To convert internet traffic, be it from organic search or paid advertising, into customers, requires a strong call to action. For HVAC companies, a call to action is an online device that prompts or encourages the user to take action. The most prominent example of an HVAC call to action is a phone number link or button. A website visitor who clicks a phone number link converts from traffic to lead, instantaneously. Examples of calls to action include:
- Contact Form Submission
- Email Subscription
- Newsletter Sign Up
- Phone Number Button
With Google Analytics, websites can track completed calls to action in reference to the number of website visitors. In fact, you can track every stage on the conversion funnel — the process which converts a visitor into a lead. Keep in mind that calls to action are not exclusive to organic search. They can similarly be applied to pay per click advertisements as well as social media ads. To discuss how a call to action can help your HVAC company generate more leads in 2019, give us a call at (800) 353-3409.
Elements of a Strong Call to Action
The goal of every HVAC website and advertisement is to generate leads and ultimately convert them into paying customers. In fact, that’s the purpose of internet marketing in general. There is no point to having a website, paying for ad space, or branding on social media if you don’t gain any financial benefit for your efforts. The call to action is what leads your prospective customer to perform the end goal you have in mind, and that’s why it’s critical that yours is effective. Elements of a strong call to action include:
- Clarity: Easy to understand
- Simplicity: Short and to the point
- Urgency: Encouraging of immediate action
Creating an effective call to action is a deviously difficult task that takes a significant amount of skill and training. This, after all, is the component that commands your audience. The HVAC Webmasters team can create effective and engaging calls to action that spur clicks and conversions for better marketing ROI.
Click To Call Functionality
HVAC Webmasters offers click-to-call functionality as part of our call to action implementation. Mobile internet users (the majority of all users in 2019) can instantly connect to your office phone line by clicking the phone number on your website or advertisement. This meets all of the criteria for an effective call to action. It is clear, simple, and urgent, hitting the trifecta of call to action effectiveness. HVAC Webmasters is eager to help you get started with your marketing campaign ASAP.
Finding a marketing company you are comfortable with is not as easy as many think. As an HVAC contractor, you may have experienced this first-hand. Many companies don’t understand the nuances of the heating and cooling business or what your target audience expects out of a marketing campaign. The team at HVAC Webmasters has years of experience and know-how, marketing specifically for the HVAC industry. Call (800) 353-3409 to discuss how a strong call to action can benefit your business.