A common problem for HVAC websites is duplicate content. Because many websites are rushed, content is sometimes scraped from other sources, and ends up hindering the SEO potential of the website. There are also cases in which duplicate content is accidentally published because of URL variations. Although you might think of http://example.com in the same way as www.example.com, search engines actually interpret them as separate websites. To review, duplicate content originates from:
- Scraped Content: Text copied from third party sources
- URL Variations: Multiple URL’s for the same website
An estimated 29% of the internet is made up of duplicate content. That’s more than a quarter of the entire web. It makes sense because most content duplication is, in fact, accidental. URL variations are the number one cause of duplication, and can be easily solved through 301 redirection and / or canonocalization. HVAC Webmasters uses software to check for identical content on all websites, ensuring that you are never at risk of a Google penalty. Call (800) 353-3409 for HVAC duplicate content check.
Idential Content Vs. Similar Content
Though identical content is the most common form of duplication, Google also considers content that is “appreciably similar” to be duplicate content. Cases like these are rarely malicious in nature, and are usually accidental. To expand on the similar content idea, web pages that cover the same topic, should be canonacolized to notify search engines which one is a priority. This saves websites from competing against themselves for keywords. Take a look at the difference between similar and identical content:
- Identical Content: A verbatim duplication of large blocks of text, sometimes malicious in nature
- Similar Content: Appreciably resembling content that is usually non-malicious in nature
Search engines rarely show multiple variations of the same content, making one or the other most likely to rank on results. With this in mind, SEO depends on the maximization of resources, and in this case, the identification of a “master copy” of a page. This can be accomplished through canoncalization, as well as 301 redirection, services both offered by HVAC Webmasters. We will ensure your pages are fully optimized for search, and put your company in the best position to rank high for relevant keywords.
Consequences of Duplicate Content For HVAC Contractors
The term Google Penalty is often thrown out by the misinformed. Though duplicate content can impact search rankings, it is rarely due to an official Google Penalty. Instead, it is an algorithmic response that accounts for a variety of other factors not considered to be manipulative in nature. The goal of search engines is to present the most relevant results to its users, and that should instruct the optimization process for HVAC contractors.
Unless you went online and copied and pasted content from another website, you are not in serious risk of losing your credibility. By partnering with HVAC Webmasters, you can ensure that any duplicate content issues you have are immediately diagnosed through our duplication check software, and fixed via canoncalization or 301 redirection. With expert SEO consultants and web designers on staff, we can put your heating and cooling company in its best online standing in years. Call (800) 353-3409 for HVAC duplicate content check.