JavaScript For HVAC Websites

Developers Incorporate API

Visual Presentation Influences Conversions

To maximize website appeal, JavaScript should be implemented at the design level. JavaScript is a programming language that allows web designers to create advanced presentation features for a given website. The goal is to engage visitors and encourage them to complete a desired action, rather than exit the site. Examples of JavaScript elements include:

  • Graphic Animations: Interactive cartoons, videos, etc.
  • Interactive Maps: Embedded maps that adjust based on user location
  • Interactive Tools: Visual and interactive features like calculators, forms, etc.
  • Video Playlists: Autoplay video playlists, as well as audio

The JS language enhances web presentation. Because user engagement is dependent upon presentation, there is a strong relationship between UX elements and SEO. As Google continues to prioritize websites that cater to users, methods to engage them more effectively will be met with open arms by search engines. To discuss JavaScript and how it can impact your HVAC company website, give us a call at (800) 353-3409.

Application Programming Interfaces

Webmasters Review API Blocks

API’s Are Pre-Made Blocks of Website Code 

Application Programming Interfaces (API’s) are used in conjunction with JavaScript to increase its effectiveness and implement coding that would otherwise be improbable. API’s are pre-made blocks of code that developers can use within website HTML and CSS. Examples of API’s include:

  • DOM API: Manipulate HTML, CSS, and other code to present graphics dynamically
  • Google Maps API: Embed interactive maps on web pages
  • Twitter API: Embed real-time tweets on a web page
  • Video API’s: Autoplay video content on landing pages

The above examples are not the only variations of API’s, as a wide range of additional ones exist. These pre-made code blocks give designers an extra level of flexibility, that would otherwise be absent. HVAC Webmasters is ready to implement API’s and JavaScript on your heating and cooling website. Our goal is to create an interactive experience for visitors which will encourage conversions.

Misuse of JavaScript For HVAC Contractors

JavaScript Web DesignBecause of its interactivity JavaScript developed a reputation for user engagement. Black hat SEO scammers noted this trend, and began to use the code unethically. Misuse of the language began to show up, embedded in email spam, bundled with malware and viruses. GMail has since banned JavaScript as an attachment for emails.

Despite its misuse by manipulative entities, the value of this programming language remains in tact. Website presentation is still largely dependent upon professional coding. Google offers its API Client Libraries to web designers, allowing them to easily implement Google features like calendar, people, and drive on websites. To learn more about JavaScript and API’s, give us a call today at (800) 353-3409.