Google Maps is a digital mapping service developed by Google in 2005. Recently after launch, Google developed a Maps API, which allows web developers to easily integrate mapping on their websites. Needless to say, this feature appeals greatly to HVAC companies, as they can pinpoint the precise location of their offices to nearby consumers. More Google Maps features include:
- Panoramic Views
- Real-Time Traffic Conditions
- Satellite Imaging
- Street Maps
With mobile internet usage trending upwards, location data has become a more prominent component of sales conversions. Based on the mobile user’s location, they can see Google Maps results within their general radius, and therefore connect with local businesses faster and more efficiently. HVAC Webmasters offers Google Maps optimization to contractors across the U.S. Call (800) 353-3409 for HVAC Google Maps optimization.
Google Maps and Google My Business
More than 13 years after its inception, Google Maps has evolved in a variety of ways. Most notably, Maps has fully integrated with Google My Business. HVAC companies can now control every aspect of their public profile from the Google My Business dashboard. Ensuring an optimized business listing, with accurate and consistent NAP information, maximizes your local marketing reach. GMB information can be accessed via Maps, and vice versa. As best SEO practice, your business profile should be:
- Claimed: Gain full control of your listing and profile
- Optimized: Complete your profile 100%, including images, about-us, and business hours
- Verified: Complete verification via phone, postcard, or email
Optimization is not a one-time action. To stay relevant on local searches, uploading photos regularly is highly recommended. When a local consumer finds you on Maps, you want your corresponding profile to exude recency, and authority. Another aspect of Google My Business is online reviews management. Your business should accumulate a substantial number of reviews, and respond to each one, regardless of if it was negative or positive. Learn more about Google Reviews
Google Maps Lead Generation for HVAC Companies
The evolution of Google allows for engaging maps to be displayed on your main website, and other digital entities. The goal of each marketing activity at HVAC Webmasters is to produce more leads for our clients. By engaging consumers through location data, you can capture a rich market of relevant leads. Map listings aren’t the only aspect of local optimization. Keyword research, NAP listing optimization, and mobile web design also play major roles in the process.
If your HVAC company is brand new, and yet to secure an established Maps listing or Google My Business profile, HVAC Webmasters can help you get started immediately. Not only will we handle these services on your behalf, but we will also design an original custom website for your company, where Maps data can be displayed via API integration. On top of that, we include SEO, PPC, and social media management as part of our internet marketing plan! Call (800) 353-3409 for HVAC Google Maps optimization services.