On page SEO is the optimization of singular pages on your HVAC company website. Pages are optimized for the purposes of ranking on Google search results and attracting quality traffic. The phrase “on page” is not only a reference to content but also to the actual HTML coding. HVAC on page SEO has evolved throughout the years and will continue to evolve into the future. To get a better feel for what makes great on page SEO, check out this Moz guide on the subject.
HVAC contractors might be thinking, what is the best way to optimize individual pages for my website? While there is no definitive answer, we can rely on consensus principles to get us as close as possible. Some of the main components of a properly optimized page include:
- Ability to rank on Google: Through keyword research, HVAC company websites should have individual service pages optimized to rank high on Google search results
- Social Media Friendly or “Shareable”: You want to create content that others are willing to share on social media platforms, and link to on their websites
- Trustworthy: HVAC company websites should establish trust through informative content, and a clear and straightforward call to action
- User Friendly: Your website should be easy to navigate both on desktop and mobile devices
While these aren’t the only components of HVAC on page SEO, they are certainly some of the most impactful concepts in which to optimize your pages with. As Google continues to evaluate ways to enhance the user experience, HVAC companies should be mindful of how their pages present to actual users, and not just search engines.
How Should HVAC Contractors Implement On Page SEO?
On page SEO can be a major marketing tool for HVAC contractors. Ranking in the top 3 results for ”heating and air conditioning services” may not be immediately realistic, but ranking for an individual service like “AC repair in (City,ST)” is an attainable goal. Your body content should incorporate keywords where necessary, though placing them within the content alone, will not be enough. Some of the other areas you should place keywords are:
- Alt Text
- Meta Descriptions
- Page Titles
- Headers ( H1, H2, H3)
By optimizing every aspect of your page, rather than just the content itself, you are sending signals to Google as to what your individual pages are about. When Google crawls a well optimized page, it can quickly and efficiently register the intent behind the page, and thus properly index it.
Benefits of On Page SEO for HVAC Companies
By optimizing your individual pages with both content, and site structure, you are making it easy for Google to understand the intent of your pages. By improving your sites crawlability, you are positioning yourself to rank higher on search results, as well as generating more relevant traffic to your website.
Many HVAC contractors have the desire to grow their business online, they just don’t have the time or resources to implement a marketing strategy. HVAC Webmasters can solve that problem for you. We provide online marketing services to HVAC companies. To discuss HVAC on page SEO, give us a call at (800) 353-3409.