To convert internet traffic, be it from organic search or paid advertising, into customers, requires a strong call to action (CTA). For HVAC companies, a CTA is any online device that prompts or encourages the user to take action. The most prominent example of an HVAC call to action is a phone number link or button. A website visitor who clicks a phone number link converts from traffic to lead, instantaneously. Examples of calls to action include:
- Contact Form Submission
- Email Subscription
- Newsletter Sign Up
- Phone Number Button
With Google Analytics, websites can track completed calls to action in reference to the amount of website visitors. In fact, you can track every stage on the conversion funnel — the process which converts a visitor into a lead. Keep in mind that CTA’s are not exclusive to organic search. They can similarly be applied to pay per click advertisements as well as social media ads. To discuss how a CTA can help your HVAC company generate more leads in 2018, give us a call at (800) 353-3409.
Elements of a Strong CTA
The goal of every HVAC website and advertisement is to generate leads and ultimately convert them into paying customers. In fact, that’s the purpose of internet marketing in general. There is no point to having a website, paying for ad space, or branding on social media, if you don’t gain any financial benefit for your efforts. The CTA is what makes those efforts worthwhile, and that’s why it’s critical that yours is effective. Elements of a strong CTA include:
- Clarity: Easy to understand
- Simplicity: Short and to the point
- Urgency: Encouraging of immediate action
Double and triple checking your CTA before it goes live is highly recommended. The worst case scenario is to publish a CTA with inaccurate information. Imaginie losing valuable leads because of a wrong phone number. That could cost your HVAC company thousands of dollars in would-be customers, and set back your marketing campaign significantly. Mistakes like this happen when you’re overwhelmed with other tasks. That’s why it’s best to delegate marketing responsibilities to a company like HVAC Webmasters.
Click To Call Functionality
HVAC Webmasters offers click-to-call functionality as part of our CTA implementation. Mobile internet users (the majority of all users in 2018) can instantaneously connect to your office phone line by clicking the phone number on your website or advertisement. This meets all of the criteria for an effective call to action. It is clear, simple, and urgent, hitting the trifecta of CTA effectiveness. HVAC Webmasters is eager to help you get started with your marketing campaign ASAP.
Finding a marketing company you are comfortable with is not as easy as many think. As an HVAC contractor, you may have experienced this first-hand. Many companies don’t understand the nuances of the heating and cooling business or what your target audience expects out of a marketing campaign. The team at HVAC Webmasters has years of experience and supporting data, marketing specifically for the HVAC industry. Call (800) 353-3409 to discuss how a strong call to action can benefit your business.