Unless you are a particularly young owner of an HVAC contractor business, you probably aren’t too familiar with hashtags and hashtagging. While HVAC hashtags are most likely uncharted territory for HVAC business owners, the fact remains that they can boost your visibility.
Hashtagging specific keywords and phrases can be an excellent way to draw attention to your social media presence with the potential of generating an entirely new stream of leads.
While HVAC hashtags may be an unfamiliar concept to you, the good news is that it’s relatively simple to start using them. Like many things in SEO and digital marketing, there are ways to optimize HVAC hashtag use so that you get maximum response.
In the following post, HVAC Webmasters talks about HVAC hashtags and how you can use them to increase business.
Best HVAC Hashtags To Promote your Business
You can make an HVAC hashtag out of any keyword or phrase you want. However, some hashtags already have a following on social media platforms, making them an obvious choice. To help get your creative juices flowing, here are some starter HVAC hashtags you can use:
#HVAClife makes an excellent HVAC hashtag because it allows you room to use it in a wide variety of posts. So whether your goal is to inform your customers or talk about a winter promotion, #HVAClife can fit almost anywhere. The whole idea is that you are living the life of a contractor.
The contractor tag is a great HVAC hashtag because you can use it to drive social media users to your website or landing page. It’s simple: users see the hashtag #HVACcontractor in one of your posts, click it, and navigate somewhere they can hire an HVAC contractor.
You probably know that AC services are the bread and butter for most HVAC technicians. As an HVAC tech, you also know that the average AC maintenance service call will net you anywhere from $75 to $200. That’s why #airconditioning can be an incredibly lucrative HVAC hashtag.
The hacks tag will win you some credit with younger, first-time homeowners who love a good “life hack.” It will also attract people looking for tips on maintaining and optimizing their HVAC systems. Utilize this tag in posts that include HVAC tips to generate more attention for your business.
Last is a general HVAC hashtag that will attract people who already know what they want. For example, if people seek the #HVACservice hashtag on social media, it’s not likely that they’re interested in dog grooming or mobile car washes. So naturally, they require HVAC services – either learning about them or hiring someone for them.
Why Hashtags are Important to Your HVAC Business
You may be wondering why something you may not have ever heard of is necessary to your HVAC business. HVAC hashtags are essential in a few key ways:
They Increase Visibility
It’s all about being visible in the places that your customers are. Social media is that place. One study found that Americans spend over 2 hours on social media every day on average. HVAC Hashtags will make it easier for people to see you and your posts on social media.
Social Media is A Means of Research
Another study found that over half of all social media users browse their feeds to research products and services in their area. So it’s clear that in 2022, people are using social media for a lot more than sharing pictures of their cats.
They Can Generate Leads
HVAC hashtags can generate new leads for your business by getting your content out to more people across social media and the internet in general. The more attention your content gets, the more likely people will also be interested in your services.
Tips for Optimizing your HVAC Hashtags
You can’t just start throwing out hashtags left and right. You have to know how to use them to get the best possible response. Here are some tips for optimal HVAC hashtag use:
Don’t Overuse Hashtags
No one wants to read a post that is primarily hashtags. So try not to stuff your posts with them. Instead, use them naturally. A good rule of thumb is to have no more than three hashtags in one post.
It can also be helpful to embed links into some of your hashtags to make it even easier for leads to find the information they seek. However, you have to be careful about links too. Be sure that the link leads to content relevant to the hashtag.
Use Your Company Name
Whenever possible, it’s a good idea to use your company name as a hashtag. Tagging your name helps build your brand, increase recognition and make it even easier for customers to find you online by name.
Localize your Hashtag
You can also throw in the name of the city or neighborhood you offer your services in to increase local traction.
If you have an SEO strategy for your business, you probably already have a good list of HVAC keywords. Again, whenever possible, include these keywords in the HVAC hashtags you use for social media.