There is a misunderstanding that PPC campaign success depends on financial resources. While money always helps, there are far more important factors that go into a PPC campaign. One of the top factors in the success of your PPC efforts is campaign analysis. A complete PPC campaign analysis offers the detailed data needed to hone your campaign, adjusting keywords, calls to action, audience settings, and more to produce the maximum results possible. Advertisers burn money year after year by not analyzing their campaigns regularly.
However, regular campaign analysis delivers multiple benefits including:
- Data: Analyzing a campaign provides valuable data about competitors and CPC
- Efficiency: Analysis optimizes every aspect of your campaign, making each of them more efficient
- Relevance: Ongoing analysis ensures advertising relevance which contributes to quality score
PPC Campaigns should be an ongoing venture. It is not as simple as placing the ad and waiting for clicks. Instead, reports should be generated so that advertisers can evaluate the process and consistently improve it. HVAC Webmasters does this work for you so that you can focus on your day to day contractor jobs and be free of internet marketing stress. Call (800) 353-3409 for HVAC PPC campaign analysis.
What PPC Components Should HVAC Contractors Analyze?
We know analysis helps, but what exactly are we analyzing? In the case of Pay Per Click campaigns, analysis can take on a number of different forms. For Google Ads, Google offers an abundance of helpful analytics tools. Among the most prominent, include;
- Click Through Rate: How many users are clicking on your ad
- Conversion Rate: The percentage of clicks that are converted into sales
- Competition: How competitors are faring on specific keywords
- Quality Score: Google’s measurement of your ad quality, keyword relevance, and landing page optimization
Along with Google, other PPC providers like Facebook, YouTube, and Instagram also offer helpful analytics tools and detailed reports. Every successful campaign measures these 4 areas, at least. The goal is to find the root cause of either failure or success. It will often be different things for different advertisements. In one case, it can be the ad copy itself that is turning off users — this will lower your CTR. In another case, it can be an issue with your landing page — this will lower your conversion rate. Both problems can be corrected and lead to future success.
What PPC Service Should HVAC Companies Use?
HVAC Webmasters specializes in heating and cooling company marketing. Allowing us to manage your paid advertising campaigns puts your trust in the right hands. We have been successfully marketing HVAC companies just like yours for years, and have the resume to prove it. We will ensure your paid advertisement reaches its full potential. In addition, we spread your brand across social media advertising platforms like Facebook and Instagram.
If you are deciding between multiple management services, you should compare and contrast their best qualities. For example, we offer monthly agreements so that you don’t have to deal with long-term contracts. Can you say the same about your other options? To further discuss HVAC PPC campaign analysis and why we are the right fit for your company, call us at (800) 353-3409.