Print, phone, and mail marketing are fine, but did you know that you can grow your HVAC business exponentially by pairing these methods with social media marketing? While social media trends change often, social media itself is here to stay, and for good reason: it is a very powerful marketing tool that lets you interact with your potential customers. Here are three tips for growing your business with social media.
1. Shares Matter
The whole point of social media is the ease with which you can share content with others. In the offline world, someone might see your print ad, and they might check out your web site. If they are really impressed, they might tell a friend about you. Now compare that with social media. A potential customer sees something useful or funny that you posted, so they share or retweet it to their followers. Then those followers share it with an even wider audience. This is exponential growth for your company’s visibility, all with a couple of clicks.
2. Stay Engaged
If your service is good, people will be eager to spread the word on social media. But it’s not enough to let them comment or leave a review without giving them a response. Let them know you appreciate the time they took to give you their input. Your audience wants to be a part of the conversation. They want to know that their opinions matter. Be sure to interact with them as much as possible.
3. Collaborate to Cross-Promote
Collaboration is a popular way to cross promote your business. First, find a business that is related to, but not competing with, yours. Some examples would be roofers, plumbers, or general contractors. You can promote both businesses by making a video together, swapping coupon codes, guest blogging, and more. This way, both businesses get extra exposure, and their followers get useful information or discounted services.
How We Can Help Your HVAC Company Succeed
At HVAC Webmasters, we have social media managers who will make sure your company gets the freshest and most shareable content on a regular basis. If you want your business to rise above the rest, give us a call today!