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Only The Marketing Man Shall Pass (Podcast)

Marketing is the key to any HVAC business. Nolen Walker, a former home service business owner himself, knows there are three fundamental things every contractor needs to succeed:

Thoughts of a Marketing Purist

Identifying these three fundamentals as the basis of a successful home service company, Nolen Walker transitioned his business into a digital marketing agency. Why help only himself rake in profits on home security when he could help a great deal more contractors. Since he was friendly with many heating & cooling business owners, he formed a brand known as HVAC Webmasters. 

Because of his access to HVAC contractors, it was easy to get started marketing on their behalf. Once they saw that the results were so positive, the brand expanded even further. Today, there’s a line out the door for HVAC companies hoping to get onboarded to HVAC Webmasters. The results are self-evident, but a contractor must first fail before realizing the true importance of marketing, especially in 2021. If marketing exists and sales follow, everything else falls into place without extraneous effort. Examples of “all else” include:

  • Accounting
  • Customer Service
  • Inventory
  • Service 

If you fixate on marketing as the basis for your understanding of business, the other aspects are easier to figure out—the principal reason why is money. Marketing leads to sales which leads to financial gain. With more money, more resources become available. Everything from buying more HVAC trucks to hiring more technicians becomes plausible. And all of these things seem to fall into your lap when money is streaming in. 

Trying to do any of these things without the consistent flow of sales is effectively impossible—the absence of marketing onsets the presence of bankruptcy. The concept might seem overly simplified, but simplicity is underrated in many cases. If you can run your heating & cooling business without intolerable stresses, you are winning at life in more ways than one. The team at HVAC Webmasters can help you get there if you buy into a marketing-first approach.

Every HVAC Contractor Needs Marketing

There’s a considerably wide range of HVAC contractors. There are 2nd and 3rd generation workers who have inherited businesses from their legacy. There are brand new “green” contractors getting into the industry as a vocation of their own. Several contractors fall somewhere between those extreme ends of the spectrum. The commonality between all of them is their imperative need for marketing. We’ve worked with individuals and teams of all kinds.

  • Legacy Contractor: A 2nd, 3rd, or 4th generation contractor
  • New Contractor: A brand new contractor who is starting their career

Of course, not every marketing strategy will be the same. But a company like HVAC Webmasters tailors marketing campaigns to fit the specific circumstances of the client. For example, a 3rd generation company heir is unlikely to need a domain name since they’ve had one for years. As a result, their site should also rank more quickly. Conversely, a brand new HVAC company will need a brand new domain and could take longer to establish ranking. That’s how it is, and that’s how we handle it at HVAC Webmasters on a case-by-case basis.

What HVAC Webmasters can provide

Our team does many quality tasks to send strong signals to Google that your HVAC company deserves recognition on search engine results. Tasks sometimes allude to Google Maps listings, social media profiles, or even business citations (NAP). The basis of any of these results, however, is a strong push for organic SEO. To become optimized online, you will need a custom website for your HVAC company. You will also need strong content writing, PPC, reviews integration, and much more. The primary advantage of going with HVAC Webmasters is that we can provide each of these things for you at an affordable price. Some of our signature services include:

  • Design
  • Organic SEO
  • Paid Advertising
  • Reviews
  • Social Media

There’s more to marketing than meets the eye, and SEO is an ongoing process that doesn’t rest after initial onset. Optimization is consistently evolving because Google’s algorithms are constantly improving, getting more intelligent, etc. The goal of HVAC Webmasters is to keep pace with Google and help you deliver the most outstanding experience to visitors. To be clear, visitors enter your website and Google My Business profile, social media pages, and other web entities. When a consumer with pre-existing knowledge of your company performs a Google search, you want the results page to be branded in your favor. A results page like this is known affectionately as your Google Homepage. Since a website is no longer the only digital entity representing your brand online, you have greater responsibility for diversity in your web presence.