Sometimes, contractors have a false perception of a quality website. What you see as a website that looks good to your eyes might not even rank in the top 20 for its target keyword. The best websites can be easily crawled by Google and rank on page one of SERPs for relevant terms. SEO for HVAC contractors is about many factors, and Google considers them all.
Here’s what you’ll learn in today’s podcast episode:
- Visual Appeal Doesn’t Always Translate to SEO
- SEO Myths vs. Reality
- The Primary Function of a Website for HVAC Companies
Visual Appeal Doesn’t Guarantee Rankings on Google
The best-looking HVAC websites don’t consistently rank on page one of Google. Great-looking sites often fail to rank at all. Since many websites neglect SEO, they do not rank for keywords and rely 100% on direct traffic or branded search. In the worst cases, websites might not rank for their brand name after failing to optimize their homepage correctly. While good-looking sites might convert those who visit based on your business card, word of mouth, or a truck wrap, you still lose more customers than you gain by failing to optimize your website. So next time you see a competitor bragging about their websites’ design, ask them how much traffic they get from organic search results.
SEO Myths Vs. Reality
Some HVAC contractors mistakenly believe in SEO myths. For instance, one of our clients asked if they can insert more keywords on their homepage. Since the page already had several cases of the target word, adding more would hurt its ranking and disappoint readers. Antiquated SEO strategies that worked in 2007 no longer work now in 2021. Another myth some companies believe in is the branding myth. While it is crucial to brand your company for Google, it is not as important in a traditional sense. Google wants to see that your company is listed on reputable directories and has a consistent name, address, and phone number. They don’t care about the philosophical brand notions of your logo colors, etc.
The Primary Function of HVAC Websites
As a home service provider, you shouldn’t want to enter your website into an art contest. The function of your site is to generate HVAC leads and grow your company online. Inserting calls-to-action is a great way to achieve your goals, but some companies think it makes their site look bad. Some even believe it hurts their SEO efforts. The reality, however, is that CTAs are essential for online success and don’t hurt SEO when adequately implemented. The pros at HVAC Webmasters handled hundreds of client accounts and used our data to create the top-performing sites on the web. Ask about our web design services and contact us today.