Effective digital marketing captures the attention of consumers. With this in mind, HVAC contractors should ensure the design and optimization of an appealing company logo. HVAC Webmasters can design one from scratch, or work to improve one already established for your brand — and optimize it for web use. We offer two basic marketing plans, month to month (MTM) and pay per lead (PPL), both of which include website design, and SEO (including photo optimization). Logo design involves:
- Branding: A logo is the face of your brand and company
- Engagement: A visually appealing logo engages customers
- Versatility: A flexible logo can appear on websites, business cards, trucks, etc.
- Optimization: An optimized web logo contributes to search optimization.
An appealing logo reflects well on your business, and also encourages consumers to recall it. Because images work on the subconscious level of our minds, customers cannot often pinpoint why exactly they like a logo. Through research studies, we can measure which logo’s generate the most intrigue and than evaluate their qualities. Using deductive reasoning, traits shared by popular logos can be used to design a brand new one. Call (800) 353-3409 for HVAC logo design services.
Web Optimization for HVAC Logos
Visual appeal is important for logos, but optimizing it for web use is equally as critical in today’s marketing landscape. With so many places to upload a logo file (website, listing directory, social media profile, etc.) having a file ready for each platform is crucial. Furthermore, the logo on your website should be optimized for search, just like other images. To make a logo file “web-ready” the following actions must be performed:
- Alt Text: As best SEO practice, alt text of each image file should correspond to the file name
- File Name: For SEO purposes, a logo file should be renamed to companyname-logo
- File Size: The size of the image file should be compressed to promote faster loading times
- File Type: Logos are generally exported as PNG files which produces an efficient yet visually pleasing output
With HVAC Webmasters, logo files are compressed perfectly for website usage. It’s also important to note that a website is not the only destination spot for a web-ready logo. Other places include social media profiles, online review profiles, and business listing directories. Each destination should display an identical design, with the only difference being the image resolution size preferred by the respective platform. Having inconsistent designs can confuse potential customers and discourage them from trusting your brand.
HVAC Logos and Branding
We’ve discussed logos in the context of branding, and rightfully so. In many ways, your logo is your brand. If local customers don’t recognize your logo, they very likely don’t know much about your company. If they immediately associate it with AC repair, or a similar service, you’ve established a presence within that community. Visual associations can work in both positive and negative connotations. If you’ve earned a poor reputation, your logo might be recognizable for all the wrong reasons.
HVAC Webmasters empowers our clients to choose between MTM and PPL marketing plans. MTM plans require a fixed monthly payment at an affordable price. PPL plans charge clients only after an exclusive lead is produced.. Although the cost of an exclusive lead is higher than the fixed monthly payment, it is only required AFTER being generated. That means, if leads are never generated, you never pay. This offers great financial security for contractors, especially those who value results over process. Both plans include web design, and search engine optimization. Call (800) 353-3409 for logo design services.