What is a Search Query?
A search query is the exact phrase a search engine user types in the search box. These queries are used in the aggregate to form keywords. While the term keyword is well known in most industries, search queries are less talked about. Consider the following examples of search queries:
- Exact Keyword: Though not all search queries are keywords, if the exact phrase is searched by enough users, it becomes one
- Misspelled Text: Since search queries are made in real-time, errors like misspellings take place from time to time
- Out of Order: A user may search for ac repair residential rather than the keyword residential ac repair
Text Expansion: Other words may be added onto keywords and typed in sentence or conversational form
The reason search queries are valuable is because they give you a more detailed report on what your target audience is searching for. Think of keywords as a macro-level concept where an abundance of data shows the term residential ac repair is popular on search engines. In contrast, search queries are a micro-level concept where you can see an exact search made.
For search query data analysis, call HVAC Webmasters at (800) 353-3409.
How to Analyze Search Queries
In order to analyze your search queries you need Google Search Console. GSC is a free tool by Google not to be confused with Google Analytics. Within GSC, a reporting option exists called Search Analytics. It is important to note that you will only be receiving a small percentage of the search queries from your website, but that data can be valuable when analyzed correctly. Some metrics to consider are:
- Clicks Per Query: The number of clicks which lead to your website per search query
- Click Through Rate: Number of query impressions divided by the number of clicks
- Position for Query: Where your website is ranked for a particular search query
Using this data you can begin to find innovative ways to improve your SEO. You might notice that long-tail phrase like affordable furnace repair in dallas is generating significant click through’s to your website. Knowing that, you can amend your SEO strategy to include that query as a long-tail keyword. This is a great way to drive more relevant traffic to your site and generate more HVAC leads.
Why Choose HVAC Webmasters?
There are several options on the internet to improve your search engine optimization. But how many of those focus specifically on the heating and cooling industry? At HVAC Webmasters we know how to analyze data in the context of your industry. We know what ranks well for HVAC websites and we have years of experience and data to assist us in improving your online marketing.
2018 promises to be a competitive year for HVAC websites across the nation. HVAC Webmasters is here to serve your company. We are a one stop shop for internet marketing services. Not only will we analyze your search query data but we will utilize the information to improve your overall marketing strategy. To further discuss HVAC search query data analysis, call now at (800) 353-3409.