An often overlooked aspect of website design is its content management system or CMS. Many HVAC companies have heard the term WordPress before, but may not know exactly what it is referring to. WordPress is one of several open source content management systems that allow web designers and content writers to create visually appealing websites and add and modify its content seamlessly. In addition to WordPress, other CMS’s include:
- Drupal: Known for its scalability and helpful community
- GetSimple: An XML based CMS which focuses on simplicity
- Joomla: Presents a wide variety of extensions and templates
- SilverStripe: Very similar to WordPress in terms of style
All of these are legitimate options for your HVAC company website, though none of them truly compare to the ease of use and SEO potential of WordPress. While other types of companies might opt for other content management systems, HVAC contractors should stick with a known commodity, that has proven success. To further discuss HVAC content management systems, call us at (800) 353-3409.
Why WordPress is The #1 CMS
At HVAC Webmasters, we design each of our clients websites using WordPress CMS. Why? Because of its proven record of SEO potential, and its incredible ease of use. WordPress is the ultimate content management suite, and it helps us generate leads for your HVAC company. Among the advantages of WordPress include:
- Blogging: WordPress offers an internal blog which allows fresh content to be crawled regularly
- Design: WP allows our designers to create a visually appealing website enhanced by SEO
- Modification: Want to make a change to one of your pages? WP allows us to do it instantly!
- Plugins: WordPress offers an array of free plugins, as well as paid options
That’s not to say that other CMS’s are bad. It says simply to invest in something proven to work for a specific task. Creating a unique HVAC website that generates leads for your business is the task and there is no better option than WordPress to complete it. Remember, your website will be unique from all competitors, regardless of which CMS they are using. Our team of web designers has years of experience creating websites for companies just like yours.
How Your CMS Influences SEO
Google ranks websites in a large part based on how engaging and relevant their content is. With that in mind, website designers, and content creators need easy access to on-page content so that it can be added, subtracted, and adjusted when necessary. Choosing the wrong CMS can cause a massive headache and prevent your website from reaching its full SEO potential.
In addition to its ease of use, WordPress has an extremely intuitive linking system. This helps create internal links throughout your website, which allows users to navigate it seamlessly. In addition to internal links, websites can also link out to authority pages on other domains. To further discuss HVAC content management systems and how they can improve your SEO, call us at (800) 353-3409.