A PPC campaign without a well-designed landing page severely limits opportunities to convert customers. In fact, landing page optimization is all about increasing conversions. The process entails optimizing each element of the page to encourage users to complete the desired call to action. Your landing page should be user-friendly, engaging, and offer a benefit of some sort, whether it be detailed information, a special offer, or a product or service introduction.
A strong landing page should possess the following qualities:
- Call to Action: A clear and convincing call to action (phone number, email, subscription, etc.)
- Clean Design: Avoid obtrusive elements and only show the user what they need to see
- Quality Score: Google scores landing pages on their relevance to the corresponding ad, so make sure your page is relevant
- Strong Headlines: Make your header tags stand out, in both design and engagement
If you fail to optimize your landing page with the above qualities, you run the serious risk of wasted spending. In other words, you’ll be paying for clicks that never turn into customers. What is that worth? Negative ROI. If you are an HVAC company who requires assistance with landing page optimization, call HVAC Webmasters today at (800) 353-3409.
How Can HVAC Companies Make a Landing Page?
In order to create a high-performance landing page, HVAC companies should seek professional assistance. Though do it yourself website factories exist like Weebly and Wix, severe limitations are present when going that route. If you are already investing a considerable amount in your PPC campaign, why would you not complete the process with a fully optimized landing page? To do so, you’ll need:
- Professional Copywriting: Someone to craft engaging copy for your ad text
- Professional Graphic Design: Someone to create visually appealing graphics
- Professional Web Design: Someone to construct a clean and engaging website
- Website Hosting Service: A service to host your website and landing page
Where can you find all those things in one place? HVAC Webmasters. The fact that we specialize in the HVAC industry is an added bonus. We are not a generic internet marketing service but instead focus on the heating and cooling business. We have years of experience working with contractors just like you to produce impactful marketing campaigns with substantial ROI.
Creating Landing Page Buttons for HVAC Contractors
Landing pages that perform at the highest rate have buttons within their call to action. These clickable graphics really stand out to users and give them a clear and convincing reason to complete the call to action. Your button can lead to anything from a direct phone call on mobile devices to a subscription opt-in for a newsletter or email chain. Click-to-call functionality allows mobile users to connect directly with a phone line via link or button.
HVAC Webmasters is ready and willing to create the ultimate landing page for your company. It will be equipped with visually appealing web design, engaging copy, and a clear and encouraging call to action. Our team of web designers doesn’t use stock templates that you find everywhere on the internet. Instead, your landing page will stand out from competitors in the HVAC industry and beyond! Call (800) 353-3409 for HVAC landing page optimization services.