Google is the primary source of HVAC leads in 2018. With this in mind, optimizing your website to appear on their search results is a no-brainer. But optimization goes beyond on-page SEO, and even off-site SEO. It includes something called crawling and indexing optimization. The objective is to make your website easily crawlable for Google, who can then properly index it on their search results. Advantages to this action include:
- Google Facilitation: Make it simple for Google to market your website
- Search Relevance: Appear on results for the most relevant keywords
- Search Visibility: Take up more real estate on Google SERP’s
- Website Traffic: Generate new traffic, and traffic that is relevant
The term crawling might seem odd, but it refers to web crawlers sorting through your website in a snake-like fashion — moving from one internal link, to the next. In addition to learning the subject matter of your site, crawling allows for the policing of algorithm violations that hinder user experience. Web crawlers can separate websites using ethical SEO, from those engaging in black-hat tactics. With HVAC Webmasters, your site will always be one of the former. Call (800) 353-3409 for crawling and indexing optimization.
Crawling Optimization for HVAC Contractors
Making Google’s job easier lends itself to internet marketing success. When we think about marketing HVAC services on the web, let’s be realistic. Our channel for lead generation is Google, and it is them who we should focus our efforts on appeasing. Roofing Webmasters bases all of its decisions on Google’s instructions and guidelines. Some of the factors that impact website crawling are:
- Link Structure: Internal links to relevant pages, as well as quality backlinks from reputable sources
- Meta Tags: Distinctive tags with relatively low competition that will make your website stand out
- Sitemaps: An uploaded XML or text file that lists your pages hierarchically
- URL Structure: Hierarchical URLs that present rationally to website visitors
Attracting relevant consumers to your website can only have positive or neutral ramifications. It won’t be negative. In contrast, irrelevant traffic is misleading, as it pads a metric on your analytics report, but fails to create any kind of revenue generation for your heating and cooling company. This makes the crawling optimization process critical. Help Google, help you, by facilitating a seamless crawling exercise. HVAC Webmasters ensures each of our websites are crawlable by Google so they can be indexed optimally. Google reveals more about the subject in their steps for a Google friendly site.
How HVAC Companies Can Get Their Website Indexed
Upon completion of the crawling exercise, Google determines which pages should be indexed. Through a file known as robots.txt, you can instruct Google as to which pages you want to be indexed, and which ones you want them to ignore. Certain technical aspects of this process require in depth knowledge of HTML code and other programming jargon. HVAC Webmasters can handle this for you, so that you don’t have to deal with the confusion.
We have years of experience working with contractors in the heating and cooling industry, designing their websites, optimizing them for search, and advertising them through PPC campaigns. We stay on top of the latest trends to keep our clients ahead of the curve and maintain pace with the constantly evolving internet. By partnering with us, you can ensure that your website is crawled and indexed by Google, and that you’re in the best position to generate HVAC leads in 2018. Call (800) 353-3409 for crawling and indexing optimization.