YouTube has 1.5 billion regular monthly users. That’s an astounding number that spans across all demographics, locations, and devices. HVAC contractors looking to expand market reach in 2018 should take advantage of this massive audience. Below are 5 statistics that are sure the grasp the attention of every heating and cooling contractor or company in the industry!
Trend: Land Of Opportunity
Stat: 9% of U.S small businesses use YouTube
What HVAC Contractors Should Do About It: Strike while the iron is hot. Although that statistic has not been recently updated, there is still a wealth of opportunity available to HVAC companies with quality video content. With so many average monthly users, there is no better place on the internet to get eyes on your heating and cooling services. Investing in a condenser microphone, and brainstorming some video ideas can go a long way in producing good YouTube content.
Trend: On The Go
Stat: More than half of YouTube views come from mobile devices
What HVAC Contractors Should Do About It: If your website is not already mobile-first, it should be, and YouTube video content should follow suit. Be sure to produce content that displays well on mobile devices, and files that are compressed for mobile presentation. If you are an IPhone or Android user, your mobile device has many free app options in which you can record, edit, and compress, YouTube-ready video files.
Trend: Pulling the Plug
Stat: YouTube, and YouTube mobile, reach more 18-49 year olds than any cable network in the United States
What HVAC Contractors Should Do About It: Because YouTube mobile has become a 24/7 phenomenon, you can reach an audience any time, any where. The mediums through which you can reach them are content and advertising. Any YouTube member can upload content for free, while advertising space will of course, require payment. The best idea could be combining both methods to reach as many consumers as possible.