Way back in 2010, Google notified the public that site speed would now contribute to their search ranking algorithm. As technology continues to evolve, consumers are expecting instantaneous information at their fingertips. Slow site speed can make the difference between a sales conversion and a quick exit. HVAC site speed optimization can help you generate more customer leads.
As Google continues to prioritize the user, HVAC company websites must do everything possible to create a user friendly experience. Pages that load slowly tend to generate higher bounce rates. Users who have to wait any amount of time for your content to appear, have already moved on to the next option. As users continue to quickly exit these pages, Google will notice the trend and lower them on search results. There are several steps you can take to ensure that your pages load in a timely manner. The Google Developers webpage gives you some ideas on how to efficiently optimize your website data.
How Fast Should my HVAC Contractor Site Be?
Studies suggest that web pages that take 3 or more seconds to load, experience a spike in their bounce rate. Ideally, your HVAC contractor website pages should load in less than 2 seconds. If your pages are loading too slow, it could be the result of the following:
- Content Delivery Networks (CDN): Your website should be accessed on servers based on the geographical location of the user
- Hosting: The slowness of your page might be originating with the company that hosts your website
- Image Formats: If your website images are not JPG compressed, they could be causing slow site speed
- Plugins: Too many plugins installed on your website dashboard can slow down the overall speed
To test your current website speed for free, use Google’s PageSpeed Insights tool. HVAC site speed optimization relies upon properly condensed images, efficient plugin usage, and data compression. Creating the most user friendly experience will give you the best chance to rank well on Google search results.
What HVAC Companies Should do About Slow Websites
If you’ve tested your website and determined that it does not perform at an optimal speed, it may be time to make some changes. Do some research about your HVAC company website and determine who hosts it, what image formats are being used, the amount of plugins being used, etc. If those questions can’t be answered, it is time to invest in a new online marketing strategy.
Our team of web designers at HVAC Webmasters create websites that load quickly and efficiently. Our #1 priority is to help you generate customer leads through organic search engine optimization. Combining our experience working with HVAC contractors along with our expertise regarding Google algorithms, we are the perfect match for your company. For HVAC site speed optimization, give us a call at (800) 353-3409