Google Maps is a digital mapping service developed by Google in 2005. Recently after launch, Google developed a Maps API, which allows web developers to easily integrate mapping on their websites. This feature appeals greatly to HVAC companies, as they can pinpoint the precise location of their offices to nearby consumers. More Google Maps features include:
- Panoramic Views
- Real-Time Traffic Conditions
- Satellite Imaging
- Street Maps
With mobile internet usage trending upwards, location data has become a more prominent component of sales conversions. Based on the mobile user’s location, they can see Google Maps results within their general radius and therefore connect with local businesses faster and more efficiently. HVAC Webmasters offers Google Maps optimization to contractors across the U.S. Call (800) 353-3409 for HVAC Google Maps optimization.
Google Maps and Google My Business
More than 13 years after its inception, Google Maps has evolved in a variety of ways. Most notably, Maps has fully integrated with Google My Business. HVAC companies can now control every aspect of their public profile from the Google My Business dashboard.
Ensuring an optimized business listing, with accurate and consistent NAP information, maximizes your local marketing reach. GMB information can be accessed via Maps, and vice versa. As the best SEO practice, your HVAC business profile should be:
- Claimed: Gain full control of your listing and profile
- Optimized: Complete your profile 100%, including images, ‘About Us’, and business hours
- Verified: Complete verification via phone, postcard, or email
Optimization is not a one-time action. To stay relevant to local searches, uploading photos regularly is highly recommended. When a local consumer finds you on Maps, you want your corresponding profile to exude recency and authority. Another aspect of Google My Business is online reviews management. Your business should accumulate a substantial number of reviews, and respond to each one, regardless of if it was negative or positive. Learn more about Google Reviews.
Google Maps Lead Generation for HVAC Companies
The evolution of Google and the online world has led to more local and ‘near me’ searches than ever, each of which offers Google Maps listings. These searches can be invaluable in lead acquisition because searches are actively seeking services in their area. With the right SEO tactics such as NAP citations, Google My Business management, Responsive Design Techniques, and local keyword use, your business could receive leads directly from your business’ appearance in Google Maps searches.
If your HVAC company is brand new, and yet to secure an established Maps listing or Google My Business profile, HVAC Webmasters can help you get started immediately. Not only will we handle these services on your behalf, but we will also design an original custom website for your company, where Maps data can be displayed via API integration. On top of that, we include SEO, PPC, and social media management as part of our internet marketing plan! Call (800) 353-3409 for HVAC Google Maps optimization services.