The quality of content on your HVAC company website will ultimately determine how well you can rank in Google search results. This begs the question; how is content quality determined? Google released quality guidelines to help SEO’s better understand what quality content should look like. Creating pages for users and not the search engines is a great foundation for success. Google prioritizes websites that refrain from deceptive tactics like keyword stuffing and hidden text or links. HVAC content quality originates from informative and relevant text that will facilitate a positive user experience.
For everything we know that constitutes high quality content, we know twice as much what embodies low quality content. Within the last decade, Google has really buckled down on manipulative tactics. HVAC company websites should avoid auto-generated content, link schemes, doorway pages, etc. The purpose of content should be to inform and engage the user. Any content that is in place for the sole purpose of search engine ranking can work against SEO.
The Importance of Content Quality for HVAC Contractors
Content quality is imperative to the success of HVAC contractors. Google rewards websites with high quality content that is informative and relevant. Understanding Google’s priority for user experience can help web designers create a site with high SEO potential. Below are some of the basic principles you should follow regarding website content:
- Create Pages for Users, Not Search Engines
- Refrain from Deceptive Tactics
- Make Your HVAC Website Stand Out
Following these principles can help you rank in Google search results. Creating pages for user experience will not only represent you HVAC company well, but help you build an online reputation. Any deceptive tactics that you have used in the past should be stopped immediately. If you are currently using a 3rd party marketing company, ensure that none of these tactics are being used. The best way for your HVAC website to stand out is to engage your online audience. What services do you offer? How can you help them get what they are looking for?
Creating Valuable HVAC Content
While a fair amount of websites still participate in deceptive behavior, hoping to trick Google into ranking them higher in search results, the majority of websites follow the basic principles of quality content. So with the competition remaining stiff for those top search results, what separates good content from great content? The answer could lie in something Google refers to as “valuable content”. The Google Webmasters Academy Course lists their standards for valuable content. HVAC Webmasters can craft content that prioritizes value.
At HVAC Webmasters, we are aware that contractors are too busy to worry about website content. Our team of content writers will craft quality content for each page of your site. Our expertise allows us to optimize HVAC content quality with the principles laid out by Google. Don’t rely on amateur marketing companies any longer. To further discuss HVAC content quality, give us a call at (800) 353-3409