Google first publicized site speed as a ranking factor back in 2010. Eight years later, in 2018, Google has evolved to apply the same standard to mobile websites, which now account for the majority of internet usage. HVAC Webmasters offers organic SEO and website design services, both of which are included in our basic internet marketing plans. Contractors can choose between month to month and pay per lead plans (MTM and PPL respectively), and choose the payment model that best suits their company objectives and preferences. Site speed optimization offers the following benefits:
- Search Optimization: Google prioritizes websites that appeal to user needs (like fast loading times)
- User Engagement: Keeping user’s engaged increases conversion rates, and contributes to SEO
- Website Performance: Engaged user’s improve performance metrics like bounce rate and time on page
Google prioritizes its users first and foremost, and HVAC companies should follow suit. In today’s mobile first digital landscape, UX is presumed to account for mobile experience primarily. Google has provided free tools to accentuate the urgency of mobile speed. With their Speed Scorecard, and Impact Calculator, web developers can gauge the mobile usability of their website, and evaluate how much money it is making or losing their company. To learn more about site speed optimization, call HVAC Webmasters at (800) 353-3409.
How Fast Should an HVAC Website Be?
Research shows that users won’t wait more than 3 seconds for a web page to load, and the number is only likely to shorten with each passing month. The collective attention span of consumers is shorter than it’s ever been before. Being cognizant of this fact instructs HVAC contractors to capture their consumer’s attention quickly and urgently. One way to help is by speeding up your website. If you find that your mobile site, or even your desktop site, is slower than it should be, consider some of the following steps for improvement:
- Hosting: The slowness of your page might be originating with the company that hosts your website
- Image Formats: If your website images are not JPG compressed, they could be causing slow loading times
- Plugins: Too many plugins installed on your website dashboard can slow down the overall speed
Google launched its Accelerated Mobile Pages initiative as an additional avenue to increase mobile speed. These pages are constructed using a stripped down form of HTML which is most conducive to speed increases, a quality sought after by all mobile users. As a contractor in the heating and cooling industry, it’s important to remember your purpose for being online. The object of your website is to secure leads from relevant consumers. The best way to do that is to market content efficiently, and present it to interested users as quickly as possible. HVAC Webmasters can help you accomplish your goals.
When Do I Need a New Website?
If your website is particularly slow, especially on mobile, designing a brand new one could be the best option. Perhaps your hosting plan is cheap and promotes slow loading, or perhaps HTML elements are obtrusive and bog down page speed. The first step to determining the health of a website is diagnosing its issues, and the source at which they originate. HVAC Webmasters will audit your current website to draw a conclusion about its best course of action moving forward. If you do need a new site, our exemplary design team will create a custom one for you, and optimize it for search, and mobile speed.
Site speed is important for SEO, but it is not the only service we offer. As part of either of our basic plans; MTM or PPL, we provide organic SEO, website design, content marketing, and NAP citations. We also offer add on services which include PPC management, Facebook advertising, virtual office space, and our Righteous Reviews plugin (a website reviews integration widget). Each of our services adheres to Google’s standards for both quality and speed. We’ll put your company in the best position to succeed online, not only for 2018, but well into the future. To further discuss site speed optimization, call HVAC Webmasters at (800) 353-3409.