Angie’s List is a valuable NAP citation for HVAC contractors. Pages are free to create, claim, and optimize, and can improve the online presence of heating and cooling companies. For decades, AL has been a trusted source for homeowners seeking information on home service providers. The domain is trusted by Google, and therefore presents SEO potential to business owners who properly optimize their pages. As with other citation sources, ensuring the accuracy of your company name, address, and phone number, is imperative for local optimization. The main components of AL include:
- NAP: Name, address, and phone number information
- Profile: A complete profile encourages interactivity, so logos and about-us sections should be filled
- Reviews: AL is known for its in-depth reviews of contractors
AL has been a mainstay in the home service industry for some time. It is generally considered one of the “go-to” websites for homeowners seeking a home service provider such as an HVAC contractors, plumber, or roofer. With its established reputation, combined with its domain authority, company pages on Angie’s List can rank well on Google SERPs. While your main website is the foundation of your internet marketing strategy, filling up as much SERP real estate as possible is always recommended. Call (800) 353-3409 for Angie’s List management for HVAC contractors.
How Can Angie’s List Help HVAC Contractors?
HVAC contractors can improve their reputation by claiming and optimizing their AL citation. Angie’s List’s established credibility is inherited by the service providers who utilize its platform. The simple act of claiming your listing can work wonders for your online presence. Google rewards local businesses who produce citation signals from internet directories. Moz’s 2017 Local Ranking Factors attributes anywhere from 8-13 % to citation signals. The more trust you can earn from search engines, and consumers alike, the more sales your company will generate. Additional benefits to an Angie’s List citation include:
- Authority Building: Helps establish your company as an authority in the heating and cooling business
- Backlink Generation: Creates a quality backlink from a reputable source
- Lead Generation: Helps produce HVAC leads for your company
- Search Engine Optimization: Improves search visibility on Google
Google prioritizes local companies that distinguish themselves as visible, reliable, and trustworthy. Online citations help establish contractors within their local communities, helping build the aforementioned qualities. While you may not see it initially, there is a direct correlation between local reputation, and conversion rate. Brand development is another product of a strong NAP citation. Because it presents a space on which to upload your company logo, fill out an about-us section, and share meaningful and relevant content, it serves as a noteworthy branding vehicle.
How HVAC Companies Can Optimize Angie’s List Citations
The first step in the optimization process, is claiming your business listing on Angie’s List. Once claimed, you should ensure that all information on your listing is accurate and completed. That means not only NAP information; name, address, and phone number, but also additional data like website URL, and industry type. Remember, every place your company is represented online could produce a potential lead. It would be a major ROI detriment to lose out on customers because of an inaccurate phone number, or website link.
Claiming and optimizing your Angie’s List citation can be time consuming, and take up hours that HVAC contractors cannot afford to lose. For this reason, it’s best to delegate your internet marketing activities to a trusted marketing company. As you are scheduling AC repairs, and central air installations, we will be putting your company in the best position to earn more of them. HVAC Webmasters has been working with heating and cooling companies for decades, and knows exactly what your target audience looks for. Call (800) 353-3409 for Angie’s List management for HVAC contractors.