How Important is Social Media for HVAC?

The Effects of Social Media on SEO

As an HVAC company, you may not have considered the importance of a social media presence for your company. But research has shown that consumers are over 80% more likely to trust a company with a social media presence than one without. And not only does social media matter to potential clients, but it is also a ranking factor for your SEO. So, how important is social media for HVAC companies? Very. When managed properly, social media is a great way to boost your website’s ranking and your company’s image online.

Engaging Your Clients

Social media platforms are a great way to engage past and potential clients. In today’s world of technology, people care more and more about other consumers’ opinions about your company. Harnessing this online conversation will help boost your company’s sales. The reality is, people will be talking about you online with or without you. So it is better to be present in the conversation than absent.

The following are all ways to properly manage your social media platforms and use them to aid your company’s online presence:

  • Add a human touch to your company through personalized postings
  • Engage your clients in conversation, so they remember you
  • Call people back to your website to garner more leads
  • Provide helpful information to build trust
  • Post frequently to ensure people know you are an operating company

Boosting Your Organic Rankings

Having a properly managed social media presence will also boost your organic rankings. Consider that Google looks for companies that not only have a properly optimized website but a complete online presence. Therefore, by demonstrating your ongoing presence through a properly manage social media campaign, you will garner higher rankings with Google and other search engines.