HVAC Retargeting Ads

Creative Director Points To Retargeted Ad

Remarket Your Service After Exits

Retargeting is a method of online advertising which keeps your brand visible to website visitors after they exit. Since most first-time website visitors don’t become customers, retargeting ads create more chances to convert them once they leave. The concept is advantageous for HVAC contractors, for the following reasons:

  • Brand Development: By showing up in a user’s ordinary web browsing routine, your brand identity is more likely to stick
  • Conversion Rate: As a general rule, conversion rates go up when marketing to users who have already shown a level of interest in your services (by navigating to your site in the first place)
  • Context Diversity: Just like the impact of billboards differs by setting, retargeting ads diversify the context through which your brand is presented

Only 2% of website visitors convert into a customer on their first visit. That leaves 98% of users that have shown a level of interest in your services, but are not yet customers. Retargeting ads allow your services to stay in their line of vision, and gradually appeal to their senses. Call (800) 353-3409 for HVAC ad retargeting services.

How Ad Retargeting Works

Ad retargeting works from a snippet of JavaScript code placed on your website. Visitors of your site are using browsers like Google Chrome, Mozilla FireFox, and Microsoft Edge, which store instructive data called “cookies”. The aforementioned JavaScript code drops a cookie into the user’s browser, which allows your advertisement to follow them as they continue to browse the web. Consider the chart below:

Retargeting Ad Process Chart

The reason that retargeting works so well, is that a relationship with the target customer is already established. Every piece of substantial marketing research indicates that company’s are far more likely to convert users already interested in the service, than someone who has never shown interest. For this reason, ad retargeting yields greater return on investment than other types of advertising.

How HVAC Companies Can Start a Retargeting Campaign

Owner of HVAC Webmasters Discussing HVAC Retargeting Ads

Interest Is Pre-Established

Retargeting is not difficult to implement. At HVAC Webmasters, we design our websites with JavaScript snippets that place cookies into the browsers of visitors. From there, the ads display on various sections of their screen while they conduct their normal internet browsing. The advertisement itself should include:

  • Call to Action: Your ad should have a clear CTA, for example; a phone number to your office
  • Logo Placement: Your ads should be branded with your company logo, for recollection purposes
  • Segmentation: Your ads should display dynamically based on the visitor’s behavior

Each ad should have a clear objective. In the case of HVAC companies, phone calls are the best call to action, since contractors don’t generally sell products online. The goal is to get people in the door, and then convert them to sales based on their obvious interest in your services. Again, this is easier than it normally would be, because interest is pre-established. Call (800) 353-3409 for HVAC ad retargeting services.