What is Facebook Pixel Tracking?
Facebook pixel tracking is an HVAC remarketing technique that uses a tracking code on your website so that when website visitors navigate away from your website and to Facebook, they see your advertisement and are reminded of your services.
Why HVAC Contractors Need Facebook Retargeting
Only 3% of all consumers find your website, and once they leave, they are typically gone for good. Facebook remarketing allows them to remind your service every time they log in, which for the average person is 14 times per day (as referenced above). So while a website visit would typically be one and done, these 14 extra reminders of your website reintroduce your services regularly. Here are some Facebook statistics to demonstrate why remarketing works:
- People spend over an hour per day on Facebook
- The average person logs onto Facebook 14 times per day
Because the platform is so large and powerful, there’s no valid reason not to pursue advertising. When you do the simple math presented with conversions, it becomes clear that Facebook is the most profitable way to promote your services through paid means. That’s why Facebook Ads are the most trusted in the entire social media landscape. The remarketing feature allows you to combine your organic SEO with your social media strategy for an excellent and gratifying result.
More About Pixels
Yes, pixels might sound foreign to someone unaffiliated with web design and programming, but they make the whole advertising process more straightforward than you could’ve ever imagined. The custom features allow you to target website visitors based on their on-site behavior. For example, if they visited a specific page, you can then advertise the ad the best corresponds with it. You can get as in-depth with this as you need to. For example, users who visited Page A and Page B could be a group, while users who visited Page A and Page C could be another one. There are many possibilities.
Another custom feature on pixels is timing. For example, users who’ve visited your website in the last 24 hours could be placed into an ad group. The same is true for users who’ve seen your website in the past year but have not returned recently. You can specify the parameters as much or as little as you need to, but the tools are at your disposal to make an impact on your target consumer base. Of course, it helps to have a company by your side that understands the nuances of pixel tracking and how to maximize results.
What Remarketing Does for HVAC Contractors
The object of every marketing venture should be to generate leads and convert sales. So we wouldn’t suggest any technique that doesn’t involve those end goals. Facebook remarketing certainly increases the probability of lead generation and, subsequently, sales conversions. By increasing the number of impressions for your website, those who navigate it and then away from it will continue to see it in their web browsing experience.
All contractors, even those outside of the HVAC industry, can agree that there’s nothing more important in business than leads and sales. That’s what makes the idea of Facebook pixel tracking so appealing. Other forms of advertising exist for contractors, but none are as trusted in ROI as Facebook remarketing. HVAC Webmasters can handle your campaign and maximize the profit while working within your budget. To learn more about our social media advertising services, contact us today.