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Case Study: Solace Heating & Air

Solace Heating & Air Case Study

Launch Date: 3/3/21

Keywords Ranking in Top 10 on Google

Google Search Console Indexes Over 1,000 Keywords. Here are Some:

KeywordOrganic Ranking
coil cleaning memphis tn1
coil cleaning memphis1
ac coil cleaning memphis tn1
air conditioner coil cleaning memphis1
air conditioner coil cleaning memphis tn1
ac coil cleaning memphis1
coil cleaning arlington tn2
ac coil cleaning arlington tn3
ac coil cleaning arlington tn3
air conditioner coil cleaning arlington tn3
ac coil cleaning germantown tn3
air conditioner coil cleaning germantown tn1

Google Search Console (3-Month Comparison)

Solace Nashville Search Console (Screenshot)

In the Last 90 days:

Clicks have increased by 1185.71%

Impressions have increased by 288.222%

Google Analytics (Last 28 days)

Last 28 Days
Last 28 Days Graph

In the Last 28 days:

Users have increased by 57.7%

Sessions have increased by 45.8%

DataPin Check-ins 


With 49 recent check-ins, Solace Heating & Air has improved its topical authority consistently.

Performance Analysis

Solace Heating & Air launched in March 2021 and began growing instantly. With the use of DataPin check-ins, their traffic increased by almost 58% in just one month. Of course, their website design, content writing, and user experience also contributed to their growth.

As a very new domain, it became imperative to target peripheral keywords such as coil cleaning memphis tn to start generating clicks immediately. As Solace continues to perform check-ins with DataPins, their traffic will increase even more throughout 2021. They will begin to rank in the top 10 for additional keywords, including their most competitive targets.

Here’s what we did:

  • DataPin Check-ins
  • Content Writing
  • Keyword Research
  • Local Optimization (GMB, Google Maps, etc.)
  • Website Redesign
  • Search Engine Optimization (SEO)
  • Site Speed Optimization
  • User Experience Optimization