Part of establishing a local online presence includes claiming and optimizing NAP citations. The acronym NAP stands for name, address, and phone number, values stored by most every business directory on the web. Having consistent NAP information across each citation source promotes trust and authority within both your industry and local market. One of the most influential directories for HVAC companies, and any industry for that matter, is Better Business Bureau (BBB). The nationally renowned institution is known for holding companies accountable throughout all industries. Advantages to claiming your page on this platform include:
- Consistency: Maintain NAP consistency
- Local SEO: Rank higher for local search results
- Reputation: Earn a positive reputation
As part of the basic marketing agreement with HVAC Webmasters, contractors receive NAP citation listings. Our basic plans include your choice between a month to month (MTM) and a pay per lead (PPL) model. In addition to basic services, you also have the option for add on services, which includes PPC management, Facebook advertising, and more. As for citation sources, they account for a significant percentage of local ranking signals, according to MOZ’s 2017 Local Search Ranking Factors study. For assistance claiming and optimizing your listing on Better Business Bureau, call HVAC Webmasters today at (800) 353-3409.
Do HVAC Contractors Need BBB Accreditation?
BBB is more than just a citation source, it is also a badge of honor for many companies across the United States. While claiming a business profile requires no additional monthly cost, the accreditation process does. Depending on the size of your business, the cost can range anywhere from $400 to $1,000 per year. Although there are other ways to establish trust online, securing BBB accreditation certainly evokes authority and trustworthiness to potential customers. In the heating and cooling industry, consumers value credibility over most everything else. Benefits to accreditation include:
- BBB Seal of Approval
- Quality Backlink
- Reputation Increase
- Search Optimization
Regardless of if you choose to become accredited, your listing should be claimed and optimized. Correcting errors to your NAP information (name, address, phone number) can discourage confusion among consumers and promote uniformity. Another great feature of Better Business Bureau is its documentation of alternate NAP info, found elsewhere throughout the web. This feature serves as a helper for local SEO marketers attempting to optimize your company for local search. If you have multiple variations of your name or address, you are made aware that a citation cleanup is required. HVAC Webmasters can help you get started on that process today.
Where Does BBB Get My Business Information?
For HVAC contractors who’ve been in business for a considerable time, directories like Better Business Bureau pull information from data aggregators. These aggregators like Acxiom, InfoGroup, Factual and Localeze collect information through public records. If your company has relocated, gone through re-brands, or even simple phone number changes, inconsistencies may have developed throughout the web. Changing your company info on these main aggregators can influence countless directories in which their data is fed through.
Although the concept of citation sources is rather simple, going through the claiming and optimization process can be time consuming and exhausting. Luckily the team at HVAC Webmasters is equipped to handle the job. Not only will we ensure your BBB listing is accurate, but we will go through each of the major directories like Google My Business, Yelp, etc. and update the profiles as needed. In addition to contact information, your profiles should also display a high quality company logo so that consumers make a visual connection to your brand. Call (800) 353-3409 for BBB citation management.