The credibility of an online marketing company is usually represented in their willingness to report campaign performance. Companies with nothing to hide are forthright about your campaign’s progress and its current and projected ROI. Conversely, shady practitioners will try to evade such reporting, and instead conceal important marketing information. With HVAC Webmasters’ MTM and PPL plans, you’ll receive marketing reports to gauge your progress. Our reports include:
- Conversion Metrics
- PPC Campaign Performance
- ROI Projections
- Traffic Metrics
Not all numbers are useful to companies, especially when they don’t possess the resources to address them. HVAC Webmasters does more than just report on marketing statistics, we address them through actions like search engine optimization, conversion rate optimization, and website maintenance. For clients who invest in PPC management as an add on service, we also adjust campaigns based on report findings. Each action we take works towards a goal of lead generation and search visibility. Call (800) 353-3409 for HVAC marketing reports.
Choosing The Right Conversion Metrics
Anyone can throw a bunch of numbers at a client, but to provide valuable insights through data is a more difficult task. To do so, marketers must choose the correct conversion metrics, which are the categories of measurement tracked through Google Analytics and other reporting tools. HVAC Webmasters’ marketing team has been developing reports for years, and knows exactly which metrics illustrate performance most conclusively. Some of the conversion metrics we track include:
- Bounce Rate: Percentage of users who exit immediately after entrance
- Cost Per Conversion: $ value per converted visitor
- Return Visitor Conversions: Returning visitors who complete a CTA
- Unique Visitor Conversion: First time visitors who complete a CTA
Each metric is insightful and useful to HVAC companies. Bounce rate indicates how engaging your website’s home page is. Cost per conversion keeps investment and ROI in perspective, while unique and return visitor conversions illustrate how well your website retains customers, and encourages recall. Taking these raw numbers and drawing qualitative conclusions in response to them is what makes a report useful to contractors. HVAC Webmasters has the personnel to complete the task in its most effective form.
Translating Report Findings Into Action
Reports are insightful and instructive when properly developed, but they can only make a tangible impact through reaction. Conclusions drawn in reports indicate what actions to take in a marketing campaign. For example, a high bounce rate on the homepage indicates a necessity to improve the page’s engagement, something that requires experience with web design, content marketing, and SEO. HVAC Webmasters is an industry leader in all three disciplines, and can combine them to formulate the ultimate marketing solutions.
Our clients choose from one of two basic marketing agreements. The MTM or month to month plan is a scheduled payment agreement in which clients make payments at the conclusion of each month. The PPL or pay per lead plan is an open ended payment agreement in which clients make payments only when an exclusive lead is generated. Payments are completely dependent on lead generation, providing superior financial security to HVAC contractors. If you’re tired of paying for the process rather than results, PPL is the perfect agreement for you. Call (800) 353-3409 to learn more about marketing reports for HVAC companies.