HVAC contractors share one common goal; lead generation. Internet marketing is the best way to get HVAC leads in 2019. Why? Google is the primary source for consumers to find local businesses in their respective communities. When someone needs AC repair, they perform a Google search. Companies that appear in the top three of search results garner the majority of clicks. There are several ways that your business can put up a good fight for those top Google spots, known as the Google local 3-pack:
- Search Engine Optimization: Proper website organization helps earn organic rankings
- Calls to Action: Regardless of your marketing channel, a clear call to action is imperative
- Inbound Marketing: Using content like blog posts, social shares, and other things, encourage organic reach
- Paid Advertising: PPC Ads appear over organic results on Google SERPs
HVAC Webmasters offers several all-inclusive internet marketing packages design for the needs of the HVAC contractor. We work with you to identify your marketing needs and create a customized package chock-full of strategies and techniques to boost your company’s lead generation. Our experts provide a combination of web design, SEO, quality content, and consistent citations to deliver real lead generation results, organically. We also provide professional PPC and social media management so you can be sure you’re acquiring leads from every avenue available. Call our team today at (800) 353-3409 to learn how expert SEO and PPC management can lead to more leads and better ROI.
Content Marketing for HVAC Leads
Content marketing is a popular technique because it is cost effective and yields tangible results. For contractors looking for more leads in 2019, developing new content with good optimization can really get the ball rolling. It’s hard to create content on your own as a full-time HVAC contractor, however. Our team of SEO experts can assist you in every aspect of the content development process. Some of the ways we distribute content for lead generation include:
- Blog Posts: Monthly blog posts keep content circulating on your website, making your website continuously active
- Citation Listings: Managing your citations from online directories ensures that your company presents itself professionally, and is easy to find
- Social Media: Updating your social media accounts with promotions, public relations, and links to your blog posts builds trust among customers
- Website Pages: We use schema and structured data to design a quality website with high SEO potential
While each of these techniques has the potential to produce maximum lead generation, when not implemented properly, they can be no help or even cause negative consequences. To ensure your HVAC company is reaching its max marketing potential, trust the HVAC Webmasters team to provide complete campaign strategy and implementation for your lead generation platforms. We provide detailed reports that let you know exactly where your leads are coming from and provide experienced guidance and advice on next steps and best practices so your efforts always return the best lead results possible.
The Benefit of Using Marketing to Gain HVAC Leads
Leads drive every heating and cooling business. But it’s not just lead quantity that makes a difference, it is lead quality. Certain websites promote lead generation but fail to inform contractors that they will be fighting with other competitors for the same leads. They also fail to mention that many “leads” are actually people inquiring about non-related services. At HVAC Webmasters, you can ensure that each lead you generate has a high probability of being converted into a paying customer. You can also rest assured that your leads are exclusive so you never have to fret about competition with other companies.
There is no one solution for online marketing in 2019. To generate leads consistently, your company must be active on multiple marketing channels. PPC works quickly but is less sustainable. SEO works long-term but takes time to implement and become profitable. Investing in a marketing company that can optimize each channel simultaneously will ensure that every possible lead is generated for your company. We will also provide measurements and data so that you know exactly where your leads are coming from. Call (800) 353-3409 for HVAC lead generation services.