Category Archives: Reputation Management

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

The (2024) Google Reviews Guide for HVAC Contractors

Google Reviews for HVAC (Guide Cover)

I regularly tell my HVAC clients that Google Reviews are the most important form of customer feedback for a Local SEO strategy. As the founder and CEO of HVAC Webmasters, I’ve launched thousands of digital marketing campaigns, and my data tells the story of the importance of Google reviews.

Key Takeaway

Google reviews appear beside your Google listing on Google Maps and Search and often influence users’ perceptions of your HVAC company. Businesses can request reviews using the URL short link available in their Google Business Profile dashboard.

Google Business Profile Reviews directly influence SEO because they increase your company’s chances of appearing in the Local Map 3-Pack for relevant queries.

Screenshot of Google Reviews Count

Based on my many inquiries regarding this subject, I am presenting my comprehensive guide to Google Reviews for HVAC companies in 2024.

The insights within my guide are based on 10+ years of first-hand experience helping HVAC companies increase visibility on Google search results.

The Impact of Google Reviews on HVAC Companies

While diversifying reviews on multiple platforms makes logical sense, Google is the undisputed powerhouse of customer feedback in 2024. In fact, Google receives six times as many reviews as its three nearest competitors combined.

When launching a reputation management campaign for your local HVAC business, Google reviews should be your main focus because they will directly impact your lead generation and sales.

Google Reviews Tips and Tricks

HVAC companies lacking Google reviews are either brand-new, have few customers, or possess insufficient technology to streamline customer feedback.

Established companies that rely on traditional word-of-mouth marketing have often missed out on powerful opportunities to accumulate Google reviews and grow their company’s online presence.

I recommend using my reputation management tool, DataPins, which I developed and invested millions in. My tool sends automated review requests to your HVAC customers.

While DataPins will address most of your needs when increasing Google reviews, I can also outline other tips and tricks to streamline your campaign further.

Screenshot of GMB Review Total for Local Company

The Process Matters

You must implement a process when trying to scale your company’s Google review frequency. Technology is the best way to ensure the process becomes repeatable. As I mentioned, the DataPins tool will automate review requests to your customer’s email and text inboxes with a Google review link.

A simple investment in this technology creates an ongoing process that will significantly benefit your HVAC company’s long-term visibility.

Honesty is Transparent

Never buy into narratives about manipulating your review count by asking family members or coworkers to leave a review. Tactics like these can result in a suspension of your Google Business Profile.

Consumers respect honesty more than anything, so legitimate reviews from real customers greatly influence your online conversion rates.

Consumers understand that it’s impossible to please everyone, no matter how hard you try. Having a few bad reviews here and there isn’t the end of the world. However, you have to make sure you have the right balance.

Replies are Valuable

The rate at which you reply to your Google reviews also affects how Google ranks your business on relevant searches. This will affect your rankings if you are not responding to any of your reviews or taking weeks to reply to them.

It will also affect how your customer base views your business. They see replies as a sign that you care about the customer experience, instilling more trust in your brand. 

How to Get More Google Reviews

My DataPins reputation management software is the best way to get more Google reviews. However, you can also further engage in other processes to increase your reviews on the powerful Google platform.

Below, I outline my list of ways to get more reviews on your Google Business Profile:

Use DataPins

DataPins is a local SEO and reputation management tool for HVAC companies. The software allows contractors to perform jobsite check-ins, which are published automatically on the corresponding web page.

The tool also handles your reputation management by sending automated review requests through SMS (text) and email so that customers can respond at their convenience. 

Get a Short Link

People don’t want to go through a gauntlet to leave a review, and many would-be reviews drop out because of a complicated process.

To make it easier for people to leave you a Google review, get a review link. Once you have it, you can use it on your site, social media posts, marketing emails, and even texts.

Ask your Customers

In-person review requests are still influential. People who have been pleased with your service are more receptive to review requests.

Let your customers know how much their reviews can help your business. Again, make it easy for them. Have a link ready to send or a QR code that takes them directly to the review page to scan. 

Ask Suppliers

Customers aren’t the only source for reviews. As HVAC contractors, you probably work with material suppliers, manufacturers, and other contractors. You can also contact these people for reviews. 

Update your GMB Listing

Regularly updating your Google Business Profile (aka GMB listing) encourages customers to leave more reviews as they can easily find your brand and won’t mistake it with similar companies.

Reply to Reviews

Replying to most of your reviews is essential for garnering new ones. It shows new and existing customers that you care about their experience and aren’t hesitant to engage with them.

It is imperative to respond to negative reviews. Avoid being confrontational. Express your regret and ask how you might do better in the future. 

Streamline Your Google Reviews Process

Streamlining your reputation management process requires investing in a software solution to automate the necessary processes. My agency, HVAC Webmasters, exists to help professional companies utilize the right tools and tasks for online visibility.

My team at HVAC Webmasters offers complete reputation management services. I will help turn your existing reviews into lead-generating machines and generate a steady stream of new reviews for your business.

  • plumbing heating and air alliance member
  • contractors of america best digital agency
  • best seo agencies in fort worth

3 Essential Online Review Sites For HVAC Companies

The HVAC industry is fiercely competitive. However, there’s no silver bullet to make your company succeed online. However, after decades of experience as HVAC SEO specialists, HVAC Webmasters knows that it takes many little things done well to help improve Google rankings and get your phone ringing daily. One of those “little things” is online review sites.

We’ll talk about how to get HVAC reviews another time, but in the following post, let’s focus on which sites will drive leads to your company and how you should manage the content on those listings to stand out from the crowd.

1) Google My Business (AKA Google My Business Profile)

Hands down, the most critical citation listing for your HVAC company is Google My Business. GMB is a rich listing that you can claim and manage, allowing you to create a strong profile directly tied to Google. Because Google is still the search engine king, it’s only logical that you would do anything you can to appeal to this resource, with top rankings as the goal of a well-played organic SEO strategy. 

One of the pleasant aspects of Google My Business is managing your company listing from a user-friendly dashboard. The information you enter updates instantly across Search and Google Maps. Because local searches for heating and cooling repairs are vital when service areas are fixed, this is the absolute best way to keep your NAP accurate in the most visible listing you’ll have.

Optimizing Your GMB Listing

Putting myself in the customer’s shoes, one of my favorite things about using Google to search for HVAC repairs near me is how much information I have at my fingertips when those results come back. I can click on a business name from the map results- a familiar spot to launch research when proximity matters, especially true for emergent repairs- and see an excellent overview of data about that company.

I may go ahead and place a call for service from this view alone without ever having visited the HVAC company website. (And that’s not to say that your primary website isn’t essential. It’s a vital tool for ranking well on Google and ensuring that your company is toward the top of the Map results to get that click!)

But here’s the thing, even if you do everything right, if you haven’t claimed and updated your GMB listing, you may never get that call due to incorrect information. A simple typo could cost you tons of calls, and a poor user experience could result in your business tanking in the rankings.

However, with a substantial listing that incorporates keywords throughout the quality content and a linked listing that connects viewers to your website for more info (like service pages with excellent on-page SEO), you’re far more likely to earn their business.

Google Business Tools for HVAC Pros

A new Google Ad feature worth mentioning here is the Google Guarantee badge. These are paid listings (versus organic results, which are still typically seen as most valuable), but they add an extra layer of comfort for customers who want the backing of a third party.

HVAC Google Guaranteed Results

This feature ties to your GMB account and lets you manage communication via Local Services booking. Because Google is recognized as an authority and trusted by billions of users, this paid listing could help a newly launched domain see some action before it has put in the years to rank organically.

2) Yelp

Millions of users continue to favor the Yelp app and website for finding everything from restaurants to air conditioning specialists in their area. (In fact, there is even a quick-select icon for Heating & Air Conditioning on the app’s landing page!) Because the app is closely tied to mobile use, the local search aspect is clutch and provides a good user experience.

The other benefit to users is review-rich pages tied to an identified reviewer (versus anonymous posts). Sure, you’ll still find some absurd nonsense, but it’s not nearly as rampant as sites that allow unidentified reviews.

HVAC Company Yelp Listing

Yelp reviews tend to be more detailed than other online review sources, so having an excellent listing for your HVAC business on Yelp is a fantastic offering for potential customers to find you…and be impressed.

Pro Tip: Respond To Yelp Reviews From HVAC Customers

While this might not seem like the SEO tips you’d expect from us, it’s essential to realize that engaging with customers is vital for the life of your company. Of course, this is true of almost any industry, but because you have a tremendous opportunity to earn business from personal referrals, thinking about how you engage with the customer is an excellent investment of time and energy.

Social media marketing, for example, hinges on good engagement to get your posts seen and allow your business to thrive online.

Replying to reviews on sites such as Google and Yelp is a great way to show that you appreciate your customers and tune in to what they need. Even if a review was mediocre, when a business owner responds respectfully and professionally, that still leaves me with a positive impression of the company. The response can be more valuable than the review or star rating itself.

3) Facebook

You may not think of this as a review site, but it’s not uncommon for Facebook reviews to appear on a Google homepage for a company listing. As we covered earlier when discussing the power of Google rankings, a potential customer may not even make it to your website, but they will likely check out a few ratings before clicking the phone number from the SERP.

So while a user would have to be logged in to leave a comment or dive deep into Facebook content, reviews are visible to everyone (with or without an account) and should be considered necessary for your online reputation.

When potential customers vet your company for their HVAC repair business, they may start with a Google search of your company name and then check out serval online review sites to get a sense of the service you offer. Because of the incredible traffic that Facebook receives, this listing usually shows up fairly high in the rankings and should therefore be given plenty of love.

Screenshot of Facebook Business Page for Local HVAC Company

If you’re all reviews and no content, the viewer may be less inclined to pull the trigger. So don’t forsake developing a great secondary website with your social media business pages, starting with Facebook for Business.

Getting Good Reviews For HVAC Services

While we’ve spent most of this article talking about how to best claim and manage these various online review sites for your HVAC company, they won’t do you (or your customers) much good if there are no reviews to view.

While there are some tools for making review requests more streamlined, the fact remains that you have to ask for them. It’s assumed that only a tiny percentage of customers are likely to follow through to leave a review — good or bad — after their heating and cooling repairs, so you’ve got to be diligent about asking everyone to improve the odds of getting a decent turn-out.

We know that consumer behavior shows that folks are likelier to call a service provider with lots of reviews, but a mid-to-high star rating, versus a company with just a handful of reviews, even if they’re all five stars. So the quantity weighs Google rankings, too, whether the reviews are made on your GMB listing or elsewhere.

For Facebook specifically, you have the benefit of a more engaged user than you’d find on Google, for example. The billions of Facebook users spend a lot of time on the social network every day, so don’t hesitate to post every so often a request for existing customers to post a review.

And if you’re trying to build up reviews on Yelp versus Facebook, tell them! It’s perfectly acceptable to make it known that you’re trying to bolster your brand reputation on a given site, but the key is to provide a link to make it as easy as possible for an existing customer to help you out. Please don’t make them search, or you’ll likely lose that willing participant.

Other Citation Sites for Heating and Cooling Repairs

Here are a few other online review sites/directories that help connect HVAC pros to new customers:

  • Angi
  • HomeAdvisor
  • Porch
  • Thumbtack

While quantity helps search engines recognize your business as reputable, it’s also worth investing some time into each listing. You can ensure a vital entry point for new HVAC customers to find your business and get those online review sites; working for you.


Hello! If you have any questions, leave your info below and we'll call you.