Facebook Pixel Tracking (Episode 4)

What is Facebook Pixel Tracking?

It is a remarketing technique that uses a tracking code on your website so that when website visitors navigate away from your website and to Facebook, they see your advertisement and are reminded of your services.

Facebook Statistics

  • People spend over an hour per day on Facebook
  • The average person logs onto Facebook 14 times per day

Why HVAC Contractors Need Facebook Retargeting

Only 3% of all consumers find your website, and once they leave, they are normally gone for good. Facebook remarketing allows them to be reminding of your service every time they log in, which for the average person is 14 times per day (as referenced above). So while a website visit would typically be one and done, these 14 extra reminders of your website makes it so your services are in their consciousness regularly. This becomes a major advantage. Here’s why contractors need pixel tracking in layman’s terms:

  • Consistency: Facebook can rely on 14 visits per day from the average user
  • Frequency: Those extra 14 times a person sees your services is great for marketing
  • Probability: The increase in visibility leads to a higher conversion probability

Because the platform is so large and so powerful, there’s no valid reason not to pursue advertising. When you do the simple math presented with conversions, it becomes clear that Facebook is the most profitable way to promote your services through paid means. That’s why it’s the most trusted advertising platform in the entire social media landscape. The remarketing feature allows you to combine your organic SEO with your social media strategy, for an excellent and gratifying result.

More About Pixels

Yes, pixels might sound foreign to someone unaffiliated with web design and programming, but they actually make the whole advertising process simpler than you could’ve ever imagined. The custom features allow you to target website visitors based on their on-site behavior. For example, if they visited a specific page you can then advertise the ad the best corresponds with it. You can get as in-depth with this as you need to. For example, users who visited Page A and Page B could be a group, while users who visited Page A and Page C could be another one. There’s many possibilities.

Facebook Pixel Tracking Chart

Another custom feature on pixels is timing. For example, users who’ve visited your website in the last 24 hours could be placed into an ad group. The same is true for users who’ve visited in the past year, but have not returned recently. You can specify the parameters as much or as little as you need to, but the tools are at your disposal to really make an impact on your target consumer base. It helps to have a company by your side that understands the nuances of pixel tracking and how to maximize results.

What Remarketing Could Do for HVAC Contractors

The object of every marketing venture should be to generate leads and convert sales. So we wouldn’t suggest any technique that doesn’t involve those end goals. Facebook remarketing certainly increases the probability of lead generation and subsequently sales conversions. By increasing the number of impressions for your website, those who navigate to it and than away from it, will continue to see it in their web browsing experience. The goal of remarketing for HVAC contractors is:

  • Lead Generation
  • Sales Conversions

All contractors, even those outside of the HVAC industry can agree that there’s nothing more important in business than leads and sales. That’s what makes the idea Facebook pixel tracking so appealing. Other forms of advertising exist for contractors, but none are as trusted in terms of ROI as Facebook remarketing. HVAC Webmasters can handle your campaign and maximize the profit while working within your budget. To learn more about our social media advertising services, give us a call today at (800) 353-3409.

Posted: | Updated: Nov 9, 2018 | Categories: Podcast |
|