywords within the content, without causing “keyword stuffing” or any type of spammy writing that worsens the user experience. Make sure to upload your company logo and promote your new LinkedIn company page on other social media accounts like Facebook and Twitter.
LinkedIn Sponsored Content For HVAC Companies
LinkedIn’s sponsored content feature provides two primary benefits for HVAC contractors-brand awareness and lead generation. By using this PPC method, HVAC companies can influence the perception of their brand and services by offering helpful, engaging content. With key metric analytics tools, you can perfect your content to reach the audience you desire and send the message you intend. The ultimate goal of sponsored content is lead generation, which LinkedIn makes simple with their lead gen form integration.
If you are an HVAC contractor looking to expand your business online, generate more customer leads, and create a strong and sustainable online presence, HVAC Webmasters is your perfect match. We will work closely with you to determine your needs and wants for your marketing investment. By measuring engagement rate and impressions, we can help build followers for your company page. Our only goal is to see you succeed and prosper. Call (800) 353-3409 for HVAC LinkedIn marketing.