More Than a Catchphrase
Nothing speaks to the personality of a brand more than its slogan. You could even say that your slogan is the auditory representation of your company, and an unofficial promise of service quality. Choosing the right catchphrase can make all the difference in how people perceive your team. So choose right!
Today, we’ll explore the elements of a kick-butt slogan by analyzing some of our favorite catchphrases. Some of these may be taken, but others are still up for grabs that we know of (and we won’t mind you stealing them). Glean some inspiration, take notes, and get excited for your own future HVAC slogans!
A Quick Note on Slogans
As Hubspot’s Lindsay Kolowich points out, “The best taglines use words that are positive and upbeat.” While it’s easy to run campaigns based on fear and negative emotions, the vast majority of memorable slogans strive to inspire and encourage instead. Try to keep that in mind as you move forward.
Many contractors and businesses feel the need to be clever or funny with their HVAC slogans. While wit and humor certainly make a slogan all the more memorable, not every catchphrase needs to invoke laughter. As a matter, many of the most powerful lines that stick with us (ex: “Just Do It” & “Because You’re Worth It”) focus on other powerful emotions.
Finally, remember this: your company slogan isn’t your spouse. You’re not married to any particular catchphrase. If you believe that it’s time to move on from a particular slogan and start again, go for it! Unless you have a ridiculously memorable and well-known phrase already, there’s almost always opportunity to improve.
22 HVAC Slogans We Love
Existing Catchphrases from the Industry
#1: It’s Hard to Stop a Trane
Perhaps the most well known of HVAC slogans, Trane clearly has an advantage when it comes to wordplay. With that being said, your company name plays a huge role in the type of catchphrases best suited for your slogan. This particular choice conveys a sense of power, durability, and reliability. It’s particularly suited for advertising original installations and replacements, but it’s just so much fun in general.
#2: Whatever it Takes
Three words. Bryant Heating & Cooling Systems conveys so much in this very short slogan. The generality of this catchphrase makes it suitable for almost any service-related subject too. Want to talk about repair service? “Whatever it Takes”. Want to showcase financing options that make Bryant products more accessible? “Whatever it Takes.”
This catchphrase is clear proof that short can still be powerful!
#3: Prompt. Professional. Perfection.
Another short entry in a list with much longer phrases, this slogan from DRX Duct jumps right to the point. These three values (promptness, professionalism, and perfection) are what it wants to be known for. It simultaneously acts as a commitment to service and a promise of what would be clients can expect.
Throw some alliteration into the mix, and DRX presents a very powerful, memorable slogan. Again, wordplay isn’t the most important factor in crafting a catchphrase, but it certainly helps!
#4: We Shatter Expectations!
Before moving onto longer entries, here’s one last concise slogan that we adore! While Cajun Comfort already has a very memorable name, they take a very bold stance on the service quality. After all, it’s not everyday that a company can claim to shatter your expectations!
Just keep in mind, a slogan like this is a hardline commitment to outstanding customer service and results. If you (and your technicians) aren’t committed to consistently providing courteous and timely service, this type of slogan could fall flat on its face.
#5: Keeping You Cool is Our Business
Some of the best HVAC slogans focus on what the consumer is feeling, not on what your business is providing. However, Air Pro (of Florida) outdoes itself by combining both of these elements into a very capable slogan. While this one may be a little bit on the nose, it’s certainly a fun addition to our list of quality catchphrases.
#6: We’re Not Comfortable Until You Are!
While not the most original, Anderson Automatic’s slogan effectively communicates their commitment to client satisfaction. For consumers who’ve experienced the frustration of an HVAC technician leaving before the job is complete, this commitment instills a soothing peace of mind. Once again, here’s a slogan targets the consumer’s feelings instead of focusing on traditional brand promotion or service bragging.
#7: We Served Our Country. Now Let Us Serve You.
What a powerful appeal! Mission Critical Comfort Solutions is a veteran owned HVAC team based out of Georgia. Not only does their slogan immediately showcase their heritage, but it also points out their dedication to service. This slogan provides special opportunities to connect with other veterans and military members in the community.
Lines We Like From Other Marketing Professionals
#8: The Hottest HVAC Techs in Town. The Coolest Team Around!
This one is actually a combination of two slogans from DP Marketing Services, and we love the contrast the two lines create when pulled together! Not only does the catchphrase create a sense of locality, it also creates a fun perception of the team behind the company. How people perceive your company can be just as important as what you project in advertising (perhaps even more so)!
#9: Don’t Sweat it, Call ______
One of several fill-in-the-blank slogans we’ll explore today, this one has very real implications for our community in DFW, TX (and other hot environments). DP Marketing Services strikes again with a line that immediately connects with the senses, and would-be clients’ history with air conditioning emergencies. While it might not hit home in colder regions, this slogan certainly works in down in the South.
Stealable HVAC Slogans – Fill in the Blanks
#10: No One Does Repairs Like ______
Positioning is the process of establishing how you wish your brand to be viewed by others. With this particular fill-in-the-blank slogan, a company may position themselves as a specialist in HVAC repair services. In larger metropolitan areas, this could make your team the go-to business for emergencies. It’s also a very simple slogan that anyone can understand.
#11: You Can’t Get Cozier Than ______
Now we break into the key adjective slogans! With this type of catchphrase, emphasis gets placed on the words you want most associated with your brand and/or services. In this case, we target the warm, fuzzy feelings linked to the word “cozy”. The word applies in hot, cold, or temperate environments, creating an ideal phrase for any contractor!
#12: Such Great Care, It Can Only Be ______ Air
This catchphrase is particularly well-suited for any company with “Air” in the title. Want to position your company with the customer service elite? Prefer your slogans have rhyme? Then this could be perfect for your business.
#13: Some Like it Hot. Others Like it ______!
If you don’t mind a little double meaning in your HVAC slogans, this funny entry could be a catchy line for your business! Again, it’s best suited for warmer environments where AC repairs and maintenance are the dominant service category. Just make sure your community appreciates this sense of humor, or you might receive a lot of criticising calls.
Action-Based HVAC Slogans
#14: Fast Repairs. Even Faster Relief.
This is another repair positioning slogan, ideal if you have a high volume of maintenance and replacement calls. It’s also quite the commitment to rapid response and solutions. However, if you have the trucks, manpower, and the will to provide lightning fast service for your clients, this could be the perfect slogan for you!
#15: Too Hot? We’ll Beat the Heat.
Not everyone can beat the heat by themselves, and this play on words addresses those tough situations. It also helps potential clients qualify themselves for your repair services, which makes them more likely to convert from caller to client. If you operate in a warmer climate and primarily focus on air conditioning services, this is your slogan!
#16: When the Cool Air Stops, We Start.
Another reference to the panicky situations people face when the AC unit suddenly breaks down, this slogan positions a company as a rapid repair expert. If you want to personalize the phrase even more, swap out “the” with “Your” to up the consumer stakes! Just make sure your phone is ready for all those repair calls.
#17: Only One Call Away From Cozy
Perhaps our favorite original entry to this list, we return to the happy, fuzzy adjective “cozy.” This time however, we’re placing greater emphasis on the consumer’s role in their own relief. In a way, this HVAC slogan serves as a call to action, encouraging people to call your business. It also mentally shortens the distance they have to cross to find the solutions they need.
#18: The Cool Air You Love, For Less
Speaking of encouraging people to call, few things motivate a consumer more than good deals. If you have a killer service package that people love, this could be an awesome catchphrase for your business. As always, just make sure your company is in a position to support this claim.
#19: Craveable Comfort
Finally, a simple slogan dedicated to creating the comfortable environment your clients desire. This one’s perfectly suited for AC and furnace system upgrades and replacements. It’s also small enough to fit on any merchandise you can come up with, something you may desire as your company expands in the future.
More “Fresh” HVAC Slogans from the Webmasters
#20: Breathe in the Fresh Air
This starts off our final category of duct-centered HVAC slogans. Because duct cleaning often comes with its own unique challenges, goals, and priorities, it helps to have a catchphrase that aligns would-be clients with those values. Ultimately, fresh air is the goal of duct service. This slogan cuts straight to the benefit that clients can earn by contacting your business.
#21: Clean Ducts. Clean Air. Clean Home!
A more systematic journey bundled up into six words, this slogan allows clients to visually picture each aspect of the duct cleaning process. First, the project. Next comes the rejuvenated air. Finally, all the hard work and investment pays off with a clean home, something anyone can appreciate.
#22: You Can Feel the Fresh!
While a little more abstract than the rest of our HVAC slogans list, this phrase instantly captures the imagination. It also incorporates sense language, making people remember how it feels to have cool, fresh air brush across their skin. If you have a mind for the sophisticated and a business for AC-focused positioning, this slogan could be a refreshingly original choice for your company!
Final Thoughts on HVAC Slogans
Even the most catchy, perky slogans can fall flat if they aren’t utilized correctly. If you want your newfound branding to succeed, there are a few lessons you’ll need to heed.
How to Launch Your New Slogan
- Be consistent.
- Make it visible.
- Get dedicated.
- Keep your slogan promise.
- Go digital.
Consistency is key to launching a successful slogan. If your marketing materials are using outdated messaging with conflicting catchphrases, people won’t remember your new one. On that note, be sure it’s clearly visible on merchandising, trucks, and other frequently seen marketing tools. You’ll need to be sure about this new slogan, because you’ll most likely be stuck with it for a while.
Taking Your Slogan Digital
Of course, your website and local search listings are a perfect place to show off your fresh new catchphrase. Ideally, you’ll want it front and center above the fold of your homepage. That way, all of your online visitors can quickly learn what you’re all about!
If you don’t have your own website yet, our team at HVAC Webmasters would love to help you! We design and custom build websites for maximum local search impact. In fact, our clients regularly enjoy page one rankings for dozens of keywords, earning higher traffic and better leads.
To learn more about digital marketing and our services at HVAC Webmasters, give us a call at (800) 353-3409. We can’t wait to serve you!