HVAC companies often lack the time to brainstorm social media posts. As a business owner or operator, this can be a frustrating problem.
You’re likely here because you’re looking for ideas for your Facebook, X, Instagram, YouTube, or Google Posts.
As the owner of HVAC Webmasters, my digital marketing agency has helped companies across the United States refine their social media strategy and increase their visibility on social platforms.
Below, I will outline nine practical social media post ideas for heating and cooling companies.
1) Company Culture Post
One of the most effective social media posts for HVAC contractors demonstrates company culture.
Highlighting your company’s principles, such as loyalty, honor, and respect, can go a long way toward connecting with customers.
For example, business owners with military backgrounds can integrate their background through company culture.
2) Blog Share Post
If you are familiar with content marketing, you understand that one piece of content can be used in various ways. A great example of this is sharing a blog post on social media.
Shared posts help drive traffic to your website, where social media followers can enter your sales funnel.
Crafting engaging, high-quality posts with appealing blog topics will benefit both your website and social media profiles.
3) Seasonal Post
When it comes to social media marketing for HVAC companies, seasonal weather changes can be a significant inspiration. After all, your consumers’ needs change with the seasons.
For example, emerging winter weather calls for furnace maintenance, heating repair, and other kinds of services that keep residents warm.
4) Holiday Post
Like with seasons, holiday posts are a great source of inspiration for HVAC social media.
Whether it’s Christmas, Thanksgiving, Halloween, or Memorial Day, your company can share the holiday spirit with followers.
HVAC contractors also often run promos during these periods, which you can integrate into your social media post theme.
5) Service-Based Post
Highlighting a featured service can sometimes help draw interest from social media followers.
Customization is a vital component of marketing for HVAC contractors, so reaching people who require a specific service works best when your post is tailored to their needs.
If your company offers a rare or unique type of service, be sure to highlight it in your social post.
6) Social Proof Post
At its core, social media is about community and bringing people together. There’s no better way to spark interaction than by providing social proof.
For example, creating a social media post highlighting a recent customer review is a great way to foster engagement and increase conversions for your AC and heating service.
Most prospective customers buy based on trust and credibility, which is precisely what social proof posts help establish for your business.
7) Job Site Post
Social media followers respond more favorably when they see you in action. This will look like an image or video of your team performing a job on-site for an AC company.
Nothing builds credibility more than real-time images and videos, which provide onlookers with an inside peek into your services. Showing yourself and your staff is also a great way to personalize your brand.
You can use a software tool like DataPins to post jobsite content across multiple platforms from your website to social media.
8) Blooper Reels Post
Comedy content plays well on social media, whether it’s TikTok, YouTube Shorts, or Instagram Reels.
Don’t let being a professional heating and cooling contractor prevent you from leveraging this brand of content, as any business, including yours, can share things like a blooper reel or outtakes.
Most HVAC businesses have that one technician who makes everyone laugh, a trait that will resonate with your social media followers.
9) Before-and-After Posts
Much like job site posts, before-and-after social media posts give consumers more confidence in your services by providing visual evidence of your expertise.
Several of my agency’s clients rely on this post style to increase conversions by demonstrating visual evidence.
These before-and-after style social posts can appear on platforms like Facebook, Instagram, and YouTube.
Where To Publish Social Media Posts for HVAC
Now that you have some excellent ideas of what content to post, you must decide where to publish it.
Naturally, the best platforms are the ones where you’ve already built a significant following.
The one exception is Google Posts, which can appear anytime a user searches for your brand name. Below is a list of social media platforms that are optimal for posting.
Facebook’s organic reach is limited, so you will have to boost posts to reach a significant audience. Think of a boosted post as a post/advertisement.
Although you are paying for others to see it, like with a Facebook ad, it appears post-form and tends to reach people organically.
Google Posts
Google is an excellent platform for posting social media content, as users will see it every time they search for your brand name.
Unlike social networks like Facebook and Instagram, users don’t need to follow your company to see your posts on their search engine.
You will need to claim your Google Business Profile before posting anything.
Instagram, owned by Facebook/Meta, is the best place to post visual-driven social media content.
For example, images or short videos of your on-site work will appeal to Instagram followers. Unlike Facebook, IG allows users to see your content without boosting the post.
X
X can be hit or miss for HVAC companies, but occasionally, posting on your feed is worthwhile. Unfortunately, the reality is that most HVAC consumers are not using X to engage with companies.
Still, it lends credibility to your business when you establish a profile and post your content. Also, be sure to include your contact information within your profile.
YouTube
While some hesitate to categorize YouTube as “social media,” it’s clear that HVAC content performs well on YouTube and can expand into Google search results.
Since Google’s parent company owns YouTube, you should think of the content on this platform as an extension of your broader Google brand.
Furthermore, posting YouTube shorts is much like Facebook and Instagram Reels, as users will watch these short-form videos for hours.
Moving Forward with HVAC Social Media Posts
The rise in social media popularity can create an overwhelming feeling for small HVAC businesses that are trying to compete in their local markets.
Don’t let fear deter you, as any business can create effective social media posts that enhance your brand and online visibility.
Utilize the HVAC social media post ideas in this article to inspire action. Remember, you don’t have to post perfect content to get noticed online.
