Only The Marketing Man Shall Pass | The HVAC Marketing Plan Podcast

Marketing is the key to any HVAC business.

Nolen Walker, a former home service business owner himself knows there’s 3 fundamental things every contractor needs to succeed:

Thoughts of a Marketing Purist

Identifying these 3 fundamentals as the basis of a successful home service company, Nolen Walker transitioned his business into a digital marketing agency. Why help only himself rake in profits on home security when he could help a great deal more contractors. Since he was friendly with many heating & cooling business owners, he formed a brand known as HVAC Webmasters. Because of his access to HVAC contractors, it was easy to get started marketing on their behalf. Once they saw that the results were so positive, the brand expanded even further. Today, there’s a line out the door for HVAC companies hoping to get onboarded to HVAC Webmasters. The results are self-evident, but a contractor must first fail before he realizes the true importance of marketing, especially in 2019. If marketing exists, and sales follow, everything else falls into place without extraneous effort. Examples of “all else” include:

  • Accounting
  • Customer Service
  • Inventory
  • Service

If you fixate on marketing, as the basis for your understanding of business, the other aspects are easier to figure out. The principal reason why is money. Marketing leads to sales which leads to financial gain. With more money, more resources become available. Everything from buying more HVAC trucks to hiring more technicians becomes plausible. And all of these things seem to fall into your lap when money is streaming in. Trying to do any of these things without the consistent flow of sales is effectively impossible. The absence of marketing onsets the presence of bankruptcy. The concept might seem overly simplified, but simplicity is underrated in many cases. If you can run your heating & cooling business without intolerable stresses, you are winning at life in more ways than one. The team at HVAC Webmasters can help you get there, if you buy in to a marketing-first approach.

Every HVAC Contractor Needs Marketing

There’s a considerably wide range of HVAC contractors. There’s those who are 2nd and 3rd generation workers who have inherited businesses from their legacy, and there is brand new “green” contractors who are getting into the business as a vocation of their own. There’s also several contractors who fall somewhere between those extreme ends of the spectrum. The commonality between all of them is their imperative need for marketing. We’ve worked with individuals and teams of all kinds.

  • Legacy Contractor: A 2nd, 3rd, or 4th generation contractor
  • New Contractor: A brand new contractor who is starting their career

Of course, not every marketing strategy will be the same. But a company like HVAC Webmasters tailors marketing campaigns to fit the specific circumstances of the client. A 3rd generation company heir is unlikely to need a domain name, since they’ve had one for years. Their site should also rank more quickly. Conversely, a brand new HVAC company will need a brand new domain, and could take longer to establish ranking. That’s how it is, and that’s how we handle it at HVAC Webmasters on a case by case basis.

What HVAC Webmasters can provide

Our team does a multitude of quality tasks to send strong signals to Google that your HVAC company deserves recognition on search engine results. This isn’t always in the form of a website or web page, but can sometimes allude to Google Maps listings, social media profiles, or even business citations (NAP). The basis of any of these results however, is a strong push for organic SEO. To become optimized online, you will need a custom website for your HVAC company. You will also need strong content writing, PPC, reviews integration and much more. The primary advantage of going with HVAC Webmasters is that we can provide each of these things for you at an affordable price. Some of our signature services include:

  • Design
  • Organic SEO
  • Paid Advertising
  • Reviews
  • Social Media

There’s more to marketing than meets the eye, and SEO is ongoing process that doesn’t rest after initial onset. Optimization is always evolving because Google’s algorithms are constantly improving, getting smarter, etc. The goal of HVAC Webmasters is to keep pace with Google and help you deliver the most outstanding experience to visitors. To be clear, visitors not only enter your website, but also you Google My Business profile, social media pages, and other web entities. When a consumer with pre-existing knowledge of your company performs a Google search, you want the results page to branded in your favor. A results page like this is known affectionately as your Google Homepage. Since a website is no longer the only digital entity that represents your brand online, you have greater responsibility for diversity in your web presence.

Posted: | Updated: Aug 15, 2019 | Categories: Podcast |
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