HVAC Accelerated Mobile Pages

Developer Works on AMP

Google’s AMP Code Parameters Encourage Fast Pages

Accelerated Mobile Pages, or AMP’s are mobile web pages designed within a defined group of coding parameters which ensure faster loading speed and a superior user experience. The parameters are part of a larger initiative started by Google to account for the growing number of mobile users. The criteria mandates a “stripped-down” form of HTML so that pages are free from obtrusive elements that bog down site speed. AMP’s can improve:

  • Engagement: The level of engagement shown by site visitors
  • Flexibility: The parameters leave room for designers to work
  • Performance: The overall performance of your mobile website
  • Results: A faster site, with more satisfied users

Mobile experience is largely dependent on individual websites. Illegible text, obtrusive images, and slow loading pages, are all factors that inspire user dissatisfaction. Since Google has taken steps to facilitate faster and more efficient mobile pages, it is incumbent on us to take advantage. HVAC Webmasters incorporates Google AMP’s as part of our website design services, which are included in your choice of basic marketing plans; pay per lead (PPL) or month to month (MTM). CallĀ (800) 353-3409 to incorporate Accelerated Mobile Pages on your HVAC website.

Downside of AMP for HVAC Contractors

Developers Edit HTML

There Has Been Some Pushback To The Usage of AMP

While Google AMP’s make mobile pages load faster, they also limit their inclusion of web elements. Stripped down HTML and CSS disqualifies most JavaScript and other large blocks of code. Some argue the stipulations negatively impact conversions, as elements proven to increase CRO have been regulated out of the code. Google is adamant that AMP’s are good for the world wide web. Despite their belief, potential downsides of AMP’s include:

  • Content Limitations: Your content will be very minimalistic as certain elements are banned
  • Shareability Decrease: Less elements means less users are excited about sharing
  • Tracking Problems: It can be difficult to efficiently track AMP access
  • Website Parody: How will users distinguish your website from others?

There’s a middle ground for web developers looking to satisfy Google standards, but also maintain conversion rate optimization. Applying AMP parameters to certain web pages, and not others, can achieve both objectives. Blog posts would be ideal AMP candidates since they aren’t necessarily a conversion page, but will benefit greatly from faster loading speed. Individual service pages might refrain from AMP however, with JavaScript elements helping them secure conversions.


Twitter AMPAMP is not considered an official Google ranking factor. Still, Google has always prioritized user experience, and this initiative is designed precisely to enhance it. With that in mind, fast loading mobile pages can only help SEO. By decreasing bounce rates, and increasing engagement, signals inspired from AMP pages can positively influence search visibility. Finding a balance between SEO and CRO is the challenge of every website, and one HVAC Webmasters can assist contractors with.

It’s been several years since Google released its mobile friendly algorithm update, which many in the industry coined as Mobilegeddon. The idea was that websites without mobile friendly pages would be rendered essentially useless. The prediction was mostly true, as sites with mobile friendly design now routinely outperform those without it. HVAC Webmasters offers mobile web design with both our PPL and MTM marketing plans. CallĀ (800) 353-3409 to learn more about Google AMP’s.