It’s no surprise that many consumers looking for HVAC contractors are using mobile devices to locate service providers in their area. Given that people in general are utilizing smartphone and tablets more often for their day-to-day activities, it’s natural that when the need arises for services, they’ll use the same devices to execute a quick search for what they need. While you may be in-the-know as far as this trend is concerned, it’s important to consider: Is your website designed to accommodate these potential customers?
Responsive design is a key aspect of web design that is executed with search engine optimization in mind. Many heating and air conditioning companies will offer a mobile site for such customers, but keep in mind that not only does this mean two sites to maintain, it also means that these mobile viewers are generally getting a stripped-down version of your website.
If you’ve paid to have stellar design and SEO for your HVAC company’s website, then why show a truncated version to local customers who are actively searching for the services you provide? This is an important distinction to understand when it comes to responsive design. Unlike a simplified mobile site, responsive design offers the robustness of your regular site, but it’s coded to provide a device-friendly view so that users on a laptop, tablet, or smartphone have an equally satisfying experience.
When it comes to making your heating and air conditioning company visible online and getting the most out of search engine optimization to maximize sales opportunities, it’s key to ensure that your web design incorporates responsive design. Don’t miss those local customers searching for HVAC customers…we’ll help you make sure they find you!